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    A Mashup: Why TWITCH Is Massively Important

    enMarch 17, 2018

    Podcast Summary

    • The Rise of Esports on TwitchEsports is expected to become a major sport in America within the next decade, offering substantial income opportunities for skilled gamers. The rise of Twitch and virtual reality will further fuel this growth, potentially making millionaires out of passionate gamers.

      Twitch, a platform for watching others play video games, is expected to grow significantly in the coming years due to the rise of esports. The speaker believes that esports will become a major sport in America within the next decade, and that those who excel in gaming could potentially earn substantial income. The speaker is bullish on the potential of esports and virtual reality in the next 10 years, and notes that many kids who were discouraged from pursuing gaming careers could have become millionaires in the industry. The speaker also mentions that bands like Good Charlotte have gained popularity through their association with video games. In summary, the rise of Twitch and esports presents a significant opportunity for those who are passionate about gaming and entertainment.

    • Esports: A Growing Industry with RisksEsports offers underpriced attention for marketers and significant growth potential, but investors must be cautious due to game creators' power and vulnerability of businesses in the space.

      Esports is a rapidly growing industry with significant potential from both a marketing and venture capital perspective. However, it comes with risks due to the complexity and leverage held by IP game creators and players. From a marketing standpoint, esports offers underpriced attention, making it an attractive investment for brands. On the other hand, from a venture capital standpoint, it's crucial to be cautious due to the potential vulnerability of businesses built between game creators and players unless they are led by talented individuals. Despite the risks, the opportunity to tap into this growing cultural phenomenon is significant. So, whether you're a fan or an investor, it's worth considering the potential of esports in our society's future. And if you're feeling particularly bold, starting a Twitch channel might not be a bad idea!

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