Coaching Session – Music Teacher Start A Podcast – PTC 403

OVERCOMING YOUR CHALLENGE

What is your biggest challenge? I asked that recently to podcasters on my email list. On this episode, I'll help you through a few of them.

DO THE WORK

Whatever your challenge, do the little work daily to build your foundation.

Country artist Chris Young is a great example.

The first time Chris Young came to town was around 2009. He played in the radio station conference room to about 20 people.

This was shortly after he was the winner of the 4^th season of the TV show "Nashville Star" in 2006.

The next time here in town, he played to a small club with a few other artists for a few hundred people.

Over the next few years, Chris returned to town as the opening act for a variety of other artists. Each time he played to a few more people than the last.

Finally in 2019, Chris came to town to headline his own show for about 5,000 people. He has done that a few other times since then.

Here is a guy that got great exposure on a television singing competition with a big audience. He has put in the consistent and methodical work over time to get where he is today.

Other artists on the singing shows don't make it, because they haven't put in the work to create the relationship over time.

Just look at the winners of American Idol, like Ruben Studdard, Fantasia Barrino, Taylor Hicks and Jordin Sparks. They didn't put in the work.

Carrie Underwood and Kelly Clarkson have been working for years to get where they are today even after their American Idol start.

You can't create a relationship in 20 weeks of a tv season. It takes years.

Do the work. Get rich slowly.

Whatever your challenge, give it time.

Let's look at a few of these questions.

THE DOWNLOADS CHALLENGE

I’m trying all the things to increase downloads. I send out a weekly email and post on social media. I also mention my podcast when it’s applicable on music teacher Facebook groups. I’ve been a guest on a few podcasts. I guess my biggest challenge is not knowing what else I can do to grow downloads. They are increasing but very slowly. Maybe that’s normal?

Thanks,

- Jeanette

Yes, Jeanette, that is normal. I know we don't like to hear that it takes time. But, it takes time.

Rarely will you see your downloads grow at a huge rate unless you get in front of a large pool of your ideal clients.

Greg Payne is one of my clients. He hosts the Cool Grandpa podcast.

As he was growing his podcast, he was able to get mentioned in an article in the New York Times.

Who reads the New York Times? Typically a lot of people who are grandparents.

Greg doubled his downloads overnight.

Getting into the New York Times isn't something we can do everyday. However, you can find other influencers who speak to your ideal clients. Those influencers make great partners.

To find the influencers who have the attention of your ideal target listener, begin by defining your listener. You can do that quickly and easily by downloading my Ideal Target Listener Worksheet here: www.podcasttalentcoach.com/listener.

Keep working both sides of the growth equation.

First, keep your current listeners coming back. Your email and social media tactics will help remind your fans to listen.

Then, find those new ideal clients and invite them into your world. Get them on your email list, so you can email them as well.

The podcast interviews you are doing should help. Let's find other areas to ramp it up.

Above all else, create great content, share yourself, and be consistent.

THE GUEST CHALLENGE

My biggest challenge is getting the guests to share the episode.

- Kate

This is another common challenge, Kate. We can't expect our guest to share, but it is always great when they do.

There are two things you can do. First, select better guests. Next, make it incredibly easy for them.

Let's talk about better guests.

Dave Jackson at the School of Podcasting is a great guest. When he is interviewed on a podcast, he will play a clip of that interview on his own show.

Dave will give a shout out to the host of the show. He will also tell people where to find it. He is a great guest.

If you want guests to share your episode, find guests that share episodes. If you see someone mentioning they were interviewed on a podcast, get those people as guests. They know how to share.

When you book your guests, let them know up front before the interview that you would appreciate if they would share the assets you send them. Make the expectations clear from the start.

MAKE IT EASY

Next, make it easy for your guest to share.

I was on a call with a client this week. She was telling me her guests weren't sharing the episodes as much as she would like.

She told me that when the episode is published, her team sends the guest a link to a folder containing all the graphics and assets along with a link to the show. They then ask the guest to share.

The guest has to do too much work in this scenario. As a guest, I need to sift through the graphics, write an email, craft a social post, determine which asset to post, and link to the episode.

To make it easier for the guest, write the email for them. Craft the social post for them. Make is as easy as possible with as few steps as possible.

Tag your guest in your social posts and ask them to repost it.

You are much more likely to get your guest to share if you make it super easy.

But at the end of the day, not every guest will share. These steps should help you get a few more to spread the word.

THE COURAGE CHALLENGE

My biggest barrier is lack of courage to put myself out there.

- Leah

Impostor Syndrome is real, Leah. We all struggle with it a bit.

Regardless of what we are doing, we want people to like us. It's natural.

When we understand that there will always be someone who doesn't like what we do, it makes it much easier to do it anyway.

We were discussing this the other day with my coach. He was talking about the importance of celebrating our wins.

When we review and celebrate our wins, it puts our minds in the right space to do what needs to be done.

Franklin D. Roosevelt said, "Courage is not the absence of fear, but the assessment that something else is more important than fear."

Nelson Mandela said, "I learned that courage was not the absence of fear, but the triumph over it."

Having the courage to do anything is recognizing the fear is there and then taking action anyway.

I find it most helpful to have a written list of successes and feedback from others.

Many people have sent me great reviews and testimonials. But like many people, one negative comment can derail everything.

That list of positive feedback can help me get and stay in the right frame of mind regardless of what others say.

People want what you have, Leah. Take action in spite of the fear.

BUILDING A COMMUNITY

Learning to build an interactive community around the podcast is my biggest challenge.

- Dot

Community comes from relationships. Are you sharing yourself on the podcast to build those friendships?

Make real connections.

When you share yourself, you will find other will tend to share themselves with you. Over time, you community will grow.

Next, give listeners a reason to engage along with a benefit of engagement. What's in it for them?

Finally, make it easy for them to engage. Tell them exactly what you want your listener to do.

On a recent coaching call, my client told me their podcast was not generating any feedback or response.

I listened to the podcast to review it. When I got to the end, the host said, "You can email me at the email address, and follow me on social media."

Why would I email you?

Remember the last time you ran into an old friend? You caught up and had a good chat. When it ended, one of you said, "I'll give you a call sometime."

Has "sometime" ever come? I doubt it. You have no reason to call, so the call never happens.

We all tell ourselves we need to do a better job staying in touch with our friends. Then we realize a year has passed since we last talked.

If you want your listeners to engage, give them a real reason to engage.

