Build Trust and Generate Customer Leads with Amelia Sordell of Personal Branding

Explore the evolution of TikTok and its profound impact on thought leaders and communication in this insightful episode of Coffee N° 5. Lara and guest Sara McCord explore how the pandemic accelerated TikTok's rise and why audiences are drawn to its intimate storytelling format. Gain valuable insights into navigating TikTok's content saturation, building a community through your FYP, and crafting compelling narratives that resonate with viewers. Don't miss out on uncovering the secrets to TikTok success and harnessing its power for your personal or business endeavors.

We'll talk about:

• The evolution of TikTok and its impact on thought leaders and communication
• How the pandemic influenced the boom in TikTok
• Why do audiences consistently choose TikTok
• The intimacy and storytelling TikTok promotes 
• Building a roundtable with your TikTok FYP
• How to navigate content saturation

For more information, visit Sara McCord Communications's Website.

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

Discover the secrets to navigating the ever-changing landscape of the fashion industry with Misti Blasko on Coffee N° 5. From predicting fashion's unpredictable future to embracing agility in business, delve into the evolution of fashion in the digital age. Learn from Misti's insights on avoiding trend-based pitfalls, designing for diversity, and fostering inclusivity within your brand. Join the conversation on the importance of vulnerability and transparency as women in business, and unlock the keys to sustainable growth in a dynamic marketplace. Tune in now for a masterclass in innovation, leadership, and the transformative power of staying true to your vision.

We'll talk about:

• The evolution of the fashion industry in the digital age
• The danger of staying stagnant and how to avoid trend-based pitfalls 
• Fashion predictions
• The importance of being agile
• The complexities and challenges of designing for diversity
• How to bring inclusivity to your brand
• The importance of being vulnerable and transparent as women in business

For more information, visit Misti Blasko's LinkedIn.

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Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Discover the secrets to navigating the trajectory of your business with entrepreneur Monica Botkier on Coffee N5. From startup strategies to scaling success, Monica shares insights on funding, team building, and the art of brand creation. Learn how to identify your passion, respond to challenges like bad reviews, and maintain uniformity in branding and marketing. Tune in for valuable advice on embracing small wins and building a thriving business from the ground up.

We'll talk about:

• Trajectory - what it means for you and your business
• How to know if you’re a startup person
• Monica’s passion for beginnings and bringing a brand to existence
• How to approach funding options for new businesses
• The importance of being product-based
• The art of building a team for your business
• Why it’s crucial to listen to the small wins
• Knowing how to respond to bad reviews
• The centrality of uniformity in branding, marketing, and business

For more information, visit Chosenwoven's Site.

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Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Join Lara Schmoisman and special guest Melissa Richards-Person on Coffee N5 as they brew up insightful conversations on forging authentic connections, navigating the dynamic landscape of global marketing over the last 25 years, and the unique impact of regions on field marketing strategies. With roots in radio, Melissa and Lara bring a fresh perspective to the table, discussing the nuances of assessing failure for brand growth and navigating brand development beyond the constraints of the pandemic. Don't miss out on this caffeinated dose of wisdom, wit, and kindness.

We'll talk about:

• The importance of forging authentic connections
• The realities of global marketing over the last 25 years
• The impact of regions on field marketing and the flexibility it offered
• Melissa and Lara’s roots in radio
• How to assess and analyze failure for brand growth
• Brand development beyond the constraints of the pandemic and life thereafter

For more information, visit Melissa Richards-Person's LinkedIn.

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Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Discover the inspiring journey of Dr. Jen Welter, from her humble beginnings to becoming a groundbreaking figure in football. Join her on Coffee N° 5 as she shares her experiences of living her dream as a 'superhero' on the field and finding her place in team sports. Gain insights into navigating points of pride and the realities of playing in both men's and women's teams. Explore the importance of renegotiating various areas of your life with Coach Jen's profound wisdom. Tune in for a conversation that will leave you motivated and empowered.

We'll talk about:

• Dr. Jen Welter’s upbringing and journey into football
• Living her dream as a ‘superhero’ on the field
• How she found her place in team sports
• Navigating points of pride
• Deep dives into the realities and differences between playing in men's and women's teams 
• What it means to ‘renegotiate’ your life on your terms

For more information, visit Dr. Jen Welter's website.

