Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets

Alina Vlaic is the Founder of AZ Rank, which provides innovative strategies on various e-commerce platforms for scaling. She’s also Co-founder of PressX, an establishment helping brand owners leverage press articles to launch and rank products on Amazon and other e-commerce platforms. Her latest venture, FotoLive, offers a fresh perspective on user-generated content. Alina’s journey began in her father's grocery store, evolving into a successful publishing house and sparking her passion for entrepreneurship. With a master's in international business, Alina delved into the global market, later making waves in the Amazon marketplace.

In this episode…

In the competitive world of Amazon, mastering product launches requires a strategic approach that goes beyond listing optimization. What are three essential keys to thrive and stand out in the marketplace?

E-commerce expert Alina Vlaic emphasizes the importance of thorough keyword research to optimize product listings on Amazon. By utilizing data tools like Brand Analytics, Opportunity Explorer, and SQL data, businesses can gain valuable insights into keyword performance and strategically leverage them to enhance product visibility and ranking on the platform. Additionally, Alina advocates for building external traffic sources by creating incentives such as warranties or digital downloads to collect customer email addresses or mobile numbers. Embracing creativity in marketing efforts, particularly through platforms like TikTok, Instagram Reels, and YouTube Shorts, allows businesses to encourage user-generated content and prioritize authenticity — ultimately driving brand visibility and sales growth in the competitive e-commerce landscape.

In this episode of the eComm Breakthrough Podcast, host Josh Hadley invites Alina Vlaic, Founder of AZ Rank, to delve into effective product launching strategies. Alina shares insights on reaching target audiences, leveraging press coverage for brand visibility, and navigating the impact of geo ranking on Amazon product rankings.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: Josh@eCommBreakthrough.com
• Hadley Designs
• Hadley Designs on Amazon
• Alina Vlaic on LinkedIn | Instagram | Facebook 
• AZ Rank | YouTube

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn
• The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
• Shipment Maker Pro
• The Buddha and the Badass: The Secret Spiritual Art of Succeeding at Work by Vishen Lakhiani
• Vishen Lakhiani on LinkedIn
• Carlos Alvarez on LinkedIn
• Bradley Sutton on LinkedIn
• Mindvalley
• MC Innovate
• Xmars

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast
• “Money Lost, Lessons Gained: Carlos Alvarez Reveals the Mistakes Behind His $16M Business Mistakes!” on the eComm Breakthrough Podcast
• “Dominate Amazon Product Launches: Tactics & Strategies From the Expert Bradley Sutton” on the eComm Breakthrough Podcast

Max Sinclair is the Founder and CEO of Ecomtent, the next generation of e-commerce catalog management. Bringing a wealth of experience from his six-year tenure at Amazon, he played pivotal roles in several notable projects. Beyond launching Amazon Business in the UK, Max was responsible for catalog quality for the country debut of Amazon.sg in Singapore, and spearheading the introduction of Amazon Grocery across the EU.

In the ever-evolving landscape of e-commerce, the emergence of generative AI technology is poised to revolutionize the way businesses operate and interact with consumers. With the integration of AI into various aspects of e-commerce, businesses can unlock new opportunities for growth, innovation, and customer engagement.

Max Sinclair, an expert in e-commerce, emphasizes the transformative potential of generative AI in revolutionizing the industry. Through AI-driven insights and data analytics, businesses gain deeper insights into consumer behavior, preferences, and trends. This enables the development of tailored products that resonate with target customers, driving satisfaction and sales. Additionally, AI facilitates the creation of engaged brand communities, amplifying reach and fostering long-term growth while streamlining operations and fueling innovation — positioning businesses at the forefront of e-commerce evolution.

In the latest episode of the eComm Breakthrough Podcast, Josh Hadley hosts Max Sinclair, Founder and CEO of Ecomtent, to discuss the transformative potential of generative AI in e-commerce. Max explores topics such as harnessing the A9 algorithm to achieve exponential growth, the evolving landscape of AI in e-commerce, and the significance of diversifying business strategies for long-term success.

