structureddata

Google's very own Martin Splitt joined me on the SEJ Show to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google Search Console, indexing, and client-side rendering.

Explore how to leverage these powerful tools to improve your website's SEO.

Prefer to watch the video? Register here: http://bit.ly/3YQxzG7 

I would say make sure that you are focusing on the content quality and that you are focusing on delivering value to your users. Those have been, will always be, and are the most important things. Everything else should follow from that. –Martin Splitt

Suppose you are fine-tuning technical details or your website's structure or markup. In that case, you are likely missing out on the more significant opportunities of asking yourself what people need from your website. –Martin Splitt

This question keeps coming up. This is not the first time and will not be the last time this question will come up and continue to be asked. I don't know why everyone thinks about who, what value, or who. It's about structure. I can't emphasize this enough, if you choose to have H1s as your top-level structure of the content, that's fine. It just means that the top level of the content is structured along the H1s. –Martin Splitt

 

[00:00] - About Martin

[02:47] - Why Semantic SEO is important.

[04:22] - Is there anything that can be done within Semantic HTML to better communicate with Google?

[06:02] - Should schema markup information match what's in the document?

[08:24] - What parts of Semantic search does Google need the most help with?

[09:19] - What is Martin's opinion on header tags?

[14:22] - Is the responsibility of implementing Semantic HTML on the SEO or the developer?

[16:19] - How accessible is Semantic HTML within a WordPress, or Gutenberg-style 

environment? 

[19:58] - How compatible is Semantic HTML with WCAG?

[21:08] - What is the relationship of Semantic HTML to the overall concept of the Semantic web RDF, etc.?

[25:04] - Can the wrong thumbnails be rectified utilizing Semantic HTML?

[28:42] - Is there another type of schema markup that can still refer to the organization and use IDs on article pages?

[32:10] - Can adding schema markup to show the product category hierarchy and modifying HTML help Google understand the relationship between the product and its category?

[33:49] - Is preserving header hierarchy more critical than which header you use?

[36:36] - Is it bad practice to display different content on pages to returning users versus new users?

[40:08] - What are the best practices for error handling with SPAs?

[45:31] - What is the best way to deal with search query parameters being indexed in Google? 

[48:02] - Should you be worried about product pages not being included within the XML site map?

[50:26] - How does Google prioritize headers?

[56:00] - How important is it for developers and SEOs to start implementing Semantic HTML now?

[57:31] - What should SEO & developers be focusing on?

 

If you understand that it's a 404, you have two options because two things can happen that you don't want to happen. One is an error page that gets indexed and appears in search results where it shouldn't. The other thing is that you are creating 404s in the search console and probably muddling with your data. –Martin Splitt

If you have one H1 and nothing else under it except for H2s and then content H2 and then content H2, that doesn't change anything. That means you structured your content differently. You didn't structure it better. You didn't structure it worse. You just structured it differently. –Martin Splitt

 

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Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com  for everything you need to know within the digital marketing space and improve your skills as an internet marketer.

Connect With Martin Splitt:

Martin Splitt - the friendly internet fairy and code magician! He's a tech wizard from Zurich that has magic fingers when it comes to writing web-friendly code. 

With over ten years' experience as a software engineer, he now works as a developer advocate for Google. A master of all things open source, his mission is to make your content visible in any corner of cyberspace - abracadabra!

Connect with Martin on LinkedIn: https://www.linkedin.com/in/martinsplitt/

Follow him on Twitter: https://twitter.com/g33konaut

 

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker  

Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker  

Do you want to get more from your SEO efforts, boost your marketing strategy, and drive more traffic?

Then you'd want to take a look at schema strategy.

Martha van Berkel, CoFounder and CEO of Schema App, joined me on the SEJ Show to share tips on what works great with structured data and what to watch for in the future. 

 

To achieve that beautiful result, you must translate your content into the language of search engines. So that language is schema.org. Schema org is a vocabulary. And I often describe it, like, I speak French, so it's like French or Italian. And it describes all these different ways that you can explain something.–Martha van Berkel, 06:50

So structured data enables rich results, using the language of search engines and code to translate your website into this language to achieve these rich results. And the rich results are those enhanced results in search. So you see stars, FAQs, an image, a video, a carousel, and availability.–Martha van Berkel, 06:07

With structured data, it needs to represent what's on the page, and this is important to know whether you're an enterprise or whether you're in a smaller organization.–Martha van Berkel. 10:09

 

[00:00] - A little about Martha.

[05:41] - How internet connectivity differentiates from schema.

[09:56] - How important is marking your site to reflect the actual content?

[11:55] - Why schema drift is important.

[15:30] - How important is it to match up the signals that Google's reading?

[18:30] - What are the measurable aspects of stretch grid data?

[23:09] - Workarounds that are not dependent upon others for implementation.

