A Rant: FRESH AND FIRED UP!

We are getting closer every day to VeeCon 2024, so I felt right to share the Closing Keynote from last year's conference with all of you. I hope to see you all at VeeCon 2024 in Los Angeles! Enjoy this episode!

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On today's episode of the podcast Im sharing an episode of Tea with GaryVee That took place 2 years ago, but the advice is still strong. I answer questions ranging from balancing professional life with family, The power of LinkedIn, and much more! I hope you all enjoy this one!

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Here’s the problem most people run into when they create content online: They think they have to have something to say. So many of you aren’t putting out content online because you think you need to have the perfect message, or something “valuable” to share (based on your own arbitrary opinion). And what I’m telling you is, you will get more business if you put out literally anything. If you’re an auto dealer, you could put out a 5 min video every afternoon just recapping what happened in your day. If you’re a real estate agent, you could post updates on what your opinions are about the Super Bowl teams. Get on social media and tell your truth … it’s really that simple.

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On today's episode of the podcast Im sharing something special. With VeeCon coming up I thought I would be appropriate to share the opening Keynote from VeeCon 2023 with all of you. I sit down with my dad and brother and we chat about what we've learned from each other and we tell some fun stories as well. I hope you all enjoy this one, and be sure to get your tickets to VeeCon 2024 in LA. I will see you there!

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Today's podcast is a throwback fireside talk I gave to the VaynerMedia summer residents. They asked me questions that ranged from personal to business-related. I opened up about what I consider to be my most vulnerable moment and shed some light on the early years of VaynerMedia. Additionally, we discussed the pitfalls of monetizing a brand too early and explored ways to deal with imposter syndrome. This episode is packed with valuable advice for individuals at the early stages of their careers and even those who are already established but seeking clarity. I hope you enjoy it :)

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Today's podcast is an interview I did with Cody Combs on The National in Abu Dhabi. I share my thoughts on the TikTokification of social media explaining why everyone has higher chances now to go viral, the reason most people struggle to grow on social media, and much more. Hope you enjoy!

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In today's episode of the GaryVee Audio Experience, I am sharing an episode from last year with Nilay Patel, Editor-in-chief of the Verge. We talk about following human attention, how I make decisions, and many other topics. This is a very well-rounded episode that dives deeper than just business. it's about real life and how I handle mine. I hope you all enjoy it!

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In this business consulting session, Gary meets with a group of business owners and takes questions around decision making, organic reach, how to hire people and plenty of others. Gary gives a great explanation at the beginning of how he values the speed of making decisions over how accurate the decisions are and towards the end he shares what he believes is one of the biggest vulnerabilities to every business. Be sure to check the comments for the timestamps of all the interesting moments... Enjoy!

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Today's Keynote In 5 is from a fireside chat Gary had with Brand Space Advisory in Singapore. He talks about the crucial role of leaders in scaling a business and how they can make their employees motivated to care about their roles.

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Today's Episode of the Garyvee audio experience is a recent interview I did with Mo Islam on his show The Mo Show during my last visit to Saudi Arabia. We talk about a bunch of very important topics including accountability as a key to happiness and success, the importance of being patient while still being ambitious, the TikTokification of social media, and much more. Would love to hear your thoughts on this one in the comments! Timestamps: 0:00 Intro 2:04 Gary's thoughts on Saudi Arabia 4:09 The power of strong parenting 7:49 Accountability vs beating yourself up 11:34 Optimism vs cynicism 14:42 Empathy is a superpower 18:40 Patience vs complacency 20:48 The correlation between hard work and mental health 23:30 How to have a positive impact on the world 25:29 The TikTokification of social media 27:46 The democratization of attention 29:23 Kids and screens 32:18 Is the education system flawed? 33:42 Adversity is the foundation of success 40:20 Rapid fire with GaryVee

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Sometimes, it’s an entrepreneur’s ability to neutralize their weaknesses that paves the way to their success.

