websitedevelopment

Building an online coaching business can be a roller-coaster ride, but it's easy to get caught up in the flashy aspects and neglect the nuts and bolts. In this episode, Nicole encourages you to embrace and focus on the hard things first, because if you’re not prioritizing the essentials, everything else is wasted effort.

You can find show notes and more information by clicking here: https://bit.ly/3Z0H6dG 

Google's very own Martin Splitt joined me on the SEJ Show to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google Search Console, indexing, and client-side rendering.

Explore how to leverage these powerful tools to improve your website's SEO.

Prefer to watch the video? Register here: http://bit.ly/3YQxzG7 

I would say make sure that you are focusing on the content quality and that you are focusing on delivering value to your users. Those have been, will always be, and are the most important things. Everything else should follow from that. –Martin Splitt

Suppose you are fine-tuning technical details or your website's structure or markup. In that case, you are likely missing out on the more significant opportunities of asking yourself what people need from your website. –Martin Splitt

This question keeps coming up. This is not the first time and will not be the last time this question will come up and continue to be asked. I don't know why everyone thinks about who, what value, or who. It's about structure. I can't emphasize this enough, if you choose to have H1s as your top-level structure of the content, that's fine. It just means that the top level of the content is structured along the H1s. –Martin Splitt

[00:00] - About Martin

[02:47] - Why Semantic SEO is important.

[04:22] - Is there anything that can be done within Semantic HTML to better communicate with Google?

[06:02] - Should schema markup information match what's in the document?

[08:24] - What parts of Semantic search does Google need the most help with?

[09:19] - What is Martin's opinion on header tags?

[14:22] - Is the responsibility of implementing Semantic HTML on the SEO or the developer?

[16:19] - How accessible is Semantic HTML within a WordPress, or Gutenberg-style 

environment? 

[19:58] - How compatible is Semantic HTML with WCAG?

[21:08] - What is the relationship of Semantic HTML to the overall concept of the Semantic web RDF, etc.?

[25:04] - Can the wrong thumbnails be rectified utilizing Semantic HTML?

[28:42] - Is there another type of schema markup that can still refer to the organization and use IDs on article pages?

[32:10] - Can adding schema markup to show the product category hierarchy and modifying HTML help Google understand the relationship between the product and its category?

[33:49] - Is preserving header hierarchy more critical than which header you use?

[36:36] - Is it bad practice to display different content on pages to returning users versus new users?

[40:08] - What are the best practices for error handling with SPAs?

[45:31] - What is the best way to deal with search query parameters being indexed in Google? 

[48:02] - Should you be worried about product pages not being included within the XML site map?

[50:26] - How does Google prioritize headers?

[56:00] - How important is it for developers and SEOs to start implementing Semantic HTML now?

[57:31] - What should SEO & developers be focusing on?

If you understand that it's a 404, you have two options because two things can happen that you don't want to happen. One is an error page that gets indexed and appears in search results where it shouldn't. The other thing is that you are creating 404s in the search console and probably muddling with your data. –Martin Splitt

If you have one H1 and nothing else under it except for H2s and then content H2 and then content H2, that doesn't change anything. That means you structured your content differently. You didn't structure it better. You didn't structure it worse. You just structured it differently. –Martin Splitt

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal 

Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com  for everything you need to know within the digital marketing space and improve your skills as an internet marketer.

Connect With Martin Splitt:

Martin Splitt - the friendly internet fairy and code magician! He's a tech wizard from Zurich that has magic fingers when it comes to writing web-friendly code. 

With over ten years' experience as a software engineer, he now works as a developer advocate for Google. A master of all things open source, his mission is to make your content visible in any corner of cyberspace - abracadabra!

Connect with Martin on LinkedIn: https://www.linkedin.com/in/martinsplitt/

Follow him on Twitter: https://twitter.com/g33konaut

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker  

Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker  

What is headless CMS? Why are more companies looking into it nowadays?

