In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.
Today I want to talk to you about honing in on your homepage.
We spend a lot of time looking at other people’s sites, but when was the last time you took a long hard Paddington bear stare at your home page?
Well, perhaps today is the day.
Listen to all tip episodes here
Freebies
Useful links:
Welcome to another award winner's episode.
In these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022.
I’ll be asking:
What do they think made them stand out to win the awards?
What advice and tips can they offer you?
What are the challenges they’ve faced?
And common mistakes they see their peers making.
Today we’re chatting with our proofreading winner and our editing winner.
These are useful, practical and hopefully inspiring episodes from glorious yet humble writers.
I hope you enjoy it.
Tune in to learn:
What qualities make an award-winning editor
What qualities make an award-winning proofer
The main differences between editing and proofreading
How to start off with structural editing
How to tackle editing a book
Why editorial guidelines can be helpful
What proofreaders should focus on
Why Mary got involved with editing
Why Tanja prefers proofing and editing over creative copywriting
How to approach editing so the client doesn’t feel overwhelmed
Tanja and Mary’s top recommended tools
Useful resources:
Freebies
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.
Today I want to talk to you about my favourite copywriting formula.
PAS (Problem / Agitate / Solve)
Other useful formulas:
Listen to all tip episodes here.
Freebies
Do you feel like a confident copywriter?
Unfortunately, I think part of being an empathetic, thoughtful writer is questioning everything, including ourselves and that can lead to self-doubt, imposter syndrome and comparisonitis.
So how do we overcome that?
Today I’m chatting with a copywriting coach who specialises in building confidence in yourself and your biz, and setting up productive business practices that will help lure in all those lovely leads.
Tune in to learn:
Useful resources:
Freebies
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today.
Today, I want to talk about why copywriters should be more like fruit sellers when it comes to promoting themselves.
Listen to all tip episodes here.
Freebies
Membership: Join now
Ugh, content marketing, it just sounds so, well boring.
And content, really? Does it actually generate sales or just contribute to the noise on the interwebs?
How do you create snappy content that woos the TOFUs, comforts the MOFUs and gets the BOFUs to reach for their credit cards?
Today’s guest specialises in long-form content marketing, helping her clients connect with customers through personal stories, informative blogs and free advice.
Get ready to hear how you can woo and wow your client through the power of content marketing services.
Tune in to learn:
How Jody moved from corporate marketing to copywriting
How the US copywriting market compares to Australia
How content writing differs from copywriting
How long-form content writing fits into building brand awareness and making the sale
Where long and short-form content works best
How Jody incorporates AI as a tool in client projects
How Jody packages and sells content marketing strategy to clients
The biggest challenges Jody has faced as a copywriter and content writer
Jody’s top copywriting tools
Jody’s advice for new copywriters
Useful resources:
Freebies
Membership: Join now
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.
Today I want to talk to you about legal. I know it's boring, but it's super, super important.
This is one that should be really front of mind, and it's all about getting your legals sorted.
Listen to all tip episodes here.
Useful Resources:
Freebies
Membership: Join now
Okay we have a new podcast theme (well not that new, we’ve done a few episodes), it’s called AWARD WINNERS, and in these episodes, I’m talking to winners from the Clever Copywriting School Awards of 2022.
I’ll be asking:
What do they think made them stand out?
What advice and tips can they offer you?
What are the challenges they’ve faced?
And common mistakes they see their peers making.
Today we’re chatting with our diversity winner and our new business winner.
These are useful, practical and hopefully inspiring episodes from glorious yet humble writers.
I hope you enjoy them.
Tune in to learn:
Why Nicole won Best New Business of the Year 2022
Why Zoe Simmons won Diversity Champion of the Year 2022
The best way to build trust with your clients
Why accessibility and inclusivity is so important
Nicole’s number one tip to anyone starting a new business
Zoe’s number one tip for anyone looking to being more inclusive if your copywriting
Challenges Zoe and Nicole have faced in their careers
How Nicole and Zoe view the rise of AI and tools
Useful resources:
Freebies
Membership: Join now
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.
Today I want to talk a little bit about how to brand differently by thinking outside the box.
Let’s talk about branding.
One of the biggest mistakes I see with copywriters is the tendency to brand themselves in similar ways to other copywriters they’ve seen.
While this is fine, it’s very safe.