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: Josh@eCommBreakthrough.com
• Hadley Designs
• Hadley Designs on Amazon
• Max Sinclair on LinkedIn | Email 
• Ecomtent

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn
• The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
• How to Win Friends & Influence People by Dale Carnegie
• Advite AI
• Derek Jouppi on LinkedIn
• Josip Vulic on LinkedIn
• Andy Jassy on LinkedIn
• Ephraim “Ed” Rosenberg on LinkedIn
• Jon Derkits on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Ben Leonard is the Co-founder of Ecom Brokers, a premier e-commerce brokerage firm based in the United Kingdom. As the Founder of Beast Gear, a renowned fitness brand offering a range of workout essentials, including skipping ropes, boxing gloves, and powerlifting belts, Ben epitomizes the millennial entrepreneur who transformed a passion project into a thriving global enterprise. Initially crafting his business in a makeshift office during spare moments, Ben has steered his venture from humble beginnings to a seven-figure success. Beyond his roles at Ecom Brokers, Ben is deeply engaged in cultivating brands and guiding aspiring entrepreneurs through his consultancy, educational courses, and mentorship initiatives. In October 2023, Ben published Quit Stalling and Build Your Brand, an e-commerce roadmap aimed at empowering fellow entrepreneurs with practical principles, real-life examples, and step-by-step instructions to succeed in the e-commerce ecosystem.

Entrepreneurs aiming to elevate their businesses from seven to eight figures and beyond must adopt a strategic mindset. What are some targeted growth strategies brands should implement to position their businesses for long-term success and achieve their ambitious growth targets?

Entrepreneur and e-commerce consultant Ben Leonard offers a comprehensive approach to scaling a business from seven to eight figures, emphasizing mindset shifts, quality investment, and strategic partnerships. Entrepreneurs must shift their mindset to view their brand as a major player, recognizing the need to build a high-performing team. While cost-cutting may seem appealing, prioritizing quality over savings is crucial to long-term success. Additionally, fostering strategic partnerships with manufacturers and suppliers can optimize the supply chain and drive efficiency.

In this episode of the eComm Breakthrough Podcast with Josh Hadley, Ben Leonard, Co-founder of Ecom Brokers, shares exclusive insights into scaling e-commerce businesses to eight figures and beyond. Ben delves into the inspiration behind his book, Quit Stalling and Build Your Brand, outlining its role as a strategic roadmap for aspiring entrepreneurs. He candidly discusses the valuable lessons learned from past mistakes and offers practical advice on overcoming barriers to global expansion in the e-commerce landscape.

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: Josh@eCommBreakthrough.com
• Hadley Designs
• Hadley Designs on Amazon
• Ben Leonard on LinkedIn | Email | Website | X/Twitter | Instagram | TikTok
• Ecom Brokers
• Quit Stalling and Build Your Brand: You Don’t Need an MBA to Crush It in Ecommerce by Ben Leonard

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn
• SoStocked
• John Derkits on LinkedIn | X/Twitter

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Izabella Ritz is the Founder and CEO of Ritz Momentum, a one-stop shop for Amazon business services. Drawing on her experience of starting an Amazon business in 2015, Izabella launched Ritz Momentum to help busy students who are eager to venture into the Amazon business. A seasoned entrepreneur, Izabella embarked on her journey into business at the age of 17. She has established and sold multiple companies throughout her career, cultivating expertise in e-commerce, SEO, and digital marketing.

In the rapidly evolving Amazon landscape, relying on generic or "me-too" products is an outdated strategy bound to yield subpar results. The contemporary market, driven by consumer preferences, favors innovation. How can you meet consumer demands to secure a competitive edge on Amazon?

For seven-figure sellers aspiring to reach eight figures and beyond, Izabella Ritz, a seasoned Amazon seller, advocates a strategic approach encompassing three pivotal steps: prioritize the launch of new products, leverage validation data, and implement effective product differentiation. Central to business growth is the expansion of your product line, but as product launches entail inherent risks, Izabella underscores the importance of keenly monitoring analytics and metrics and refining the validation process. Additionally, she recommends employing strategies such as customer reviews, utilizing AI tools for feedback interpretation, and harnessing platforms like PickFu for testing product ideas. By integrating AI insights, businesses can create products that more precisely align with customer needs.

In this episode of the eComm Breakthrough Podcast with Josh Hadley, Izabella Ritz, Founder and CEO of Ritz Momentum, explores the critical role of product research and validation in propelling brands beyond eight figures. Izabella shares her motivation for establishing Ritz Momentum, emphasizes the significance of regularly introducing new products for Amazon sellers, offers guidance on expanding product lines, and more.