By prioritizing important tasks and removing themselves from activities they aren’t skilled at or simply don’t like, entrepreneurs can focus their talents on areas of their business where they can make a measured difference. 

Implementing systems like these helped Lauren Tickner turn her side hustle as a fitness coach into a 7-figure online business by the age of 21. 

But Lauren didn’t stop there. She realized that the systems she used to grow her fitness coaching business could be applied to all industries. 

This revelation inspired her to create Impact School, a 7-figure coaching company that helps digital entrepreneurs implement systems that allow them to free up valuable time and scale their businesses to new heights. 

In this episode, Lauren joins us to discuss the advantages of systematization, the steps business owners should take to systematize their business, and how implementing systems has helped her own business thrive. According to Lauren,

“As a business owner, you have to fill your weaknesses. I became so systems oriented through my own lack of organization. A big lesson for me was hiring someone who was my opposite, who could ensure that those systems were set up. But only by being honest about my weaknesses was I able to find the right person.”

Lauren also sheds some light on the bad industry advice that entrepreneurs should avoid, how she diversifies her income streams without succumbing to shiny object syndrome, and some of the biggest challenges she faced when building and scaling Impact School.

Topics Discussed in This Episode:

• How Lauren helps people detach their personal brand from their business (05:06)
• Lauren walks us through her origin story as an entrepreneur (07:55)
• Hiring people who compliment your weaknesses (13:48)
• How systemization can benefit entrepreneurs (15:10)
• The right time to implement systemization in your business’s lifecycle (18:03)
• The V.I.L.E. system Lauren uses to prioritize tasks (24:33)
• The bad advice Lauren has heard floating around the industry (29:41)
• How Lauren plans to diversify her income streams moving forward (39:35)
• How Lauren avoids shiny object syndrome when acquiring businesses (44:05)
• Why Lauren decided to exclude investors from her own business (50:35)

Mentions:

• Empire Flippers Podcast
• Empire Flippers Marketplace
• Schedule a call with our expert sales advisors 
• Impact School
• Notion

Sit back, grab a coffee, and learn how systems can help you scale your business without losing your freedom.

Many highly skilled SEOs and digital marketers use their expertise to build high-performing websites and other online assets. 

Others recognize that their skill itself is an asset that they can leverage. So they create an agency, hiring out their SEO and PPC expertise to businesses in need.

But building an agency is no walk in the park. How do you rise above the noise and claim your spot in this highly competitive arena?

In this episode, we sit down with two entrepreneurs who’ve walked the talk—David Kauzlaric and Erich Schaefer, the minds behind Agency Elevation. This full-service, white-label agency offers a suite of digital solutions, including SEO, PPC, Facebook Ads, and TikTok Ads. 

Join us as they pull back the curtain on their journey to agency success.

Diving into their strategy, David and Erich unveil the blueprint of Agency Elevation's triumph.

One standout element? Transparent pricing. While many agencies play the hidden-cost game, David and Erich defy the norm by showcasing their pricing upfront, fostering trust and transparency.

With a 100% US-based team, Agency Elevation eliminates the hurdles of time zones and communication, ensuring swift turnarounds and effective collaboration. 

They also walk us through the common characteristics that successful agencies share. The most important ingredient of success? Focusing on a specific niche. According to David and Erich,

“Niche-focused agencies are the easiest to scale because you can get instant credibility with just good branding. All you need is a good offer, good branding, and experience or results in that industry. We see guys going from zero to multiple seven figures in three or four years because they're niche focused.“

So, whether you’re a budding entrepreneur with dreams of agency ownership or a seasoned player aiming to amplify your agency's performance, this episode holds the key. Enjoy!

