Podcast Summary
Corporate Actions During Women's Day: Connected or Disconnected?: Corporations must align messaging and actions to understand their customer base and avoid losing business to competitors.
During International Women's Day, some corporations' actions can be perceived as disconnected from their intended message. For instance, Hershey's hiring a biological male as the spokesperson for their Women's Day campaign, and labeling it "Her She," has sparked controversy. This situation has led to the creation of an alternative, Jeremy's Chocolate, which offers two types: "She, Her" and "He, Him," with the former being nutty. The controversy highlights the importance of corporations understanding their customer base and aligning their messaging and actions accordingly, or risk losing business to competitors. Jeremy's Chocolate aims to cater to consumers who feel underserved by corporations that prioritize political correctness over customer satisfaction.
