Case Study Part Three: How I Would Create a Course as a Photographer

Is making money really the first step? Or is it the byproduct of good planning?

This week we talk about:

• What comes first the profit or the profit strategy?

Links you may want to check out:

Designed to Profit Challenge: https://www.jenniferlaarman.com/designedtoprofit

Download your copy of the Profit Plan Blueprint at https://www.jenniferlaarman.com/profitplan

Course Creation Academy can be found at https://www.jenniferlaarman.com/coursecreationacademy

Crunch Your Numbers for your DIY Bookkeeping Strategy can be found at https://www.jenniferlaarman.com/crunch

Connect with me on Instagram: www.instagram.com/ceobooknook

I would love to hear from you! Connect with me on social and leave your questions or messages!

Visit the website at: jenniferlaarman.com

Be sure you are subscribed to this podcast to automatically receive your episodes!!!

Setting sales goals is easy. Pick a number and that’s the goal, but is it really leading to the end result that is desired? Because for example $7k in sales in not $7k to pay yourself. There are expenses that need to be paid too and that lowers the amount available to go in your pocket…

So what happens when a sales goal is set that doesn’t lead to the profit needed? Burnout.

This week we talk about:

• Why does profit margin matter so much in a profit strategy?
• How do you know if your profit margin should be higher or may not be optimized?
• How would you raise profit margin?
• Can profit margin be raised without raising prices? Spoiler alert: it can!

Links you may want to check out:

• Download your copy of the Profit Plan Blueprint at https://www.jenniferlaarman.com/profitplan
• Paths to Passive Profits Masterclass can be claimed here https://www.jenniferlaarman.com/passiveprofitspath
• Course Creation Academy can be found at https://www.jenniferlaarman.com/coursecreationacademy
• Crunch Your Numbers for your DIY Bookkeeping Strategy can be found at https://www.jenniferlaarman.com/crunch

Connect with me on Instagram: www.instagram.com/ceobooknook

I would love to hear from you! Connect with me on social and leave your questions or messages!

Visit the website at: jenniferlaarman.com

Be sure you are subscribed to this podcast to automatically receive your episodes!!!

How I would create a course as a service based business owner. Part three.

This is the series we’ve focused on the past few weeks.

When things are new or uncomfortable or just not the way we’ve done it before it’s easy to just revert back to what we know and convince ourselves it’s fine. When in reality we aren’t hitting huge profit goals and slowly being burnt out in the process of trading time for money.

I have seen so many businesses in the past few months close their doors due to burnout. And it just breaks my heart, because it doesn’t have to be that way. But sometimes to avoid burnout we have to pivot or try new things which is downright intimidating at times. 

In today’s episode we answer the questions:

• What could a course look like for a photographer?
• What could a good price be?
• How many would I need to sell per month to make it worth it?
• How quickly can I create a course?

Links you may want to check out:

• Download your copy of the Profit Plan Blueprint at https://www.jenniferlaarman.com/profitplan
• Paths to Passive Profits Masterclass can be claimed here https://www.jenniferlaarman.com/passiveprofitspath
• Course Creation Academy can be found at https://www.jenniferlaarman.com/coursecreationacademy
• Crunch Your Numbers for your DIY Bookkeeping Strategy can be found at https://www.jenniferlaarman.com/crunch

Connect with me on Instagram: www.instagram.com/ceobooknook

I would love to hear from you! Connect with me on social and leave your questions or messages!

Visit the website at: jenniferlaarman.com

Be sure you are subscribed to this podcast to automatically receive your episodes!!!

How I would create a course as a service based business owner. Part two.

It can be difficult to pivot over to passive income strategies as a service based business owner. It can also be easy to use the excuse of not having the right audience built to be able to move over to passive income strategies.

When things are new or uncomfortable or just not the way we’ve done it before it’s easy to just revert back to what we know and convince ourselves it’s fine. When in reality we aren’t hitting huge profit goals and slowly being burnt out in the process of trading time for money.

In today’s episode we answer the questions:

• What could a course look like for a travel agent?
• What could a good price be?
• How many would I need to sell per month to make it worth it?
• How quickly can I create a course?