Topics Discussed in This Episode:

• David and Erich’s entrepreneurial journey and how they started their agency (02:09)
• Why Agency Elevation is 100% US based (05:02)
• How David and Erich manage to serve a high variety of niches and services (09:03)
• How the agency is structured in order to scale and stand out from the crowd (18:11)
• The service hierarchy that David and Erich recommend to their customers ( 22:22)
• Why David and Erich prioritize being transparent about their pricing (25:12)
• The common traits of successful agencies (33:24)
• The benefits of niching down vs building a general agency (37:18)
• David and Erich's approach to scaling sustainably (42:06)
• Top advice for agency owners who are looking to start and grow (46:55)

Mentions:

• Empire Flippers Podcasts
• Empire Flippers Marketplace
• Schedule a call with our expert sales advisors 
• Create an Empire Flippers account
• Subscribe to the This Week in M&A newsletter
• Agency Elevation
• GoHighLevel
• David’s Facebook page

Sit back, grab a coffee, and peek behind the curtain of a successful white-label agency!

Building a website off of an existing domain instead of starting from scratch gives you a valuable head start. By leveraging the domain’s existing authority and backlinks you can generate traffic and rank your site in a fraction of the time. 

But how do you track down an existing domain that is topically relevant? And how do you separate the good domains from the bad?

Alex Drew has provided aspiring website owners with the answers to these questions. Alex is the founder of Odys Global, a marketplace that offers a variety of thoroughly vetted, premium, aged domains. 

In this episode, Alex joins us to dissect the benefits of buying a domain, and the best practices to follow to ensure success. 

He breaks down the characteristics you should look for in a domain, the best ways to migrate and recreate content, and explains the dos and don’t when it comes to 301 redirects. 

He also highlights the red flags you should steer clear of, including ensuring that the domain isn’t trademarked and checking the backlink profile for spammy links. 

Building a site off of a quality aged domain isn’t the only way you can make money from domains. If you have an eye for spotting future trends, you can also invest in domain names that you think will increase in demand. According to Alex, 

“Buying domains to resell later is a viable investment strategy. Domains that were worth $50-$100 15 years ago are now worth thousands of dollars. Good domain names go up in price over time. If you spot a great domain that you can see is undervalued, that’s a huge opportunity for you to become a domain investor.”

Whether you’re looking to use a domain as a solid foundation for your new site, or invest and hold it as an asset, this episode is jam-packed with tips and tricks from Alex that will help you track down the ideal domain for your needs.

Topics Discussed in This Episode:

• What the Odys marketplace offers to domain buyers  (02:45)
• The different types of domains buyers should be aware of (08:58)
• The best way to recreate content for an aged domain (10:55)
• The proper use of 301 redirects and how to use 301s in your growth strategy (14:14)
• How to migrate content over to a new domain (21:21)
• The characteristics buyers should look for in a good domain (23:12)
• The ROI you can make on buying a premium aged domain (32:46)
• The common mistakes people make after buying an aged domain (36:27)
• A look into the Odys tailored domain search service (40:36)
• Alex walks us through what the Odys domain sales process looks like (44:30)

Mentions:

• Empire Flippers Podcast
• Empire Flippers Marketplace
• Schedule a call with our expert sales advisors 
• Create an Empire Flippers account
• Odys Global
• Alex Drew’s LinkedIn
• Ahrefs
• GoDaddy Auctions
• Dan.com
• Archive.org

Sit back, grab a coffee, and learn how to fast-track your SEO success by buying an existing domain!

With the content marketing industry constantly evolving, it’s easy to get caught up chasing the latest trends and forget about the basic principles that form a strong marketing foundation.

This week’s guest, Philipp Schoeffmann, joins us to explain how to build on those basics to turbocharge your marketing.

Philipp is a 20-year marketing veteran. He has not only lit up the stage as the charismatic host of the Affiliate Worlds conferences, but he is also the pioneer behind Reals, a service that repurposes your existing video content into engaging clips that boost your brand’s authority.

Philipp sits down with Greg to explain why marketers need to avoid shiny object syndrome and instead focus on the core ingredients of marketing mastery.  

Before you can expect to successfully market to your audience, you need to understand what drives them. What makes them tick? What keeps them up at night?

Armed with this knowledge, you can create attractive offers and impactful content that really resonates with consumers and keeps them coming back for more.

