Podcast Summary
John's new brand 137 PM focuses on men's lifestyle through an entrepreneurial lens, with plans to expand to a website, email newsletters, and text messaging.: John is investing heavily in voice technology for his new brand 137 PM, seeing its potential in entertainment, utility, commerce, and consumption, and comparing its current stage to the early days of cell phones.
John has recently launched a new brand called 137 PM under his Gallery Media Group, which focuses on men's lifestyle through an entrepreneurial lens. The brand currently exists on social media, podcasts, and an Alexa skill, but a website and email and text messaging newsletters are coming soon. John is particularly excited about voice technology and believes it will be a major player in entertainment, utility, commerce, and consumption overall. He's investing heavily in voice technology, similar to how he did with email, e-commerce, and social media in the past. The affordability of voice-activated devices like Alexa and Google Home is driving their popularity, but John sees their potential going far beyond just alarm clocks and music playback. He compares the current stage of voice technology to the early days of cell phones.
Excitement and Uncertainty Surrounding the Future of Advertising Industry: Expects advancements in Alexa technology, optimistic about independent agencies' growth, but large corporations may hesitate, passing of torch from industry veterans
Expectation for significant advancements in technologies like Alexa, despite its current calm and rudimentary state. The speaker also expressed optimism for the growth of independent advertising agencies, but cautioned that this growth may not be as substantial as expected due to hesitation from large corporations. Another notable theme from the conference was the passing of the torch from established industry figures, following the news of Martin Sorrell's departure from WPP. Overall, the conversation highlighted both the excitement and uncertainty surrounding the future of the advertising industry.
Marketing Shifts Towards Results-Driven Conversations: Marketers must prioritize business outcomes and adapt to emerging trends to stay competitive.
The marketing industry is shifting towards a more mature business conversation, with a focus on results rather than just awards for creative work. Gary Vaynerchuk, a well-known figure in the industry, shared his thoughts on this topic during an interview. He mentioned that some brands may be losing their edge due to a lack of focus on business outcomes. He also expressed his excitement about the growing popularity of esports and video games, and shared his personal involvement in the space. Despite his past dominance in gaming channels like Twitch, he acknowledged the increasing competition and promised to share more about his plans in this area in future conversations. Overall, the conversation highlighted the need for marketers to stay focused on business results and adapt to emerging trends in order to succeed.
