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    Daniel Larson - Cycling Sports Management. Economics, theory, and policy explained.

    en-usAugust 06, 2020
    What was the main topic of the podcast episode?
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    About this Episode

    In today’s podcast, Geoff and Gerry speak with Daniel Larson.

    Daniel works as an assistant professor at the University of Oklahoma, Department of Health and Exercise Science. His primary field of expertise is Economic theory in sport; finance and policy for international professional sports; management of national governing bodies (like USAC); participant sport-event management; public finance for sports/exercise interventions; and sport coaching/instruction.

    In addition to his work for the University of Oklahoma, Daniel has a wealth of experience as an elite cyclist both on the track and on the road, sports director for the Jittery Joe’s U23 team, Director of Athletics VMG Racing, Head Cycling Coach University of Florida, and event organizer/promotor.

    You might recall one of our previous podcast with Rebeca Larson!  Quoting Daniel in this interview: “it's interesting because we ride together, and we work together, and we're in the same department”. If you haven’t listened to Rebeca’s podcast yet, we highly recommend you do! https://podcasts.apple.com/us/podcast/the-n-1-cycling-podcast-by-lowlands-cycling/id1507687751?i=1000484284558

    Daniel starts the podcast with how he got started with cycling at the age of 14 and his under graduate and graduate studies, all in the field of business and exercise & sport science.

    We talk about Daniels time as a sport director and he shares the good the bad and the ugly looking back at his different tenures in this role.

    During a very interesting segment of this podcast we talk about the “12k dreamers”. Young professional cyclist that are paid a $1,000 per month and dream about a contract with a bigger team. Daniel talks about his research in this area and the data he gathered which paint a striking picture. We talk about romanticizing the life of a professional cyclist and the ambition to stay professional. At what cost? Daniel states that normally you can identify how much talent someone has within no more than 2 years of working with young cyclists. An highly talented cyclist usually moves through the ranks showing his/her capabilities and talent and wont deviate much getting older. Cycling talent is comprised of the right DNA and genes. “they're fortunate to have they're gifted this physical gift or genetic gift and they're able to capitalize on it”.

    Daniel wrote a book about the economics of professional cycling (the only book to date!) with colleague from Belgium (Kortrijk). We discuss differences between Europe and the US in regards to nurturing talent and the path to becoming a professional cyclist.

    With the Tour de France starting in a couple of weeks, we asked Daniels view on teams like Jumbo-Visma and Ineos who will bring multiple potential TdF winners and what this does to the team dynamic from a Director and a Domestique point of view. Based on research, Daniel is able to break it down to facts explaining what will happen to teams in this position.

    There are many more topics we discuss related to team and athlete agent economics.

    This is an 80 minutes fully loaded podcast with a ton of value in the field of cycling and sports management. Enjoy!!

    Recent Episodes from Lowlands Cycling

    Cycling Talk! - Race after Race - at the end....Jumbo Visma wins

    Cycling Talk! - Race after Race - at the end....Jumbo Visma wins

    Welcome, Cycling friends! We have another great episode for you where the complete team discussed the last week's races. 

    Both men and women raced in Belgium, and we also talked about Tour the Catalunya.

    The weather was horrible this week in Belgium, which made for racing into a crosswind and lots and lots of rain. Needless to say that there was enough drama with riding in echelons, crashes, missed corners, and even chain lube was a topic of debate...

    The Jumbo Visma team again showed great form taking most of the wins on the men's side. The women did not disappoint either, and we talked about a remarkable new talent from the United States who did really well in Brugge- de Panne and Gent- Wevelgem. 

    Join us for this podcast so we can help you prepare for next week's Tour de Flanders!!


    Cycling Talk! - The week in review leading into Milan San Remo - 10, 9, 8, 7........blast off

    Cycling Talk! - The week in review leading into Milan San Remo - 10, 9, 8, 7........blast off

    Welcome to today's podcast, where we'll discuss the exciting race that took place over the weekend: Milan San Remo. The first monument of the cycling season was filled with thrills, spills, and some incredible performances from some of the world's top cyclists. From the lengthy 294 km route to the infamous Poggio climb, the riders faced plenty of challenges. So, buckle up and join us as we review the highlights and take a closer look at the winners and losers of Milan San Remo.

    The crew questions if you need to ride multiple disciplines now a day to win these big races.  Men and women that combine disciplines like: track, cyclocross, mountain bike road, TT etc.

