Doing Business the Modern Way with Savanna Boda & Haley Smith Torres

Season 3 of the Aesthetic Report has officially come to a close with this final episode! Lauren and Elizabeth further last month's conversation on opening a business by getting into brand identity. Hear about choosing brand color, font, and aesthetic, keeping your image cohesive, and some tips and tricks from the experiences of DERMASCOPE's in-house aestheticians.

In this episode, Elizabeth and Lauren discuss...

[5:04] Considerations for naming your business, including how Lauren's business, Blush 'N Beauty Spa, got its name.
[14:05] Brand cohesiveness and the root of brand identity.
[16:52] Outsourcing technical aspects, like e-commerce and website building.
[18:44] Finding something that works for you and keeping it simple, despite the plethora of options.
[21:19] Navigating the pressure to give in to trends and outside opinions when building your brand identity.

SEGMENTS
[3:50] Topic Discussion
[28:59] Game

Follow DERMASCOPE:
Instagram: @dermascope
Facebook: facebook.com/dermascope
TikTok: @dermascope
Twitter: @dermascope
Threads: @dermascope

Additional Links:
Follow Lauren Farmer: @blush_n_beauty_spa_
Follow Elizabeth Brasher: @theskingal

For the final throwback episode of season three, hear from renowned aesthetic nurse injector, Joshua Davis, also known as ToxJosh. In this clip, he offers some tips for conducting a successful and thorough client consultation, including being transparent, staying within scope of practice, and knowing your limits. This one is for you, injectors!

Join the Aesthetics International Association to replay the full webinar!

Follow DERMASCOPE:
Instagram: @dermascope
Facebook: facebook.com/dermascope
Twitter: @dermascope
TikTok: @dermascope 

Follow Josh:
Instagram: @toxjosh
Website: toxjosh.com

Additional Links:
Watch the full webinar.
Join AIA.
Visit our website.
Learn more about this podcast.
Subscribe to the magazine.

Tune in to this insightful discussion on the cutting-edge world of microchanneling with veteran dermatologist and founder of Procell Therapies, Dr. Mitchell Schwartz. Hear about the science behind the next generation of microneedling: microchanneling, the revolutionary advancements in skin care and dermatology pioneered by Procell Therapies, and gain valuable insights into an innovative approach to skin treatment. 

In this episode, Michelle and Dr. Schwartz discuss...

[01:49] Dr. Schwartz's three-decade long background in dermatology and how he discovered microchanneling.
[06:32] What microchanneling really is and how it differs from microneedling. 
[10:43] The ins and outs of Procell Therapies' growth factor serums and what sets their growth factors apart.
[20:01] How Procell Therapies continues to flourish as a brand and add value to the aesthetics industry, including information on their newest device and potential future endeavors.

Follow DERMASCOPE:
Instagram: @dermascope
Facebook: facebook.com/dermascope
Twitter: @dermascope
TikTok: @dermascope 

Follow Procell Therapies:
Instagram: @procelltherapies
Facebook: facebook.com/procelltherapies

Additional Links:
Learn more about Procell Therapies here.
Visit our website.
Join AIA.
Learn more about this podcast.
Subscribe to the magazine.

The year may be coming to a close, but DERMASCOPE's educational opportunities are not slowing down one bit. This month, hear about the two webinars being offered, one on microchanneling presented by Procell Therapies and one on gut and skin health presented by Face Reality. In addition,  hear about the special issue featuring our 2023 Cover Contest Winner, Jenny Pantoja, and the many articles on this month's theme: chemistry and sustainability.

Follow DERMASCOPE:
Instagram: @dermascope
Facebook: facebook.com/dermascope
TikTok: @dermascope 

Additional Links:
Visit our website.
Learn more about this podcast.
Subscribe to the magazine.
Read the December 2023 issue.
Register for the "Gut-Skin Axis" webinar.
Join AIA to be able to replay the full webinar library, including December 4th's "Microchanneling Mastery" webinar. 

The question of whether to open a solo practice is one most skin care professionals will ask themselves at some point in their career, but it can be a complex and seemingly daunting process. This week, Lauren and Elizabeth get into the nitty gritty of what it takes to start a business and keep it open, including warning signs to watch out for when finding a space, how to ensure long term success via your service menu, and who opening a business is -- and isn't -- for.

In this episode, Elizabeth and Lauren discuss...

[2:33] The roots of Lauren's spa, Blush N Beauty Spa.
[6:50] The real costs of opening a business, including preparation, menu pricing, and avoiding unnecessary debt. 
[15:36] Curating your service menu.
[23:53]  Reasons not to open a spa business.
[30:02] The technical side, including licensing, permits, and laws and regulations.

