shopper intelligence

Explore "shopper intelligence" with insightful episodes like "Brand Fast-Trackers #192 – Branding an Ingredient", "Brand Fast-Trackers #180 – How the Shopper Shops", "Brand Fast-Trackers #178 – Any Company that Sells Anything to Anybody", "Brand Fast-Trackers #175 – Shopper Insights Are Key" and "Brand Fast-Trackers #172 – What is Shopper Marketing?" from podcasts like ""Brand Fast-Trackers", "Brand Fast-Trackers", "Brand Fast-Trackers", "Brand Fast-Trackers" and "Brand Fast-Trackers"" and more!

Episodes (5)

Brand Fast-Trackers #192 – Branding an Ingredient

Categories: Advertising, Brand Marketing Strategy, Commerce, Creativity, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion

Tags: brand, Brand Fast Trackers, brian f. martin, Chris Brace, consumer, Geoff Livingston, Gini Dietrich, Kat Krieger, podcast, shopper insights, Shopper Intelligence, Shopper Marketing

Woohoo the theme is now live!! I am beyond thrilled and hope you will stand by a wee bit longer as we perfect any kinks. And of course, as always, I’d love to hear your suggestions. Branding an Ingredient On to today’s podcast….we are returning to our series with Chris Brace (See Episodes 140, 141, 144, 147, 149, 155, [...]

enFebruary 13, 2013

Brand Fast-Trackers #180 – How the Shopper Shops

Categories: Advertising, Brand Marketing Strategy, Content Marketing, Creativity, General Discussion, Industry Trends, Marketing Strategy

Tags: brand, Brand Fast Trackers, Brand Manager, brian f. martin, Chris Brace, consumer, CPG, marketing, podcast, shopper insights, Shopper Intelligence, Shopper Journey, Shopper Language, Shopper Marketing

Send to Kindle In this episode of Brand Fast-Trackers, we return to our shopper marketing series with Chris Brace. In the previous episodes, we have explored initial concepts of shopper marketing, delved into the differences between the consumer and shopper mindsets, discussed how brands can use shopper insights to their advantage, and how brands are diverse as CPG, automotive and financial [...]

enNovember 07, 2012

Brand Fast-Trackers #178 – Any Company that Sells Anything to Anybody

Categories: Advertising, Brand Marketing Strategy, Content Marketing, Creativity, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion

Tags: Brand Fast Trackers, Brand Manager, brian f. martin, Chris Brace, CPG, podcast, shopper insights, Shopper Intelligence, Shopper Journey, Shopper Marketing

In this episode of Brand Fast-Trackers, we return to our shopper marketing series with Chris Brace. In the previous episodes, we have explored initial concepts of shopper marketing, delved into the differences between the consumer and shopper mindsets and discussed how brands can use shopper insights to their advantage. All of this seems [...]

enOctober 24, 2012

Brand Fast-Trackers #175 – Shopper Insights Are Key

Categories: Advertising, Brand Marketing Strategy, General Discussion, Marketing Strategy, Podcast Discussion

Tags: Brand Fast Trackers, Chris Brace, consumer insights, consumer marketing, CPG, podcast, shopper insights, Shopper Intelligence, Shopper Marketing

In this episode of Brand Fast-Trackers, we return to our shopper marketing series with Chris Brace and discuss shopper insights and why they are critical to marketers. Chris shares why insights and generalizations are often confused and gives a simple reason for why companies struggle with insights: “If you can’t measure it, you [...]

enOctober 03, 2012

Brand Fast-Trackers #172 – What is Shopper Marketing?

Categories: Advertising, Brand Marketing Strategy, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion, Starting a Business

Tags: Advertising, Brand Fast Trackers, branding, Chris Brace, marketing, media, podcast, shopper insights, Shopper Intelligence, Shopper Marketing

In yesterday’s post/episode, we introduce a new shopper marketing series we will be doing with Chris Brace, founder of Shopper Intelligence. We briefly addressed the basics of shopper marketing: Consumer Advertising tells consumers what to think; Shopper marketing tells them what to do. In today’s episode, we delve more deeply into the definition of [...]

enSeptember 13, 2012