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    Best-of: William Cohan on GE’s Legacy

    enJuly 01, 2023
    What role does communication play in business?
    How did GE's sale of NBCUniversal affect its position?
    Who were the key figures discussed in GE's history?
    What were the consequences of GE overpaying for Alstom?
    Why are mergers necessary for media companies today?

    Podcast Summary

    • Effective Communication Skills: Insights from the Think Fast, Talk Smart PodcastLearn effective communication skills from experts, debunk myths in business, and understand the impact of clear communication on success and failure.

      Effective communication skills are essential in business and life, and the Think Fast, Talk Smart podcast, with over 43 million downloads and counting, offers valuable insights from experts on honing these skills. From managing anxiety during presentations to taking risks in communication and harnessing nervous energy, the podcast covers a range of topics that can help listeners improve their communication abilities. Additionally, the discussion between Motley Fool Money co-host Dylan Lewis and author William Cohen revealed that myths and perceptions can play a significant role in business succession and the rise and fall of companies like General Electric. Cohen's research debunked the myth that Thomas Edison was a founder of GE and shed light on the key differences between former CEOs Jack Welch and Jeff Immelt. Overall, the importance of clear communication and the power of debunking myths in understanding business successes and failures were recurring themes in the discussion.

    • Finding a Successful CEO Successor: A Complex ProcessAssessing qualifications, managing egos, and anticipating future performance are crucial elements in the delicate process of selecting a successful CEO.

      Despite the intelligence and experience of those in charge, finding a successful CEO successor can be a challenging and psychological process. Even for companies like General Electric, which became one of the largest in American history, the CEO selection process can be filled with competition, politics, and uncertainty. People may resist choosing someone who could potentially outshine them or may not accurately assess a candidate's abilities. The complexities of human behavior and the pressures of the CEO role make it difficult to predict who will truly excel in the job. Jack Welch, for example, was a complex figure who was both abrasive and a developer of talent, but his legacy is often oversimplified as good or bad. Ultimately, the process of choosing a CEO is a delicate balance of assessing qualifications, managing egos, and anticipating future performance.

    • Jack Welch's inspiring leadership at GEWelch's belief in team, support for dissent, and consistent earnings fueled employee loyalty and Wall Street's trust, contributing to GE's success during his tenure

      Jack Welch's leadership style at General Electric (GE) was characterized by his ability to inspire loyalty among his employees and consistently meet earnings estimates, which helped establish GE as the most valuable and respected company in the world during his tenure. Welch's willingness to believe in his team, support dissenting opinions, and provide opportunities for growth led to a strong sense of loyalty among many employees, even those who had been fired. His consistent meeting of earnings estimates also created a "cult of Jack" among Wall Street analysts, who came to rely on his projections and helped solidify GE's reputation. Despite any criticisms or negative experiences some employees may have had, the overall impact of Welch's leadership style was significant in shaping GE's success during his era.

    • GE CEOs used GE Capital to manipulate earningsJack Welch and Jeff Immelt grew GE's value significantly by putting pressure on divisions to meet earnings targets and manipulating financial reports through GE Capital

      Jack Welch and Jeff Immelt, former CEOs of General Electric (GE), used GE Capital as a tool to meet earnings targets, which involved putting pressure on divisions to produce profits and manipulating financial reports. Welch, who took over GE before Immelt, transformed GE Capital into a profitable entity by leveraging GE's AAA credit rating to borrow cheaply and lend expensively. However, the culture clash between GE Capital and the investment banking division of Kidder Peabody led to earnings manipulation when Jack Welch pressured division heads to come up with numbers to meet earnings targets after the acquisition of Kidder Peabody. Immelt, who faced loftier expectations, also faced challenges in meeting earnings targets, but the extent and methods of earnings manipulation during his tenure are not explicitly mentioned in the discussion. Ultimately, both CEOs' focus on meeting earnings targets led to significant growth in GE's value, from $12 billion in 2000 to $650 billion by the time they left. The discussion raises questions about the ethics of earnings manipulation and the role of CEOs in driving corporate growth.

    • CEO's Lack of Understanding of GE Capital Leads to ChallengesCEOs need to fully understand their business units' operations and risks to navigate crises effectively. Underestimating GE Capital's significance and complexity led to challenges for Immelt during his tenure.

