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Brand Fast-Trackers

Brand Fast Trackers is a weekly podcast focused on helping you become a top marketer. Whether your specific discipline is advertising, media or brand marketing, the goal is still the same...to build brands and sell more product. Each week we will speak with some of the best in the business working on some of the biggest brands in the world. We will all collectively learn from those who are doing it every day...not those who are talking about it, but those who are doing it. If you are passionate about marketing, are passionate about your career and want to be the very best, we think you will love this podcast.

en40 Episodes

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What is the main theme of the podcast?

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Were there any controversial topics discussed in the podcast?

Were any current trending topics addressed in the podcast?

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Episodes (40)

Brand Fast-Trackers #214 — Charisma. New Weapon for Success

Categories: Brand Marketing Strategy

Charismatic Leadership Take a moment to think of the most effective and powerful leaders in history. Martin Luther King Jr. Abraham Lincoln. Nelson Mandela. What do all of these renowned leaders have in common? Charisma. In today’s podcast, we had the opportunity to speak with Bud Haney, co-author of Leadership Charisma, a step [...]

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Brand Fast-Trackers

enJuly 17, 2013

Brand Fast-Trackers #213 — Seize the Narrative

Categories: Brand Marketing Strategy

So Long and Farewell I hope everyone had a great holiday last week. Today is bittersweet. This will be my last blog post for Brand Fast-Trackers and Brand Connections. After 3.5 wonderful years I’ve found a new opportunity and will be transferring duties to two trusted and wonderful colleagues: Breanne Hiser & Wendy [...]

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Brand Fast-Trackers

enJuly 10, 2013

Brand Fast-Trackers #212 – The Age of the Entrepreneur

Categories: Brand Marketing Strategy, Industry Trends, Marketing Start-ups, Starting a Business

Employees, Entrepreneurs & Intrapreneurs One of the key tenets of this podcast is entrepreneurship or how do I go from being an employee to an entrepreneur? We have certainly have had many entrepreneurs on this show, and have also recognized the growing trend of intrapreneurship. Today speaking with today’s guest made perfect sense. Julie Cottineau has [...]

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Brand Fast-Trackers

enJune 26, 2013

Brand Fast-Trackers #211 – The Stories of Brand Equity

Categories: Brand Marketing Strategy

Send to Kindle For today’s episode we return to Shopper marketing series with Chris Brace and discuss brand equity. The first thing that came to my mind when thinking about brand equity were things like Harris Interactive’s Brand Health Tracking and a few examples of the reputations of certain brands plummeting after poorly-handled PR crises. I also [...]

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Brand Fast-Trackers

enJune 20, 2013

Brand Fast-Trackers #210 – Picture Your Business Strategy

Categories: Brand Marketing Strategy

Picture Your Business Strategy In mid-April I attended the Ad Age Digital Conference and at some point found myself sitting next to a woman who was drawing the conference. We’ve all seen those fantastic business-doodles that represent the “big idea” or the most salient points of a presentation. But seeing one of these [...]

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Brand Fast-Trackers

enJune 12, 2013

Brand Fast-Trackers #209 – The Holy Marketing Grail: ROI

Categories: Brand Marketing Strategy

What is the Holy Marketing Grail? ROI, ROI, ROI Okay, brand marketers, ROI is the holy grail, so where have you assigned your best copywriters and content generators to achieve that ROI? If I had to guess, I would say it’s still in your TV/Broadcast advertising. Despite how TV is changing with an [...]

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Brand Fast-Trackers

enJune 05, 2013

Brand Fast-Trackers #208 – Content Disruption

Categories: Brand Marketing Strategy

The Perfect Storm We last spoke with Edelman‘s Steve Rubel way back in 2010. Today he’s back on the show and in a fairly new role at Edelman as their Chief Content Officer. Content, content, content. We’re hearing it everywhere, but what does it mean and especially, what does it mean for you as [...]

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Brand Fast-Trackers

enMay 31, 2013

Brand Fast-Trackers #207 – So Delicious

Categories: Brand Marketing Strategy, Podcast Discussion

For those of you that follow me on my other social accounts (Hey, connect why dontcha? Twitter, FB, LinkedIn), you know I am at minimal, very health conscious. I’m gluten free, mostly dairy free (cheese, must have it), and sugar free when I am really on my game. That being said, it was [...]

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Brand Fast-Trackers

enMay 28, 2013

Brand Fast-Trackers #206 – Mitch Joel’s Ctrl+Alt+Delete (Podcast)

Categories: Brand Marketing Strategy

Mitch Joel’s Ctrl+Alt+Delete On Friday, I posted my book review of Mitch Joel‘s new book, Ctrl+Alt+Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. Today, I’m pleased to share the podcast discussion we had with Mitch about the book. As I discussed in the book review, for me, the greatest part [...]

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Brand Fast-Trackers

enMay 20, 2013

Brand Fast-Trackers #205 – Big Data & Beyond

Categories: Brand Marketing Strategy

Send to Kindle(A quick note – in delving into Brand Fast-Trackers archives, we actually have about 30 more episodes that were done before I joined the show as producer in 2010. To reflect this, I am slowing updating the show numbering. So today’s episode is actually #205. Please be patient as we get his all [...]

