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    brand identity

    Explore "brand identity" with insightful episodes like "Girls That Startup: Coming up with a 7 Figure Business Name", "Snack Ep #11: Guess the Brand in 20 Questions (Play Along) Part 2", "HBO 2.0", "S'well: Sarah Kauss" and "The Biggest Challenges for Brands Today | Ernst & Young Talk" from podcasts like ""Girls That Invest", "The Girls in Marketing Podcast", "Planet Money", "How I Built This with Guy Raz" and "The GaryVee Audio Experience"" and more!

    Episodes (5)

    Girls That Startup: Coming up with a 7 Figure Business Name

    Girls That Startup: Coming up with a 7 Figure Business Name

    Welcome back to Girls That Startup, a weekly series where we spill the tea on how to create a seven-figure side hustle - because no one saves their way to wealth. You’re joined by Sim, a seven-figure business owner, and Maia, an entrepreneur in the making.

    This week, Sim and Maia stress the importance of choosing a simple yet memorable name for your business, aligned with your target audience's emotions. They also highlight the significance of checking for trademark issues and securing social media handles. Plus, they remind listeners that it's okay to rebrand or change a business name if needed, as customer loyalty is built on the quality of your product or service, not just the name.

    For more Girls That Invest:

    'Til next week, team! 💖



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    Snack Ep #11: Guess the Brand in 20 Questions (Play Along) Part 2

    Snack Ep #11: Guess the Brand in 20 Questions (Play Along) Part 2

    Welcome to another snack episode of our Girls in Marketing Podcast. These episodes expose our team chats and office debates for the world to hear – and we want you to get involved! Grab a snack and listen to our 100% unedited and unfiltered opinions on marketing, social media, personal branding and more.

    In this episode, we're playing part 2 to our "Guess the brand in 20 questions" game. Play along with the Girls in Marketing team and guess what brands they're thinking of. 

    S'well: Sarah Kauss

    S'well: Sarah Kauss
    In 2009, Sarah Kauss had a well-paying job in real estate development, but she was itching to do something more. On a hike in Tucson with her mom, she got an idea for a business while swigging warm water from a metal thermos: why not design a water bottle that kept cold things cold and hot things hot, but was also beautiful to look at? Just six years after launch, S'well reportedly made $100 million; but today, Sarah is especially focused on how the brand can help eliminate plastic waste around the world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Biggest Challenges for Brands Today | Ernst & Young Talk

    The Biggest Challenges for Brands Today | Ernst & Young Talk

    Shout out Max Browne on my team for the intro! Podcast listeners, today you get to hear a Q&A/Keynote style conversation I had in Cannes at an Ernst & Young talk. We talked a lot about marketing, how CMOs and other executives are operating and a lot more. Enjoy and let me know what you thought on Twitter @garyvee

    Timestamps:

    3:40 - Are we thinking about campaigns or customers?

    9:15 - Good for the business and good for consumers is different

    14 - We live in a world where everyone optimizes around their business model

    19:05 - Volume of creative matters

    24:30 - Why I’ve always been practical

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message