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Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Lara and guest Akshay Talati talk about your makeup bag on this episode of Coffee N° 5. They uncover the secrets to achieving product longevity by mastering the delicate balance of sensory appeal, performance, packaging, and marketing. Explore the fascinating link between texture and performance in cosmetics, and get an exclusive peek into the future of Goop, where the entrepreneurial mindset is reshaping the beauty landscape. Discover the importance of consumer connection through instant messaging and gain insights into the research process and current trends in cosmetology. Akshay also provides an expert forecast on the intersection of cosmetology and pharmaceuticals, making this episode a must-listen for beauty enthusiasts and industry professionals.

We'll talk about:

• How to achieve longevity by balancing sensory, performance, packaging, and marketing
• The link between texture and performance
• What’s in store for Goop and the role of the entrepreneurial mindset
• The consumer’s need for connection and instant messaging
• Research process and trends in cosmetology
• Cosmetology and pharmaceutical forecast 

For more information, visit Goop's website.

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Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Explore the true meaning of brand authenticity in this episode of Coffee N° 5 with your host Lara and beauty brand maven Rachel Roberts Mattox. Dive into the discussion on staying true to your brand's core audience and avoiding the "Whisper" trap. Discover expert insights on using tools like AI and competitor analysis to authentically strengthen your brand. Explore the crucial link between funnel nurturing and conversions, unravel the intricacies of performance marketing management, and understand the vital connection between strategy and execution. Join the conversation and elevate your brand game with actionable tips from a seasoned go-to-market strategist.

We'll talk about:

• The ins and outs of building a successful brand
• Staying true to your brand’s core audience
• The “Whisper” trap and how to escape it
• How to utilize tools like AI, competitor analysis, and more to strengthen your brand authentically
• The link between funnel nurturing and conversions
• Performance marketing management
• The link between strategy and execution 

For more information, visit THE BOARD's website.

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Learn the secrets of marketing success in the digital age with Coffee N° 5's latest episode featuring Vera Koch. Dive into the world of performance-based marketing, discover the art of brand-building through customer feedback, and gain valuable insights into Vera's business Happy Head. 

From expert tips on crafting a robust marketing strategy with email segmentation and database management to understanding the nuances of client communication, this episode explores it all. Tune in to unravel the reality of conversions with various strategies and equip yourself with the knowledge to elevate your brand in today's competitive landscape. Don't miss out on this caffeinated conversation filled with actionable marketing wisdom!

We'll talk about:

• Performance-based marketing in today’s digital era
• Brand-building based on customer feedback
• The ins and outs of Vera’s business Happy Head
• Tips on building your brand’s marketing strategy, including email segmentation and database management
• The importance of key communication with clients
• The reality of conversions with different strategies

For more information, visit Happy Head's website.

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Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Explore the ever-evolving world of beauty branding with Tara Cohen and Lara on Coffee N° 5! Uncover the impact of cultural and technological shifts, like TikTok Shop and Amazon, on your brand. Delve into the dynamics of a saturated market and discover hidden pockets of growth.

Gain insights on serving niche groups, navigating the complexities of retail partnerships, and understanding when brands decide to close their doors. Tara and Lara also share invaluable advice on setting realistic goals and timelines, raising capital at the right moment, and prioritizing key elements in your marketing strategy.

Unlock the secrets to success by understanding your sales, strategy, and consumers. Join us for this episode where the world of beauty branding unfolds.

We'll talk about:

• How cultural and technological shifts, like TikTok Shop and Amazon, influence branding
• The saturation of the market and room for growth
• How to serve granule groups
• Insight into brands closing their doors
• Setting realistic goals and timelines for your brand
• Retailers and inventory
• When to raise capital
• What to prioritize in your marketing strategy
• Understanding your sales, your strategy, and your consumers

For more information, visit Mixst Beauty's website.

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Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Discover Shelley Zalis's incredible journey, learn how to build a business founded on women supporting each other, and delve into the world of conscious, heart-led leadership. This episode of Coffee N° 5 explores the art of running a business and growing your career with intention. Plus, uncover the power of Equality Lounges and find out how you can join this transformative movement. Explore the link between imposter syndrome, leadership, women, and training, and understand the significance of acknowledging people when they excel. Join Lara Schmoisman and Shelley Zalis for an enlightening conversation that's bound to leave you inspired and empowered.

We'll talk about:

• The ups and downs of Shelley’s journey
• Building a business based on women supporting each other
• Conscious, heart-led leadership
• How to run a business and grow your career with intention
• Learn more about Equality Lounges and how to join
• The link between imposter syndrome, leadership, women, and training
• The importance of acknowledging your team’s positive contributions

For more information, visit The Female Quotient's website.

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Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman