Podcast Summary
Responding with kindness and understanding: Being the bigger person means responding to bad behavior with kindness and understanding, while also protecting oneself when necessary.
Being the bigger person doesn't mean ignoring or enabling bad behavior. Instead, it requires delivering candor with empathy and compassion. Being the bigger person involves having the mental and emotional strength to respond with good behavior, even when faced with bad behavior. It's important to remember that countering bad behavior with more bad behavior only leaves both parties in a negative place. The ability to be the bigger person is a skill that can be applied to various aspects of life, including personal relationships and professional situations. It's essential to understand that being the bigger person doesn't mean being complacent or a pushover. It's about responding with kindness and understanding, while also protecting oneself when necessary. Being the bigger person is a powerful tool for creating positive interactions and building strong relationships.
Balancing candor and kindness during challenging situations: Effective communication in business involves delivering difficult news with empathy, wisely allocating resources for marketing efforts, and attracting top talent with a clear vision, opportunities for growth, and strong company culture.
Effective communication, especially during challenging situations, requires a balance between candor and kindness. Delivering difficult news with empathy and understanding can prevent resentment and help maintain relationships. In the business world, this can be particularly important during the early stages of a startup when cash flow is limited, and every dollar counts. Allocating resources wisely for marketing efforts, such as SEO, SMO, traditional marketing, and word-of-mouth, can be crucial. Additionally, acquiring talent in the early days of a business or a growing brand can be challenging. For Gary Vaynerchuk, it was about leading with a clear vision, offering opportunities for growth, and building a strong company culture. By focusing on these aspects, he was able to attract and retain top talent.
Find the right marketing mix for your unique skills and resources: Maximize return on investment by focusing on marketing areas of expertise and consider building talent from within
Effective marketing strategies depend on an entrepreneur's unique skills and resources. Gary Vaynerchuk, for instance, started with minimal capital and leveraged social media content to build his business. However, not everyone is good at social media marketing, and it's essential to allocate resources to areas of expertise. For instance, if someone is skilled in hiring and door-to-door sales, they should focus on that. The key is to find the right marketing mix that maximizes return on investment while also considering personal strengths. Additionally, building and grooming talent from within, such as friends, family, or former colleagues, can be a cost-effective way to grow a business. Remember, the best marketing strategy is the one that works best for you.
Consistently create engaging content across platforms for business growth: Post regularly on Instagram, create TikTok versions, use YouTube shorts, Google Trends, and LinkedIn for maximum reach, build relationships with influencers and communities.
Consistency and creating engaging content across multiple platforms are key to scaling a business, especially in growing trends like mocktails. Deb's advice includes posting regularly on Instagram (minimum 2 posts a day), creating different versions of content for TikTok, and utilizing YouTube shorts, Google Trends, and LinkedIn for maximum reach. Building relationships and networking with influencers and communities, such as the Twitch mafia, can also lead to opportunities and encouragement. Content creation not only attracts potential customers but also influences their behavior positively. So, keep creating, keep engaging, and keep scaling!
Creating a mascot builds brand awareness: Investing in a mascot can boost brand recognition and grow a business, even if it requires an initial investment. Focus on creating a strong backstory and presence in various forms, and consider selling unused items to fund the investment.
Creating a physical mascot is an effective way to build brand awareness and grow a business, even if it requires an initial investment. Gary Vaynerchuk shared his experience of developing a mascot for his company and emphasized the importance of having a strong backstory and presence in various forms, such as 2D and 3D renderings, costumes, and social media platforms. He advised spending money on creating a full mascot outfit and encouraged selling unused items to fund the investment. For business owners feeling stuck in the startup phase, Gary suggested embracing the early stages of the business and focusing on enjoying the process rather than just the potential rewards. He drew parallels to successful companies like Microsoft and Walmart, which started with their founders doing various tasks before growing their teams and expanding.
Embrace the challenges and reinvest in the business: Focus on growing the business through reinvestment and creating content for a specific audience instead of personal gains and a wider net.
During the early stages of building a business, it's essential to embrace the challenges and invest in the company instead of focusing solely on personal gains. Gary Vaynerchuk emphasizes that most people are in a rush for the glamour and are unwilling to stay in the "shit phase" longer to grow their business. He suggests that people should have the mindset of reinvesting in their company instead of buying unnecessary things. Additionally, for those in niche industries like selling private jets, it's crucial to focus on creating content that appeals to a specific audience rather than casting a wider net. The algorithms will eventually find the right audience for the content.
Maximizing Time and Engagement for High Net Worth Individuals: Focus on creating content for the right audience to maximize engagement and business outcomes, rather than chasing after large but less qualified audiences.