Powered by greater flexibility and scalability, it might be the next generation of content management systems.

Lidia Infante, Senior SEO Manager at Sanity.io, joined me on the SEJ Show to explain how headless CMS works and how it can be particularly beneficial for ecommerce businesses.

I don't have to build every page. I create the content in a core database, a central source of truth. And then, I deploy it following a template.–Lidia Infante, [16:00]

I think there's a little bit of a misconception about headless. A lot of people out there, the conversations I'm having with people that are not tech SEOs is they feel that just utilizing a headless means that it's automatically going to be faster, quicker, and a better experience. –Loren Baker, [25:15]

For most ecommerce sites, I would recommend going with a headless solution, especially if you're on a direct-to-consumer side with a big brand.–Lidia Infante, [45:09]

[00:00] - Lidia’s background.
[10:36] - What is headless CMS & how is it helpful?
[17:20] - Do you build from scratch in a headless environment?
[22:00] - Are headless CMS quicker?
[26:00] - SEO optimizations in headless.
[31:30] - Other benefits of using a headless CMS system.
[36:00] - How well does AI content rank in it?
[39:52] - Where does Lidia see headless going in the next four to five years?
[44:45] - What kind of business should look into headless CMS?
[49:59] - How important is JavaScript?

Resources mentioned:
https://www.sanity.io/shopify
https://www.sanity.io/sej - Free boosted Sanity plan for SEJ readers
https://www.dangler.co.uk/

Regarding SEO and other stuff you can do, I think the main pain point that Headless solves is content velocity.–Lidia Infante, [28:00]

Headless CMS can guide you a little bit more when it comes to optimizing web performance. Different headless CMSs will help you achieve amazing core web vitals differently.–Lidia Infante, [26:19]

B2C brands need to ensure that the experience they provide on their website is not the typical ecommerce experience of title, product, picture, price, and description. It's more similar to the experience they can provide in a shop. –Lidia Infante

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.

Connect with Lidia Infante:

Lidia Infante is a consultant, writer, and speaker who has been working to help businesses grow their reach through SEO in European markets, the US, and Australia.

She got her start on the business side of things through psychology, allowing for organic growth strategies that are now driving ecommerce sites' success!

As part of her passion for SEO, she enjoys regularly participating in podcasts and webinars in the SEO community. She writes about international strategy, digital business, and women's rights on her website.

Connect with Lidia on LinkedIn: https://www.linkedin.com/in/lidiainfante/
Follow her on Twitter: https://twitter.com/LidiaInfanteM
Visit her website: https://www.lidia-infante.com/

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

In this episode of Search Off the Record, Lizzi Sassman and Gary Illyes sit down with Barry Schwartz - a search engine connoisseur. Specifically, they explore how Barry runs his online career, balancing RustyBrick and Search Engine Roundtable. We even talk about website development, and the origin story behind RustyBrick  - a web construction firm specializing in website development, web page design, SEO optimization, and more!

Check out and subscribe to Barry Schwartz’s YouTube channel → https://goo.gle/3z3FCWw 

Episode transcript → https://goo.gle/sotr042-Transcript 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

You can build a solid foundation for your SEO efforts by choosing the right content management system (CMS).

Ideally, you should select a platform that allows you to optimize your website's on-page and technical SEO.

Mordy Oberstein, head of SEO branding at Wix.com, joined me on the SEJ Show to discuss the direction of the CMS vis-a-vis SEO and what to look for in an SEO-friendly CMS solution.

You'll get insights into a good CMS that will cover the technical details that ensure your site appears on a search.

Every platform has its logic. It's like using an SEO tool. –Mordy Oberstein, 33:36

There are SMBs who don't have that luxury of paying, you know, hundreds of dollars an hour for an SEO to come in. But a good CMS will take care of the technical things to ensure your site's indexable. –Mordy Oberstein, 8:38

That 60% of a customer base, you're not going to expect them to be able to implement the most advanced customized SEO settings. Giving them the ability to rank is step one. –Loren Baker, 13:05

00:00 - About Mordy

08:26 - How many users are business owners?

