Brand Fast-Trackers #180 – How the Shopper Shops

enNovember 07, 2012

Brand Fast-Trackers

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What was the main topic of the podcast episode?

Summarise the key points discussed in the episode?

Were there any notable quotes or insights from the speakers?

Which popular books were mentioned in this episode?

Were there any points particularly controversial or thought-provoking discussed in the episode?

Were any current events or trending topics addressed in the episode?

About this Episode

Categories: Advertising, Brand Marketing Strategy, Content Marketing, Creativity, General Discussion, Industry Trends, Marketing Strategy

Tags: brand, Brand Fast Trackers, Brand Manager, brian f. martin, Chris Brace, consumer, CPG, marketing, podcast, shopper insights, Shopper Intelligence, Shopper Journey, Shopper Language, Shopper Marketing

Send to Kindle In this episode of Brand Fast-Trackers, we return to our shopper marketing series with Chris Brace. In the previous episodes, we have explored initial concepts of shopper marketing, delved into the differences between the consumer and shopper mindsets, discussed how brands can use shopper insights to their advantage, and how brands are diverse as CPG, automotive and financial [...]

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Ask this episode Anything

What was the main topic of the podcast episode?

Summarise the key points discussed in the episode?

Were there any notable quotes or insights from the speakers?

Which popular books were mentioned in this episode?

Were there any points particularly controversial or thought-provoking discussed in the episode?

Were any current events or trending topics addressed in the episode?