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    Barbie and Mattel as Millennial Pavlovian Conditioning

    enAugust 01, 2023
    How did media treatment affect Sinead O'Connor's career?
    What strategies did Mattel use in its marketing?
    What contributions did Sinead O'Connor make to music?
    How did Sinead O'Connor use her platform for activism?
    Why is compassion important for those in mental health crises?

    Podcast Summary

    • Show compassion towards mental health crisesInstead of shaming and defining by behavior, support individuals during mental health crises

      Society, including media and individuals, must show compassion and understanding towards those experiencing mental health crises instead of shaming and defining them by their behavior during those times. This was a recurring issue for the late Irish singer-songwriter Sinead O'Connor, who faced intense media scrutiny and vilification during her periods of mental health struggles. Despite her significant contributions to music, particularly in promoting hip hop artists and African American musicians in the late 80s, she was often defined by her behavior during her crises rather than her achievements. This pattern of treatment not only caused pain and anger but also had a detrimental impact on her career. To create a more compassionate society, it's essential to focus on supporting individuals during their struggles instead of sensationalizing their behavior or using it for clicks and engagement.

    • Sinead O'Connor's groundbreaking collaboration with MC Lyte in the 1980s paved the way for hip hop acceptanceIrish artist Sinead O'Connor defied norms, collaborated with MC Lyte, and supported rap music in the 1980s, inspiring acceptance and paving the way for hip hop's mainstream success.

      Sinead O'Connor was a trailblazing artist who defied norms and supported rap music in the 1980s when it was not yet taken seriously as an art form. Her collaboration with MC Lyte on the track "I Want Your Hands on Me" was groundbreaking and marked a turning point in the acceptance of hip hop music in the mainstream. O'Connor's actions were not performative but driven by her genuine love for art and her belief in the importance of supporting new and innovative music. Unfortunately, she faced criticism and vilification during her lifetime, but her impact and influence are now being widely recognized and celebrated. Sinead O'Connor represented a unique Irishness rooted in solidarity with those facing systematic oppression, and her historical activism and compassion continue to inspire.

    • Understanding historical trauma and showing compassion towards marginalized communitiesIrishness is a valuable legacy rooted in historical trauma and compassion, but it's important to remember past acts of oppression and continue showing solidarity towards marginalized communities.

      Irishness, as represented by Sinead O'Connor, is rooted in understanding historical trauma and showing solidarity and compassion towards those experiencing similar struggles. However, the Irish diaspora's history includes acts of racism and oppression towards marginalized communities. My father instilled in me the importance of remembering this history and not forgetting the struggles of our ancestors, such as those faced by African Americans and the Irish in Australia. This Irishness is a valuable legacy, but it's a previous generation's and we must not forget it while also recognizing and opposing systemic oppression and racism in our own society. The loss of this compassionate and constructive Irishness is evident in the normalization of racism and the acceptance of systemic oppression in modern Ireland.

    • Using platforms for change: Sinead O'Connor & Bernadette DevlinIrish musician Sinead O'Connor and political activist Bernadette Devlin used their platforms to challenge societal norms and speak up for marginalized communities, despite facing backlash. Their legacies remind us of the importance of using our voices and platforms to create change and foster solidarity and understanding among different communities.

      Sinead O'Connor and Bernadette Devlin used their platforms to challenge societal norms and speak up for marginalized communities, despite facing backlash. Sinead, an Irish musician, used her fame to bring attention to the oppression of African Americans and victims of the Catholic church, while Bernadette, a political activist, drew attention to African American revolutionaries and the struggles of Irish and African American communities. Both women refused to be silenced and continued their activism until their deaths. Podcasting provided a unique platform for authentic conversations and allowed Sinead to speak freely about her passions and causes. Their legacies serve as reminders of the importance of using one's voice and platform to create change. Additionally, the discussion emphasized the need for solidarity and understanding among different communities, rather than using history as a justification for lack of action or empathy.

    • Exploring Opportunities: Fast Shipping from Blue Nile, Flexible Health Insurance from UnitedHealthcare, and Supporting Independent CreatorsBlue Nile offers fast shipping and discounts for Mother's Day shopping. UnitedHealthcare TriTerm medical plans provide flexible, budget-friendly health insurance coverage. Support independent creators and podcasts to keep them thriving.

      There are various offers and opportunities available for different needs. Blue Nile is providing fast shipping and discounts for Mother's Day shopping. UnitedHealthcare TriTerm medical plans offer flexible, budget-friendly health insurance coverage for those in between jobs or missed open enrollment. The podcast, "The Blind By Podcast," emphasizes the importance of supporting independent creators and podcasts, which have survived the pandemic and corporate takeover. The speaker encourages listeners to attend his live shows in Cork, Dublin, Vicar Street, Birmingham, and Monaghan, and to pre-order his upcoming book, "Topographia Hibarnica." Additionally, the speaker expresses his fascination with the millennial condition and plans to discuss it further in the podcast.

    • Millennials: From Kittens to AdultsMillennials, now adults, face societal expectations and unique challenges, shaping their experiences and goals. Older millennials remember life pre-Internet but grew up with it, while younger millennials experienced the recession's impact.

