Podcast Summary
Importance of Preparation and Internal Commitments: Focus on internal work and commitments, even if it means missing out on external opportunities, to build a successful personal brand and business.
Gary Vaynerchuk, in this episode of the AskGaryVee Show, emphasized the importance of preparation and focusing on internal commitments over external opportunities, such as meetings or coffee requests. He shared that he has been prioritizing more internal work and less external engagements since 2017, despite the regret of missing out on some memorable moments. When a viewer asked about documenting versus creating ethos, Gary explained that he is currently writing a new book, Crushed It!, which focuses on profiling individuals who have built successful personal brands and businesses around their passions. He encouraged everyone to be prepared with questions and to continue hustling and staying true to their ethos.
Documenting Your Life for Monetization: Sharing unique experiences through social media can lead to monetization opportunities, requiring less effort and minimal cost
Instead of trying to create original content from scratch, many people can make a living by documenting their own lives and sharing it through various social media channels. Gary Vaynerchuk believes that there are thousands of people watching who could make significant money by documenting their unique experiences, from becoming an intern to going through a divorce or starting a business. This approach requires less effort than creating something entirely new, and the cost is minimal compared to the potential rewards. Documenting your life can lead to monetization through ads, affiliates, sponsorship deals, speaking engagements, and books, among other opportunities. While not everyone may find success in this approach, it's worth trying for those who are willing to share their authentic experiences with the world. So, consider documenting your journey and see where it takes you.
Importance of strategy and offering value to influencers: Executing a clear strategy and providing new monetization opportunities for influencers are key to building a successful social media platform in the competitive fitness and health industry.
Having a clear strategy and offering value to influencers are crucial steps for building a successful social media platform, especially in the competitive fitness and health industry. The interviewee, Tarek, was focused on making a fitness social network but lacked a clear strategy and a compelling offer for influencers. The expert, Gary, emphasized the importance of executing against a strategy and offering influencers new opportunities to monetize their personal brands, rather than trying to steal their attention from existing platforms like Instagram. Tarek acknowledged the difficulty of explaining their offer in a short amount of time and agreed to send Gary more information via email.
Focus on building a viable product before seeking investment: Secure funding by demonstrating a solid business foundation, not just large influencer followings.
In today's market, having influencers with large followings on board is not a guaranteed way to secure funding. Instead, it's essential to focus on building a viable product or service that demonstrates traction before seeking investment. The influencer market is saturated, and VCs are not easily swayed by large audiences alone. Instead, they want to see a solid business foundation. Furthermore, influencers are often inundated with offers and are less interested in being used for monetization opportunities without receiving meaningful equity or compensation in return. The best strategy is to execute on a proven concept, raise funds based on merit, and collaborate with influencers organically as a value-add rather than a monetization tactic.
Offer value first to build meaningful connections: Focus on offering value, setting clear goals, and working backward to achieve them for building meaningful connections and success
To build meaningful connections and achieve success, you need to offer value first. In the conversation discussed, the person on the call failed to offer anything substantial upfront and instead asked for a shout-out on a larger platform. Gary Vaynerchuk emphasized the importance of understanding one's goals and then working backward to create a plan to achieve them. The person on the call expressed their passion for music production and DJing, and Gary suggested they focus on building a local fan base and continuing to invest in their craft. Offering value, setting clear goals, and working backward to achieve them are essential steps to making meaningful connections and achieving success.
Consistently creating and distributing content is crucial for building brand awareness: Regularly put out high-quality content on various platforms to gain attention and potentially secure opportunities in the music industry
Consistent creation and distribution of content are key to building brand awareness and potentially securing opportunities in the music industry. The speaker shares his strategy of offering free services to major clubs in the US upon returning from Italy, but emphasizes the importance of having talent and putting out music regularly as a means of gaining attention and eventually securing paid gigs. He uses the example of Russ, a rapper who gained popularity by consistently releasing music, and encourages creators to put their work out on various platforms as often as possible. Ultimately, success in the industry depends on the quality of the content and the artist's ability to consistently put it out there for the world to see.
Individual conversations for effective education: Educators should engage students one-on-one to understand their interests and cater to them for effective learning
Educators need to engage students one-on-one to make learning more practical and effective. Gary Vaynerchuk emphasized the importance of putting content out consistently and letting the market decide, but also warned that one might suck initially. During the conversation, a caller asked for suggestions to improve high school education. Gary acknowledged the caller's perspective as an educator and agreed that the current curriculum in many public high schools is not practical. His advice was for educators to have individual conversations with students to understand their interests and cater to them, rather than blindly following the curriculum. This approach can help students stay engaged and motivated, making education more effective.
Small acts of encouragement from teachers can make a big difference: Encouragement from teachers, even in small moments, can inspire students to succeed and believe in their potential
Small acts of encouragement and recognition from teachers and mentors can have a profound impact on students' lives, even if it seems like the larger educational system is not practical or encouraging. The speaker shares a personal story about a teacher who gave him a "wink" of encouragement when he was struggling in high school, which stayed with him and helped him succeed later in life. He encourages educators to give similar encouragement to their students, even if it's not in line with the official curriculum or expectations. By recognizing students' unique strengths and passions, teachers can make a real difference in their lives and help them believe in their potential to win, no matter the challenges they face.
