Creating a compelling and relevant offer.

A successful business has all its employees aligned with its strategy and a solid brand culture. But what are some of the considerations when it comes to ensuring that your team understands your brand message and how to effectively communicate it to them so they feel a part of that story? In this episode, we discuss some of the things business owners or management can do to successfully get their teams onboard to ensure consistency in message and a shared vision.

When it comes to help persuading your customers to consider buying your product or service, have you considered the importance and the power of proof points? No matter whether you are a product or service based business it is helpful to have a proof point. Whether you can back your claim or position with a genuine proof point be it an accolade, scientific study, white paper or testimonial, it all helps someone make a purchase decision. In this episode we talk about some of these considerations with some examples. Additionally, we talk about some of the things to consider when it comes to call to action to you get your customers to do something.

What offer can you provide your customers that's going to motivate them to choose your product of service?  What to consider when it comes to creating a relevant and valuable offer and how creativity can help create  a compelling reason to convert your prospects into leads. In this episode we have some things to think about that you can apply to your offer strategy today.

In this episode we discuss the importance of having a clear and consistent brand communication in your marketing. Your brand is central to distinguishing your point of difference and how you customers relate to your brand whether you are a service or product based business. Your customers' perception of your brand can be based on your personality, value, tone of voice and relevance and is as important for your staff as much as your customers. How are you going to have a strong brand to help build customer value, loyalty and equity?

We don't all sit in a unique position where we're the only product or service in our category. What can you do to create your perceived point of difference whether it is in customer service, product delivery or that little bit of extra value to attract customers? Are you communicating a genuine point of difference? Are you part of the herd or adopting well thought-through communications strategy? Thought provoking considerations for those businesses who want to separate themselves from the competition.

We discuss some of the topics businesses should be considering when determining market positioning, customers needs, competitive reviews and  how product benefits can help create a point of difference. Informative, light-hearted and as usual delivered with a bit of banter. 

There is often a misconception that a brand is simply a logo device or a visual identity, when actual fact there is a lot  more that goes into a brand whether you are a small business, big corporate or a start-up. What does your brand say about your business and how are you different from your competitors? Do you have a brand strategy? In this episode of The Gathering, we will be discussing a few of these topics in order to help provide a little insight.