    Before we review Milan - San Remo, we closely examine other races, starting with Nokere Koerse Men and Women, Torino-Milan, Trofeo Alfredo Brinda, and Cape Epic. Lotte Kopecki and Shirin van Anrooij raced incredible races for different reasons.

    https://www.epic-series.com/capeepic

    Cycling Talk! - Week of cycling in review - Who's going to beat Pogie in the TdF???

    Cycling Talk! - Week of cycling in review - Who's going to beat Pogie in the TdF???

    Today the team talks about past weeks' racing in the Tireno Adriatico and Paris - Nice. 
    The Slovenians ruled both races. The Tireno was won by Primoz Roglic and Paris Nice by Pogacar. Geoff, Jack and Gerry contemplate how it is possible to stay in form throughout the spring classics, rest, and be ready for the Giro (Roglic) and the Tour de France ( Pogacar and Vingegard). 
    How are Wout, Mathieu and Pidcock doing? Let me tell you....they all had headliners one way or the other.

    There is an excellent segment in the podcast where they talk about tires, rolling resistance, and tire width, and they reminisce about their old bikes!
    A short preview of next week's races tops of this podcast. 
    And yes......we kept the podcast within the hour! 

    Enjoy episode 46!

    Cycling Talk! - Pidcock wins Strade Bianche with crazy descending skills - What about Zlatana?!

    Cycling Talk! - Pidcock wins Strade Bianche with crazy descending skills - What about Zlatana?!

    Join Jack, Stewart, and Gerry for this week's Cycling news. Heads up, this is a long-form podcast cast of 1 hour and 20 minutes, but if we said so ourselves, it's an excellent podcast. Episode 45!

    We talk in-depth about last week's racing, including Strade Bianche and the first stage of Paris-Nice. 

    The Tech corner is fully loaded, discussing the new SRAM Force and Shimano Cues group set, new continental GP 5000 tires, and the SRAM vs Princeton Carbon works lawsuit.

    We top it off with some cycling media news and introduce our future podcast guest.

    Enjoy this podcast, and please subscribe and like :-)

    Agenda:

    1. Race Review
    2. Cycling industry/media
    3. Tech Corner
    4. Next week + Guest interview announcement 

    Paris Nice - “the race to the sun”

    The 2023 Paris–Nice is a road cycling stage race that will take place between 5 and 12 March 2023 in France. It will be the 81st edition of Paris–Nice and the sixth race of the 2023 UCI World Tour.
    8 stages. 2 flat, 2 hilly, 1 flat, with uphill finish, TTT, 2 mountain stages.
    Ttt individual time counts!
    https://www.paris-nice.fr/en/overall-route

    Tireno Adriatico

    The 2023 Tirreno–Adriatico is a road cycling stage race that will take place between 6 and 12 March 2023 in Italy. It will be the 58th edition of the Tirreno–Adriatico and the seventh race of the 2023 UCI World Tour.

    New Shimano groupset 

    https://www.cyclingnews.com/news/shimano-launch-the-cues-ecosystem-to-unify-its-mid-tier-groupsets

    https://www.bikeradar.com/news/shimano-cues/

    Key points about Shimano Cues: 

    Shimano Cues (Create Unique ExperienceS) is a new range of 9, 10 and 11 speed drivetrain components. 
    A series of current flat bar group sets, including 10 & 11 speed Deore, Alivio, Acera and Altus, will be replaced by Cues. 
    Shimano has strongly hinted Cues will also replace drop bar Tiagra, Sora and Claris road groupsets
    Cassette spacing, chains and cable pull ratios are shared across all components, boosting inter-compatibility
    All components are based on Shimano LinkGlide technology
    All of this will make the lives of bike shop owners and mechanics – and in turn, consumers – easier and, theoretically, cheaper.
    Assuming Cues becomes dominant as existing mid-tier components are phased out, shops shouldn’t need to hold as many distinct replacement items in stock.

    New SRAM force

    https://www.sram.com/en/sram/road/series/force-axs-d2?utm_medium=social&utm_source=instagram%2Froad&utm_campaign=introducing+new+sram+force+axs

    https://www.bikeradar.com/news/new-sram-force-etap-axs/

    SRAM lawsuit

    https://roadbikeaction.com/sram-versus-princeton-wheel-lawsuit-a-winner-loser

    New Continental GP 5000 AS Tubless tire:

    https://www.bikeradar.com/news/continental-gp5000-as-tr/

    Cycling Talk! - Spring Classics and more - All aboard the Jumbo train! Chooo Choooo

    Cycling Talk! - Spring Classics and more - All aboard the Jumbo train! Chooo Choooo

    What a fantastic week of racing! It is starting to be very repetitive, but its true. This week it was the opening weekend for the classics season with Omloop het nieuwsblad and Kuurne - Brussels - Kuurne. Jack, Stewart Geoff and Gerry review the races in detail and share their opinions and exciting actions that caught their eyes. 