Links you may want to check out:

• Download your copy of the Profit Plan Blueprint at https://www.jenniferlaarman.com/profitplan
• Paths to Passive Profits Masterclass can be claimed here https://www.jenniferlaarman.com/passiveprofitspath
• Course Creation Academy can be found at https://www.jenniferlaarman.com/coursecreationacademy
• Crunch Your Numbers for your DIY Bookkeeping Strategy can be found at https://www.jenniferlaarman.com/crunch

Connect with me on Instagram: www.instagram.com/ceobooknook

I would love to hear from you! Connect with me on social and leave your questions or messages!

Visit the website at: jenniferlaarman.com

Be sure you are subscribed to this podcast to automatically receive your episodes!!!

Let’s play a game. How I would create a course as a service based business owner. Part One.

It can be difficult to pivot over to passive income strategies as a service based business owner. It can also be easy to use the excuse of not having the right audience built to be able to move over to passive income strategies.

When things are new or uncomfortable or just not the way we’ve done it before it’s easy to just revert back to what we know and convince ourselves it’s fine. When in reality we aren’t hitting huge profit goals and slowly being burnt out in the process of trading time for money.

In today’s episode we answer the questions:

• What could a course look like for an interior designer?
• What could a good price be?
• How many would I need to sell per month to make it worth it?
• How quickly can I create a course?

Links you may want to check out:

• Download your copy of the Profit Plan Blueprint at https://www.jenniferlaarman.com/profitplan
• Paths to Passive Profits Masterclass can be claimed here https://www.jenniferlaarman.com/passiveprofitspath
• Course Creation Academy can be found at https://www.jenniferlaarman.com/coursecreationacademy
• Crunch Your Numbers for your DIY Bookkeeping Strategy can be found at https://www.jenniferlaarman.com/crunch

Connect with me on Instagram: www.instagram.com/ceobooknook

I would love to hear from you! Connect with me on social and leave your questions or messages!

Visit the website at: jenniferlaarman.com

Be sure you are subscribed to this podcast to automatically receive your episodes!!!

Let’s table the whole discussion on building the whole like, know, trust factor. Let’s push that aside and for a moment pretend that doesn’t exist. Because in reality does it actually exist?

And that is where this pep talk comes in. When it comes to running an online business we seem to be so focused on building that like, know, trust factor - and it’s not that that’s not important it definitely is - it’s just to sit there and have someone come on our list and then expect them to take 6-9 months before buying so we don’t have the confidence to tell them about our offers. Why do we need to have that narrative running our marketing? I don’t think that’s helping us. Or serving our clients or potential clients.

Don’t get me wrong - yes build the like, know, trust factor. It’s not like we’re throwing that out the window. Help them get to know you. Bring value to their lives. But don’t assume they aren’t ready to buy from you.

Links you may want to check out:

Download your copy of the Profit Plan Blueprint at https://www.jenniferlaarman.com/profitplan

Paths to Passive Profits Masterclass can be claimed here https://www.jenniferlaarman.com/passiveprofitspath

Course Creation Academy can be found at https://www.jenniferlaarman.com/coursecreationacademy

Crunch Your Numbers for your DIY Bookkeeping Strategy can be found at https://www.jenniferlaarman.com/crunch

Connect with me on Instagram: www.instagram.com/ceobooknook

I would love to hear from you! Connect with me on social and leave your questions or messages!

Visit the website at: jenniferlaarman.com

Be sure you are subscribed to this podcast to automatically receive your episodes!!!

Launching a course can seem like an overwhelming task, like it’s going to take way longer than that… when in reality if you have a framework to follow you can easily get it done in as little as 90 days. 

And depending on how much you can push through your mental roadblocks along the way - because you will be the one slowing you down not the actual creation of the course - you can get it done way sooner… I’m talking in weeks be ready to get it out there. 

This week we’re talking about what is actually needed to launch a course in 90 days or less!

Links you may want to check out:

Download your copy of the Profit Plan Blueprint at https://www.jenniferlaarman.com/profitplan

Paths to Passive Profits Masterclass can be claimed here https://www.jenniferlaarman.com/passiveprofitspath

Course Creation Academy can be found at https://www.jenniferlaarman.com/coursecreationacademy

Crunch Your Numbers for your DIY Bookkeeping Strategy can be found at https://www.jenniferlaarman.com/crunch

Connect with me on Instagram: www.instagram.com/ceobooknook

I would love to hear from you! Connect with me on social and leave your questions or messages!

