Diversity in Storytelling and Publishing with Reenita M. Hora

Peter Winick, Founder and CEO of Thought Leadership Leverage and host of the Leveraging Thought Leadership podcast, breaks down the hot topic of thought leadership with definitions, descriptions, and examples.

Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. Peter has built his career and Thought Leadership Leverage to serve the needs of these individuals and others like them. Specifically he uses his entrepreneurial experience and spirit along with a passion for using relationships to leverage growth to help: CEOs, business owners, and internal practice leaders looking to grow revenue, revitalize marketing, and improve customer experience through applying the principles of thought leadership; Other business leaders and experts seeking to build out their ideas into a platform so they can launch content and products to create a lasting impact in various companies around the globe; and, “Traditional” thought leaders who want to build or grow their practice, increase their effectiveness in content creation and marketing as well as extend their reach into existing and new clients. Peter uses a combination of art, science, logic, focus, passion, and creativity to transform a thought leader’s great ideas into a platform and practice so they can effectively reach business leaders and executives to serve them the tools they and their organizations need. You can learn more at thoughtleadershipleverage.com and follow Peter on X, LinkedIn, YouTube, Facebook, and TikTok.


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Book Publicist Chris Baker walks us through the basics of expert commentary as a thought leader with insights into how to frame yourself and pitch to the media.

Follow Chris on LinkedIn and learn more about his band, The Duskwhales, at www.theduskwhales.com.


Discover more about Smith Publicity and how we can potentially help you market your book at www.smithpublicity.com and follow us on Facebook, Instagram, Threads & LinkedIn.

Most authors know about the big bestseller lists with the New York Times and USA Today, but many are missing out on the much more reachable goal of Amazon Bestseller status. Chelsea Richards, the Marketing Manager at Greenleaf Book Group, joins this episode of All Things Book Marketing to dive into what it means and what it takes to become an Amazon Bestseller.

As Marketing Manager at Greenleaf, Chelsea works with authors to create strategic marketing campaigns, build their author brands, and increase visibility and exposure for their books. She helps authors establish their authority as experts through developing their online presence, harnessing the power of their existing networks, and targeted advertising to both the trade and consumers. Chelsea holds an MA in Creative Writing from the University of Exeter in England, a BA in English and communications from Southwestern University and completed New York University’s Summer Publishing Institute. A passionate reader and writer herself, Chelsea delights in helping authors reach readers. Prior to her role at Greenleaf, she worked in magazine and book publishing in San Francisco and London. Chelsea is a bibliophile and an Anglophile, and in her spare time she enjoys gardening, traveling, yoga, and baking. Learn more about working with Chelsea and Greenleaf Book Group at www.greenleafbookgroup.com and follow them on social media @greenleafbookgr.


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WSJ Bestselling and Award-Winning Author Selena Rezvani walks us through her publishing journey and what led to her success as an author, speaker, and thought leader.

Selena Rezvani is a recognized consultant, speaker and author on leadership and self-advocacy. Named by Forbes “the premier expert on standing up for yourself at work,” she’s the author of the Wall Street Journal bestselling book Quick Confidence, and also wrote the award-winning Pushback and The Next Generation of Women Leaders, all about ways to make your voice heard and negotiate your needs at work. Selena addresses thousands of professionals each year at places like The World Bank, Under Armour, Microsoft, P&G, and many others. Today, she’s a columnist for NBC News’ Know Your Value. Selena is based in Philadelphia where she lives with her husband Geoff and 11 year old boy-girl twins. Learn more at www.selenarezvani.com and follow Selena on Instagram, LinkedIn, and TikTok.

Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, & LinkedIn.

Smith Publicity’s Book Publicist and Social Media Strategist, Shannon Donaghy, joins us in today’s Open Book episode to share valuable advice with young professionals entering the publishing space. Listen in as Shannon guides us through her career journey and learn how to leverage essential skills, professional networks, and personal passions.

Shannon Donaghy is a Publicist and Social Media Strategist at Smith Publicity. She works with authors of all genres, but works most often in the fiction space, particularly youth and children’s fiction. She has gained coverage for her clients in outlets such as Forbes, Fast Company, Wall Street Journal, Insider, Salon, Parade, Home & Gardens, Psychology Today, AARP, CrimeReads, Tinybeans, LittleThings, The Social, and NPR’s Jazzed About Work. She has the pleasure of running the Smith Publicity Instagram account. Shannon has a BA in English with a concentration in Poetry Writing and a minor degree in Public and Professional Writing from Montclair State University. She has multiple original poems published, and when she is not writing or reading, she enjoys hiking and hanging out with her wife and their two cats, Willow and Marlin. You can connect with her on LinkedIn and Instagram @after_this_chapter.

Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, & LinkedIn.

Book Marketing Consultant and Author Coach Aryn Van Dyke sits down with Smith Marketing Manager Olivia McCoy to discuss some book goals authors should consider for 2024 and metrics to consider in order to track progress.

Aryn Van Dyke is a book marketing consultant and author coach. She has worked on more than 100 book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres. After getting her start at HarperCollins, Aryn founded Book Rockstar in 2019 to make book marketing strategy more accessible to all authors. Learn more at www.bookrockstar.com and follow her on Instagram, LinkedIn, and YouTube.


Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Award-winning author and founder of Azine Press Carol Van Den Hende discusses all things visual branding in this episode of All Things Book Marketing. Using her own series, Goodbye, Orchid, as an example, she dives into how book covers, branding, and design can impact readers emotionally.

Carol Van Den Hende is an award-winning author who pens stories of resilience and hope. Her Goodbye, Orchid series draws from her Chinese American heritage, and has won 30+ literary and design awards, including the American Fiction Award, IAN Outstanding Fiction First Novel Award, and Royal Dragonfly Awards for Cultural Diversity and Disability Awareness. Buzzfeed, Parade, and Travel+Leisure named Carol’s books a most anticipated read. Glamour Magazine recommended her “modern, important take on the power of love.” The International Pulpwood Queens selected Goodbye, Orchid as a 2022 Bonus Book-of-the-Month and Orchid Blooming as a 2023 International Book-of-the-Month. Carol is also the founder and president of Azine Press, one of the first B Corps publishers in the Northeast United States. As a Benefits Corporation, Azine Press has social and environmental goals built into its mission. Carol’s mission is unlocking optimism as a writer, speaker, strategist, Board member and Climate Reality Leader. One secret to her good fortune? Her humorous hubby and twins, who prove that love really does conquer all. Learn more at carolvandenhende.com and follow Carol on Instagram, X, and Facebook.

Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Transformational writing coach Dawn Montefusco dives into how publishing has evolved to make now the best time to be an author and how to get unstuck if you feel something is holding you back from starting that book you've been thinking about!

Dawn is a best-selling author, transformational writing coach, award-winning poet, speaker, and CEO of Inside Light Creative, LLC – an international coaching company. She's a recognized global leader in helping individuals and business owners break through resistance and amplify their authentic message via short books, websites and social media. Her transformative programs and speaking events have reached 100,000+ people in 30 countries. Dawn's passion is to guide people out of resistance, enabling them to write their books and embrace self-discovery. With a degree in writing from NYU and an MFA in creative writing from Eastern Washington University, she empowers writers of all kinds. Learn more about Dawn at www.helpmedawn.com or www.dawnmontefusco.com and follow her on LinkedIn, Facebook, and Instagram.

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Matt Treacey, the go-to email marketing consultant for some of the world's top business authors, joins us today to explain that email marketing is more than just newsletters and gives us advice on how to make email marketing work for us.

With praise from industry leaders such as Nir Eyal, Perry Marshall and Michael Bungay Stanier, Matt combines a track record in email marketing with an academic background in ecological science. Taken together, Matt knows what it takes to build systems designed for growth. In his best-selling book, Natural Orders, he describes how to develop a healthy, engaged and profitable email marketing database, mimicking the timeless growth strategies used by the most successful systems of the natural world.

Engaging, thought-provoking and philosophical, Matt’s writing and speaking inspire his audiences to think differently, and to consider the multi-disciplinary approaches that will help them take their businesses to the next level. You can learn more at naturalordersbook.com.

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Book Marketing Strategist Melanie Herschorn from VIP Book Marketing introduces us to content marketing and how authors can leverage it for books sales! Tune in for an animated conversation on how to break up your promotional content to make sure your brand value shines through with specific examples both from Melanie's experience as a book publishing professional and author.

Melanie Herschorn wants to make your book and brand shine. As a nonfiction and children's book marketing strategist for authors, coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to build a business with their book as the foundation and to help them share their message with the world. Using her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to create brand awareness, sell books, and position themselves as subject matter experts so they can make a big impact with their book. Her new book, Make a Big Impact with Your Book, launches this fall. Learn more at vipbookmarketing.com and follow Melanie on LinkedIn, Instagram, and Facebook @vipbookmarketing.

Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.