I have a free resource that will help you. It is called "75 Ways To Drive Engagement With Your Podcast". You can download it for free at http://www.PodcastTalentCoach.com/engage.

THE STRATEGY CHALLENGE

I'd love to have a strategy in place before I launch, then I know what I'm aiming for!

- Ruth

Don't let perfection prevent you from starting.

If you wait for all the lights to turn green before you step on the gas, you'll never move.

On the other hand, having a strategy is wise decision.

Start with the end in mind. What do you hope to accomplish with your podcast? Be specific.

Let's say you want to grow your coaching business with the podcast. How do people become clients? That might be your discovery call.

How do people get to the discovery call? That could be through your lead magnet. Maybe you're a life coach and your free resource is "6 Steps to a Successful Life".

When people download your lead magnet, they discover the six steps. You then invite them on a call to see how to implement the six steps.

Next, we need to determine how people get your lead magnet. We promote the lead magnet on the podcast. But, we must also create content that drives demand for the lead magnet.

Create great content that shows your listeners what is possible when they take the six steps. You might interview people who have done it. You could take a deep dive into one of the steps.

The content should demonstrate why people need to take the six steps. Get listeners to envision the transformation.

Finally, you need to block out time on your calendar each week to record the show. Treat that block of time with respect. Be consistent.

Now you have a strategy. So, let's get started.

You can refine the strategy as you go along. But you can't refine anything until you start.

THE PODCAST NAME

How do you choose a podcast name? How can you verify that that name is not already in use? Is it necessary to trademark your podcast name?

Sincerely,

- Gordon

This is a really gray area, Gordon. Let's take each part separately.

The purpose of the podcast name is to get people to think the show looks interesting and might be for them.

The Gordon Show doesn't tell me anything about the content or make me think the show might be for me. It would take a lot of marketing and explanation to get that across.

You also don't want to be too cool for the room with a show nobody understands. Shows like More Perfect and The Drive really tell us nothing.

More Perfect is an NPR podcast about stories from the Supreme Court of the United States. Could you have guessed that?

The Drive is about maximizing longevity, including physical, cognitive and emotional health. I was thinking football.

On the other hand, it is pretty clear what Your Money Briefing and Secrets of Wealthy Women are all about.

The name of your show should make people think the show is for them.

ALREADY IN USE

Is your name already in use? Google is the easiest way to determine that.

There are many podcasts that use the same name.

I searched for the Money Magic podcast. Here is the list I found.

• The Money Magic Podcast with Vangile Makwakwa

• Money Magic with Patrick von Finanzzauber

• The Money Magic Podcast with Brady Wade

• The Magic, Money and Marketing Podcast with Jennifer Donovan

• Practical Money Magic with Audrey Heesch

• Magic Internet Money with Brad Mills

• Mindset, Money, & Magic with Nadeen Martinez

• Money & Magic with the Witchy Bookkeeper

• Love Money Magic with Christy Teloh

Those are just 9 that are close. There are a ton of other varieties.

When choosing a name, be unique to help you get discovered in search.

See if your show name is available for purchase as a website URL. That's a good place to start.

TRADEMARK WITH FIREMARK

Finally, is it necessary to trademark your podcast name?

No, it's not necessary. Yes, it is beneficial.

A trademark can help you protect your intellectual property. It can also save you from someone else suing you for using their intellectual property if they were to obtain the trademark.

There are plenty of benefits to getting the trademark. But it isn't required.

Keep in mind that having a trademark and defending a trademark are two different things.

Once you have the trademark, you must prevent others from using it. That may sometimes include legal fees.

If you don't defend the trademark consistently, it can be difficult to defend if the time comes. That's why many big businesses go after little guys infringing on a trademark.

You need to defend it against every use or put an agreement in place that allows for the use by others.

I am no legal expert. Consult an attorney before making any decisions. If you want solid podcast legal advice, see my buddy Gordon Firemark. He is the Podcast Lawyer™.

You can find Gordon at http://www.gordonfiremark.com. Tell him I sent you over.

QUESTIONS

Great questions this week. If you have a question, you can always email me at coach@podcasttalentcoach.com.

If you would like a little more personal and powerful guidance, and you don't have a mentor who can take your hand and walk you every step of the way, apply for my free strategy call.

Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. There is no charge. We will develop your plan and see how I can help and support you to achieve your podcast goals.

CREATING A POWERFUL PODCAST MESSAGE

Your message can be powerful when you clearly understand whom you're targeting. A message designed for everyone reaches no one.

MIXED MESSAGE

I was on a podcast strategy call with two nurses the other day. They help healthcare practitioners decrease anxiety and stress, calm down their inner voice and enjoy life.

Their goal is to bring resilience to humanity.

Part of their curriculum is continuing education for healthcare providers.

As we talked, we realized most of their clients are nurses. Though doctors and other healthcare providers can benefit from their content, nurses make up the majority of the revenue.

We often get scared of losing a client. People tell me, "Yeah, but I can help them, too."

I understand you can help everyone. However, you don't have enough time to help everyone. You also don't have enough time and money to market to everyone.

The biggest problem with trying to help everyone is the clarity of your message.

CLEAR RESULT

If these two try to create content for everyone, how can they possibly frame the content for nurses and doctors? They have different needs and pain points.

A surgeon comes in for about an hour. They are in a very high pressure situation for a short burst. Then they move on.

Nurses have a little less pressure, but it is consistent. The pressure lasts for their entire eight or ten or twelve hour shift.

When these two hosts try to speak to both doctors and nurses, the examples are mixed and the solutions are blurry.

The content can be much more powerful when they focus on nurses alone.

By focusing on nurses, the listener understands exactly what we are offering. She can see it is exactly what she needs. And, she has clarity on how it fits into her life.

The listener can envision the results, because the examples are clear. She says, "I can relate – that sounds just like me."

MISSING OUT

By focusing on nurses, the hosts might miss out on a few doctors enrolling in their program. But, they will make it up by increasing the number of nurses that enroll.

Let's say 80% of the clients are nurses and 20% are doctors. Let's also assume we have 100 clients. That would give us 80 nurses and 20 doctors.

Now, let's say focusing only on nurses changes both sides by 20%. We lose 20% of our doctors and gain 20% more nurses, because we are now perfect for nurses.

We would now have 96 nurses and 16 doctors. Our total number of clients just increased from 100 to 112 or 12%.

