Adaptable Marketing Strategies: Be Profitable In Every Economy

Scaling Up and Stepping In: Approach to Mergers, Acquisitions, and Franchise Growth with John Prothro

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I’m a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business!

In this episode, I interview John Prothro. He is an experienced executive with a background in Mergers and Acquisitions and International Business Leadership.

He is currently the President and CEO of Foot Solutions Inc, which is a global foot wellness retailer that specializes in custom orthotics and advanced footwear. The mission for John and his company is to improve the quality of life for their clients. The company has grown significantly by opening over 80 locations globally.

✨ Episode Highlights:

- Dive deep into John's journey from mergers and acquisitions expertise to leading Foot Solutions, Inc.
- Gain invaluable insights into the challenges and strategies of running a franchise and integrating acquisitions.
- Explore the all-important nuances of franchising, from deciphering the Franchise Disclosure Document to niche market trends.
- Learn the significance of custom orthotics, healthy footwear, and the steady growth of the foot insole market.

To learn more about John and the services he provides, visit his website at https://footsolutions.com/

Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community. 

If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business!

DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

The Profit Talk: Entrepreneurship With A Profit First Spin

enMarch 07, 2024

Navigating Plans and Investments for Long-Term Prosperity

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I’m a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business!

In this must-listen episode, I, Susanne Mariga, joined by the brilliant Courtenay Shipley – Courtenay Shipley is the founder and Chief Planologist of Retirement Planology, a consulting and registered investment advisory firm for corporate-sponsored retirement plans – discuss the importance of being a steadfast investor and the intricacies of setting up retirement plans for your company.

🔍 Key insights you'll gain from our discussion: - Why "now is not the good time to invest" is just a myth. - The significance of starting your retirement savings early. - How offering a retirement plan can make your small business stand out. - Strategies for tailoring a retirement plan to your business's unique needs. - Understanding the tax credits available when you start a new retirement plan. - Avoiding common pitfalls in company retirement plans.

To learn more about Courtenay and the services she provides, visit her website at https://www.retirementplanology.com/

Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community. 

If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business!

DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

The Profit Talk: Entrepreneurship With A Profit First Spin

enFebruary 29, 2024

Unleashing Your True Leadership Potential

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I’m a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business!

In this episode, I interview Tosca DiMatteo, she is a keynote speaker, author, transformation coach, and founder of TOSCA Coaching and Consulting LLC. Tosca supports individuals and organizations in their goals by unearthing their deepest insights and then supporting them in co-creating their authentic path forward.

Today, we uncover the inner workings of leadership development:
- How to be your best self and authentically show up as a leader
- Tackling the inner critics and the stories holding you back
- Growing from a doer to a leader: the transition that scales your business
- Committing to the hard work of transformation for ultimate success

Tosca shares her personal journey in leadership development and provides invaluable insights on how to reframe your internal narrative to unlock your leadership power!

Plus, get practical advice on celebrating your wins and why your internal conversation is key to leading others.

Don’t miss this opportunity to transform your mindset and boost your profits.

Find out more about Tosca at https://toscadimatteo.com/

Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community. 

If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business!

DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

The Profit Talk: Entrepreneurship With A Profit First Spin

enFebruary 22, 2024

How to Hire the Best with Dr. Sabrina Starling

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I’m a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business!

In this episode, I interview Sabrina Starling, Ph.D., PCC, BCC, The Business Psychologist, is the international bestselling author of How to Hire the Best and The 4 Week Vacation®. Founder of www.tapthepotential.com and host of the Profit by Design podcast, she and her team coach entrepreneurs to take their lives back from their businesses. Work supports life, not the other way around! They are on a mission to send 10,000 entrepreneurs on a 4 Week Vacation in 10 years.

In this episode, you’ll learn:

How to focus on strategies to maximize business profits.
Dr. Sabrina Starling's insights on the impact of taking a four-week vacation.
Strategies on how to grow a profitable business.
Importance of effective delegation and not reclaiming tasks once they are handed off.
Empathy for business owners who have struggled to take any vacation.
The challenge of handling unexpected staff departures before a planned vacation.
How catching the delegation bug can lead to better management and efficiency.
Implementing weekly one-on-one meetings to boost team communication and performance.
Simplifying employee responsibilities to increase focus and productivity.
Hiring based on potential rather than set expectations to foster growth.

To learn more about Dr. Sabrina and the services she provides, visit her website at www.tapthepotential.com/10k

Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community. 

If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business!

DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

The Profit Talk: Entrepreneurship With A Profit First Spin

enFebruary 15, 2024

The 3.3 Rule with John Briggs

Summary

In this conversation, Susanne Mariga interviews John Briggs, author of the book 'The 3.3 Rule.' They discuss the history of the 40-hour work week and the need for a new approach to productivity. The 3.3 Rule states that the most efficient workday consists of working up to three hours, followed by a 30% recovery period. They explore the implementation of the 3.3 Rule in the workplace and common pitfalls to avoid. They also discuss the effectiveness of remote work and the importance of knowing oneself and finding the right work environment. The conversation concludes with the advice to try the 3.3 Rule and see the positive impact it can have on productivity and work-life balance.