[26:58] - ​​Challenges of scaling schema data for enterprises.

[30:06] - What Martha sees in the market right now.

[36:12] - Two reasons to do structured data.

[38:48] - Where's a good place to start your site on schema?

[42:48] - Other happenings in the product, PDP page, schema & market world.

[54:22] - Does Martha recommend schema markup for privacy policy terms and conditions?

 

Resources mentioned:

Schema App - https://www.schemaapp.com/

 

Google wants you to be specific and enjoys you to be answering that particular question naturally. Therefore, your markup should be clear. –Martha van Berkel, 14:04

Look at the video schema if you have a video on your product or PDP pages.–Loren Baker, 52:00

As we go into a recession where people are cutting costs, I think structured data is one of those strategies that can do that. You can very easily correlate the work you're doing and the investment you're making to results.–Martha van Berkel, 12:40

 

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.

Connect with Martha van Berkel:

High-energy entrepreneur, Martha van Berkel, has a proven track record of bringing ideas to life. As founder and CEO. of Schema App, she helps companies harness structured data's power. By connecting the dots and taking action, she helps teams and businesses succeed. 

In addition to being the face and voice of Schema App, she is an expert in creating and defining new markets, onboarding customers, and getting them excited about opportunities.  

Martha spent 14 years at Cisco as an intrapreneur, product manager, manager, and program manager. She has seasoned leadership skills and a great knack for simplifying complicated technology!

Connect with Martha on LinkedIn: https://www.linkedin.com/in/martha-van-berkel/

Follow her on Twitter: https://twitter.com/marthavanberkel

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker

Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Deep learning was such an unpopular field of research in 2012 that there were only 3 labs in the world doing any research. Only in the last decade have we seen enormous progress in the fields of deep learning, machine learning (ML), and ultimately artificial intelligence (AI). Slater Victoroff, CTO and Founder of Indico Data, explains that AI is the automation of any process, with a computer, that would traditionally be completed by humans. Imagine the early elevators operated by humans. The first automated elevators would have been considered AI! Victoroff discusses all things AI and gives insight into why this field is progressing so quickly. The more progress we make towards AI, the more appreciation we gain for how incredible human cognition really is!   

 

Link from the episode:

DALL-E

https://openai.com/blog/dall-e/  

This week’s Pipeliners Podcast episode features Jackie Smith of ROSEN discussing how to use GIS to integrate with other available data to support pipeline integrity as operators strive to meet regulatory requirements and safety objectives.

In this episode, you will learn how to support an Integrity Management System, how to create and analyze key data, the differences between structured data and unstructured data, the opportunity to use data more effectively to reduce risk and satisfy PHMSA regulations, and more important topics around pipeline data science.

- Access the show notes and full episode transcript at PipelinersPodcast.com.

In part two of our two-part interview with schema expert Terry Samuels, Jesse, Bob, and Terry continue to discuss the importance of utilizing schema markup to develop a high-ranking webpage. They examine the importance of using website schema to help Google algorithms understand who you are and what your business is all about, and how schema is an extremely efficient way of creating structured data because updates to it rarely break anything. We also remind our listeners to chime in on helping us develop our SEO courses! Check our website for more information. Listen today to give yourself a leg up on your competition!

What you'll learn:

• The importance of doing research of your own business in developing effective schema.
• How schema helps Google understand how to categorize your business and where to rank you.
• How to identify your services to create page-specific schema that is efficient and useful.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-website-schema-markup-for-seo-and-how-does-structured-data-help-you-terry-samuels-interview-part-2/

In part one of this incredibly informative interview with Terry Samuels, Bob and Jesse examine the advantages of using schema markup in optimizing your website for SEO! This interview explores what schema is, how website schema works in Google's analytics, and how utilizing schema can help you build authority in you or your client's website! In addition to this, we are also still looking for listener feedback regarding the courses that we will be offering in the future. Listen today and leave us feedback so we can provide our listeners with the most relevant experience possible!

 

What you’ll learn

• What schema is.
• How utilizing schema can help you to build and maintain a clean website that will rank highly on search engines.
• How schema can help you to avoid website clutter and keyword stuffing.
• The importance of maintaining a tight, clean schema.

 

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-website-schema-markup-for-seo-and-how-does-structured-data-help-you-terry-samuels-interview-part-1/

Martha and Mark van Berkel of SchemaApp join Bill Slawski and Terry Van Horne for a discussion on Structured Data and Rich Snippets.

Checkout the video!

In this interview with Ryan Pitcheralle, Ryan shares his observations about how the features and results in search engine result pages have moved from being link-based to being powered by a structured data set. A self diagnosed "search nerd" he also shares how the metrics are changing as a result of these new search experiences. Ryan touches on Discover, re-using structured data in analytics, and specific examples to support these changes.