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: Josh@eCommBreakthrough.com
• Hadley Designs
• Hadley Designs on Amazon
• Izabella Ritz on LinkedIn
• Ritz Momentum

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Perry Belcher on LinkedIn
• Bradley Sutton on LinkedIn
• Alex Hormozi on LinkedIn
• Jason Fladlien on LinkedIn
• Michael E. Gerber on LinkedIn
• $100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
• One to Many: The Secret to Webinar Success by Jason Fladlien
• Data Dive
• The Data Analytics Boot Camp at UNC Charlotte 
• Smart Scout 
• Helium 10
• Seller Tools
• Billion Dollar Seller Summit (BDSS)

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast
• “The Ultimate Amazon Product Launch Strategy” with Matt Altman on the eComm Breakthrough Podcast

Jason Snider is the Founder and CEO of Aspyr Advisors, a bookkeeping and business advising firm. He’s also the Co-founder and Managing Director at Summit eCommerce Advisors, an accounting firm supporting e-commerce professionals. Twenty years in the accounting industry exposed Jason to the challenges e-commerce entrepreneurs face utilizing traditional accounting, and it inspired his vision to create improved solutions. Additionally, as a Certified Profit First Professional, he coaches entrepreneurs by providing them with the tools needed to scale their businesses.

Bookkeeping is essential for operating a profitable e-commerce business because it helps owners organize and access their finances, plan an annual budget, and understand their financial health. And while it may be cost-effective to do your own bookkeeping, not having thorough accounting knowledge could cause your company to lose money. So how can entrepreneurs manage their company’s finances like an accounting professional?

Regardless of the method used to log company spending, business owners should habitually review their financial records on a monthly basis. This allows for monthly comparisons and identifying areas where additional spending or cuts may be beneficial. Jason Snider, a certified accountant, recommends using a reliable accounting system such as A2X to accurately track the cost of goods and other data input. Another method for properly managing company funds is implementing a Profit First system. This accounting strategy aims to help small businesses improve their cash flow and profitability by setting aside a percentage of revenue as profit before paying expenses.

In today’s episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Jason Snider, Founder and CEO of Aspyr Advisors, to discuss innovative e-commerce bookkeeping. Jason shares common bookkeeping mistakes, methodologies for tracking and reconciling the cost of goods, and expounds on the Profit First strategy and how to execute it.

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: Josh@eCommBreakthrough.com
• Hadley Designs
• Hadley Designs on Amazon
• Jason Snider on LinkedIn
• Email Jason Snider: Jason@summitecommerce.co
• Aspyr Advisors
• Summit eCommerce Advisors

Special Mention(s):

• Kevin King
• Howard Thai on LinkedIn
• Roland Frasier on LinkedIn
• Profit First: Transform Your Business From a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
• Rescue Time
• Pomodoro Timer
• Cyndi Thomason on LinkedIn
• Xero
• A2X

Related Episode(s):

• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
• “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai”
• “Seven Acquisition Strategies to Scale to Eight Figures and Beyond”

Steve Cadigan is the Advisor and Talent Hacker at Cadigan Talent Ventures, a talent strategies advisory firm based in Silicon Valley. He’s also LinkedIn's inaugural Chief HR Officer and author of Workquake: Embracing the Aftershocks of COVID-19 to Create a Better Model of Working. A luminary in talent advisory, Steve is sought after by esteemed organizations like Google, Salesforce, the Royal Bank of Scotland, and the BBC. His expertise also benefits top-tier venture capital and consulting firms, including Sequoia and McKinsey.

Throughout his illustrious career, Steve has consistently excelled in team-building, shaping workplace culture, and transforming organizations into world-class performers. Acknowledged by publications such as The Wall Street Journal and Fortune Magazine, Steve was named one of the Top 200 Global Thought Leaders in People and Talent in 2021. Recently, he transitioned to assisting new businesses and entrepreneurs in shaping workplace cultures and building teams to scale their enterprises.

In the competitive world of recruitment, discovering A-level talent demands a strategic approach. To facilitate more informed decisions in assembling a high-performing team, what are essential questions to ask to gather a deeper understanding of candidates?

Uncovering A-level talent necessitates a thoughtful approach. To build a high-performing team, former Chief HR Officer of LinkedIn Steve Cadigan advises defining the culture you aim to cultivate within your organization. Besides asking what sets you apart from industry giants, clarify why potential employees would choose your company. During the interview process, Steve says it’s vital to delve into the candidate's resumé to understand why they left previous roles and pinpoint their proudest achievements. Uncover their experiences with managers — both positive and negative — to gauge their expectations. Additionally, assess the environments where they've thrived or created. A critical aspect is the questions candidates pose, reflecting their engagement and understanding.

In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Steve Cadigan, Advisor and Talent Hacker at Cadigan Talent Ventures, about essential elements to shape your company culture and assemble teams to elevate your brand. Steve advises on how to build a strong company culture for success and scalability, how to attract and retain the right employees, and shares strategic hiring processes and interviewing techniques.

