Podcast Summary
Seeing problems as opportunities and embracing new ways to solve them on social media: To build a brand and increase reach, followers, and income on social media, start with free platforms and populate them with content. Gain followers and exposure over time, even with mothballed accounts.
Being a disruptive entrepreneur involves seeing problems as opportunities and embracing new ways to solve them while maintaining profitability. To build your brand, reach, followers, and income through social media, start with free platforms like Facebook, Twitter, Instagram, YouTube, podcasts, webinars, Patreon, Quora, Medium, Reddit, etc. Populate these accounts with content, even if you don't actively use them all. Over time, you'll gain followers and exposure. When setting up your social media presence, consider outsourcing the task if it feels overwhelming. Remember, even having mothballed accounts can still attract followers. In the upcoming episodes, we'll talk about practical tips for maximizing your viral reach and optimizing your posts on various social media platforms.
Establish a social media presence before launching a product: Creating a following organically attracts potential customers, expressing authenticity builds the right audience, and outsourcing management maximizes reach.
Building a social media presence before having a product or service is essential for attracting potential customers. By establishing a following organically, you create a community of interested individuals who are more likely to become buyers when you launch your product. Furthermore, expressing your truth within your niche passionately is key to attracting the right audience. Be authentic and genuine in your content, rather than trying to imitate others or reacting negatively to competitors. Lastly, consider outsourcing or hiring an admin to manage and repurpose your content across various platforms, allowing you to focus on the main ones that work best for you and maximize your reach.
Consistently post to increase brand reach and exposure: Regularly post 70% business content, 20% personal, and 10% engagement jacking to become a go-to expert in your niche
Consistency is key when it comes to social media posting. High-profile influencers, such as Grant Cardone and Yanny, emphasize the importance of posting regularly, whether it be multiple times a week or a few times a day, depending on your brand and prolific nature. Consistent posting leads to increased brand reach, exposure, and incoming leads, making you a go-to expert in your niche. Additionally, the content you post should be primarily focused on your business or niche (70%), with some personal posts (20%) to give followers a sense of who you are, and engagement jacking posts (10%) to encourage comments and shares. Remember, people follow you for a specific reason, so it's important to deliver content that aligns with their interests.
Authenticity and engagement build strong social media presence: Engage with audience, plan content, and treat social media as a long-term investment to build a successful brand
Building a strong social media presence involves more than just amassing a large following. It's important to show authenticity and build relationships with your audience. Engagement is key, as it can lead to increased reach and visibility. Every post or piece of content you create is an asset that can last for decades if it's evergreen. Treating social media as a long-term investment and engaging with your audience can help deepen your roots and grow a successful brand. Additionally, planning your content in advance and considering the desired outcome can ensure that your time is well spent. Remember, social media is a social platform, so interacting with your followers and being reachable is essential.
Engage to build authentic connections: Consistently provide value to build trust and authenticity, maintain a balance of value to sales, and pre-launch to enhance offer impact.
Engagement is key to growing your online presence and building a strong connection with your audience. When you're starting out, being accessible and personal in your interactions can help increase reach and make your content more appealing to new viewers. However, as your following grows, it can become overwhelming to keep up with the volume of messages and comments. In such cases, having a ratio of value to sales can help maintain a balance and build goodwill with your audience. This ratio doesn't have to be exact, but consistently providing value before making an offer can make the sale more effective and reduce any guilt or discomfort. Additionally, building up to a sale through a pre-launch period of providing value can also enhance the impact of the offer. Overall, the goal is to create a genuine and authentic connection with your audience through consistent engagement and providing value.
Share your experiences and insights: Sharing your experiences, mistakes, and solutions builds engagement and trust with your audience. Provide practical, step-by-step tips to communicate complex ideas effectively.