    Next week Le Samyn, Strade Bianche and Paris Nice - Whoop!!

    In addition to the races mentioned above we start with the UAE tour and Gran Camino in Spain.

    Following global cycling news we also have an XC nationals update.

    Jack and Geoff share some exciting technology like: 

    Last but not least we talk about recovery. See top 10 tips below:

    1. Reduce intensity and volume during your recovery week. I usually recommend a 3-1 schedule where you increase volume and/or power over the course of 3 weeks, followed by 1 week of recovery.
    2. Adequate Rest: Getting enough sleep is crucial for recovery. Aim for 7-9 hours of sleep per night.
    3. Proper Nutrition: Consume a balanced diet with adequate protein, carbohydrates, and healthy fats. Eating enough calories is essential for recovery after long workouts. Remember to lower your calorie intake during rest days in your recovery week. 
    4. Active Recovery: Engage in low-intensity activities such as yoga, walking, or swimming to promote blood flow and speed up recovery.
    5. Massage: Massaging tight or sore muscles can help to increase blood flow, reduce inflammation and promote relaxation.
    6. Compression: Wearing compression socks or leggings can help to increase blood flow and reduce muscle soreness.
    7. Hydration: Drinking enough water is essential for recovery. Aim to drink at least half your body weight in ounces of water daily.
    8. Ice baths: Taking ice baths after a long workout can help to reduce inflammation and promote recovery.
    9. Stretching: Incorporate stretching exercises into your routine to help maintain flexibility and prevent injury.
    10. Listen to your body: Pay attention to how your body feels and adjust your training accordingly. Rest and recovery days are just as important as training days.

    Cycling Talk! - Early season cycling - Great form is already displayed!

    Cycling Talk! - Early season cycling - Great form is already displayed!

    It’s still a bit cold outside, but Jack, Stewart, Geoff and Gerry got some miles in this past week and weekend. Now the crew gathered to bring you another episode of Cycling Talk!

    So early in the season, but many riders, both on the men’s’ and women’s side, are already showing great form. Are they peaking too early, and why does it seem that there is now off-season anymore? Pocagar and Pidcock are already killing it, and what about Magnus Cort?!

    This past week and weekend were not only about racing outside, but we also enjoyed the E-Racing world championships that was on full display using a new format. Hear all about who won and what they thought about this new format. 

    Please take a look at the agenda and speaking notes below. We hope that you enjoy this episode!

    Agenda:

    1. Into - everyone's week (end)
    2. Pro cycling update - review and preview
    3. Tech corner - new and interesting tech
    4. Local races and rides
    5. Cycling industry updates

    Pro cycling update:

    Ruta del Sol - Pogacar, Mikel Landa and Enric Mas show great form. Plus riders getting blown of the road!

    https://www.procyclingstats.com/race/ruta-del-sol/2023/gc

    Tour de Algarve in Portugal. Magnus Cort wins two stages, and Pidcock wins the mountain stage.

    https://www.procyclingstats.com/race/volta-ao-algarve/2023/gc/stages/winners

    Womens Stage race Valencia. Asleigh Moolman beats van Vleuten uphill stage.

    https://www.procyclingstats.com/race/setmana-ciclista-valenciana/2023/stage-4

    World championships E-racing on Zwift UCI

    https://news.zwift.com/en-WW/222798-your-2023-uci-cycling-esports-world-champions-are

    Cyclocross

    Fem van Empel win brussels. Drama at the start. Lights not working. ¾ field starts at whistle others wait amongst Celine Carmen Alverado, which probably cost her $12,500

    Next races

    Start UAE Tour 2/20 (tomorrow)

    Big favorite Remco Evenpoel.

    Pogacar not racing in UAE tour

    https://www.cyclingnews.com/news/pogacar-skips-uae-tour-defence-and-shuffles-early-season-calendar/

    Omloop het volk 2/27 - start list https://www.procyclingstats.com/race/omloop-het-nieuwsblad/2023/startlist

    Updates on Nationals? Let's do a brief update each week.

    From the MASS FB Page:
    https://www.facebook.com/groups/MASSRACERS

    Mountain Bike Nationals Update

    I see a lot of you have some questions regarding Nationals.  What John and I plan on doing is to host a Q & A on Zoom on Thursday, 2/23 at 6 PM to try and answer your questions.  I will send a Zoom link out later.

    In the meantime, if you have any questions, please ask them by responding to this post by next Tuesday.  That way I can try and have the answers.