Takeaways

The 3.3 Rule states that the most efficient workday consists of working up to three hours, followed by a 30% recovery period.
The 40-hour work week was established by Henry Ford to increase productivity and create a work-life balance.
Implementing the 3.3 Rule in the workplace requires trust, communication, and a focus on value creation.
Remote work can be effective for some individuals, but it depends on personal preferences and the ability to establish boundaries.
Trying the 3.3 Rule can lead to increased productivity and a better work-life balance.

Chapters

00:00 Introduction and Book Release

02:12 The Backstory of the 3.3 Rule

04:53 The History of the 40-Hour Work Week

11:23 The 3.3 Rule and Productivity

14:30 Implementing the 3.3 Rule in the Workplace

24:11 Common Pitfalls of Implementing the 3.3 Rule

33:05 Remote Work: Does It Really Work?

40:14 One Piece of Advice: Try the 3.3 Rule

Visit his website at https://33rulebook.com/

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I’m a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business!

Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community. 

If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business!

DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

The Profit Talk: Entrepreneurship With A Profit First Spin

enFebruary 08, 2024

Optimizing Profitability

In this conversation, Gordon Brewer, a therapist and podcast host, discusses the challenges therapists face in optimizing profitability. He shares his personal experience of struggling with financial management in his therapy practice and how implementing the profit first system transformed his business. Brewer emphasizes the importance of understanding insurance contracts, setting realistic goals, and diversifying income streams. He also addresses the balance between doing good in the world and achieving profitability, highlighting the need to change money mindsets. Overall, this conversation provides valuable insights for therapists and entrepreneurs in the healthcare industry.

Takeaways

Implementing the profit first system can transform the financial management of therapy practices.

Understanding insurance contracts and negotiating rates are crucial for optimizing profitability.

Setting realistic goals and diversifying income streams are key to long-term success.

Changing money mindsets is essential for balancing the desire to do good in the world with achieving profitability.

Chapters

00:00 Introduction

01:38 Background and Experience

03:02 Struggles with Financial Management

06:31 Insurance-Based Practice

08:36 Challenges with Profitability

10:42 Key Performance Indicators

17:52 The Impact of Insurance on Profitability

21:21 The Importance of Mental Health

25:00 Balancing Profitability and Purpose

28:47 Changing Money Mindset

30:07 Investing for the Future

34:15 Diversifying Income Streams

35:19 Contact Information

To connect with Gordon, visit his website at https://practiceoftherapy.com/

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I’m a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business!

Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community. 

If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business!

DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

The Profit Talk: Entrepreneurship With A Profit First Spin

enFebruary 01, 2024

Strengthening American Competitiveness Through Inclusion

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I’m a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business!

In this episode, I interview Johnathan M. Holifield. He helps strengthen U.S. global competitiveness through equity and inclusion. He is the former Senior Vice President for New Economies at Bitwise Industries, where he led the venture-backed, tech training company’s expansion into underestimated cities across the nation. He is a senior executive with 20+ years of diverse local and federal government and private sector experience and expertise in strategy formation and execution, effectively translating concepts into presidential policy, federal law, and organizational and local development plans.

Today, you’ll learn more about strengthening American competitiveness through inclusion. This is interesting.

To learn more about Johnathan and the services he provides, you can contact him at johnathanholifield@yahoo.com

Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community. 

If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business!

DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

The Profit Talk: Entrepreneurship With A Profit First Spin

enJanuary 25, 2024

Scaling Up with Herb Cogliano

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I’m a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business!

In this episode, I interview Herb Cogliano. He leads his advisory practice ice leveraging the Scaling Up Performance Platform, described in Verne Harnish's award-winning book, Mastering the Rockefeller Habits-Scaling Up. As a Business Coach, experienced CEO Scaling Up Practitioner, and Professor of the Scaling Up Masters Business Course, he has learned firsthand it takes to overcome many business challenges. Herb is pursuing his passion of working with leaders of growth companies to achieve more freedom by helping them create industry-leading strategies, a culture of accountability, and flawless execution along with a healthy cash flow within their organizations.

In this episode, you’ll learn:

- The 3 primary barriers to scaling up and how do you overcome those

- How do you keep your A players intact

- Where do leadership go wrong

- How do you know if you’re hiring based on your values and purpose

- And many more about scaling up your business

To learn more about Herb and the services he provides, visit his website at https://www.aspiregrowthadvisors.com/

Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community. 

If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business!

DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

The Profit Talk: Entrepreneurship With A Profit First Spin

enJanuary 18, 2024

The Reward

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I’m a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business!

Do you celebrate the rewards of your labor? How do you reward yourself? Remember, it's important to celebrate your wins. It helps enhance profitability and create a sustainable path to long-term success.

Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community. 

If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business!

DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

The Profit Talk: Entrepreneurship With A Profit First Spin

enJanuary 11, 2024

Embracing The Reps

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I’m a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business!

In this episode, I talk about the importance of embracing the Reps for your personal life and business.

Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community. 

If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business!

DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

The Profit Talk: Entrepreneurship With A Profit First Spin

enJanuary 04, 2024