The Gathering by The Marketing Clan

Marketing. It’s the great unfair business advantage of our time. But it’s also filled with questions. Like where should you start? What should you do? And how do you even afford it? The good news is you’ve come to the right place. The Gathering, an all-new podcast brought to you by The Marketing Clan where we will discuss a number of topics related to brand, marketing and communication, all to help businesses with tips and insights. Each of the Clan members have worked together for years in marketing and advertising consultancies or agencies and can provide insights and advice to businesses that may need a little professional guidance or direction. Each month we will discuss, debate and have a bit of banter around all things marketing.

en-us7 Episodes

Episodes (7)

Internal Marketing - How to get your team onboard with your brand strategy.

A successful business has all its employees aligned with its strategy and a solid brand culture. But what are some of the considerations when it comes to ensuring that your team understands your brand message and how to effectively communicate it to them so they feel a part of that story? In this episode, we discuss some of the things business owners or management can do to successfully get their teams onboard to ensure consistency in message and a shared vision.

The Gathering by The Marketing Clan

en-usMarch 04, 2020

The importance of proof points and call to action

When it comes to help persuading your customers to consider buying your product or service, have you considered the importance and the power of proof points? No matter whether you are a product or service based business it is helpful to have a proof point. Whether you can back your claim or position with a genuine proof point be it an accolade, scientific study, white paper or testimonial, it all helps someone make a purchase decision. In this episode we talk about some of these considerations with some examples. Additionally, we talk about some of the things to consider when it comes to call to action to you get your customers to do something.

The Gathering by The Marketing Clan

en-usNovember 16, 2018

Creating a compelling and relevant offer.

What offer can you provide your customers that's going to motivate them to choose your product of service? What to consider when it comes to creating a relevant and valuable offer and how creativity can help create a compelling reason to convert your prospects into leads. In this episode we have some things to think about that you can apply to your offer strategy today.

The Gathering by The Marketing Clan

en-usMarch 21, 2018

Why your brand is important to your business

In this episode we discuss the importance of having a clear and consistent brand communication in your marketing. Your brand is central to distinguishing your point of difference and how you customers relate to your brand whether you are a service or product based business. Your customers' perception of your brand can be based on your personality, value, tone of voice and relevance and is as important for your staff as much as your customers. How are you going to have a strong brand to help build customer value, loyalty and equity?

The Gathering by The Marketing Clan

en-usFebruary 14, 2018

The great unfair business advantage. Creating your point of difference in a competitive marketplace. Unique perceived benefits, brand differentiators and thoughts on genuine customer value.

We don't all sit in a unique position where we're the only product or service in our category. What can you do to create your perceived point of difference whether it is in customer service, product delivery or that little bit of extra value to attract customers? Are you communicating a genuine point of difference? Are you part of the herd or adopting well thought-through communications strategy? Thought provoking considerations for those businesses who want to separate themselves from the competition.

The Gathering by The Marketing Clan

en-usOctober 24, 2017

The great unfair business advantage. Understanding your market position: Customer profiles, competitor research and determining your product benefits.

We discuss some of the topics businesses should be considering when determining market positioning, customers needs, competitive reviews and how product benefits can help create a point of difference. Informative, light-hearted and as usual delivered with a bit of banter.

The Gathering by The Marketing Clan

en-usSeptember 04, 2017

Your brand is more than just a logo

There is often a misconception that a brand is simply a logo device or a visual identity, when actual fact there is a lot more that goes into a brand whether you are a small business, big corporate or a start-up. What does your brand say about your business and how are you different from your competitors? Do you have a brand strategy? In this episode of The Gathering, we will be discussing a few of these topics in order to help provide a little insight.

The Gathering by The Marketing Clan

en-usAugust 04, 2017

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