Podcast summary and Notes on "alternative marketing"

#36: Find the right audience | With Rand Fishkin

Ever get the feeling no one’s listening? Have you ever spent months working on a project only to find no one cares? Turns out most marketers have had this experience, but not because they’re bad at their jobs, instead it's because they haven’t found their audience. In this episode, Rand Fishkin, founder of SparkToro, Inbound.org and Moz explains how to find the right audience for your product or service. Lost and Founder, Rand's Book SparkToro Get a Free Trial James Stanier's Book "Becoming an Effective Software Manager" Sign up to the Nudge Mailing list

Nudge

enAugust 10, 2020

target audience

growth hacking

data-driven marketing

marketing resources

alternative marketing

Gym Money Math | Ep 1

"How cool would it be to be paid to open your gyms?" Today, Alex (@AlexHormozi) discusses the importance of offering medium and high ticket offers as front-end offers to attract customers and increase revenue. He explains why a low-buried entry offer (LBO) doesn't make sense and breaks down the numbers to demonstrate the benefits of the new approach.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:14) - LBO vs. MT breakdown

(2:50) - LBO leads to net loss; limited growth

(7:20) - Offer medium and high ticket front-end offers

(8:37) - Medium ticket offer: Spend $1,000, get 100 leads

(9:01) - Revenue per lead: $135 vs. $6.30 for LBO

(10:47) - Positive cash flow fuels budget growth

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The Game w/ Alex Hormozi

enJuly 03, 2017

gym marketing

high-ticket sales