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brand fast trackers

Explore "brand fast trackers" with insightful episodes like "Brand Fast-Trackers #197 – Brand Managers Are Universal Soldiers", "Brand Fast-Trackers #195 – Innovation Comes from Practice", "Brand Fast-Trackers #194 – Lovable Marketing", "Brand Fast-Trackers #193 – Gordon Gekko is Dead" and "Brand Fast-Trackers #192 – Branding an Ingredient" from podcasts like ""Brand Fast-Trackers", "Brand Fast-Trackers", "Brand Fast-Trackers", "Brand Fast-Trackers" and "Brand Fast-Trackers"" and more!

Episodes (20)

Brand Fast-Trackers #197 – Brand Managers Are Universal Soldiers

Categories: Brand Marketing Strategy, Industry Trends, Podcast Discussion

Tags: Brand Fast Trackers, Joey Bergstein, Kat Krieger, Responsibility, Seventh Generation, sustainability

As readers of this blog know, I have a particularly fondness for purposeful brands, that is, brands who are sustainable and socially responsible. This can come from many things from how they source their ingredients/materials to how they treat their employees and customers to causes they authentically align themselves and beyond. Think Patagonia and [...]

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Brand Fast-Trackers

enMarch 20, 2013

brand fast trackers

seventh generation

Brand Fast-Trackers #195 – Innovation Comes from Practice

Categories: Creativity, Marketing Strategy, Podcast Discussion

Tags: Brand Fast Trackers, creativity, Debra Kaye, innovation, Insights, Red Thread Thinking

Send to Kindle Contrary to the cartoon above, you don’t always have to face the maze of destruction when bringing an innovative idea to market. Today we speak with global innovation & trends expert Debra Kaye. Debra is an author of the brand new book Red Thread Thinking. We have covered innovation in the past before with [...]

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Brand Fast-Trackers

enMarch 05, 2013

brand fast trackers

red thread thinking

Brand Fast-Trackers #194 – Lovable Marketing

Categories: Content Marketing, Marketing Strategy, Podcast Discussion

Tags: Brand Fast Trackers, brian f. martin, content marketing, Context, Hubspot, Inbound Marketing, Kat Krieger, Lovable Marketing, Mike Vople, Permission

What is Lovable Marketing? Today we speak with HubSpot CMO Mike Volpe. Now I have been a big fab of content and inbound marketing for quite some time, and in full disclosure am a HubSpot user myself. I reached out to Mike because I don’t think the Inbound story is one that is [...]

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Brand Fast-Trackers

enFebruary 27, 2013

content marketing

inbound marketing

Brand Fast-Trackers #193 – Gordon Gekko is Dead

Categories: Advertising, Brand Marketing Strategy, Creativity, General Discussion, Marketing Strategy, Podcast Discussion

Tags: Brand Fast Trackers, brian f. martin, Geek Factory, HARO, Kat Krieger, Peter Shankman, Vocus

Today’s guest is Peter Shankman, perhaps most well-known for founding HARO (Help a Reporter Out), which he then sold to Vocus. Peter has a new book coming out in April called Nice Companies Finish First: Why Cutthroat Management Is Over–and Collaboration Is In. In a lot of ways, the theme of Peter’s book is [...]

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Brand Fast-Trackers

enFebruary 20, 2013

brand fast trackers

Brand Fast-Trackers #192 – Branding an Ingredient

Categories: Advertising, Brand Marketing Strategy, Commerce, Creativity, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion

Tags: brand, Brand Fast Trackers, brian f. martin, Chris Brace, consumer, Geoff Livingston, Gini Dietrich, Kat Krieger, podcast, shopper insights, Shopper Intelligence, Shopper Marketing

Woohoo the theme is now live!! I am beyond thrilled and hope you will stand by a wee bit longer as we perfect any kinks. And of course, as always, I’d love to hear your suggestions. Branding an Ingredient On to today’s podcast….we are returning to our series with Chris Brace (See Episodes 140, 141, 144, 147, 149, 155, [...]

