In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today.
Today, I want to talk about why copywriters should be more like fruit sellers when it comes to promoting themselves.
Listen to all tip episodes here.
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In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.
Today I want to talk to you about honing in on your homepage.
We spend a lot of time looking at other people’s sites, but when was the last time you took a long hard Paddington bear stare at your home page?
Well, perhaps today is the day.
Listen to all tip episodes here
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Welcome to another award winner's episode.
In these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022.
I’ll be asking:
What do they think made them stand out to win the awards?
What advice and tips can they offer you?
What are the challenges they’ve faced?
And common mistakes they see their peers making.
Today we’re chatting with our proofreading winner and our editing winner.
These are useful, practical and hopefully inspiring episodes from glorious yet humble writers.
I hope you enjoy it.
Tune in to learn:
What qualities make an award-winning editor
What qualities make an award-winning proofer
The main differences between editing and proofreading
How to start off with structural editing
How to tackle editing a book
Why editorial guidelines can be helpful
What proofreaders should focus on
Why Mary got involved with editing
Why Tanja prefers proofing and editing over creative copywriting
How to approach editing so the client doesn’t feel overwhelmed
Tanja and Mary’s top recommended tools
Useful resources:
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In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.
Today I want to talk to you about my favourite copywriting formula.
PAS (Problem / Agitate / Solve)
Other useful formulas:
Listen to all tip episodes here.
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Do you feel like a confident copywriter?
Unfortunately, I think part of being an empathetic, thoughtful writer is questioning everything, including ourselves and that can lead to self-doubt, imposter syndrome and comparisonitis.
So how do we overcome that?
Today I’m chatting with a copywriting coach who specialises in building confidence in yourself and your biz, and setting up productive business practices that will help lure in all those lovely leads.
Tune in to learn:
Useful resources:
Freebies
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today.
Today, I want to talk about why copywriters should be more like fruit sellers when it comes to promoting themselves.
Listen to all tip episodes here.
Freebies
Membership: Join now
Ugh, content marketing, it just sounds so, well boring.
And content, really? Does it actually generate sales or just contribute to the noise on the interwebs?
How do you create snappy content that woos the TOFUs, comforts the MOFUs and gets the BOFUs to reach for their credit cards?
Today’s guest specialises in long-form content marketing, helping her clients connect with customers through personal stories, informative blogs and free advice.
Get ready to hear how you can woo and wow your client through the power of content marketing services.
Tune in to learn:
How Jody moved from corporate marketing to copywriting
How the US copywriting market compares to Australia
How content writing differs from copywriting
How long-form content writing fits into building brand awareness and making the sale
Where long and short-form content works best
How Jody incorporates AI as a tool in client projects
How Jody packages and sells content marketing strategy to clients
The biggest challenges Jody has faced as a copywriter and content writer
Jody’s top copywriting tools
Jody’s advice for new copywriters
Useful resources:
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In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.
Today I want to talk to you about legal. I know it's boring, but it's super, super important.
This is one that should be really front of mind, and it's all about getting your legals sorted.
Listen to all tip episodes here.
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Okay we have a new podcast theme (well not that new, we’ve done a few episodes), it’s called AWARD WINNERS, and in these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022.
I’ll be asking:
What do they think made them stand out?
What advice and tips can they offer you?
What are the challenges they’ve faced?
And common mistakes they see their peers making.
Today we’re chatting with our diversity winner and our new business winner.
These are useful, practical and hopefully inspiring episodes from glorious yet humble writers.
I hope you enjoy them.
Tune in to learn:
Why Nicole won Best New Business of the Year 2022
Why Zoe Simmons won Diversity Champion of the Year 2022
The best way to build trust with your clients
Why accessibility and inclusivity is so important
Nicole’s number one tip to anyone starting a new business
Zoe’s number one tip for anyone looking to being more inclusive if your copywriting
Challenges Zoe and Nicole have faced in their careers
How Nicole and Zoe view the rise of AI and tools
Useful resources:
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In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.
Today I want to talk a little bit about how to brand differently by thinking outside the box.
Let’s talk about branding.
One of the biggest mistakes I see with copywriters is the tendency to brand themselves in similar ways to other copywriters they’ve seen.
While this is fine, it’s very safe.
If you want to stand out from the sameness, don’t replicate what all the other copywriters are doing.
Toon in to this episode for my advice.
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Juggling copywriting and having a life is a struggle, right?
And then there’s the added pressure of making money, dealing with clients, worrying about ChatGPT and all that nasty imposter syndrome.
Today I want to talk about what it’s really like to be a copywriter.
What does the average day look like?
What are the ups?
And the downs?
Let’s get real today, people, and dig into the challenges all copywriters face.
Tune in to learn:
How Kristy found her way from print media to copywriting
How Kristy combines digital marketing into her services
Why Kristy focused on conversion copywriting
Why offering a suite of services can be beneficial to your copywriting business
How Kristy faces mindset challenges
How Kristy views generative AI tools and AI copywriting
Kristy’s favourite day-to-day copywriting tool
Kristy’s top tip for copywriters
Useful resources:
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