      GE Capital, a crucial business unit of General Electric (GE) during the late 1990s and early 2000s, became a significant earnings contributor, generating between 40-50% of GE's earnings. However, when Jeff Immelt took over as CEO in 2001, he lacked the understanding and experience of GE Capital's operations and risks compared to his predecessors, Gary Wendt and Dennis Naden. Immelt faced unprecedented challenges, including the aftermath of 9/11 attacks, the Enron and WorldCom scandals, and the passing of the Sarbanes-Oxley Act. Despite these challenges, GE Capital continued to perform. However, during the 2008 financial crisis, GE Capital also faced difficulties, as it wasn't regulated like other banks, and Immelt had to beg for government assistance to prevent bankruptcy. Immelt's decision to sell GE Capital in 2018, after promising to reach a $2 per share goal, ultimately cost him his job. This episode highlights the importance of understanding a company's core business units, the risks involved, and the ability to navigate through crises.

    • Jeff Immelt's stubborn leadershipJeff Immelt's insistence on his decisions, even disregarding others' opinions, could lead to missed opportunities or negative outcomes.

      Learning from the discussion about Jeff Immelt's leadership at GE is his tendency to disregard opposing opinions and persist in his own decisions, even in dangerous circumstances. An illustrative example is his insistence on making his head of security, Ed Gallenick, climb Mount Kilimanjaro with him for his daughter's graduation, despite Gallenick's lack of preparation and reluctance. Immelt's refusal to discuss this incident with the interviewer suggests he may have regretted his actions. Immelt's leadership style extended to his business dealings, such as the sale of NBC Universal. The anecdote about Gallenick highlights the potential consequences of Immelt's disregard for others' opinions and experiences. While Immelt's determination and focus were assets, his inflexibility may have led to missed opportunities or negative outcomes.

    • NBCUniversal and Warner Brothers Discovery Merger SpeculationDespite regulatory hurdles, the merger of NBCUniversal and Warner Brothers Discovery appears inevitable as both companies seek growth and financial stability in a competitive industry, with David Zaslav looking to cut costs to meet investor expectations.

      Both NBCUniversal and Warner Brothers Discovery, currently operating as independent media companies, may soon merge due to their mutual need for growth and financial stability in the face of competition from larger tech companies like Disney, Amazon, and Apple. This speculation comes as NBCUniversal, now owned by Comcast, and Warner Brothers Discovery, led by David Zaslav, have been identified as potentially complementary entities that could benefit from each other's resources and expertise. However, regulatory and structural hurdles, including a two-year waiting period under Morris Trust reverse Morris Trust rules, may delay any official announcements or discussions. Despite the challenges, the combination of these two media giants seems inevitable as they both grapple with the financial burdens and competitive pressures in the industry. Additionally, Zaslav, a cable industry pioneer, may be feeling the weight of the $55 billion debt he took on to acquire Warner Brothers Discovery, leading him to make cost-cutting measures to meet investor expectations.

    • GE's sale of NBCUniversal to Comcast in 2009GE's financial struggles, including overpayment for Alstom, hasty sale of GE Capital, and involvement of activist investor Nelson Peltz, led to the sale of NBCUniversal to Comcast, creating a major competitor in the streaming industry

      The competitive landscape and the ambitions of key players have made the merger of Comcast and NBCUniversal an inevitable move to create a major league competitor against Disney, Apple, and Amazon in the streaming industry. The sale of NBCUniversal by General Electric (GE) in 2009 for $30 billion to Comcast was a pivotal moment, as it left GE without a significant media presence and saddled with debt. Additionally, GE's overpayment for Alstom and the hasty sale of GE Capital weakened the company's financial position. Bringing in Nelson Peltz as an activist investor also proved costly for GE. Combining Comcast and NBCUniversal would spread out debt over more assets and cash flow, making it a formidable competitor. The merger could potentially allow David Zaslav to run the combined company, as he aims to do. The sale of NBCUniversal marked the beginning of GE's decline, and these decisions contributed to the company's financial struggles.

    • GE's decline under Jeff Immelt and the discovery of hidden financial issuesJeff Immelt's failure to meet his goal of achieving a $2 share price led to the discovery of hidden financial issues at GE, ultimately putting the company in a state of decline, leading to John Flannery's takeover and eventual demise of the iconic American company.

      The failure of General Electric (GE) under the leadership of Jeff Immelt, who was fired in June 2017, led to the discovery of hidden financial issues that ultimately put the company in a state of decline. Immelt's inability to meet his goal of achieving a $2 share price marked the beginning of the end for him and the company. John Flannery, who took over from Immelt, had to address these issues and announce them publicly. GE was essentially in hospice from this point on, taking a few more years for the plug to finally get pulled. William Cohen, author of "Power Failure: The Rise and Fall of an American Icon," provides a thorough and engaging history of this once powerful American icon in his book. Remember, the people on the program may have interests in the stocks they discuss, and The Motley Fool may have formal recommendations. Don't make investment decisions based solely on what you hear.

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