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Brand Fast-Trackers

enFebruary 13, 2013

brand fast trackers

Brand Fast-Trackers #191 – Marketing is a Joke

Categories: Advertising, Creativity, General Discussion, Industry Trends, Marketing Start-ups, Marketing Strategy, Podcast Discussion, Starting a Business

Tags: Brand Fast Trackers, brian f. martin, Evol8tion, IT, Joseph Jaffe, Kat Krieger, Madison and Mountain View, Madison Avenue, marketing, product, Silicon Valley, Start-ups for Brands, technology

Today guest Joseph Jaffe discusses why marketing is perceived as a joke and how an innovative partnership of Madison Avenue & Mountain View may help solve this.

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Brand Fast-Trackers

enFebruary 05, 2013

brand fast trackers

Brand Fast-Trackers #190 – The Shopper Journey

Categories: Advertising, Commerce, E-Commerce, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion

Tags: brand, Brand Fast Trackers, brian f. martin, Chris Brace, consumer, Kat Krieger, marketing, Path to Purchase, PTP, Shopper Journey, Shopper Marketing

Send to Kindle Today, we return to our shopper marketing series with Chris Brace. (See Episodes 140, 141, 144, 147, 149, 155) Marketing is traditionally viewed as transactional. It is all about guiding the shopper to the transaction, the purchase. When P&G introduced their path-to-purchase model (above), it was revolutionary. It is also very linear [...]

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Brand Fast-Trackers

enJanuary 29, 2013

brand fast trackers

Brand Fast-Trackers #188 – Think Like Zuck

Categories: Advertising, Brand Marketing Strategy, Content Marketing, Creativity, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion

Tags: Brand Fast Trackers, brian f. martin, Ekaterina Walter, facebook, Facebook Graph Search, Graph Search, Intel, Intel Social Media Center of Excellence, Kat Krieger, Mark Zuckerberg, movement, podcast, product, Think Like Zuck

Send to Kindle I am beyond thrilled that we were joined by Ekaterina Walter on the podcast yesterday. Given Facebook’s announcement of their new graph search, I sped this through the editing process to get this to you today instead of next week. Ekaterina does offer her take on the announcement during the interview. The [...]

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Brand Fast-Trackers

enJanuary 16, 2013

mark zuckerberg

Brand Fast-Trackers #187 – Loyalty Wins

Categories: Advertising, Brand Marketing Strategy, Content Marketing, Creativity, Industry Trends, Marketing Strategy, Podcast Discussion

Tags: brand, Brand Advocates, Brand Fast Trackers, brand loyalty, brands, brian f. martin, customer loyalty, Kat Krieger, product, Rob Fuggetta, Zuberance

Send to Kindle When respected marketers like Scott Monty, Eric Ryan and Porter Gale – all former guests of this very podcast – agree on something, I pay attention. In this case, they all raved about Rob Fuggetta’s recent book on Brand Advocates. The word-of-mouth / brand advocacy concept has been around for ages, but [...]

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Brand Fast-Trackers

enJanuary 09, 2013

customer loyalty

Brand Fast-Trackers #186 – Shooting in the Dark

Categories: Advertising, Brand Marketing Strategy, Commerce, Creativity, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion

Tags: brand, Brand Fast Trackers, brand management, brian f. martin, Chris Brace, consumer, consumers, Emotional marketing, How the brain works, Lead Image, marketing, Marketing Strategy, New Year, Shopper Intelligence, Shopper Marketing, Unconscious Mind

Good morning and happy 2013! I hope you all had lovely holidays and are having a fantastic start to the New Year. As I’ve mentioned recently, we’re expanding Brand Fast-Trackers this year. I’m really excited to start offering more relevant, helpful content beyond the podcasts. So stay tuned! Today, we are returning to our [...]