For individuals who have reached a point where their time is more valuable than the cost, private jets offer the greatest return on investment. However, creating content on LinkedIn leading to intimate events can also be an effective strategy for high net worth individuals. It's essential to focus on creating content for the right audience, rather than maximizing vanity metrics or trying to appeal to the algorithm. The key is to narrow down your audience to those who are most likely to be interested in your product or service, even if it means reaching a smaller number of people. Additionally, investing time in creating high-quality content and optimizing it for various platforms can lead to valuable business outcomes. Ultimately, the goal is to prioritize meaningful engagement with potential customers over chasing after large, but less qualified, audiences.
Create unique content for specific customer needs: Focus on addressing clients' pain points and desires with tailored content to stand out in marketing, especially in luxury travel industry.
To stand out in marketing, especially in the luxury travel industry, it's essential to create content that caters to specific customer needs and desires, rather than producing the same content as competitors. By focusing on unique scenarios and speaking directly to the audience, businesses can build a strong connection with potential clients and increase their chances of recognition. However, creating such content requires courage and a shift in mindset, as people often prioritize social media views over business-smart content. Additionally, the speaker emphasized that there's no direct correlation between doing well in social media and doing well in business. Instead, businesses should focus on creating content that addresses their clients' pain points and desires, and provide solutions tailored to their needs.
Different Approaches to Handling Vendor Payments and Client Relationships: Businesses can choose to charge clients for vendor fees or absorb costs, with each approach favoring different goals and priorities. Authenticity is crucial in social media content, even for professionals, to engage and grow audiences.
In business, there are different approaches to handling vendor payments and client relationships. Charging clients for vendor fees and managing payments directly versus absorbing those costs and simplifying the process for clients both have their merits. Long-term customer retention may favor the latter, while shorter-term gains might favor the former. Ultimately, the decision depends on individual business goals and priorities. Another key takeaway is the importance of authenticity in social media content, especially for professionals like hypnotherapists. While it's essential to maintain a professional image, suppressing authenticity can hinder engagement and growth. The audience's perception and subjective opinions should not be the primary concern. Instead, focusing on intent and the value provided to the community can lead to a more successful social media presence.
Be true to yourself on social media: Embrace authenticity, let go of others' opinions, and lean on community support to grow on social media
It's important to focus on your own happiness and authenticity in your social media presence, rather than worrying about what others might think. The speaker emphasized that people should not let the opinions of others hold them back from posting what they truly want. During the conversation, the speaker helped another person in the call double their followers by encouraging everyone to share the account, demonstrating the power of community support and validation. Ultimately, the key takeaway is that by being true to yourself and embracing the support of your community, you can feel free to express yourself fully on social media.
Living Your Truth vs. Societal Expectations: Embrace individuality despite societal pressure and adapt to the evolving workforce landscape to attract and retain talent.
Individuals should focus on living their truth and not conform to societal expectations, even if it goes against the norm. This was emphasized through the speaker's personal experience of facing criticism in the business world for being too casual. Additionally, the labor force mentality post-COVID is a complex issue with varying mindsets among different generations and individuals. Some people have become entitled due to government aid, while others have realized the opportunity to work hard and gain market share. In the hospitality industry, for instance, businesses need bodies, but many workers have discovered they can make more money online. Employers can flip this trend by offering opportunities for workers to use their workplace as a content studio and monetize their online presence while working. Ultimately, it's crucial to adapt to the changing workforce landscape and find innovative solutions to attract and retain talent.
Embracing Change in Business: Businesses can remain competitive by adapting to changing circumstances, recognizing the value of hardworking employees, and finding a balance between maintaining quality service and embracing innovation.
In today's business world, it's crucial to adapt to changing circumstances and leave old ideologies behind. According to the discussion, a business owner emphasized the importance of employees making content during downtime to engage customers and potentially attract new ones. However, this approach may not be feasible for all roles, especially in the kitchen where focus is required. Instead, the business owner suggested creating hard rules for downtime and potentially increasing wages to attract hardworking employees. It's essential to recognize that the business landscape has evolved, and costs will continue to rise. By leaving ideologies at the door and embracing change, businesses can remain competitive and thrive. Additionally, there is an abundance of hardworking individuals in the younger generation who are willing to put in the effort. Ultimately, it's about finding a balance between maintaining quality service and adapting to the changing business environment.
Focus on hustling and being proactive when building a team in the hospitality industry: Instead of complaining about challenges, like competition for talent or unreliable applicants, focus on proactive methods like reaching out to potential hires directly and using unconventional advertising methods.
When it comes to building a team, particularly in the hospitality industry, having the right mindset is crucial. Instead of getting emotional and dwelling on the challenges, such as high competition for talent or unreliable applicants, focus on hustling and being proactive. Don't waste time complaining or interviewing too many candidates; instead, put yourself out there and reach out to potential hires directly in lower income areas. Be open to unconventional methods, like advertising in strip malls or using a sign at a busy intersection. Remember, the numbers game is in your favor when you're willing to put in the effort and think creatively. As Gary Vaynerchuk emphasized, "You're in control." So go out there and make it happen!