      Millennials, defined as individuals born between 1981 and 1996, are now adults, despite cultural and media perceptions that label them as young people. Older millennials, aged 35-41, have unique experiences as they remember life before the Internet but grew up with it becoming a significant part of their lives. Younger millennials, aged 27-35, experienced the recession during their formative years, leading to uncertainty about homeownership, career prospects, and family planning. Despite being adults, millennials face challenges in being recognized and understood by society, leaving them in a state of "perpetual kittenhood," where they are expected to continue vocalizing their needs rather than focusing on quiet, adult accomplishments.

    • Millennials' Perpetual Childhood and Changing AdulthoodMillennials are kept in a childlike state by HR's focus on perks, while pop culture targets adults who remember being children. Mattel adapts to changing consumer habits as children buy fewer toys due to technology.

      The modern work environment and societal trends have kept millennials in a perpetual state of childhood, with the HR department acting as a parent figure, offering perks and benefits instead of workers' rights and autonomy. Meanwhile, pop culture, including the Barbie movie, is now targeting adults who remember being children, as traditional adulthood markers like homeownership and domestic products lose their appeal. Mattel, the company behind Barbie, has had to adapt to changing consumer habits, as children are no longer buying toys in large numbers due to technology. These shifts reflect the evolving needs and preferences of millennials, who are redefining what it means to be an adult in today's world.

    • Mattel's business strategy shift driven by economics, cultural trends, and psychological impactMattel pivoted to intellectual property and movies to target millennials with nostalgia, driven by Reaganomics and cultural shifts.

      Mattel, in response to financial losses in 2018, shifted their business strategy to focus on intellectual property and creating movies based on their toys, targeting millennials with nostalgia. This strategy, which was exemplified by the successful Barbie movie, is driven by economics, cultural trends, and the psychological impact of advertising on millennials. However, this shift was set in motion by political and economic changes instigated in the late 20th century, specifically the presidency of Ronald Reagan and the introduction of Reaganomics, which weakened labor unions and prioritized corporate interests over workers' rights. This historical context helps explain the current state of the economy and media landscape that has led Mattel to this new business model.

    • Deregulation under Reagan shifted power to corporationsReagan's deregulation policies led to wealth concentration, corporate profits, and a strong emotional attachment to advertising for millennials, while workers and unions lost protections and recessions disproportionately affected the majority

      The deregulation policies implemented under President Reagan in the 1980s significantly shifted the balance of power towards corporations, leading to wealth concentration in the hands of the 1%. This environment allowed corporations to make unprecedented profits, while workers and unions lost protections and rights. Reagan's deregulation also extended to advertising, making it legal to target children directly with advertisements. Companies like Mattel and Hasbro took advantage of this new freedom, creating cartoons as extended advertisements for their toys. The result was a generation of millennials who grew up with a strong emotional attachment to advertising, as they were exposed to it from a young age. This deregulation era also meant that recessions had minimal impact on the wealthy, while the majority of people bore the brunt of the economic downturns. Overall, Reagan's deregulation policies created a power imbalance that favored corporations and the wealthy, leading to profound societal and economic consequences.

    • Conditioning millennials to associate emotions with Mattel products during childhoodMattel's targeted advertising during the Reagan era created emotional connections with millennials, and now they're capitalizing on it by investing in intellectual property and creating content that evokes those childhood feelings.

      Mattel, through targeted advertising during childhood during the Reagan era, conditioned millennials to associate feelings of safety, happiness, and curiosity with their products. Now, in their late twenties and thirties, Mattel is capitalizing on this conditioning by investing in intellectual property and creating movies and toys that evoke those childhood feelings. Despite economic circumstances that have left millennials feeling perpetually in a state of "perpetual kitten hood" without the trappings of adulthood, Mattel's marketing strategy is effective in making consumers feel worth something and keeping them engaged. The use of specific colors, like Barbie's signature pink, is a deliberate tactic to elicit Pavlovian responses and rekindle childhood memories. Mattel's shift from selling toys to focusing on intellectual property is a strategic move to capitalize on the emotional connection they have with their consumers.

    • Appreciating Mothers this Mother's DayExpress gratitude to mothers, save up to 40% on Mother's Day gifts at 1800flowers.com/acast, and celebrate their love and significance.

      The speaker is encouraging listeners to appreciate and celebrate their mothers this Mother's Day. He makes a reference to a science fiction prediction that seems to relate to the current times, but the focus quickly shifts to the importance of expressing gratitude to our mothers. The speaker mentions that 1-800-Flowers can help with Mother's Day gifts, offering handmade bouquets, sweet treats, gourmet food, and unique presents. For a limited time, customers can save up to 40% on Mother's Day bestsellers at the website 1800flowers.com/acast. The speaker concludes by emphasizing the significance of mothers and encouraging listeners to show their love and appreciation.

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    Key Takeaways

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    • Be a leader first. Start without the battle. Then contemplate where the other issues fall.
    • Role modeling is so important - you have to see it to be it.
    • Companies are recognizing the importance of culture and values, in light of what consumers demand.
    • Brands like Mattel are celebrating the diversity of women and working hard to understand culture and relevance.

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