They don't have enough doctors to lose. There are many more nurses to gain.

When you narrow your message and focus, you will provide more clarity. You will gain more listeners and have more clients.

Download your Ideal Listener Development Worksheet for free online at www.PodcastTalentCoach.com/listener.

YOUR MESSAGE

Today, Janelle Anderson joins us to help us ensure our message isn't just heard, but felt.

Stir emotion with your message.

Janelle Anderson is known as the Speaking Confidence Coach for coaches. She is a Certified Professional Coach, author, and renowned speaker.

Janelle is on a mission to empower coaches to launch on a strong foundation of clear messaging aimed at the audience most aligned with their passions and strengths.

She helps coaches grow their business through masterful speaking and storytelling with her business, Emerging Life Coaching.

I recently shared my message on Janelle's summit. She was recently a guest on my Podcast Profits Summit. This is that conversation.

Be yourself. Your authentic message builds trust.

You can download Janelle's Niche Discovery for Coaches for free at www.PodcastTalentCoach.com/message.

https://bit.ly/nichediscoveryvideos

 

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

WHY DO YOU WANT TO GROW YOUR PODCAST?

If you're like most podcasters, one of your biggest challenges you want to overcome is how to grow your podcast. I hear it often.

Today, I want to help you dive deep into audience growth.

IMPORTANT LINKS

Here are links to those resources mentioned in this episode:

 

Libsyn – Audio host for podcasters – https://libsyn.com

The Feed – the official podcast of Libsyn – https://thefeed.libsyn.com

Alex Hormozi – https://www.acquisition.com/bio-alex

Dan Kennedy – Magnetic Marketing – https://magneticmarketing.com

Taylor Swift – https://www.taylorswift.com

Big Machine Records – https://www.bigmachinelabelgroup.com

Podcast Strategy Call – https://podcasttalentcoach.com/podcast-review-questionaire/

Send me an email at coach@podcasttalentcoach.com.

 

MAKE THEM CARE

In this episode, we dive deep into the challenges faced by many podcasters when it comes to growing their listenership.

You receive invaluable insights into why some podcasts stagnate and what you can do to overcome these hurdles.

We start with the critical importance of making your audience care. Provide unique value in your episodes.

Infuse each episode with authenticity and stay true to yourself. We discuss strategies to build a relationship with your listeners, such as cleverly weaving your episodes together and harnessing specific tactics designed to not only attract but also retain a dedicated audience.

TWO SIDES

There are two sides to the audience growth equation. To grow, you must spend time attracting new listeners. Then, invest time keeping your current listeners coming back episode after episode.

Maintain regular contact with your existing listeners to keep them invested in your podcast. Reach out frequently.

While many podcasters dream of reaching a staggering 5,000 downloads per episode to successfully sell ads, the sobering statistic is that only 7% of podcasts hit those numbers. That is according to Rob Walch at Libsyn.

QUALITY OVER QUANTITY

The quality of your audience is more significant than sheer numbers. Therefore, it starts by identifying your ideal client.

Identifying your ideal target listener and developing content specifically tailored to their interests and needs is key to cultivating a meaningful connection.

I share a few stories from my radio career, illustrating the importance of forging a genuine bond with listeners. It starts by being your authentic self, as mimicking others won't create the same loyal following.

Being relevant, interesting, and true to your identity are the cornerstones of developing a consistent audience that returns each episode. You can't please everyone - it’s better to focus on resonating deeply with the right people.

STRATEGY VS. TACTICS

You need a strategic approach to audience growth. There is a big difference between having a strategy – an overarching plan – and the tactics – the individual actions within that plan.

I'm creating a workshop to help you grow your audience. I want to ensure it is extremely powerful for you.

When it comes to increasing your downloads, what is your biggest challenge?

Send me an email and let me know at coach@podcasttalentcoach.com. Let's grow your show the right way and for the right reasons.

 

HOW DO I GROW MY PODCAST?

When it comes to growing our podcast, I get many questions about podcast promotion. How do we get in front of new listeners and invite them into our show?

On this episode, we'll answer a variety of questions about podcast promotion.

 

PODCAST GROWTH EQUATION

There are two sides to the podcast growth equation.

A larger audience involves keeping your current listeners coming back week after week while you are attracting new listeners to your show.

If you are only promoting your show on social media and to your email list, you are only speaking to people who already know you. This does very little to grow your audience.

However, podcast promotion on social media and to your list is important to keep your current listeners coming back every episode. So, keep it up.

To grow, you also need to get in front of new listeners who are unaware of you. Invite those people into your world, so you can increase the number of listeners.

As we go through these questions around podcast promotion, we'll start with some fundamentals around structure and process. We'll then talk about visibility. Finally, we'll get to when and what to promote.

Let's jump in.

 

PUBLISHING DAY

What day of the week and what time do you release your podcast episodes? I’m about to launch my new podcast and I want a set date and time for when I release my weekly episode.

-Craig

 

The great thing about podcasting is that it is on-demand entertainment. People can consume it whenever they would like.

The day and time your publish your show isn't nearly as important as your consistency. Be there when they are ready to listen.

People are creatures of habit. Get them in the habit of listening to your podcast.

I listen to my favorite podcast on Saturdays when I am working around the house. I believe he publishes sometime on Friday morning.

In fact, he records the show on Wednesdays. Unless your podcast is dealing with current events that would be dated in a few days, timing isn't critical.

It really doesn't matter to me when my favorite podcast publishes. I only care that he is there consistently when I'm ready to listen. That consistency builds trust with your audience as well.

Pick a day and time. Then, stick with it.

 

SHOW NOTES

Does anyone read show notes? I personally don’t read them on podcasts I listen to. I write a simple episode description for ours but don’t really add anything else. Should I be putting more detail in?

-Tim

 

Yes, you should probably add more detail.

Your show notes really serve three purposes.

First, your show notes should provide the important info from your episode that your listeners might be seeking.

This info could be links that you mentioned in the show. It might be the lead magnet you were offering or a book you referenced.

Your show notes could offer a bulleted list of points you made during the episode. Maybe you were talking about the top 7 tools you currently use. Listeners might come to your show notes to find that list.

The next purpose of your show notes is Google juice. When you create SEO-rich show notes, you make it easy for Google to find you.

Spending a little more time adding detail to your show notes will improve your SEO. Use strong keywords and optimize your notes as much as possible.

The final purpose of your show notes is accessibility for those with disabilities.

