Cambridge Service Alliance - Service lessons from software industry

June 27, 2014

Cambridge Service Alliance - Service lessons from software industry

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What was the main topic of the podcast episode?

Summarise the key points discussed in the episode?

Were there any notable quotes or insights from the speakers?

Which popular books were mentioned in this episode?

Were there any points particularly controversial or thought-provoking discussed in the episode?

Were any current events or trending topics addressed in the episode?

About this Episode

Professor Michael Cusumano of the MIT Sloan School of Management on why traditional product-based manufacturers should be looking at the software industry as an example of the importance of investing in service research and innovation.

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