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: Josh@eCommBreakthrough.com
• Hadley Designs
• Hadley Designs on Amazon
• Steve Cadigan on LinkedIn | Website | TikTok
• Workquake: Embracing the Aftershocks of COVID-19 to Create a Better Model of Working by Steve Cadigan

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn
• The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
• The Fifth Discipline: The Art & Practice of the Learning Organization by Peter M. Senge
• The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning Organization by Peter M. Senge
• Calm
• Shou Zi Chew on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Cyndi Thomason is the Founder and President of bookskeep, a financial management tool for e-commerce offering bookkeeping, invoicing, and expense-tracking features. As a master-level certified Profit First professional and certified Fix This Next coach, Cyndi works with e-commerce clients to help them achieve long-term profitability in their business. As an industry thought leader, she devotes much of her time speaking at various events, webinars, and podcasts, including ASD Market Week, SellerCon, Prosper, eCommerceFuel Live, Freedom Ticket, and Bright Ideas. In January 2019, Cyndi released Profit First for Ecommerce Sellers, a best-selling guide that focuses on four critical areas: managing inventory, relying on debt, understanding financial data, and maintaining focus.

Profit First is a financial management system created by author Mike Michalowicz. The fundamental idea is to prioritize allocation over traditional accounting. The system emphasizes the importance of setting aside profit to drive long-term business success and encourages a disciplined approach to success. How can e-commerce sellers implement the Profit First methodology to maintain profitability while scaling?

Profit First professional Cyndi Thomason advocates three practices to accelerate scaling: optimizing inventory management, leveraging manufacturing partnerships, and strategically managing expenses. To enhance your inventory management, order less to ensure a rapid ROI. Cyndi notes that many e-commerce sellers should learn to negotiate with their manufacturers. Beyond building a relationship, practice the art of negotiation — it could secure you 0% financing. This is one of the quickest methods to scale your business. Lastly, focus on the three main drivers of expenses: inventory, Amazon FBA fees, and advertising spend — including assessing your COGS.

In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Cyndi Thomason, Founder and President of bookskeep, about profitability drivers to help your business scale. Cyndi shares her inspiration for writing Profit First for Ecommerce Sellers, lists common bookkeeping hurdles e-commerces sellers face, and explains how to implement the Profit First methodology.

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: Josh@eCommBreakthrough.com
• Hadley Designs
• Hadley Designs on Amazon
• Cyndi Thomason on LinkedIn | Email | Facebook | X
• bookskeep
• Profit First for Ecommerce Sellers: Transform Your Ecommerce Business From a Cash-Eating Monster to a Money-Making Machine by Cyndi Thomason

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn
• The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
• Profit First: Transform Your Business From a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
• Buoyant: The Entrepreneur’s Guide to Becoming Wildly Successful, Creative, and Free by Susie deVille
• Andrew Youderian on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Brett Curry is the CEO and Co-founder of OMG Commerce, a performance marketing agency working with top DTC e-commerce brands like Native, BOOM! by Cindy Joseph, Organifi, and more. As CEO, Brett is responsible for supporting specialists in developing and improving key strategies and methodologies. As a thought leader in the e-commerce industry, he is a repeat presenter at top industry events, such as IRCE, Traffic & Conversion Summit, and Content & Commerce. Brett also hosts eCommerce Evolution, a podcast focused on helping aspiring e-commerce entrepreneurs grow their businesses.

In the ever-expanding realm of e-commerce, being an Amazon-first brand comes with its challenges and opportunities. What are some actionable steps to ensure your brand survives and thrives in a competitive marketplace?

To significantly elevate your brand presence and drive sales, e-commerce specialist Brett Curry advises optimizing your brand presence, utilizing Google Ads to direct traffic, and exploring external marketing channels. Maximizing your brand identity on Amazon ensures your product line is comprehensive, cohesive, and well-defined. To do this, incorporate a brand name, mission, vision, and values to resonate with your target audience before leveraging external marketing sources such as Google Ads. By refining your Amazon funnel, you enhance your optimal conversion rates. Brett explains while Amazon is a powerhouse, diversifying your marketing channels is a strategic move. Don’t be afraid to experiment with various marketing platforms like Facebook ads, Instagram, and YouTube, which drive traffic back to your Amazon store.

Join Josh Hadley on this episode of the eComm Breakthrough Podcast where he is joined by Brett Curry, the CEO and Co-founder of OMG Commerce, to discuss strategies for increasing brand sales DTC and on Amazon. Brett emphasizes the importance of brand identity, external marketing, and experimenting with different opportunities to grow your brand.

