shopper journey

Explore "shopper journey" with insightful episodes like "Brand Fast-Trackers #190 – The Shopper Journey", "Brand Fast-Trackers #180 – How the Shopper Shops" and "Brand Fast-Trackers #178 – Any Company that Sells Anything to Anybody" from podcasts like ""Brand Fast-Trackers", "Brand Fast-Trackers" and "Brand Fast-Trackers"" and more!

Episodes (3)

Brand Fast-Trackers #190 – The Shopper Journey

Categories: Advertising, Commerce, E-Commerce, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion

Tags: brand, Brand Fast Trackers, brian f. martin, Chris Brace, consumer, Kat Krieger, marketing, Path to Purchase, PTP, Shopper Journey, Shopper Marketing

Send to Kindle Today, we return to our shopper marketing series with Chris Brace. (See Episodes 140, 141, 144, 147, 149, 155) Marketing is traditionally viewed as transactional. It is all about guiding the shopper to the transaction, the purchase. When P&G introduced their path-to-purchase model (above), it was revolutionary. It is also very linear [...]

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The post Brand Fast-Trackers #190 – The Shopper Journey appeared first on Brand Fast-Trackers.

enJanuary 29, 2013

Brand Fast-Trackers #180 – How the Shopper Shops

Categories: Advertising, Brand Marketing Strategy, Content Marketing, Creativity, General Discussion, Industry Trends, Marketing Strategy

Tags: brand, Brand Fast Trackers, Brand Manager, brian f. martin, Chris Brace, consumer, CPG, marketing, podcast, shopper insights, Shopper Intelligence, Shopper Journey, Shopper Language, Shopper Marketing

Send to Kindle In this episode of Brand Fast-Trackers, we return to our shopper marketing series with Chris Brace. In the previous episodes, we have explored initial concepts of shopper marketing, delved into the differences between the consumer and shopper mindsets, discussed how brands can use shopper insights to their advantage, and how brands are diverse as CPG, automotive and financial [...]

enNovember 07, 2012

Brand Fast-Trackers #178 – Any Company that Sells Anything to Anybody

Categories: Advertising, Brand Marketing Strategy, Content Marketing, Creativity, General Discussion, Industry Trends, Marketing Strategy, Podcast Discussion

Tags: Brand Fast Trackers, Brand Manager, brian f. martin, Chris Brace, CPG, podcast, shopper insights, Shopper Intelligence, Shopper Journey, Shopper Marketing

In this episode of Brand Fast-Trackers, we return to our shopper marketing series with Chris Brace. In the previous episodes, we have explored initial concepts of shopper marketing, delved into the differences between the consumer and shopper mindsets and discussed how brands can use shopper insights to their advantage. All of this seems [...]

enOctober 24, 2012