It is important to make your podcast content available for those with hearing and vision impairments. The best way to do this is with a full transcript.

Changes in iOS 17.4 include support for auto-generated transcripts in the Apple Podcasts app. However, transcripts will only be available for English, French, German, and Spanish-language podcasts.

Adding more detail to your podcast will make it easier for those with disabilities to consume your content.

There are many benefits to putting in a little more time and effort into your notes.

 

INCREASE VISIBILITY FOR PODCAST PROMOTION

How can I increase my visibility? How can I leverage my podcast into other platforms for podcast promotion?

-Edwin

 

Visibility is key to podcast promotion.

There are a variety of ways to gain visibility.

The method you choose show fit two criteria. First, the method should be something you enjoy. Next, it should be a method that moves the needle and effectively grows your audience.

Start by determining who already has the attention of your audience and where your audience congregates.

If you help coaches, you might consider being on summits where coaches come to learn.

For business-to-business companies, consider getting involved with trade shows in your industry or networking events.

Joint venture partnerships are great for reaching online businesses.

For simple podcast promotion, I like getting interviewed on other podcasts. In fact if you have room on your show, I'd love to be a guest. Shoot me an email at coach@podcasttalentcoach.com.

If your niche has conferences and conventions, work to get on stage as a speaker.

When you determine who has the attention of your ideal listener or client, you can partner with those experts to get in front of their tribe.

In his book The Power of Cult Branding, author BJ Bueno says people like to be different together.

Harley Davidson riders like to gather at Sturgis. Star Trek fans get together at Trekkie conventions. Figure out where your ideal clients congregate.

When it comes to repurposing your content, YouTube is a fantastic search engine.

Record the show on video. Use the audio as the podcast. Repurpose the video on YouTube to get discovered.

YouTube helps you get discovered. Your podcast helps you build relationships with your listener.

Opus.pro is a fantastic tool to create captioned videos for a variety of platforms.

 

WHEN TO PROMOTE

For podcast promotion, is it best to promote it instantly, or is it okay if the the promos spread over 4 days? For instance, Monday I release the podcast. On Wednesday I would do social media posts. Then Friday I would send an email promoting podcast.

Or, does the email need to go out on the same day the episode is published? Will this even affect the success of the podcast?

-Nakita

 

Most downloads come in the first 48 hours the podcast is released. That is simply because the podcast is downloaded to their phone.

Just because it is downloaded doesn't mean they actually listen.

I like to spread the podcast promotion over the course of the week to remind people to listen to the episode.

When I publish my episode on Saturday, I also post on social media to let everyone know it is available.

On Sunday, I send an email to my list notifying them the episode is live.

Then, I share other assets on social media throughout the week. This includes quote cards, caption video and audiograms.

In my Podcast Profits Concierge program, you get a full week's worth of social media assets to use throughout the week to promote the episode.

You can see those details at www.PodcastTalentCoach.com/editing.

Play the long game, and don't try to game the system by artificially inflating your numbers. Consistently work to grow the audience while reminding your current audience to listen to your latest episode.

 

SHARE YOUR LINK WITH PODCAST PROMOTION

Which link do you share on social media and in your email newsletters? The YouTube link or the audio-only link?

-Wendy

 

I share the audio-only link. My goal is to get people to subscribe to the podcast.

As we discussed, YouTube is great for discovery. When they find you on YouTube, get them to subscribe to your audio-only podcast. This is where you will build powerful relationships with your audience.

When you publish a new video on YouTube, I might get a push notification if I am subscribed to your channel. If I don't listen, that video gets lost in the mix.

When you publish a new podcast, it is on my phone until I listen, you publish another episode, or I don't listen to your show for more than a few episodes. In that last case, the podcast simply stops downloading until I start it again.

Ideally, you will get your listeners on your email list. This will allow you to nurture the relationship. You can also email your list each time you release an episode.

People are listening to your podcast for companionship. They typically listen with earbuds or headphones and most often alone.

They don't want to be alone doing whatever they are doing. You are there right along side of them.

This is how relationships are formed.

Video simply doesn't have that power. There is something magical that happens when you stir visions in their theater of the mind.

When you activate the imagination, it becomes personal. Your relationships get stronger. You build that know, like and trust.

When it comes to podcast promotion, promote the audio-only link.

 

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

When coaches come to me for assistance, one of the most common challenges is making money with their podcast. Most are using their show incorrectly and spending time in the wrong places with the wrong activities.

There is a misconception about podcasting. You make money WITH your podcast, not FROM your podcast.

By that I mean your podcast doesn't generate money. You're not making money from the show. When it comes to making money, use your podcast to promote your revenue engine.

As a coach, your revenue engine would be your coaching. If you sell affiliate products, you make money from affiliate commissions, not from producing the podcast.

THREE CHALLENGES

There are three major challenges podcasters face when trying to generate revenue with their podcast.

The first is selling ads and sponsorships. They are spending time on the wrong activities.

Next is spending too much time on their guest during an interview. It's a delicate balance to demonstrate your authority while making your guest look great.

Finally, coaches do not have a strong call to action that leads listeners to becoming clients.

Let's jump into each of these individually.

Before we do, I would love to help you build your monetization strategy. Take advantage of my complimentary podcast strategy call.

During your strategy call, you and I sit down to define your goals. We determine where you are today. Then, we build a strategy to get you from here to there.

This isn't a heavy pressure sales call. We'll work together to build your strategy. When we are done, we'll have an idea if we like each other. If you'd like to see some options to achieve your goals, we can talk about how that looks.

You can apply for your complimentary podcast strategy call online at www.PodcastTalentCoach.com/apply.

Let's get into the challenges.

ADS AND SPONSORSHIPS

The first challenge is selling ads and sponsors. There are a few issues with this.

First, only 7 percent of all podcasts have an audience large enough to attract sponsors.

Second, it takes a lot of your time to sell a sponsor. Once you sell one, you need to start selling the next. It is rarely recurring income.

Instead, spend your time on your clients.

Next, you can only put a limited number of sponsors and ads on your show. Therefore, it caps your revenue potential.

Finally, it treats your podcast as a commodity. Your ad offer is just like every other ad offer. You don't control the price.

Sell your own offers instead of selling other businesses through ads.

MAKING MONEY WITH INTERVIEWS

The next challenge is your interview. Many hosts spend a lot of interview time making their guest look great.

When Oscar came to me, he was struggling to get his podcast Deep Listening: Impact Beyond Words to do anything to grow his consultancy.