​​18:27 - How integrated is PageSpeed in Wix? 

24:30 - Pros and cons of closed and open CMS.

29:57 - About WordPress plugin vulnerability.

32:21 - Weaknesses of closed CMS solutions vs. open CMS.

34:31 - Differences that Mordy has experienced when working for tools like Semrush and Rank Ranger vs. the CMS side like Wix.

39:52 - Tools Mordy has been working on the Wix backend.

41:39 - The best SEO toolkits.

45:24 - Is Mordy an active Bing Webmaster Tools user?

Resources mentioned:

SEO Clarity - https://www.seoclarity.net/

Wappalyzer - https://www.wappalyzer.com/

Detailed - https://detailed.com/

Google Search Console - https://search.google.com/search-console/about

SEO Rant Podcast - https://www.theseorant.com/

There's so much investment, whether Shopify or Wix or whatever it is around SEO. But, just from our user base, the hottest topic among our users is SEO, hands down.  –Mordy Oberstein, 14:48

Performance, to me, is a conversion issue. More than is an SEO issue. –Mordy Oberstein, 21:46

​​There are some great SEO tools out there that have horrible usability. And then some have excellent usability, but maybe not the best data. And then some have the perhaps not the best of both worlds, but it works on both sides. So it's finding your sweet spot. –Loren Baker, 34:00

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.

Connect with Mordy Oberstein

Mordy is a seasoned SEO expert and has been integral to the Wix brand. He currently serves as their Head of Branding and formerly served as the company's SEO Liaison and their SEO advisory board member.

As a communications advisor, Mordy also guides how businesses use Semrush to gain visibility among competitors.

Being the SEO expert, he's also created podcasts and Twitter chats to bring attention and knowledge on this topic into everyone's lives!

​​Connect with Mordy on LinkedIn: https://www.linkedin.com/in/mordy-oberstein-12551715/

Follow him on Twitter: https://twitter.com/MordyOberstein

Visit his site: https://www.mordyoberstein.com/

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker

Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Many large organizations already know it to be true: WordPress is a great CMS solution. 

So what do enterprises need to know about WordPress SEO to be successful? 

Shelly Fagin, Director of Growth Marketing & SEO for Credit Karma, joins Loren Baker to discuss how enterprise sites can best use WordPress.

For WordPress to function smoothly, transparency, communication, and acknowledging wins are vital.

This podcast is for you if you want to stay ahead of the curve, need to be flexible, and need to make quick adjustments. That’s what WordPress is known for.  

I think WordPress has not stopped growing, and they're definitely going to be around for a long time, so it’s a worthwhile investment

–Shelly Fagin, 57:11

Don't be afraid to invest in your hosting. It’s like the foundation of your site. It is so critical, and they are going to be your best friends if something ever happens. –Shelly Fagin, 55:44

WordPress is really only as great as what you put on top of it, so your theme and foundations are really important. –Shelly Fagin, 20:02

[00:00] - A little about Shelly.

[08:39] - The typical relationship between devs and SEO professionals

[09:05] - Tips on building trust with the development team.

[15:50] - The approach to getting SEO features included in the website.

[19:24] - Common myths around WordPress.

[20:41] - What Shelly thinks about breadcrumbs.

[24:45] - How it was when Gutenberg rolled out.

[28:50] - Is WordPress as secure as other enterprise CMS solutions?

[29:41] - Considerations when you’re using third-party plugins.

[30:40] - What Shelly runs on the website enterprise level.

[33:47] - WordPress vs. Wix, is there a competition?

[37:37] - How important is Schema?

[40:39] - Should SEO professionals be learning the ins and outs of WordPress a little more?

[42:19] - An area where there is a shortage of SEO professionals.