The energy you put out into the world is the energy you will receive back. By sharing your experiences, mistakes, and solutions, you can build engagement and trust with your audience. Additionally, providing practical, step-by-step tips is an effective way to communicate complex ideas and make them accessible to your audience. Remember, not all the energy you receive will be positive, but putting more energy out will lead to more opportunities and interactions. So, be open and authentic, and don't be afraid to share your vulnerabilities and lessons learned.
Effectively communicating information is key to success: Success comes from effectively distilling and sharing information, making provocative comments can increase reach, timing is crucial, and engaging with critics can prolong debates.
While access to information is relatively equal in today's digital age, success doesn't come from simply having information. Instead, it's about how effectively one can assimilate, distill, and communicate that information to others. Making provocative comments that go against the popular opinion can also lead to increased reach and engagement. However, it's essential to be careful not to resort to cheap gimmicks unless one genuinely believes in the cause. Timing is crucial, and waiting for the right moment to make an anti-positioning post can lead to significant exposure. Engaging with critics and haters can also prolong the lifespan of a post and generate more debates. In essence, it's not just about the information but how one uses it to connect and engage with others.
Creating emotionally charged content: Tap into emotions, stay informed, and offer a balanced perspective for impactful content on social media.
Creating emotionally charged and engaging content can significantly increase post views and exposure on social media. The speaker emphasizes the importance of picking topics that one truly believes in and expressing emotions authentically. He also suggests using popular trends and news as inspiration for content, while being mindful not to criticize or hurt others unnecessarily. The speaker shares his experience of gaining large viewership by offering a balanced perspective on controversial topics and encouraging forgiveness and understanding. He also recommends using a single emotion as a starting point for creating impactful content, as seen in the examples of comedians, social commentators, and movie stars. Overall, the key takeaway is to create content that resonates with an audience by tapping into their emotions and staying informed about current trends and news.
Monetizing content: Education, Entertainment, or Activism?: Find your niche, stay true to it, engage audience, and maintain balance between education, entertainment, and activism for a profitable content creation.
Creating content, whether it's educational or entertaining, can be a profitable endeavor. While some people focus solely on education, others find success in pure entertainment. It's essential to find your niche and stay true to it while also being mindful of your audience's preferences. Passionately standing against something wrong in the world can also be an effective way to engage your audience, but it's crucial not to overdo it. Finding the right balance between education, entertainment, and activism can help you build a strong following and make a meaningful impact. Additionally, remember that consistency is key, but don't be afraid to switch things up every now and then to keep your content fresh and engaging.
Learning from industry experts to build a successful personal brand on social media: Implement various strategies to go viral, create a content calendar for 60 days, repost successful episodes, and learn from experts at the Social Media Summit.
Creating a successful personal brand on social media involves implementing various strategies to go viral and building a content calendar. With approximately 123 strategies and 15 ways to rotate content, you can plan for 60 days. Periodically, reposting successful episodes or videos can also be beneficial. I'm excited to announce my partnership with social media expert Paulo Mahany for the Social Media Summit, offering free tickets to the first 200 attendees who purchase the audiobook "Rethink Social Media." At this event, you'll learn how to optimize LinkedIn, Instagram, webinars, and more for business growth. To secure your spot, email rob.morr@progressiveproperty.co.uk with proof of purchase. Don't miss out on this opportunity to learn from industry experts and build your personal brand.
Attend an intimate 2-day social media summit and learn from industry experts: Attendee's of the summit will gain valuable insights from industry experts and learn how to succeed in social media marketing
If you're interested in attending an intimate, 2-day social media summit, where you'll get to ask questions directly to industry experts and learn from their experiences, then go purchase the audiobook "Rethink Social Media" by Paolo Mahany. By doing so, you'll be among the first 200 attendees and will receive 2 free tickets. The summit, organized by Rob Moore, is finally happening after years of planning due to his busy schedule with Progressive Property and other projects. The event promises to provide valuable insights from both Rob and Paolo, as well as from other successful social media experts and mentees. Don't miss this opportunity to learn and grow in the realm of social media marketing. Remember, as Rob says, "if you don't risk anything, you risk everything."