I listened to his show and realized he was a great interviewer. However, he did very little to tell me what he offers.

The interview is typically about what the guest offers. We send our listeners to our guest's lead magnet or website.

However, we don't want to make the interview all about us. It's a delicate dance.

Be sure to carve out time on your show to demonstrate your expertise and show people what you do.

CALL TO ACTION

The final challenge is a call to action. Hosts often deliver great content but fail to ask their listeners to do anything.

What do you want your listeners to do when the episode is over?

Your call to action should be the first step toward working with you. The content on your episode should lead to that call to action.

Have a strategy for each episode to get your listeners one step closer to working with you.

CINDY J. HOLBROOK

I want to help you spend more of your time on money making activities.

Cindy J. Holbrook the Visibility Wiz joins me on the show today.

She guides entrepreneurs and small business owners to thrive as you go up the ladder from being the best-kept secret to Trusted and In-Demand Authority.

Cindy J. has been coaching since 2009. She has been my coach and she's one of the best in the business.

Today, Cindy will show us how to spend our time on the right money making activities, so we can generate revenue with our podcast.

 

To grab Cindy's 7 Money Making Activities, visit www.PodcastTalentCoach.com/moneymaking.

You can learn more about Cindy J. Holbrook and how to step into who you are with outrageous confidence at https://www.cindyjholbrook.com.

 

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

LOVE THY NEIGHBOR WITH BETTER RELATIONSHIPS

I have a vision to help us love thy neighbor. We need more relationships in our lives. And our podcasts can help us do exactly that.

PERSPECTIVE

It is funny how our attitude changes when we realize we know somebody.

Our default attitude is confrontational and offended.

Someone cuts you off in traffic and we get upset. Did they cut your off? Or maybe they didn't realize their lane ended. It's perspective.

Someone takes two plates through the buffet line instead of one, thereby taking more than their fair share. Or maybe they were getting a plate for their handicap spouse who can't stand in a buffet line.

Someone left their trash all over the fast food table. Or maybe they got a frantic call that their child was rushed to the hospital. Again, perspective.

Remember, we only know what we know. And when we have strong relationships, our default tends to be forgiveness rather than confrontation.

IT'S WHO YOU KNOW

One winter we got around 12 inches of snow three weeks in a row. It was a time my attitude changed once I realized we had a relationship.

It was early January, and I was pulling into the parking lot of the radio station. It took longer than usual to get to work, because of all the snow.

When you get that kind of snow, you take it slow and exaggerate your moves. You turn slower and wider. It takes longer to stop. You ease your way through snow.

If you've ever lived in a cold climate, you know snow plows come down the street creating small walls of snow in front of every driveway. Nothing is more frustrating than just getting finished shoveling your driveway only to have the plow push a big wall right back into your fine work.

When I got to the station that morning, the plows had pushed the snow from the street right into the entrance of our parking lot. It was pretty good sized and took some effort to get through it.

As I pulled into the radio station lot just before 8 AM, I had to go around this little BMW that was high centered in the snow. He tried to take his little low profile car through the snow wall the plow had created. Not smart.

Anyone who has driven in snow knows you don't drive a sports car in the snow. And, you surely don't try to drive through deep snow. Common sense.

I had a few choice words under my breath as I drove around him and found my parking spot. I walked into the building as he continued to spin his tires trying to get out of the snow.

Again, anyone who has driven in snow knows you don't spin your tires. You'll never get out. Rock it and ease it out.

THE MEETING

When I opened my email at my desk, I saw an invite for an all staff meeting at 8:30.

At that meeting, the vice president of our company introduced our new general manager. He had just arrived from Tucson, Arizona.

And yep, he was the guy stuck in the snow in that BMW.

I probably should have helped him get unstuck. He surely didn't know any better.

DEFAULT TO CONFRONTATION

Why do we default to irritation or confrontation? Why are we offended first?

We don't know what we don't know. We make assumptions about people when we really don't know the full story.

It's because we lack relationships. Tech makes it so easy to say things behind a screen name that we would never say to someone in person.

It is easy to send a scathing email when we would never say those same things face-to-face.

The way we act in the digital world creeps into how we act in the real world, because we spend most of our time in the digital space. It becomes second nature.

RELATIONSHIPS IN BUSINESS

It happens in business as well. We are shopping on Amazon. When getting gas we pay at the pump. We don't talk with travel agents any longer.

With the pandemic, menus went to our smart phones with QR codes. You can even buy a car from a vending machine at those big Carvana towers.

We have no relationships in business. Rather than buying from someone you know, it has all been reduced to a battle for price. It's a race to the bottom of the price scale.

When you can create relationships with potential clients, you are so far ahead of the competition. You can also charge much higher prices.

3% ARE BUYING NOW

In his book The Ultimate Sales Machine, Chet Holmes says about 3% of your market are buying now. These people are actively seeking a solution.

Therefore, 97% are NOT buying today. If you are only selling, you are missing 97% of your market.

When you are creating content on your podcast to help people and build relationships, you are serving all 100% of your market.

Now ask yourself, are ads on your show serving your market and building relationships? How do you feel when you're watching a YouTube video and suddenly ads pop in and interrupt you?

Why would you do that to your audience?

If all you do is sell, you're missing 97% of your market. When you build relationships, you are laying the foundation. When that other 97% is ready to buy, it is much more likely they are coming to you.

RELATIONSHIPS FOR A BETTER HUMANITY

Not only do I want you to create relationships for better business, I want you to create relationships for a better humanity.

Create a community. Support each other.

My kids don't have best friends.

When I was a kid, I would wake up every summer day and take my bike up to Rick's.

Rick and I would get on your bikes and ride everywhere all day long. We'd go to the store. We would head to the park. There were dirt roads we had never been down that we would explore.

The two of us would ride our bikes all day and get home just in time for dinner, sometimes eating at each others house.

Then we would go out and create some game in the yard. When it got dark, we'd play hide and seek with the kids in the neighborhood. We just needed to be inside before the news came on.

Rick and I knew everything about each other, because we spent everyday together. If we didn't live it together, we told each other about it.

Today, my kids chat on their phones. They hang out with their friends virtually playing Xbox. Their friends are on the other side of their headset.

Sometimes those friends are in Minnesota. Other times in Washington. Occasionally, those friends are the next neighborhood over.

