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    BFE EP21: Channeling Publicity Like Houdini, with Carnegie - The Magic Detective

    enNovember 01, 2021
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    About this Episode

    Harry Houdini was an entertainer who created major publicity and even his name has become legendary --- even 95 years after his death. He was a master at planting brand perception in the minds of his audience.

    In this episode, we talk with magician and magic historian Carnegie (a.k.a. The Magic Detective) about  Houdini’s successful publicity. We also talk about some techniques Houdini used with great success and how you can take some tips from Houdini's playbook.

    Carnegie's marketing book on Houdini's publicity is coming out in 2022. Through it, you'll learn the secret techniques used by The Great HOUDINI to become a superstar and how you can use those same techniques to move ahead in your life. You can get a sneak peek FREE excerpt from Chapter 3 of Houdini Marketing! by going to
    HoudiniMarketingBook.com.

    Other great content by Carnegie can be found on the following links ...


    • Carnegie's podcast, The Magic Detective Podcast can be found anywhere you listen to podcasts or stream it at  MagicDetectivePodcast.com




    Be sure to also visit our website
    BrandingEntertainers.com for some other free resources or to learn more about our products that help entertainers brand their show in a fun way.







    Recent Episodes from Billy Diamond's Branding For Entertainers Podcast

    BFE EP40: Brand Blueprint: Logo Myth-Busting & Guideline Creation

    BFE EP40: Brand Blueprint: Logo Myth-Busting & Guideline Creation

    IN THIS EPISODE

    Calling all entertainers! Struggling to build a recognizable brand? This episode of Branding for Entertainers Podcast is your guide to crafting a consistent brand identity. Learn the importance of branding guidelines and how to create your own step-by-step. Plus, discover if a logo is essential for success (spoiler alert: it's not always!).

    Here's what you'll get:

    • Why branding guidelines are crucial for entertainers
    • How to develop your own brand guidelines (including a FREE font tip!)
    • Should you invest in a logo? Learn the surprising truth!
    • How to create a brand that resonates with your audience

    Listen now and take your entertainment career to the next level!

    Notes:

    Referenced website "quiz" link:
    https://brandingentertainers.com/yourbrandvoice



    BFE EP39 - The Santa Brand: The Colors of Christmas

    BFE EP39 - The Santa Brand: The Colors of Christmas

    IN THIS EPISODE


    Remember that iconic brand that practically invented Christmas as we know it? Yeah, we're revisiting that fascinating story and the science of color in branding on this rebroadcast episode of The Branding For Entertainers Podcast!


    Join Billy as he dives deep into the psychology of color and how it shapes brand identity. He'll dissect that legendary brand's color choices and reveal the secrets behind their enduring success. Plus, you'll walk away with actionable tips on choosing colors that resonate with you as a performer and help you stand out from the crowd.


    So grab your favorite beverage, settle in, and get ready for a vibrant rebroadcast that's sure to leave you feeling inspired and informed!


    P.S. Don't forget to share your color branding insights and any questions you have.



    BFE EP38 - Balancing The Branding Tightrope: When Just Enough is More

    BFE EP38 - Balancing The Branding Tightrope: When Just Enough is More

    Ditch the pitch and rock your live performances without the cheese. This episode explores the art of balancing engagement and promotion in your live performances. I'll walk the tightrope with you, sharing strategies and insights to keep your audience enthralled without feeling like pawns in a self-promotional game. Tune in to learn:


    • Finding the Sweet Spot: Strike the perfect balance between sharing your brand and connecting with your audience on a human level.


    • Authenticity is King: Ditch the script and embrace your true self – your genuine passion will shine through.


    • Storytelling, Not Selling: Weave captivating narratives that resonate, instead of bombarding your audience with promos.


    • Tips & Tricks for Stage Success: Discover actionable advice to leave your audience wanting more, not running for the exit.


    Ready to ditch the cheesy tactics and deliver live performance branding that is both powerful and genuine? Join me!

    BFE EP37: Paper vs Pixels: The Business Card Debate

    BFE EP37: Paper vs Pixels: The Business Card Debate

    Join us in this lively discussion on the timeless debate of business cards in the digital era. Are traditional cards still relevant? We delve into the power of tangible connections, exploring how a well-crafted business card can make a lasting impression. Discover why, in the midst of technological advancements, the humble business card remains a potent tool for networking and forging meaningful professional relationships. Tune in to unravel The Business Card Debate!


    To take advantage of the Business Card Package go to:
    https://brandingentertainers.com/bc

    BFE EP35: Standing Out For The Right Reasons with Jeff Veley

    BFE EP35: Standing Out For The Right Reasons with Jeff Veley

    Jeff was a troubled teen who turned his trials into triumphs. Today he’s a full-time bullying prevention specialist. As a leading communicator on conflict resolution, Jeff is the author of Golden Rule Ambassadors, SQUABBLES®, and Bigfoot Gets Bullied (a #1 Amazon bestseller). Over 1 million people have been impacted by Jeff’s peace-making strategies, earning him two international awards and the title of "Peace Ambassador", recognized by the United Nations. 

    Jeff’s brand stands out because he rarely ever mentions that he is a professional magician when selling his services. 

    BFE EP34: Live Sound & Tech Talk: It’s part of the brand experience

    BFE EP34: Live Sound & Tech Talk: It’s part of the brand experience

    One of the greatest challenges that both amateur and even professional entertainers face is how to run their show music easily and effectively, without missing a cue. In this episode, we dive into the tech side of the industry. Even your sound is part of the live audience brand experience. The more you portray yourself as a pro the more value you offer to your buyer and your audience. 

    BFE EP32: You’ve Got Bad Marketing In My Branding

    BFE EP32: You’ve Got Bad Marketing In My Branding

    In this episode, Billy takes time on Christmas Eve to talk about brand perception. He discusses how you can get your messaging clear as an entertainment brand and also how sending the wrong message will confuse your buyer.

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    Get Billy's 54-minute Online Lecture plus 5 additional downloadables (75 total pages and worksheets) for just $14.95. 

    >>>>>>>> brandingentertainers.com/brandbetter

    BFE EP31: Power Behind Ad Copy That Sells with Cris Johnson

    BFE EP31: Power Behind Ad Copy That Sells with Cris Johnson

    In this episode, we highlight the importance of the verbal side of your brand and why it is so important. Cris Johnson chats with us about strong copywriting and how to get it right for your website and email marketing campaigns.

    Cris Jonnson is not only a seasoned magician but he’s also a certified SEO Specialist who helps entertainers live their dreams. As the creator and host of The Professional Magician podcast, he brings decades of experience and expertise to magicians all over the world.

    Connect with Cris:
    theprofessionalmagicianclubpro.com  - The Professional Magician Club helps magicians book more shows at higher fees through more effective marketing.

    ___________________________________________________________________________________________

    Get Billy's 54-minute Online Lecture plus 5 additional downloadables (75 total pages and worksheets) for just $14.95. 

    >>>>>>>> brandingentertainers.com/brandbetter