Canva | How Melanie Perkins Went From Teacher to Billionaire

In this episode, Chris talks about BBK Electronics — the Chinese smartphone company behind Vivo, Oppo, Realme, OnePlus, and iQOO. Learn about why they decided to launch multiple brands instead of just launching one big brand, their growth strategies, and how they defended their market share against the threat of Xiaomi. 

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TIMESTAMPS:

(3:00) - Humble beginnings of Duan YongPing and BBK Electronics

(8:49) - The Real reason why Vivo and Oppo invest heavily on advertising

(12:37) - The Battle for India: Xiaomi vs. BBK

(15:26) - Why BBK launched Realme

(17:18) - Why BBK launched multiple brands instead of just one big brand

(21:50) - BBK Electronics clever distribution strategy

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This is the first episode of a new series: Celebrity Empires. Learn about the different brands that celebrities in the Philippines own, how they manage their money, and the creative ways that they're leveraging their fame into successful entrepreneurial ventures. 

In this episode, learn about the celebrity empire of Heart Evangelista.

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TIMESTAMPS:

3:00 - Heart's Origin Story

4:42 - Toy Collection with Bigboy Cheng

9:20 - Heart's NFTs

11:57 - Painting on Luxury Bags

15:35 - Her beauty & wellness company: Pure Living (Luxelle, Ultima, Vita Sense)

18:29 - Maison Love Marie

20:10 - Bario Fiesta

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Shopee and Lazada implemented different strategies in terms of logistics, funding, marketing, inventory, expansion, and even management style. Go in-depth into the reasons why they different routes, and how it affected their present-day situation. 

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Learn about Rocket Internet, the startup incubator that founded Lazada. Learn about the logistical and cultural problems that Lazada had to find solutions to in order to get people to embrace eCommerce. And most importantly, learn about the Alibaba acquisition and how Lazada became as big as it is today. 

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This episode covers the complete history of Shopee. I talk about Sea Limited, the mother company of Shopee, Garena, and SeaMoney. Learn about the strategy that Shopee used to dominate Southeast Asia, and why the synergy of the three companies makes Sea Limited an unstoppable force.

Lastly, learn about the reasons why Shopee has recently been on the decline, and why the collapse of the company may be near if they don't become profitable soon.

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Learn how Starbucks converted me from a hater into a Starbucks superfan. I talk about what Starbucks does right, and what smaller local coffee shops can learn from them so that they can create customer loyalty.

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In this episode, I talk about how virtual influencers will dethrone human influencers, Rings of Power budget vs. House of the Dragon's budget, the Tolkien Estate, Liquid Death's Branding masterclass, and the business of FreeWater. 

(1:00) - Marketing Examples by Harry Dry

(7:15) - Virtual influencers vs. Human influencers

(15:57) - Starting an investment group with your classmates

(20:30) - Rings of Power's massive budget

(28:44) - Liquid Death's branding masterclass

(34:25) - FreeWater

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In this episode, I talk about status symbol businesses. Ryan Holiday's The Painted Porch perfectly fits my idea of the status symbol business I aspire to build. What's yours?

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Tennyson Chen never expected that he'd go from running his own poultry farm to owning one of the biggest fast-food chains in the world. This is the story of the unexpected birth of the roasted chicken giant - Chooks to Go. 

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