    Cycling Talk! - The day after the night before - A little wonky looking

    Cycling Talk! - The day after the night before - A little wonky looking

    Please join us for Episode 42 of the Lowlands Cycling podcast. We recorded this podcast Monday afternoon. "the day after the devastating Philadelphia Eagles loss". While the team is still recovering from this mental and emotional blow, they pulled themselves together and delivered a pretty good podcast :-)

    Check out the speaking notes below and get a good sense of what they discussed and more!


    Wahoo RGT steering
    https://www.wahoofitness.com/wahoo-rgt?utm_source=organic_social&utm_medium=linkedin&utm_campaign=steer
    Klunky device and how will this work with a rocker plate. We discussed pricing and the fact that there are not many users on the RGT platform.

    Zwift launches new Scotland World
    https://zwiftinsider.com/all-about-scotland/

    We discuss the world championships E-cycling using the Scotland world. Trivia question: who won in 2020 and 2022?

    Zwift price increase?
    https://www.smartbiketrainers.com/zwift_adaptive_training-15500

    Zwift Video capture new feature. Mac only for now.
    https://youtu.be/6sd6Cv498gM

    Wahoo racing mode
    https://zwiftinsider.com/kickr-race-mode/
    The team discusses race mode extensively. Which Wahoo trainers support race mode, when to use it, and what are the advantages of the 10x increase?

    This is huge! US XC nationals at Bear Creek 2023 & 2024
    The team is extremely excited about the recent USAC announcement letting everyone know that the 2023 and 2024 X=MTB XC National will be held in our backyard!
    Listen when the crew share their initial thoughts and how their original 2023 plans went into the garbage bin as soon as they found out.
    https://usacycling.org/article/usa-cycling-cross-country-mountain-bike-national-championships-will-head-to-bear-creek-mountain-resort-for-2023-and-2024

    Fem van Empel initially decided not to race anymore after the world championships but would leave an “easy” $35,000 dollar behind. So today, she raced Lille, and next week Brussel x2o trophy is based on the time she has 1:40 minute advantage over Daphne Brand. And she did Pidcock Superman crossing the line in her new world championships jersey.

    Cycling Talk! - Race review 2023 World Championship Cyclocross - "He's just a killer"

    Cycling Talk! - Race review 2023 World Championship Cyclocross - "He's just a killer"

    Today Jack, Stewart, and Gerry do a race review of the 2023 Cyclocross world championships cyclocross in Hoogerheide (and a bit more).

    The different categories are discussed with a particular focus on the clash of Titans at both the women's and men's elite races. 

    It was a weekend of incredible racing, and the crew talked about all aspects of the race. Please join us if you want to get some great insights and relive the race again!

    We can't wait for the spring classics. This will be epic, ladies and gentlemen!

    Show notes:
    Good start Dutch team, part of the strategy. Joris nieuwehuise. Holding of Belgium team.

     vdp places and attack 3.20 in, ony WvA can follow

    32mm VdP vs 33mm WvA

    6;40 first lap

    16 second in front

    vdp show initiative

    Drone shotw were absolutely amazing amazing 

    Niewehuis and Kuhn good, but fall back half way into the race.

    barriers vdp better, smooth and fast

    Wva lead after two laps. mvdP in his wheel

    22 seconds

    4 wins vdp vs 6 win wva

    Kuypers just quit his job in the factory. 

    Wva only half a lap. Attack MvdP 3rd lap.

    Wva better on stairs

    24 seconds on Kuypers and van toerenhout

    10 laps instead of 9, a very fast course. Dry, sun *celcius.

    7th round start in 40 minutes.

    VDP attack round 7 on the bridge.

    VDP 51 chainring in front??…..but debunked its a 46…or not…

    vd haar Iserbyt 3 and 4. van torenhout fell back

    Puck Pieterse cheering on MvdP stairs!

    lap 8 - 7 minutes

    same cadence, mount their bike the same, 

    last lap bike change?? Nope did not happen.

    amazing sprint, 5 yards incredible difference. slow start sprint. Track stand..

    Top 3 of all time win untill now vdP says in the post race interview.

    Wva had to give everything to stay in the wheel. 

    Confirms expected attack at the balks, and planks, barriers. 16.6" (40CM)

    strade bianchi next race. VdP and Wva will be racing in italy

    45,000 people.

    Cycling Talk! - 2023 World Championship Cyclocross - Wout van Aert vs Mathieu vd Poel

    Cycling Talk! - 2023 World Championship Cyclocross - Wout van Aert vs Mathieu vd Poel

    Welcome to episode 40! Jack, Geoff and Gerry will preview the world championships Cyclocross in Hoogerheide, the Netherlands February 4th, and 5th. We also discuss the rivalry between Wout van Aert and Mathieu vd Poel and much more.

    See the speaker notes below and find out what this podcast is all about!

    Podcast notes:
    Brief follow up Cycling industry news. 

    1. Strava apology and acquisition. Fatmap
    2. Giant get minority share in Stages.

    World championships Cyclocross Hoogerheide

      1. Course. https://wkhoogerheide2023.nl/en/
      2. Weather
      3. Time + where to watch
      4. Favorites
        1. Marianne Vos won't ride
        2. Will Pieterse and van Anrooij ride in Under 23 or Elite?
        3. Tom Pidcock wont ride
        4. Note. Its also Jumbo vs alpcin Men and Women. Van Aerit/Van Empel vs Vdp/Pieterse

    Wout van Aert vs Mathieu vd Poel

      1. https://www.cyclingnews.com/features/mathieu-van-der-poel-and-wout-van-aert-the-anatomy-of-a-rivalry/
      2. Q: did they make each other better, or would they have been the riders they are today if it wasn’t for the 11-year rivalry
      3. Who won more
        1. https://cx.procyclingstats.com/rider-vs-rider/wout-van-aert/mathieu-van-der-poel
      4. Pidock, vd Poel van Aert. List all races they have won. 

    Vuelta de San Juan

    Saudi Tour - opening ceremony was impressive. Not the highest level of international cyclists, but the scenery is incredible around AlUla - available on GCN+

    Pro cycling stats:
    https://www.procyclingstats.com/index.php

    Encourage local listeners to participate in Chesco Trails survey:  https://www.chescoplanning.org/transportation/TrailsMasterPlan.cfm

    Dynamic Cyclist
    is an all-in-one platform that helps cyclists treat and prevent injuries and get stronger on the bike!
    https://new.dynamiccyclist.com/
    Use code Lowland at check out for a nice 15% discount!

    Cycling Talk! - What's going on in the cycling industry? Right-sizing...?

    Cycling Talk! - What's going on in the cycling industry? Right-sizing...?

    Welcome, everybody; this is the Lowland Cycling podcast; we have a different type of show today. So in the past, we did many interviews. We have done 38 episodes up until now. And with all the cycling and cycling news going on, it's probably time to change it up; we will be doing interviews because they're just a ton of fun, and there are so many interesting folks in the cycling and the cycling industry that we won't abandon that!! Still, there's a lot of cycling news. When you look at our mission statement, it's: delivering local, domestic, and global cycling news. So that's what we're going to do. I got two hosts with me on the podcast; one very familiar to you, Geoff Smith, and we have a new face and voice on the podcast, Jack Kramer! Jack, welcome.

    Dynamic Cyclist is an all-in-one platform that helps cyclists treat and prevent injuries and get stronger on the bike!
    https://new.dynamiccyclist.com/
    Use code GERRY at check out for a nice 15% discount!

    Speaker notes:

    Bike Industry News:
    Specialized:  8% workforce reduction globally, 120 emps in US
    Strava: 15% workforce reduction, 40 emps
    Strava: Increases prices anywhere from 33% to 100% based on subscription type and location. Completely botches communication and roll-out.
    Wahoo: Devastating Moody’s report, 15% workforce reduction
    Giant: net sales totaled NT$70.87 billion ($2.2 billion) through its first three fiscal quarters, a 14.4% increase over the same period last year.
    Proscloset: got 40million in funding in 2021, 

    In perspective - General tech industry layoffs:
    Microsoft:  10,000  5% of workforce  largest in 8 years
    Amazon:  18,000  3% of corporate workforce
    Salesforce: 8,000  10% of workforce
    Meta (Facebook):  11,000  15% of workforce


    Bicycle Market Forecasts

    Grand View Research
    The global bicycle market size was valued at USD 59.33 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.2% from 2022 to 2030

    Fortune Business Insights
    The global bicycle market is projected to grow from $82.50 billion in 2022 to $127.83 billion by 2029 at a CAGR of 6.5% in forecast period, 2022-2029. Grew 48% from 2019 - 2020.

    Globe Newswire
    Global bicycle market was valued at $59.32 billion in 2021, and it is expected to reach a value of $89.80 billion by 2028, at a CAGR of 6.1% over the forecast period (2022-2028).

    Fact.MR
    The global sales of bicycles garnered a market value of US$ 60 Bn in 2021 and is expected to register a positive CAGR of 8% by accumulating a market value of US$ 138 Bn through the assessment period 2022-2032.


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