Visit the website at: jenniferlaarman.com

Be sure you are subscribed to this podcast to automatically receive your episodes!!!

There are 4 parts to the profit GPS. Last week we went through the first two. This week we will finish up the series with the last two parts of the profit gps.

The third part of the profit gps is your profit strategy is like the route you want to go to get to your end destination. Creating a profit strategy will help you design a business that aligns with your goals and your stage of life.

And the final part of the profit gps is your speed. So when you are building your profit gps for your business you want to look at how quickly you want to reach your end destination.

Overall, your profit gps will help you get to your destination in business as quickly, effectively, and in alignment with your stage of life as possible. Life and business will always throw curveballs but your profit gps will help you stay on course.

Links you may want to check out:

Download your copy of the Profit Plan Blueprint at https://www.jenniferlaarman.com/profitplan

Paths to Passive Profits Masterclass as a free gift can be claimed here https://www.jenniferlaarman.com/passiveprofitspath

Course Creation Academy can be found at https://www.jenniferlaarman.com/coursecreationacademy

Crunch Your Numbers for your DIY Bookkeeping Strategy can be found at https://www.jenniferlaarman.com/crunch

Connect with me on Instagram: www.instagram.com/ceobooknook

I would love to hear from you! Connect with me on social and leave your questions or messages!

Visit the website at: jenniferlaarman.com

Be sure you are subscribed to this podcast to automatically receive your episodes!!!

There are 4 parts to the profit GPS. We will go through 2 this week and 2 next week.

The first two we will go through is the you are here point and the destination goal. Just like when you are plugging stuff into a gps system so it can help you reach your end destination. These are the two most vital points you give it. You must know where you’re starting and where you’re going. Otherwise it is not possible for the gps to give you directions to get you where you actually want to go. Because you could literally be starting from anywhere and be going anywhere. There are so many possibilities. And the GPS literally cannot spit anything out unless you give it a "I am here" point and an "I want to go here" point. 

The same is true when building your profit GPS for your business. You need to know where you are and where you want to go in order the build the route best suited to get you there.

Links you may want to check out:

Download your copy of the Profit Plan Blueprint at https://www.jenniferlaarman.com/profitplan

Paths to Passive Profits Masterclass as a free gift can be claimed here https://www.jenniferlaarman.com/passiveprofitspath

Course Creation Academy can be found at https://www.jenniferlaarman.com/coursecreationacademy

Crunch Your Numbers for your DIY Bookkeeping Strategy can be found at https://www.jenniferlaarman.com/crunch

Connect with me on Instagram: www.instagram.com/ceobooknook

I would love to hear from you! Connect with me on social and leave your questions or messages!

Visit the website at: jenniferlaarman.com

Be sure you are subscribed to this podcast to automatically receive your episodes!!!

Contrary to what most people brag about online - how much money you make is not the deciding factor of success and being fulfilled. How you make the money is. A business aligned with your values and your stage of life and your priorities will be the icing on your profit cake.

This week we talk about the three layers of a profit cake and the questions you can ask yourself as you are designing your profit cake strategy.

I can’t wait to see you bake your profit cake! I don’t want to see anymore social media posts about people going out of business due to profit goals or not aligning their business with their life. It’s just really sad to watch someone bury their dreams. But not you, because you are going to bake one amazing profit cake with icing!

Links you may want to check out:

Download your copy of the Profit Plan Blueprint at https://www.jenniferlaarman.com/profitplan

Paths to Passive Profits Masterclass as a free gift can be claimed here https://www.jenniferlaarman.com/passiveprofitspath

Course Creation Academy can be found at https://www.jenniferlaarman.com/coursecreationacademy

Crunch Your Numbers for your DIY Bookkeeping Strategy can be found at https://www.jenniferlaarman.com/crunch

Connect with me on Instagram: www.instagram.com/ceobooknook

I would love to hear from you! Connect with me on social and leave your questions or messages!

Visit the website at: jenniferlaarman.com

Be sure you are subscribed to this podcast to automatically receive your episodes!!!