karen mcgrane

The web has changed a lot over the past 25 years. Or maybe it hasn't.

Enterprise content architectures are maturing and finally beginning to separate content from its presentation. But old-fashioned artifacts like PDF files still abound, and authors still expect WYSIWYG editing experiences.

And when Karen McGrane reflects on her work 25 years ago at Razorfish she's struck by how the team structures and business practices they adopted there are still relevant today.

https://ellessmedia.com/csi/karen-mcgrane/

User experience designers often express a desire to play more of a strategic role in guiding business decisions. Yet UX designers don’t always seek to understand the advertising business model so they can maximize revenue. Instead, they often treat advertising as “clutter” — to be ignored at best and actively disliked at worst.