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: Josh@eCommBreakthrough.com
• Hadley Designs
• Hadley Designs on Amazon
• Brett Curry on LinkedIn | Website | Podcast

Special Mention(s):

• Adam Heist on LinkedIn
• Kevin King on LinkedIn
• Michael Gerber on LinkedIn
• The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber
• Discipline Is Destiny: The Power of Self-Control by Ryan Holiday
• Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath
• Sunsama
• Nik Sharma on LinkedIn
• Moiz Ali on LinkedIn
• Jason Goldberg on LinkedIn
• Scot Wingo on LinkedIn
• Jason & Scot Show

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” on the eComm Breakthrough Podcast
• “Increase Organic Amazon Ranking Through Google Ads” with Tyler Gregg on the eComm Breakthrough Podcast

Chris Shipferling is a Founding Partner at GW Partners, a M&A firm providing operational consulting, financial management, and strategic planning. He’s also a Founding Partner at South Col, an e-commerce accelerator providing capital, strategic advice, operational support, and exit strategy.

Chris has 20 years of experience in the consumer product sector, navigating sales and marketing roles across the spectrum from small businesses to corporate giants. His passion lies in guiding founders to achieve their goals with his deep understanding of the consumer products industry and expertise in digital strategy and e-commerce.

10x-ing your brand typically refers to achieving exponential growth and impact for your brand. What are some highly effective strategies if you’re an Amazon seller who wants to 10x your brand or maybe even become a household name?

One of the most common mistakes e-commerce sellers make is relying on a single sales channel — usually Amazon. If you haven't already, e-commerce strategist Chris Shipferling insists you broaden your reach by listing your products on multiple marketplaces, such as Etsy, Walmart, Newegg, and Rakuten. Next, he encourages sellers to experiment with influencers and affiliates to drive traffic to your DTC channel or TikTok Shop. Finally, Chris advocates for leveraging the skill of experts who can help sellers reach their goals more quickly.

Join Josh Hadley in this episode of the eComm Breakthrough Podcast as he welcomes Chris Shipferling, Founding Partner at GW Partners, to discuss how brands can 10x their business. Chris talks about what attracts aggregators to brands, scaling using omnichannel strategies, and why sellers should learn to leverage TikTok Shop.

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: Josh@eCommBreakthrough.com
• Hadley Designs
• Hadley Designs on Amazon
• Chris Shipferling on LinkedIn
• GW Partners

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn
• The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
• Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins
• Ben Leonard on LinkedIn
• Rick Watson on LinkedIn
• Northbeam
• Source Medium

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” on the eComm Breakthrough Podcast

Mike McClary is Co-creator of Amazing.com’s Amazing Selling Machine, which aids thousands of entrepreneurs in establishing lucrative businesses by selling products on Amazon. As an accomplished e-commerce seller, he’s sold millions of dollars worth of products on Amazon via multiple established companies. Mike is dedicated to teaching entrepreneurs how to build successful e-commerce businesses using the tools available through ASM.

Higher conversion rates indicate more people are buying from your store, increasing sales and revenue. It also means that your product listing is well-optimized and can effectively compete in the marketplace. So what are some impactful strategies to escalate sales conversions?

If you want to 10X your sales, Mike McClary shares his conversion bomb, a secret weapon he developed to optimize product listings. To do this, you must set up processes to manipulate Amazon’s algorithm that suggests continuous sales. Mike advocates setting up strikethrough pricing, which is selling products at a higher list price by attaching a coupon or Prime-exclusive discount to the price. This is effective because the coupons do not factor into the original price. Another way to influence the algorithm is by adding numerous converting badges to the list price, such as coupons and money-off promotions. This conversion bomb will inflate your conversion rates, increase the number of units sold per transaction, and boost product rankings. 

Join Josh Hadley in this episode of the eComm Breakthrough Podcast, where he sits down with Mike McClary, CEO of Amazing.com, to explore e-commerce diversification and Amazon advertising. Mike discusses the evolution of Amazon, shares seller-growth tactics to help entrepreneurs exceed seven figures, and details his conversion bomb strategy.

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: Josh@eCommBreakthrough.com
• Hadley Designs
• Hadley Designs on Amazon
• Mike McClary on LinkedIn | Instagram
• Email Mike McClary: support@amazing.com
• Amazing.com

Special Mention(s):

• Kevin King on LinkedIn
• Adam “Heist” Runquist on LinkedIn
• Matthew Clark on LinkedIn
• Alex Hormozi on LinkedIn
• Michael E. Gerber on LinkedIn
• The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
• Three Simple Steps: A Map to Success in Business and Life by Trevor G. Blake
• SellerCon
• Google Keep

Related Episode(s):

• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber on the” eComm Breakthrough Podcast