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    ASK ANDY: How to Build a Customer Base (And Two More Questions) - MFQA1

    enJuly 30, 2015

    Podcast Summary

    • MF CEO Podcast: Answering listener questionsThe MF CEO Podcast, hosted by Andy and Von Kohler, now answers listener questions in shorter episodes every Thursday, emphasizing engagement and accessibility.

      The MF CEO project, hosted by Andy and Von Kohler, aims to provide raw and honest insights into entrepreneurship. They started their business with limited resources and faced initial struggles, but have since grown to owning multiple companies with over $100 million in sales. On Thursdays, they will now answer listener questions and provide shorter episodes to better engage with their audience. To make it easier for them to select questions, listeners are encouraged to have their question in the subject line of their emails. The podcast's success, as evidenced by its consistent top 10 ranking on iTunes, is a testament to the loyalty and engagement of their listeners.

    • Clear and Specific Communication in Podcast Q&A RequestsBe clear and specific with your question in the email subject line. Put the question at the top of the email and provide necessary background info afterwards. Avoid asking questions already answered and utilize other platforms for real-time Q&A.

      Effective communication is key when it comes to getting your questions answered, especially when reaching out to a popular podcast for Q&A sessions. Andy Frisella, the podcast host, emphasized the importance of being clear and specific with your question in the email subject line. He also suggested putting the question at the top of the email and providing any necessary background information afterwards. Furthermore, he advised against asking questions that have already been answered on the podcast and encouraged listeners to utilize other platforms like Periscope for real-time Q&A sessions. Overall, the message is to make it as easy as possible for the podcast team to identify and address your question, increasing your chances of getting a response.

    • Learning and adapting as an entrepreneurEntrepreneurship requires problem-solving skills and the ability to apply diverse knowledge. Utilize free resources like Periscope, books, and courses to develop these skills, rather than relying on a mentor.

      Being an entrepreneur requires problem-solving skills and the ability to apply information from various sources to your unique situation. You don't necessarily need a mentor to hold your hand, but rather the initiative to learn and adapt. The tools and resources available, such as Periscope and upcoming books and courses, can help you develop these skills for free. Embrace the fear and uncertainty that comes with entrepreneurship and remember that nobody can afford to pay for the time and expertise of a worthy mentor. Instead, utilize the resources provided and develop the ability to apply information to your own business.

    • No shortcuts to successSuccess requires hard work, a smart plan, and acceptance of the reality that there are no shortcuts. Seek mentorship from trusted sources, but don't waste time searching for non-existent shortcuts.

      There's no shortcut to success. The speaker emphasizes that he shares all the knowledge he has without holding back, but people often assume there's a secret recipe or message being withheld because it's not being sold. However, the truth is that building something requires hard work, a smart plan, and acceptance of this reality. The speaker encourages individuals to move forward and not waste time searching for non-existent shortcuts. Additionally, the speaker clarifies that he only mentors close friends or partners, and cannot take on every request for one-on-one mentoring due to time constraints.

    • Creating memorable experiences to inspire customer growthFocus on exceptional service to turn your customers into brand advocates, inspiring growth through memorable stories.

      Building a customer base from the ground up requires providing excellent products and over-the-top service to create memorable experiences that inspire customers to share their stories. Boris Volkov, a former machine shop worker turned CEO, shared his experience of growing his retail company 100% per year during the 2007 economic downturn by focusing on turning one customer into two through exceptional service. Simple yet effective strategies like changing a dead battery or delivering a product with perfection can lead to remarkable stories that spread the word about a business. Consistently going the extra mile and making these stories a regular occurrence is essential to create a loyal customer base and generate positive word-of-mouth.

    • Creating Positive Word of Mouth and Customer InteractionsExceptional service, handwritten thank you notes, and personal follow-ups can inspire customers to recommend a brand and generate substantial business growth

      Building a successful brand relies heavily on creating positive word of mouth and genuine customer interactions. Start by providing exceptional service, regardless of payment, to inspire customers to recommend you. Handwritten thank you notes and personal follow-ups can also make a significant impact. With technology reducing human interaction, these simple gestures stand out and can generate substantial business growth. As a CEO, aim to own conversations about your brand and ensure they reflect positively. Companies often underestimate the power of these simple strategies, but they can significantly impact your brand's reputation and customer base.

    • Emphasizing the importance of exceptional customer serviceExceptional customer service builds loyalty and generates positive word of mouth. Strategic partnerships can help businesses stand out and thrive.

      Exceptional customer service can set your business apart in a crowded market. Going the extra mile for customers creates loyalty and generates positive word of mouth. This was emphasized by Boris, who shared stories of employees in their company who went above and beyond for customers, resulting in increased loyalty and growth. For Michael Scott, the founder of a new company, the decision to bring in an investor or grow the business independently is a challenging one. Boris suggested that considering the potential benefits of the investment, such as increased marketing reach and the ability to meet demand, it may be worth pursuing. Ultimately, the key takeaway is that in today's business environment, exceptional customer service and strategic partnerships can help businesses stand out and thrive.

    • Choosing the right financing option for a businessAssess product demand, market conditions, and feasibility before deciding between external funding or self-funding for business growth.

      The best financing option for a business depends on the nature of the product or service. If it's a product with high demand that requires significant inventory and can be outpaced by technological advances, it's essential to secure external funding to meet the demand and stay competitive. Conversely, if the business can be self-funded through reinvestment and the owners are willing to wait, they can maintain control and equity. The speaker shared his experience of growing a business through reinvestment over ten years but acknowledged that this approach may not be feasible or optimal for all businesses. Ultimately, the key is to assess the product's potential and market conditions and choose the financing strategy accordingly.

    • Sharing Gratitude and Encouraging GrowthListeners' reviews help spread positive messages and increase podcast reach, while the hosts aim to promote hard work and greatness in the country through engagement and entrepreneurial giveaways.

      The hosts of this podcast are dedicated to creating meaningful interactions with their audience and making a positive impact on the world. They expressed their gratitude for the continued support of their listeners through reviews, which help increase their reach on iTunes. The hosts' long-term goal is to promote hard work and greatness in the country, and they encourage their audience to help spread this message by leaving reviews and engaging with them on social media platforms like Periscope, Instagram, and Snapchat. Additionally, they plan to announce winners of a review contest and reveal details about a $50,000 entrepreneurial giveaway soon. For those interested in internships with the company, they should email askAndy@themfco.com with the subject line "intern." The hosts also highlighted the uniqueness of Periscope, which allows for live, unedited interactions with their audience.

    • Limited interaction for latecomers in Periscope sessionsFirst 500 viewers can ask questions during Periscope sessions, while latecomers can only observe. Mentors are dedicated to answering questions and providing support.

      Periscope sessions offer valuable learning opportunities, but there are limitations to participation. The first 500 viewers can ask questions during a broadcast, while those who join later can only observe without interacting. However, mentors and experts, like the speaker, are committed to helping their audience and answering questions to the best of their ability. The purpose of these sessions is to provide guidance and resources to help people achieve results. So, keep the questions coming, and the mentors will do their best to provide answers and support.

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