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Brand Fast-Trackers

enJanuary 02, 2013

marketing strategy

brand management

Brand Fast-Trackers #184 – The Consumer is in Charge

Categories: Advertising, Brand Marketing Strategy, Commerce, Content Marketing, E-Commerce, General Discussion, Marketing Strategy, Mobile Marketing, Podcast Discussion

Tags: Big data, Brand Fast Trackers, brian f. martin, Commerce, consumer-driven marketing, Kat Krieger, Martin Doettling, Mobile Marketing, podcast, Webtrends

Send to Kindle We’ve all heard the term ‘big data’ tossed about quite a bit in the last year. But what does big data really mean and how can marketers take advantage of it? Today. we speak with a true authority in the space, Martin Doettling, CMO of Webtrends. In the past, we have spoken [...]

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Brand Fast-Trackers

enDecember 05, 2012

mobile marketing

brand fast trackers

Brand Fast-Trackers #183 – Content is King & Queen

Categories: Advertising, Brand Marketing Strategy, Branded Content, Branded Entertainment, Content Marketing, Creativity, General Discussion, Marketing Start-ups, Marketing Strategy, Podcast Discussion, Starting a Business

Tags: Brand Fast Trackers, brian f. martin, Entrepreneurship, Kat Krieger, My Damn Channel, online video, premium content, Rob Barnett, TV, Video

Today’s episode is with Rob Barnett, CEO/Founder of My Damn Channel. Rob had a long career in TV and radio when he founded My Damn Channel in 2007. Think back, in 2007, YouTube had been purchased by Google already, but it was nowhere near the behemoth it has become. Rob and his team took the bet [...]

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Brand Fast-Trackers

enNovember 28, 2012

entrepreneurship

premium content

brand fast trackers

Brand Fast-Trackers #182 – Mobile is Not a Channel

Categories: Advertising, Brand Marketing Strategy, Commerce, Creativity, E-Commerce, General Discussion, Industry Trends, Marketing Strategy, Mobile Marketing, Podcast Discussion

Tags: Brand Fast Trackers, brand loyalty, brian f. martin, John Lim, Kat Krieger, Life in Mobile, Mobile Marketing, podcast, QR codes, Sherry Orel, Tom fishburne

Mobile Marketing To QR or Not to QR QR codes…maybe you love them, maybe you hate them, but chance are you are not ambivalent. QR codes may not be the end all, be all mobile engagement tool it’s been promised to be, but the question is not what you gain by using them, it [...]

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Brand Fast-Trackers

enNovember 21, 2012

mobile marketing

brand fast trackers

Brand Fast-Trackers #181 – It’s All Commerce Now

Categories: Advertising, Brand Marketing Strategy, Commerce, Content Marketing, Creativity, E-Commerce, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion

Tags: Brand Fast Trackers, brian f. martin, Chris Brace, Commerce, Diane Kegley, E-Commerce, eCommerce, Kat Krieger, Mitch Joel, Mobile Marketing, mobile shopping, personalization, podcast, privacy, RichRelevance, Shopper Experience, Shopper Intelligence

Send to Kindle “It’s all commerce now because consumers don’t recognize channels anymore … we are all just connected ” Forget the ‘e’ in eCommerce says today’s guest Diane Kegley, CMO of RichRelevance. To me, this is right on. Consumers want to be able to connect with a brand/retailer seamlessly whether they are in-store, or on their desktops, tablets or [...]

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Brand Fast-Trackers

enNovember 14, 2012

personalization

mobile marketing

Brand Fast-Trackers #180 – How the Shopper Shops

Categories: Advertising, Brand Marketing Strategy, Content Marketing, Creativity, General Discussion, Industry Trends, Marketing Strategy

Tags: brand, Brand Fast Trackers, Brand Manager, brian f. martin, Chris Brace, consumer, CPG, marketing, podcast, shopper insights, Shopper Intelligence, Shopper Journey, Shopper Language, Shopper Marketing

Send to Kindle In this episode of Brand Fast-Trackers, we return to our shopper marketing series with Chris Brace. In the previous episodes, we have explored initial concepts of shopper marketing, delved into the differences between the consumer and shopper mindsets, discussed how brands can use shopper insights to their advantage, and how brands are diverse as CPG, automotive and financial [...]