Rarely are they hanging out in person. Tech makes it too easy to not be together in person. Why get on my bike and ride up the street when I can Snapchat or FaceTime?

THE COMEBACK

I want you to bring back the relationship. Not only love thy neighbor, but love thy neighborhood.

We need relationships. Society needs relationships.

Instead of the anger and confrontation, we need compassion and understanding.

Your podcast gives you the platform to share your story and build relationships. You are in the ear of your listeners making connections and growing friendships.

People listen to your podcast while they are doing other things alone. They don't want to be alone. You are their companion.

That companionship is why a podcast is so much more powerful than video when it comes to building rapport. The know, like and trust comes from the stories you tell and the bits of your life you share with your audience.

This week on your podcast, begin sharing a bit of yourself. Start building relationships. The world needs you.

WORK TO BUILD RELATIONSHIPS

When you and I work together, we first get clear on your ideal client. It is easier to build relationships when you know who you are attracting.

Next, we find those people and invite them to your show.

We craft your content to build relationships with those potential clients through the stories you tell. This is especially true if you are interviewing others.

We then connect your content to your offer. This is a matter of building a system that will get your listeners excited about working with you.

Next, we get your listener started down your funnel. Your content connects to the first step toward being a client.

Finally, we have a sales conversation and convert them to clients.

I've done it for years on the radio. We would create great content that would build an audience and relationships. Then, we would leverage that attention to sell advertising.

More people listened to my show than any other show in town. And, I wasn't even on the air in morning drive.

Instead of selling advertising, I want you to sell your stuff.

That's what I help coaches like you do.

Rocky Lalvani used my coaching to double the downloads of his podcast Profit Answer Man. Rocky says, "While most people focus on equipment Erik focuses on the listener and how you can serve them."

Greg Payne of The Cool Grandpa podcast doubled his downloads in our first month together. He doubled again the next month.

Let's get on a call to see how I can help you use your podcast to grow your business.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

HOW TO WRITE A BOOK

Are you ready to turn your podcast into a book?

6 REASONS TO WRITE A BOOK

Each week you work hard to spread your message and share your vision.

If you produce an episode a week, you'll have 50 episodes in just under a year. With four pages of show notes (or 1,200 words), you could turn your podcast into a book.

But, why would you want to go through all the work to write a book? There are six big reasons.

INCREASED VISIBILITY

Writing a book will help you achieve increased visibility.

You will a reason to be interviewed on other podcasts and in other media.

It is possible that people will begin talking about your book and create a buzz.

Your book will the the launching point of your visibility.

BUILDS CREDIBILITY

Writing a book will also help you build credibility.

Just being a published author gives you credibility. Authors know what they are talking about.

The time and energy you put into a book communicates that you're serious about your topic and an expert in your industry.

INSPIRE OTHERS

Writing a book will help you inspire others.

People can revisit your book again and again as you share your story and vision.

Talk about your why and get people to follow you and your mission.

CONFIDENCE

Writing a book will give you confidence.

The sense of accomplishment you achieve when you write a book is amazing. Seeing your book in print is exhilarating.

When you step in front of an audience with your book in hand, you can't help but feel proud and confident.

MAKE MONEY

Writing a book can help you make money, but probably not from the book.

It takes a lot of book sales to make money. However, it can be quite profitable when you leverage the book to land speaking gigs, build your credibility, and grow your business.

Your book can bring people into your world and build a relationship. It can then lead to deals and revenue opportunities.

LEARN A LOT ABOUT YOURSELF AND YOUR NICHE

Finally, writing a book will help you learn a lot about yourself and your niche.

When you put your thoughts on paper, you get amazing clarity on your subject.

But, the writing process itself will help you learn a lot about yourself. You will learn discipline writing everyday. The book will help you get clarity on your vision and discover what really stirs your soul.

Writing a book will also help you learn more about your niche. Digging into your topic and getting clarity on their needs and pains will help you uncover things about your niche you never knew was possible.

STEVEN LEAPLEY

There is great news. You don't need to write the entire book yourself.

Steven Leapley is an executive ghostwriter from Southern Califormia. He helps creative people like you write their book.

Steven specializes in creating impactful books and articles for executives, entrepreneurs, elite military personnel, and emergency medical professionals.

With a rich background spanning various careers including a Navy Corpsman, professional musician, aspiring farmer, and a full-time RV living minimalist, he empowers clients to craft influential content.

Committed to inspiring belief and building relationships, Steven's life philosophy is encapsulated in his motto: "When You Love Your Life, You Leave A Legacy".

Steven joins us today to help us discover how to turn our podcast into a book.

Get Steven's 21 Questions To Ask Before Hiring A Ghostwriter. Send him a message on linked in here: www.PodcastTalentCoach.com/ghost.

 

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

MONETIZE WITH A MASTERMIND

Creating a mastermind is a great way to monetize your podcast.

It is easy to wonder why people would pay to be in a mastermind. When you can bring a group of people together to stir the power of a mastermind, it is well worth then investment.

MASTERMIND LINKS:

Mastermind Ready Scorecard: http://www.PodcastTalentCoach.com/jay

Jay Fairbrother: http://jayfairbrother.com

Six Figure Masterminds: https://sixfiguremasterminds.com

NAPOLEON HILL MASTERMIND

In his book Think and Grow Rich, Napoleon Hill defines the Master Mind principle as, "Two or more people who work in perfect harmony for the attainment of a definite purpose. When working with a positive mental attitude, this group will constitute an unbeatable force."

Hill goes on to say, "No two minds ever come together without, thereby, creating a third, invisible, intangible force which may be likened to a third mind."

There are five big benefits of being in a mastermind. When you curate the power of the group, you save your members time and effort trying to create the power themselves.

It takes time and effort to find the right people to create your mastermind. When you bring together the right mix, great things happen.

MY MASTERMIND

I have been in a few masterminds. Each runs a bit differently.

My primary mastermind consists of just two people, my friend Jon and me. But it didn't begin that way.

In 2017 this mastermind was started by Jon and consisted of four of us. We were all in the online business space building and growing our businesses. This weekly meeting provided support and encouragement to each of us.

Six months later, two members left and we had two new members joined. Of our two new members, one only lasted a month.

Over the years, members have come and gone each contributing in their own way. Jon and I have remained consistent.

We haven't looked for any new members for quite some time. We simply support each other each week to reach our goals.

I've been in three other masterminds that have had up to a dozen participants.

From these experiences, I've experienced many benefits. Let's look at the top five.