[49:25] - Shelly’s major requirements when looking for a web host.

[51:41] - Where you can start learning specialized WordPress SEO.

A lot of SEOs feel like they bang their heads against the wall dealing with developers and big teams. But they, your dev teams, need to feel heard. –Shelly Fagin, 06:25

Please explore WordPress SEO and get experience as much as you can. There are so many really great brands and companies that need you.  –Shelly Fagin, 43:20

It's better to give a solution than just identify it. –Loren Baker, 49:00

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Looking to keep up with what’s current and effective in digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.

Resources mentioned in the episode:

WP Command Line: https://wp-cli.org/

WordPress SEO Guide: https://www.searchenginejournal.com/wordpress-seo/

VIP & Parse-ly https://venturebeat.com/2021/02/08/automattics-wordpress-vip-acquires-parse-ly-to-bring-web-content-analytics-to-the-enterprise/

Connect with Shelly Fagin:  

Shelly is Credit Karma's Director of Growth Marketing and SEO. A lover of the web since 1994, she has been developing websites since 2000, and she has been performing search engine optimization since 2005. Her daily challenges and constant learnings in the SEO industry keep her on her toes. She is a versatile marketer who is continually exploring new technologies and expanding her knowledge. 

Connect with Shelly on LinkedIn: https://www.linkedin.com/in/shellyfagin/

Visit: https://shellyfagin.com/

Follow her on Twitter: https://twitter.com/shellyfagin

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker

Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

On this episode of the Marketing Your Local Business Online Podcast, we’re chatting with Rachel and Hannah of Waterloo Street, a boutique website design agency. They have the answers to all questions that you may have about website building, essentials for branding your website, and how to do it all within your budget.

#83 Do you unknowingly take on liability with privacy policies? Find out your responsibility with website policies, common mistakes web designers and developers make and how to make recurring revenue in this chat with Donata and Hans from Termageddon.

Your company’s website is likely the very first interaction potential customers will have with your business. According to Google, about 90 percent of B2B customers will perform some type of online search in their buying process. Therefore, your website is very likely the first interaction potential customers will have with your business, and it’s the basis for how they will form their first impression of your company and brand. Is your website making the best first impression?

Looking for (another) lockdown project but missing one key component? Trying to update your yard communication but lacking app design skills? Equimi is offering you the simplest of simple solutions, a platform where you simply set up an account, build your own website (with a dedicated helpline for anything that's not playing ball - website's can be like that) and go. Have a listen to learn more and launch yourself into your new chapter!

Wir möchten euch auf unserem Weg zu zwei neuen Webseiten mitnehmen und beginnen in dieser Folge mit der Vorstellung des High-Level-Frameworks Nuxt.js für Vue.js-Apps. Unser Ziel ist die Generalüberholung der Webseiten der programmier.bar und unseres Entwicklerstudios Lotum. In dieser Folge erläutern wir grundlegende Begriffe wie Single Page Application (SPA), Isomorphic und Universal Web Apps, Server Side Rendering (SSR) und Static Site Generation.
Nuxt.js ist ein sogenanntes Opinionated Framework, das den Rahmen in der Entwicklung stark vorgibt und von Beginn an bis zur fertigen Seite unterstützt. Damit wird der Werkzeugkasten optionaler Module einfacher bedienbar und die moderne, weltweit erreichbare und vor allem schnelle Webseite ist nicht mehr weit.

Picks of the Day 

• Dennis: Die iOS 14 Public Beta ist erstaunlich stabil und eine Empfehlung wert. Achtung Edit: Die Corona-Warn-App funktioniert nicht mehr mit iOS 14! 
• Sebi: Entwickler-Tools der Developer Preview von Safari 
• Fabi: Dedicated Devtools für Node im Chrome Inspect Tab (chrome://inspect) 
• Jojo: CodePen-Playground unterstützt jetzt auch Flutter 
  
  

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