The good news is that creating powerful content doesn’t have to be a grueling process. With the right structure in place and a little help from AI, creating high-quality content at scale is easy as pie. 

Another way to save time and money on content creation is to lean into the power of user-generated content. According to Philipp,

“User-generated content is definitely the way to go. In general, you can expect your traffic to be maybe a fourth in terms of cost. CPMs are a lot lower. Engagement rates are four or five times higher. And you just build up a lot of trust. So user-generated content gets you better buyers at a cheaper cost.”

If your marketing feels tired and lackluster, listen in to Philipp’s top-notch advice on how to create content that really packs a punch!

As an added bonus, Phillip is offering our podcast listeners a 20% discount on his Reals service. Head over to the Reals website (linked below) to learn more!

Topics Discussed in This Episode:

• Phillip walks us through his 20-year journey in online business (04:22) 
• How the marketing industry has changed over the last 20 years (09:30)
• How to create value in your marketing (12:59)
• Why content is still king in 2023 (19:30)
• How to structure your content so that it is not a time killer (26:29)
• The anatomy of what makes a good short video (36:18)
• How brands can encourage the creation of user-generated content(49:27)
• How Phillipp uses AI to create content (53:33)

Mentions:

• Empire Flippers Podcasts
• Empire Flippers Marketplace
• Schedule a call with our expert sales advisors 
• Create an Empire Flippers account
• Subscribe to the This Week in M&A newsletter
• Reals
• $100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
• ElevenLabs
• Descript

Sit back, grab a coffee, and learn the secret to mastering content marketing in 2023 and beyond!

This week we are revisiting an extra special episode of The Opportunity podcast. 
In this episode, Greg looks back on a few of our most memorable interviews to review the top 7 lessons learned from the last 100 shows. 

You’ll hear many familiar voices as some of our favorite entrepreneurs and industry experts share their top tips for building, running, and scaling successful online businesses.

Greg acts as our guide, walking us through each lesson and sharing his own unique insights and pearls of wisdom. One of Greg’s top takeaways includes,

“If you want to build wealth, don’t focus on making money today. Focus on making an experience that will create fans of yours for years to come. Because if you make enough of those fans you’re going to create a snowball effect that’ll carry you far into the future.”

Join in the celebration by letting us know which episode or guest has been your favorite so far!

Be sure to share this episode with your friends and family so that they can join us for the next 100 episodes where we’ll continue to uncover all of the hidden growth opportunities in the online business industry.

Topics Discussed in This Episode:

• Lesson 1: Creating a Machine of Leverage by Knowing the Value of Your Time (02:07)
• Lesson 2: Learning to Love Risk to Create Wealth (10:30)
• Lesson 3: Spending 9 Hours Sharpening the Axe, and One Hour Cutting Down the Tree (17:07)
• Lesson 4: Creating Value While Respecting Your Audience’s Time (26:33)
• Lesson 5: Communication and Thinking in Four Degrees of Impact (31:43)
• Lesson 6: Why the Best Marketing Isn’t a Tactic, It’s an Experience (39:45)
• Lesson 7: Persistence Through Adversarial Wins (44:23)

Mentions:

• Empire Flippers Podcast
• Empire Flippers Marketplace
• Schedule a call with our expert sales advisors 
• Jobs to be Done Framework

Featured Guests:

• Kevin Espiritu (Ep #87)
• Matt Diggity (Ep #23)
• Sushee Nzeutem (Ep #59)
• John Hefter (Ep #19)
• Emma Shermer Tamir (Ep #49)
• Doron Wolffberg (Ep #41)
• Perrin Carrell (Ep #79)
• Alexis Grant (Ep #84)
• Chelsea Cohen (Ep #42)
• Fabricio Miranda (Ep #91)
• Chelsea Jones and Rachel Saul (Ep #74)
• Nicole Baqcai (Ep #55)
• Ben Donovan (Ep #71)
• Bill Szabrak (Ep #6)

Sit back, grab a coffee, and take a trip down memory lane as we discuss the valuable lessons learned from the past 100 episodes.