Build & Brand Your Website with Waterloo Street

Instagram Reels first launched in late 2020 and has since evolved tremendously. What used to work isn't necessarily what's working now. This episode breaks down what's working on Instagram Reels right now so you can use this powerful tool to grow your small business on Instagram.

Where is marketing heading in 2023? In this episode, I'm sharing my predictions for where marketing is heading in 2023 and how you can apply these trends to your advantage and grow your business. We're talking social media, email marketing, text messaging, and automation. 

There are important actions to take when it comes to creating the marketing strategy that will work for your business and capture attention online. Yet many business owners haven't taken them. This episode will walk you through how to create a marketing strategy for your business so you can have your best year in business yet in 2023!

Jessica Negron-Solis is a brand photographer based in the Tampa Bay area. Today she is on the show sharing ALL about branding, brand photography and how to elevate your business with it. She'll be share the value of brand photography, the images that you need for your website and social media, tips for planning for a brand photoshoot, and how to get over being nervous in front of the camera. 

Instagram is releasing new features left and right and it's hard to keep up! Today's episode talks about some big updates that have taken place in the last few weeks including grid pinning, Reels updates and ideas for how to use them, and changes to how video stories appear.

Is creating content for your marketing taking you hours? You're not alone. Creating thoughtful marketing content can take some time, but over time I've learned a few ways to save time creating content and get better results from what you create too. In this episode, you'll learn my favorite tips for saving time creating content including, how to make your content go further, setting up a content calendar, and getting more eyeballs on what you create. Find today's episode helpful? Leave a review and let us know!

Interested in running Google Ads for your business or you're running them currently and don't know how much money you should spend to see the best return? In this episode, I'm walking you through Google Ads Keyword Planner tool, which can help forecast what your optimal spend is and what keywords people are using to find your local business. I'll provide a real world example and walk you through how I would approach it for one of my clients, so you can open the tool for your business and use it step by step.

Are you putting out all the marketing content, but you're not seeing your audience take action? Sometimes the fix can be as simple as making sure that you have a clear and compelling call to action. In this episode, learn how you can create a strong call to action and tips for converting your audience. 

As a first-time parent of a little one who is not the best sleeper in the world, my husband and I have tried everything. Reflecting on the past five months of this sleep journey, I realized there's one thing that his sleep schedule and marketing have in common - just because something works for someone else's baby doesn't mean that it's necessarily the best for yours. In today's episode, I discuss what I mean by this and how you can dig deeper to find what separates your business from your competition's and amplify it in your marketing.

Do you want to make more sales from your marketing? Of course you do! The secret sauce to a marketing strategy that converts isn't Reels or the latest marketing trend. The secret sauce is knowing your customers better than anyone else. Market research is how you get to know your customers better than they know themselves, but the process of market research may feel overwhelming. What questions do I ask? How do I recruit participants? What do I do after I collect the data? I'm answering it all in today's episode!