CHALLENGES

First, we share challenges. Each week we bring the big challenge we are facing.

Just talking out the challenge often generates a breakthrough.

Sharing challenges also shows members they aren't unique in their challenges and are not going through struggles alone. We all run into hurdles.

FEEDBACK

The mastermind also provides a high level of feedback.

When the members are carefully selected, each has a unique super power. Feedback comes from many different perspectives.

Receiving feedback from and solving problems with a variety of perspectives can be very powerful. It also generates a variety of solutions.

COLLABORATION WITHIN A MASTERMIND

When you mastermind with other amazing minds, you have the opportunity to collaborate with great people.

This is completely different than networking. You are creating amazing relationships with great minds.

OPPORTUNITIES

A mastermind can open an whole new world of opportunities. When the people in your mastermind need experts in various fields, they will look to people with whom they've already created relationships.

Your mastermind can create business opportunities, speaking gigs, new guests, and a variety of other situations.

ACCOUNTABILITY

Finally, your mastermind provides accountability.

Information alone doesn't create transformation. It takes accountability.

When you know you have to show up every week and report your progress to members of your mastermind, you tend to take action and get results.

Great things happen when you take action. The accountability through your mastermind will help you reach your goals.

THE MASTERMIND GUY

Today, Jay Fairbrother joins us to discuss the power of a mastermind.

Jay is a serial entrepreneur, business coach and mastermind guru with 30 years of experience starting, buying and selling 7-figure businesses. He is now known as the Mastermind Guy.

Jay’s story includes losing everything after the 2010 financial crisis and rising from the shame to shine. He helps Coaches and Experts launch and grow High-End Masterminds.

 

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

THE POWER OF PODCASTING IS BUILDING COMMUNITY

When it comes to building community, there is nothing more powerful than your podcast. We often talk that people do business with those they know, like and trust. It's all about building community and rapport.

(See my next workshop at www.PodcastTalentCoach.com/workshop.)

BUILDING COMMUNITY

I was on the radio one afternoon and suddenly developed a case of the hiccups. It happened while the mic was open and I was on the air.

There was not much I could do about it at that point. I said, "If this keeps up, this is going to be a very long show."

Two days later I was a hockey practice with my son. Two moms came up to me and said, "When you got the hiccups the other day on the radio... that was the funniest thing we ever heard."

Being human and sharing our authentic self on the podcast is how we build friendships. When your audience listens to you episode after episode, they get to know you and really building community.

WHY PODCASTING

Podcasts and audio in general are a very personal medium. People are usually listening to you with headphones.

When you are in their earbuds, you are having a very personal, one-on-one conversation. Only they can hear you.

If you say something on your show that makes your listener laugh, people will wonder what they are laughing about because nobody else can hear you. It is that kind of personal connection that starts building community.

Video doesn't have that power. What I see on video you see. Nothing left to the imagination.

We also "perform" on video. It is a little more difficult to be ourselves. It simply isn't natural.

With your podcast, we are in a room alone talking intimately to people we cannot see. We aren't worried about what we look like. It is just a personal conversation building relationships.

YOUR FUNNEL

As you're building community with your listeners, you can get them started down your funnel.

Being your authentic self on your podcast build the rapport. Your audience begins to trust you.

When you then offer your free resource or make a call to action, your audience is more likely to act upon that request.

Your podcast is a powerful way to grow your email list when you're using the show for building community.

JEANETTE SHOREY

Let me show you how it works in real life.

Jeanette Shorey was on my Podcast Profits Summit to share how she uses her podcast to grow her business. I want to bring you that conversation here.

Jeanette Shorey is a National Board Certified music educator with over 25 years of experience. She is an Arts Integration Specialist, an instructional coach, a National presenter and a mentor.

Jeanette mentors music teachers through The Happy Music Teacher Academy. She is the author of resource books and the creator of The Happy Music Teacher Podcast.

She uses her podcast for building community and growing her business.

 

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Tech makes so many things easier in our lives. Unfortunately, it is killing your business.

Tech may make it easier for customers to buy. But, it's making it more difficult for you to sell.

THE SERVICE STATION

Jim Pendergast lived 6 houses up the street from us on the corner when I was growing up. He owned the neighborhood service station.

When mom had issues with the car, we'd go see Jim.

It was a full service Phillips 66. Jim would pump your gas, clean your windshield and even check the oil if you needed it. We knew Jim, and Jim knew us.

Today, you can fill your tank at the gas station and never even talk to anyone let alone know them.

When it comes time to have your car serviced, who do you trust?

For the last 20 years, I've taken my car to a Midas shop owned by Rick and Brad. When the dealer would tell me I needed work done, I'd take the car to Rick and Brad.

One time the dealer said I needed brakes all the way around. I told the dealer I have a brake guy and took the car to Midas.

Brad took a look at it and said I still had 3 to 6 months left. Nothing to worry about. He said we'd look at it next time I was in for an oil change.

Here is a place that specializes in brakes telling me I don't need brakes.

6 months later Rick and Brad were putting brakes on my car.

In July, we took my wife's car into Midas for an oil change. There was a new guy behind the counter.

Rick and Brad had sold the franchise and retired. I'm stuck looking for the next person I can trust.

Relationships are critical in business. Tech is making it very difficult to create those relationships when we don't interact with people.

GO OUTSIDE AND PLAY

When I was a kid, we knew everybody on our street.

We lived on the corner of a T intersection. Because we were outside playing all the time, we knew everybody. The Nixons, the Weises, the Domenges, the Smiths, the Franks, the Schulers. We knew them all.

When toys from the neighbors ended up in our yard, we just took them back over. If their dog got into our backyard, we simply returned him.

Today, my son doesn't have a best friend. He knows nobody in our neighborhood, because he is glued to his tech.

He hangs out with his buddies on a headset playing Xbox.

It's not just my family.

We live on a cul-de-sac and nobody is ever playing in the circle. Our neighbors even installed a basketball hoop facing the street, so kids could play. It rarely gets used.

I would have killed to live in a circle when I was kid. We'd be out there playing street hockey all the time.

And because we don't know our neighbors, it is easy to get angry at them when their dog is in your yard or you have to move a stray ball when you're mowing.

We don't know each other. The relationships have been sucked out of society. Love thy neighbor is a thing of the past.

ROAD RAGE

On my way to a meeting the other day, I was driving behind a really slow SUV on the two-lane highway. She was going a few miles per hour below the speed limit.