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Brand Fast-Trackers

enMay 15, 2013

Brand Fast-Trackers #204 – The Zestful Brand Refresh

Categories: Brand Marketing Strategy, Marketing Start-ups, Marketing Strategy, Podcast Discussion

There are certain iconic brands from my 80′s childhood that just stick in my mind. If I asked you to sing the jingle for DoubleMint or Big Red gum, could you? What about Zest? Do you still remember the packaging of V05 Hot Oil? Zestfully Clean . . . A Brand Refresh Today, [...]

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Brand Fast-Trackers

enMay 08, 2013

Brand Fast-Trackers #203 – Social Listening

Categories: Brand Marketing Strategy, Industry Trends, Marketing Strategy, Podcast Discussion

Say What? Social Listening Consumers are having conversations every day; about the brands they are engaging with, the products they love, their interests, their ideas and their lifestyle. But how are we as marketers engaging in these conversations with them? Making our presence known and responding relevantly? Today we connected with Zena Weist, VP of [...]

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Brand Fast-Trackers

enMay 02, 2013

Brand Fast-Trackers #202 – Personal Branding

Categories: Brand Marketing Strategy

Every day we as marketers are working to represent a specific brand or company. We are creating brand awareness, attracting new consumers, provoking interest, and telling stories. But what about our individual brands? We all have personal branding, so what are we doing to proactively market ourselves? We were joined by Erik Deckers [...]

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Brand Fast-Trackers

enApril 24, 2013

Brand Fast-Trackers #201 – Venture Development

Categories: Marketing Start-ups, Marketing Strategy, Podcast Discussion, Starting a Business

Tags: DeveloperTown, Frank Dale, venture development

In a lot of ways, today’s podcast completes the venture capital trifecta. In episode #137 with Dave Knox, we spoke about his work with the Cincinnati-based start-up accelerator The Brandery and why budding entrepreneurs have to act on their ideas. In episode #143 with Ed Zimmerman, a venture lawyer, we spoke about how he helps start-ups [...]

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Brand Fast-Trackers

enApril 17, 2013

venture development

Brand Fast-Trackers #200 – The Power of Unpopular

Categories: Brand Marketing Strategy

Send to Kindle The Power of Unpopular Today’s show really resonated with me. We were lucky to be joined by Erika Napoletano, author of The Power of Unpopular. So what is exactly the power of unpopular? When we spoke recently with Peter Shankman talking how critical it is that businesses are nice, that struck me too and [...]

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Brand Fast-Trackers

enApril 10, 2013

Brand Fast-Trackers #199 – Born to Blog

Categories: Brand Marketing Strategy

Born to Blog We talk a lot about inbound and content marketing here on this blog. Of course the center of an inbound strategy often revolves around a blog. Many of us read popular blogs every day from Mashable to Gini Dietrich’s Spin Sucks to HuffPo to Mark Schaefer’s {Grow} blog. The question [...]

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Brand Fast-Trackers

enApril 03, 2013

Brand Fast-Trackers #198 – Marketing and Mathematics

Categories: Brand Marketing Strategy

Tags: Alfredo Gangotena, MasterCard, Priceless

Priceless I first reached out to Alfrédo Gangotena shortly after he took over as Global CMO of MasterCard in 2010 when I read his Ad Age interview with Beth Snyder Bulik. At the time, he told me he would love to do the podcast at a later date. To be honest, I largely [...]

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Brand Fast-Trackers

enMarch 26, 2013

alfredo gangotena

Brand Fast-Trackers #197 – Brand Managers Are Universal Soldiers

Categories: Brand Marketing Strategy, Industry Trends, Podcast Discussion

Tags: Brand Fast Trackers, Joey Bergstein, Kat Krieger, Responsibility, Seventh Generation, sustainability

As readers of this blog know, I have a particularly fondness for purposeful brands, that is, brands who are sustainable and socially responsible. This can come from many things from how they source their ingredients/materials to how they treat their employees and customers to causes they authentically align themselves and beyond. Think Patagonia and [...]

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Brand Fast-Trackers

enMarch 20, 2013

brand fast trackers

seventh generation

Brand Fast-Trackers #196 – SEO’s Long-term Game

Categories: Brand Marketing Strategy, Content Marketing, Podcast Discussion

Tags: AdWords, Andrew Dumont, content marketing, SEO, SEOMoz

We spoken here before about content marketing and most recently about using your content to make more lovable marketing. It seems that content goes hand in hand with SEO or search engine optimization. As I think about SEO, I think there are two big misnomers or things that are misunderstood about SEO by [...]

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Brand Fast-Trackers

enMarch 13, 2013

content marketing

Brand Fast-Trackers #195 – Innovation Comes from Practice

Categories: Creativity, Marketing Strategy, Podcast Discussion

Tags: Brand Fast Trackers, creativity, Debra Kaye, innovation, Insights, Red Thread Thinking

Send to Kindle Contrary to the cartoon above, you don’t always have to face the maze of destruction when bringing an innovative idea to market. Today we speak with global innovation & trends expert Debra Kaye. Debra is an author of the brand new book Red Thread Thinking. We have covered innovation in the past before with [...]

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Brand Fast-Trackers

enMarch 05, 2013

brand fast trackers

red thread thinking

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