If you want to stand out from the sameness, don’t replicate what all the other copywriters are doing.
Toon in to this episode for my advice.
Freebies
Membership: Join now
Juggling copywriting and having a life is a struggle, right?
And then there’s the added pressure of making money, dealing with clients, worrying about ChatGPT and all that nasty imposter syndrome.
Today I want to talk about what it’s really like to be a copywriter.
What does the average day look like?
What are the ups?
And the downs?
Let’s get real today, people, and dig into the challenges all copywriters face.
Tune in to learn:
How Kristy found her way from print media to copywriting
How Kristy combines digital marketing into her services
Why Kristy focused on conversion copywriting
Why offering a suite of services can be beneficial to your copywriting business
How Kristy faces mindset challenges
How Kristy views generative AI tools and AI copywriting
Kristy’s favourite day-to-day copywriting tool
Kristy’s top tip for copywriters
Useful resources:
Freebies
Membership: Join now
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.
Today I want you to stop asking ‘why me’ and start asking ‘why not me?’
In the business world, especially when you’re starting out, it can be oh-so easy to doubt yourself.
There are so many other copywriters out in the world; why would anyone pick you (or me)?
Perhaps you don’t have any experience.
No samples.
You haven’t done a fancy $5k US copywriting course.
You haven’t bought every single copywriting book..
Honestly, who cares?
Just as with love, in copywriting, there’s someone for everyone.
Freebies
Membership: Join now
Us copywriters pride ourselves on being words people.
But when it comes to figures, well some of us aren’t so great.
And after all my years coaching copywriters, I’ve found it’s not the copywriting side of things that causes businesses to fail, it’s poor money management.
Fear about pricing.
Poor cash flow management.
Awkwardness about invoicing.
And naked terror at tax time.
All these issues can really drag a happy copywriter down.
So today we’re talking about mastering your money and getting some tips on how to feel fabulous about your finances.
Tune in to learn:
Why freelancers often struggle with the money side of business
Mistakes copywriters often make when starting out
How accounting tools can save you time and money
How to start tracking your business finances regularly
How to be prepared for tax time
Why having the right accounting tools and team is crucial to your business growth
Olly’s top tips for transforming your business finances
Useful resources:
The Ultimate Freelancer Guide to Taxes
Freebies
Membership: Join now
Batton down the hatches
I know that many copywriters feel under attack at the moment.
The cost of living crisis is biting hard, and it’s getting harder to find and convert clients.
ChatGPT seems to be threatening our very existence.
And as the bank balance dwindles, as the confidence ebbs, it can cause us deep thinkers to spiral into negative thoughts.
It can also lead us to make panicky decisions.
Listen to this episode for a little perspective and confidence as we move forward.
Freebies
Membership: Join now
VIP days are a relatively new thing in the copywriting world.
Back in the old days there was no such thing, I’m pretty much sure of it.
But then someone, somewhere started banging on about VIP days and now everyone has jumped on this copywriting bandwagon.
And I get it, they’re a great way to overcome the eternal problem of projects dragging on for months and months and months.
One day, done. Love it.
But are VIP days all they’re cracked up to be?
Does that idea of working live with your client for an entire day make you feel queasy?
How on earth do you charge for that?
What if the copy turns out crap?
What if you don’t have the mojo when the big day comes?
Today we talk with our Member of the Year Cathy Camera, about her copywriting career and how VIP days perfectly suit her business model, her temperament, and her cash flow goals.
We’ll also talk about the types of clients VIP days suit as well as passing on some great tools, tips and advice for working copywriters.
Tune in to learn:
Cathy’s career path before becoming a copywriter
How Cathy discovered her niche of construction copywriting
Cathy’s biggest copywriting career win
Cathy’s worst copywriting fail
How Cathy has embraced VIP days and VIP packages
How Cathy structures her VIP days
How Cathy won Member of the Year in TCCS
Cathy’s top tool to improve communication with clients
Cathy’s top tip for current and up-and-coming copywriters
Useful resources:
Freebies
Membership: Join now
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.
Today I want to talk to you about what to do when the inspiration well has run dry.
Your brain is foggy. Writing feels like you’re wading through sludge. The words just aren’t coming. But the deadline looms and there are bills to pay.
So how do you push yourself to keep writing when the inspiration and creative spark have gone?
Tune in to hear my tips.