We were winding through these tree-lined areas, which made it difficult to know where you were or when you needed to turn. It was a bit confusing.

I couldn't get around her. Every time I was turning, she would turn. I was behind her forever and felt the tension rise inside of me. My anger was building.

As I approached my turn into my destination, she began to slow down. Her signal came on to make the exact same turn.

It suddenly hit me that she may be going to the same place, and I might just know this person.

I started to feel guilty that I was mad at her. Maybe she didn't know these roads any better than I did. Why was I getting mad?

It's easy for us to get mad and lash out at people we don't know. We hide behind our screen names and post nasty things online that we would never say to people we know.

We have no relationship to lose, so being nasty isn't a risk.

YOUR BUSINESS

But when we have no relationship, it also makes it difficult to do business.

Think of the last big purchase you made from someone you knew. Maybe it was a car or coaching program. How confident were you in that purchase?

Now think of the last big purchase you made from somebody your didn't know. Maybe this was a car or piece of furniture. How confident were you in that purchase?

Did you get a good deal? Will it actually solve your problem? What if things go wrong?

Relationships make business so much easier.

THE LEMON

My wife and I recently purchased a used car for my son from a local dealer. My son needed a car to get back to New York where he plays Junior Hockey.

The dealer has been in town for years, but we've never purchased from them.

It was a nice 2015 SUV. I was just looking for a deal.

About a month after we purchased the vehicle, Simon started hearing noise from the front tire. We took it to the shop. It needed a new front CV axle. It was $1,300.

The dealer called and said that fixed the noise. However, there was a new noise and it needed a new transmission. It was going to cost $2,500.

I had the car towed to another shop who did another transmission for me in the past. Joel looked it over and called me with the news.

It didn't need a new transmission. The new noise was because it was 3 quarts low on oil.

After a call to the original dealer, I discovered this particular model is know to burn through oil. So much so that Hyundai has extended the warranty on the engine due to the issue.

I can't have my 19-year-old son babysitting the oil in a vehicle. So, I wanted to exchange it for something else.

The dealer wouldn't help. He wouldn't return my calls. When I did get a call, it was from his service manager or sales manager. Never the GM.

THE NEW VEHICLE

We finally got fed up and traded it in for $4,000 less than the purchase price at a different dealership.

That sure was some deal.

This time we traded it for another used vehicle to a dealer where I've purchased 3 other vehicles in the past.

We dealt with Jason who has treated me great in the past. That's why we keep going back. We got a great deal and a great vehicle.

My son and I just drove that car from Omaha to New York. No problems at all.

It is so much easier and assuring when we make a purchase from somebody we know. The relationship makes all the difference.

And one step away from buying from someone we know is making a purchase from someone recommended by somebody we know.

TECH LACKS RAPPORT

Rapport is such an important ingredient of the sales recipe.

Unfortunately, tech doesn't allow us to build rapport.

We order our groceries online and have them brought out to our car. Other than the kid that delivers the groceries, we rarely talk to anyone.

When we visit a fast food restaurant, we order at the kiosk and pick it up at the window. Or worse yet, we order online and have it dropped off at our door.

Our Christmas shopping is done on Amazon and delivered on our front porch. We don't even talk to the delivery guy.

When I was a kid, we knew Karen. She was the clerk at Baker's supermarket. We'd see her every Saturday when we'd do our shopping.

When we'd go into Manglesen's for Christmas gifts, David was there to help and answer our questions.

Relationships were built with the businesses who sold us what we needed. We trusted them, because we knew them.

Today, we don't know anyone except Siri and Alexa and the pretend lady that pops up in the chat on the dealer website to help you schedule your next oil change.

COUNTER THE TECH

Bring the relationships back to your life. Love thy neighbor. Society needs it. Your business needs it.

Take action against the tech to restore relationships.

Start sharing your story. Let your ideal target clients get to know you.

Become well known by becoming known well.

The best ways to build that rapport and drive your business is sharing your story and your why on your podcast.

Audio is such a personal medium. It makes visions dance in the theater of the mind.

When you and I watch a video, we see the exact same thing. There is very little left to the imagination.

If we watch a video of couple horses trotting through a field, we see the exact same horses in the exact same setting.

However, if I tell you a story about a couple horses trotting through a field, you envision it in the theater of the mind in a way that is perfect for you.

How many horses were there? Was it an enclosed pasture or out in the wild? Were the horses being ridden by anyone? Did they even have saddles? What color where the horses. Was it day or night? Flat or mountains? Today or years ago in the wild west?

WHAT DID YOU ENVISION?

Earlier when I told you about following that lady in the SUV going really slow on the 2-lane highway, what did you envision in your theater of the mind? Where was I? What was on each side of the street? How many other cars were around. What time of day was it? How old was the lady? What color was her SUV?

We were driving down a 2-lane, 55 mph highway off the coast of Northern California just after 8 in the morning. The sun had just come up. There was still a bit of fog in the area.

Each side of the street was line with tall trees that hid the vineyard tucked behind the rustic houses. The smell of skunk would occasionally waft through my car signaling an early end to a critter out on an early morning stroll.

The middle-aged, salt and pepper haired lady in the small, dark blue SUV was typically driving 10 mph under the speed limit. She was obviously unfamiliar with the area even more than I was.

The six other cars with me in line behind here were bobbing and weaving looking for the right opportunity to pass her. Just before we entered the tree-lined entrance to the beach, she turned left at the big neighborhood sign where I was planning my turn.

Then she stopped. I was trapped with the security guard building on my right, the island dividing the two lanes on my left, and her stopped SUV lost in front of me.

GET PERSONAL

The theater of the mind is magical and personal.

And when people are listening to your podcast, they are usually doing it alone and often with earbuds or headphones.

Where are you listening right now? Who is with you?

Sure, video has all the glitz and glam. But it doesn't have the connection you get with audio and podcasting.

I've had people come up to me and have full conversations as if we'd been best friends for years even though we've never met. They've simply been listening to me.

People will tell me, "I know we've never met, but I feel like I've known you forever because I've listened to you years."

That's the power of relationship.

When people are ready to solve their problem, they will start with the person with whom they already have a relationship.

Don't wait until your prospect needs your solution to start building the relationships. And don't leave it up to the tech. People don't build relationships with your lead magnet, and trip wire funnel.

Share your story. Spread your vision.

Start building relationships today and save your business from the tech.

 

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.