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    Customers for Life?

    enJune 24, 2024

    Podcast Summary

    • Weight loss drugs impact on industriesWeight loss drug Zepbound's potential benefits for sleep apnea could disrupt sleep apnea machine market, causing share drops for companies like ResMed, but also presents an opportunity for weight loss drugs to become more affordable with insurance coverage.

      The weight loss drug market, specifically Eli Lilly's Zepbound, is potentially disrupting industries beyond just weight loss. The recent news of Zepbound's potential benefits for reducing the severity of sleep apnea caused a 10% drop in shares of MedTech company ResMed, which specializes in sleep apnea treatments. This could be a significant blow for ResMed as they and Phillips are the main players in the sleep apnea machine market. However, this news also presents an opportunity for the weight loss drug market to expand and potentially become more affordable with insurance coverage. It's important to note that this is based on one study and there are still many factors to consider before this becomes a widespread trend. But for now, investors and industry experts should keep an eye on how this development may impact various industries. Additionally, it's worth considering the behavioral and emotional aspects of how people transition from one medical intervention to another, as some individuals may form strong attachments to their current treatments.

    • Sleep apnea treatmentInvestment in sleep apnea devices and potential drug interventions continues, despite user resistance and costs concerns, while RXO's acquisition of UPS' Coyote logistics unit excites investors due to potential earnings growth and cost synergies.

      The use of sleep apnea devices and potential drug interventions for treatment continue to gain attention and investment, although there may be some resistance from users accustomed to traditional machines and concerns over costs. On the business front, RXO's acquisition of UPS' Coyote logistics unit has investors excited due to RXO's history as a serial acquirer, the potential for cost synergies, and the opportunity for RXO to become a major player in the truck brokerage industry. Despite UPS taking a loss on the sale, RXO's potential earnings growth and focus on cost savings are expected to benefit its shareholders.

    • Target, Shopify partnershipTarget expands partnership with Shopify to bring more sellers, boost sales and provide exposure for merchants, while Shopify gains a larger marketplace.

      Target is expanding its partnership with Shopify to bring more sellers onto its marketplace and platform, Target Plus. This move is seen as a win-win situation for both parties as Target aims to boost sales and Shopify merchants gain more exposure. The marketplace offering is still a small percentage of Target's revenue, but it's a strategic move for the company as it focuses on omnichannel growth. The potential expansion into physical stores for successful merchants adds an extra layer of opportunity. Additionally, the Next Wave podcast, hosted by Matt Wolf and Nathan Lands, provides valuable insights for businesses looking to implement artificial intelligence. The podcast explores real-world applications of AI across various industries and offers practical strategies for integration.

    • Customer LoyaltyLifetime customers have emotional attachment to a brand, resulting in minimal marketing costs, reduced switching costs, and automatic buying process

      Having lifetime customers is a significant advantage for businesses due to the minimal cost to retain them and the emotional connection they form with the brand. Apple, for instance, has a large base of loyal customers, including the hosts of the show, who have an emotional attachment to the company. These customers are less likely to switch to competitors due to the high switching costs and the habit they've formed around doing business with Apple. Other companies like Amazon, Starbucks, and Spotify also have strong customer loyalty. Being a lifetime customer means the buying process is automatic, and the company has a high obligation to meet the customer's expectations. If a company disappoints a lifetime customer, they risk losing them in a negative way, as the customer feels betrayed.

    • Customer RetentionBusinesses prioritize retaining lifetime customers for significant economic benefits, as the marginal economic benefit of repeated sales is higher in long-term relationships and the costs of acquiring and investing in these relationships are recouped through nearly 100% margin on subsequent sales.

      Businesses prioritize acquiring and retaining lifetime customers due to the significant economic benefits. The speaker, a listener of Motley Fool Live, shared his frustration with an auto-play feature on Spotify that repeatedly plays podcasts he's not interested in, despite being a profitable customer due to the vibrant podcast advertisements. This situation illustrates the emotional connection and pain relief that businesses offer to keep customers engaged and paying. The marginal economic benefit of repeated sales is higher in long-term relationships, and the expectation is that the costs of acquiring and investing in these relationships will be recouped through nearly 100% margin on subsequent sales. Companies like Snowflake and Monday.com, with large customer accounts, are examples of businesses focusing on lifetime customer value through their commitment to winning and retaining significant spend from customers.

    • Customer commitmentLong-term customer commitment leads to substantial economic benefits for companies, such as Oracle and Snowflake, through habitual reasons, indicating potential for future profitability.

      When a customer makes a significant investment or commitment to a platform or company, they are more likely to stick with it due to habitual reasons. This commitment can lead to substantial economic benefits for the company, even if it's not yet profitable. Companies like Oracle and Snowflake can generate substantial cash flow over time from these long-term, committed customers. This concept is why metrics like customer retention and commitment are essential for businesses, as they indicate the potential for future profitability. If you have a company that you consider a lifetime customer of, share your reasons with us at Motley Fool Money. Remember, the Motley Fool team members may own stocks mentioned, and the Motley Fool may have formal recommendations for or against, so always do your own research before making investment decisions. I'm Dylan Lewis, and thank you for listening. We'll be back tomorrow.

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