Freebies
Membership: Join now
So, you’re a copywriter, but you don’t live in a snazzy suburban area, with cool cafes and agencies aplenty.
Instead, you’re 8 hours from the nearest big city.
How does being a regional copywriter impact your client list, your rates, and the number of meetings you have to attend?
Our guest today is a 10-year Copybeast, with small humans and a big list of achievements.
From her home offices, she’s built a successful copywriting business that allows her to support her family, have a flexible lifestyle and even employ her lovely mum.
So, if you want to know how to juggle all the things and have a fabulous, successful business wherever you are, this is the episode for you.
Tune in to Learn:
Sarah-Joy’s career journey before becoming a copywriter
The differences in working as a regional copywriter vs. working in a large city
Sarah-Joy’s biggest copywriting career win
Sarah-Joy’s biggest copywriting career fail
Keeping it in the family: Why Sarah-Joy employs her mum, and why it works so well
How giving birth to two humans has affected her business
Sarah-Joy’s number one favourite copywriting tool
Sarah-Joy’s tip for newbie copywriters
Useful Resources:
Freebies:
Membership: Join now
In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills and improve your copywriting business.
Today I want to talk to you about confidence and why it’s the maker or breaker of your copywriting business.
I'll cover why you should:
Be kind to yourself.
Realise you're not alone.
Set goals for yourself.
Work out strategies for tricky situations
Practice talking to clients with friends (phone script)
Use templates/ and email formats
Freebies
Membership: Join now
Okay we have a new podcast theme, it’s called AWARD WINNERS, and in these episode I’m talking to winners from the Clever Copywriting school awards.
I’ll be asking:
What do they think made them the stand out to win the awards.
What advice and tips can they offer you?
What are challenges they’ve faced?
And common mistakes they see their peers making?
These are useful, practical and hopefully inspiring episodes from glorious yet humble writers.
I hope you enjoy them.
Okay we have a new podcast theme, it’s called AWARD WINNERS, and in these episode I’m talking to winners from the Clever Copywriting school awards.
I’ll be asking:
What do they think made them the stand out to win the awards.
What advice and tips can they offer you?
What are challenges they’ve faced?
And common mistakes they see their peers making?
These are useful, practical and hopefully inspiring episodes from glorious yet humble writers.
I hope you enjoy them.
Tune in to learn:
What it takes to be a great content writer
What it takes to be a great copywriter
Common mistakes that copywriters make (and how you can avoid them)
Clare and Caitlin’s number one favourite copywriting tools
Challenges that Clare and Caitlin have overcome in their careers
How ChatGPT is going to change things
Clare and Caitlin’s tips for copywriters new to the scene
Useful Resources:
Head to episode notes
Freebies
Membership: Join now
In this, the first of my celebrity copywriter episodes, I could think of no one better to ask than the wonderful Justin Blackman.
Because as well as having courses and resources on sale, he’s still a working copywriter, indeed he’s worked with some mega famous marketing types (some of whom even I have heard of).
His superpower?
Brand Ventriloquism, no this doesn’t mean he pops his paw up the bottom of his client like puppets.
Rather that he’s mastered the skills of reviewing and replicating his clients voices, to ensure it’s engaging, authentic and lures customers in like eager hedgehogs to a bucket of grubs.
Today Justin will be sharing a little about his how copywriting journey, as well as sharing some Tone of Voice horror stories and best practice tips.
So, if writing Tone of Voice and brand guides is on your list of to-dos, this episode is for you.
Tune in to learn:
Useful resources:
Freebies:
Membership: Join now
Taking on AI as an asset, not a threat
Everyone is talking about ChatGPT.
My LinkedIn is stuffed with experts providing tips and examples of how to use this amazing tool.
(Everyone is an instant expert on LinkedIn).
To some it’s the best thing since sliced bread.
To others, it’s the end of the content marketing world as we know it.
I mean, haven’t these people watched The Terminator movies, don’t they know how it all ends?
So today I’m going to give you my low down.
What is ChatGPT?
What can it do?
Why all the fuss?
I’ll take you through the challenges, the positives, what’s coming, and also a bit of a reframe for those who are struggling or feeling scared about this new tool.
It’s time to embrace the robots people. Let’s get stuck in
Tune in to learn:
Useful resources:
Head to episode notes
Freebies
Membership: Join now
Stay up to date
For any inquiries, please email us at hello@podcastworld.io
