gym marketing

"I think you should learn how to do it. It's not that hard." Today, Alex (@AlexHormozi) discusses the pitfalls of gym owners who also run marketing agencies and sell their services to other struggling gyms. He urges gym owners to focus on their own businesses and caution against working with marketing agencies.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:14) - Focus on one business for better success.

(2:45) - Avoid starting new businesses during struggles.

(4:29) - Unethical to sell services without achieving success.

(5:53) - Comparing it to bikini coach after competition.

(7:32) - Focus on understanding marketing fundamentals, not hiring agencies.

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"How cool would it be to be paid to open your gyms?" Today, Alex (@AlexHormozi) discusses the importance of offering medium and high ticket offers as front-end offers to attract customers and increase revenue. He explains why a low-buried entry offer (LBO) doesn't make sense and breaks down the numbers to demonstrate the benefits of the new approach.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:14) - LBO vs. MT breakdown

(2:50) - LBO leads to net loss; limited growth

(7:20) - Offer medium and high ticket front-end offers

(8:37) - Medium ticket offer: Spend $1,000, get 100 leads

(9:01) - Revenue per lead: $135 vs. $6.30 for LBO

(10:47) - Positive cash flow fuels budget growth

Follow Alex Hormozi’s Socials:

LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition