Designing For, With, and Around Advertising

In this podcast, Jeff Parks talks with Jessica DuVerneay, the Global Director for the first annual World Information Architecture Day, held in February 2012. Jessica shares her experience of organizing a global event to celebrate and share the IA discipline.

In this episode Chris Baum speaks with Donna Spencer, Lynne Polischuik, Justin Spencer and Erin Jo Richey at the 2012 IA Summit about their interactive panel discussion Taking the plunge: Diving into Indie UX. They share practical and personal considerations of being an indie designer, including how to to get over the fear of making the jump, where and how to find clients, managing the business side of design and what it’s like to work alone.

Chris Baum talks with Patrick Quattlebaum at the 2012 IA Summit in New Orleans about his insights about holism vs. atomism and tools that designers can use to help companies see and develop experiences across channels.

Jeff Parks talks to Boxes and Arrows founder Christina Wodtke about the past and future of the magazine. Her key message is that designers still need to get their ideas out into the community.

Mr. McGovern, who will be teaching a Masterclass series in Canada on the importance of task management this November, discusses several of the key findings in his new book and how such knowledge can lead to better designs for all users.

They discuss how this technique will change your perception of personas, no matter what you think of them now, and how it can showcase how real people are behaving related to your brand, product, or project.

They focus on activities such as Laddering, Game play, Storytelling and Triading that can help expose opportunities for radical innovation and designing products that people can’t live without.

You'll learn about the underlying causes, characteristics and consequences of flow, how flow is related to emotional design, and how to take user goals into consideration when designing for it.

With boundaries between the abstract digital world and the real physical world becoming blurred, we need new approaches to wayfinding, information scent and navigation.

This calls to the next generation of user researchers to apply quantitative methods to our study of user behavior on the web.