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Brand Fast-Trackers

enNovember 07, 2012

Brand Fast-Trackers #179 – The (Underutilized) Power of Sound

Categories: Advertising, Brand Marketing Strategy, Branded Content, Branded Entertainment, Content Marketing, Creativity, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion

Tags: brand, Brand Fast Trackers, Branded Content, brian f. martin, content marketing, leveraging sound, mark Dewings, podcast, Soundcloud

The Power of Sound Do you remember what song was playing when you shared your first kiss? Or the first time you met your partner? Sound is an incredibly powerful sense. When is the last time a song came on the radio or Spotify, and immediately you were taken back to a junior [...]

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Brand Fast-Trackers

enOctober 31, 2012

content marketing

branded content

Brand Fast-Trackers #178 – Any Company that Sells Anything to Anybody

Categories: Advertising, Brand Marketing Strategy, Content Marketing, Creativity, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion

Tags: Brand Fast Trackers, Brand Manager, brian f. martin, Chris Brace, CPG, podcast, shopper insights, Shopper Intelligence, Shopper Journey, Shopper Marketing

In this episode of Brand Fast-Trackers, we return to our shopper marketing series with Chris Brace. In the previous episodes, we have explored initial concepts of shopper marketing, delved into the differences between the consumer and shopper mindsets and discussed how brands can use shopper insights to their advantage. All of this seems [...]

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Brand Fast-Trackers

enOctober 24, 2012

brand fast trackers

shopper journey

shopper intelligence

Brand Fast-Trackers #175 – Shopper Insights Are Key

Categories: Advertising, Brand Marketing Strategy, General Discussion, Marketing Strategy, Podcast Discussion

Tags: Brand Fast Trackers, Chris Brace, consumer insights, consumer marketing, CPG, podcast, shopper insights, Shopper Intelligence, Shopper Marketing

In this episode of Brand Fast-Trackers, we return to our shopper marketing series with Chris Brace and discuss shopper insights and why they are critical to marketers. Chris shares why insights and generalizations are often confused and gives a simple reason for why companies struggle with insights: “If you can’t measure it, you [...]

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Brand Fast-Trackers

enOctober 03, 2012

consumer insights

brand fast trackers

consumer marketing

Brand Fast-Trackers #173 – Always Execute

Categories: Advertising, Brand Marketing Strategy, Content Marketing, General Discussion, Marketing Start-ups, Marketing Strategy, Podcast Discussion

Tags: Advertising, Always Execute, aple, beats by dre, Brand Fast Trackers, branding, experiential, headphones, marketing, movement, Omar Johnson, skullcany, sony

Creating genuine emotional connections. Inspiring consumers. Sincere passion for the product. These are key values, Omar Johnson, VP of Marketing for Beats by Dr. Dre, embraces. Before triumphantly producing year-over-year sales increasing +300% for Beats, Johnson created and led innovative marketing programs for global brands that include Nike, Coke, Kraft and Moet. Most recently at Nike, Johnson produced some of Nike’s most memorable TV commercials including “Rise,” [...]

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Brand Fast-Trackers

enSeptember 19, 2012

Brand Fast-Trackers #172 – What is Shopper Marketing?

Categories: Advertising, Brand Marketing Strategy, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion, Starting a Business

Tags: Advertising, Brand Fast Trackers, branding, Chris Brace, marketing, media, podcast, shopper insights, Shopper Intelligence, Shopper Marketing

In yesterday’s post/episode, we introduce a new shopper marketing series we will be doing with Chris Brace, founder of Shopper Intelligence. We briefly addressed the basics of shopper marketing: Consumer Advertising tells consumers what to think; Shopper marketing tells them what to do. In today’s episode, we delve more deeply into the definition of [...]

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Brand Fast-Trackers

enSeptember 13, 2012

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