SEGMENTS
[02:33] Topic Discussion
[35:49] Product Reviews
[39:40] Game

Follow DERMASCOPE:
Instagram: @dermascope
Facebook: facebook.com/dermascope
TikTok: @dermascope
Twitter: @dermascope
Threads: @dermascope

Additional Links:
Follow Lauren Farmer: @blush_n_beauty_spa_
Follow Elizabeth Brasher: @theskingal

The host of the Aesthetic Report herself, Michelle D'Allaird-Brenner, is the subject of this season's penultimate throwback episode! Coming from season one, episode one, this clip features Michelle diving deep into the reasons why she accepted the offer to host the Aesthetic Report, and how it fulfills the DERMASCOPE mission of excellent continuing education! 

Follow DERMASCOPE:
Instagram: @dermascope
Facebook: facebook.com/dermascope
Twitter: @dermascope
TikTok: @dermascope

Additional Links:
Listen to the full episode.
Visit our website.
Join AIA.
Learn more about this podcast.
Subscribe to the magazine.

Explore the inner workings of the authority on professional skin care as Michelle sits down with DERMASCOPE's very own Publisher, Amanda Strunk Miller. Listen in as they catch you up on the Aesthetics International Association, the latest on trade shows and education, and the 2024 Aestheticians' Choice Awards (make sure to cast your vote before the November 30 deadline)!

In this episode, Michelle and Amanda cover...

[03:10] DERMASCOPE Magazine in digital and print.
[05:05] COVID's lingering industry effects.
[07:41] All things AIA, including how it came to be, recent changes, and the opportunities and guidance it offers members.
[10:45] The evolution of The Aesthetic Report.
[13:00] The ins and outs if the much-anticipated Aestheticians' Choice Awards, and how you can make your voice heard.

Follow DERMASCOPE:
Instagram: @dermascope
Facebook: facebook.com/dermascope
Twitter: @dermascope
TikTok: @dermascope 

Additional Links:
Vote in the 2024 Aestheticians' Choice Awards (voting open until November 30, 2023)
Visit our website.
Join AIA.
Learn more about this podcast.
Subscribe to the magazine.
Read the November 2023 digital issue. 

November promises an exciting lineup of content to keep you informed and inspired about all things aesthetics throughout the month. In this episode, learn about the November 2023 issue of DERMASCOPE, which delves into the world of medical and holistic aesthetics, as well as the two fantastic webinars we have lined up to further your professional growth. In addition, the 2024 Aestheticians' Choice Awards voting is open now through November 30. Don't miss the opportunity to cast your vote! Stay tuned, stay informed, and embrace the evolving world of aesthetics with all of DERMASCOPE's November offerings. 

Follow DERMASCOPE:
Instagram: @dermascope
Facebook: facebook.com/dermascope
TikTok: @dermascope 

Additional Links:
Visit our website.
Learn more about this podcast.
Subscribe to the magazine.
Read the November 2023 issue.
2024 Aestheticians' Choice Awards voting (open til 11/30/23).
Register for the "Let's Get Clinical" webinar.
Register for the "Magic Mix" webinar. 

In this continuation of last month's episode, in-house aestheticians Lauren Farmer and Elizabeth Brasher dig further into the side of the aesthetics industry that is not so beautiful. Listen in as they continue the conversation, discussing the complexities of accessing medical-grade products, the harsh side of client treatment, and the shady marketing tactics of some brands that have left professionals feeling left out.

In this episode, Elizabeth and Lauren dish on...

[05:50] Handling difficult clients -- and their skin. 
[12:23] The Aesthetic Revolution and how unfair brand treatment displaces professionals.
[23:30] Ordering limitations and how they affect both the spa and the soloist.
[33:40] How brands that put professionals forward are invaluable.

SEGMENTS
[05:50] Topic Discussion
[44:39] Game
[50:23] Product Reviews

Follow DERMASCOPE:
Instagram: @dermascope
Facebook: facebook.com/dermascope
TikTok: @dermascope
Twitter: @dermascope
Threads: @dermascope

Additional Links:
Follow Lauren Farmer: @blush_n_beauty_spa_
Follow Elizabeth Brasher: @theskingal

In this week's episode, The Aesthetic Report welcomes back Face Reality Skincare's lead educator, Alex Hernandez! Her and Michelle are joined by certified nutritionist and founder of Euonia Wellness Co, Chloe Williams, to dish on all things acne. Listen in as they talk about holistic health, the gut-skin connection, and Face Reality Skincare's latest dedication to treating acne.

In this episode, Michelle, Alex, and Chloe discuss...

[06:14] Approaching education realistically.
[10:28] How Face Reality Skincare goes above and beyond with acne treatment.
[13:35] Acne's hidden lifestyle and nutrition triggers.
[21:50] Face Reality Skincare's Clear Skin Supplement Duo.
[26:06] Why supplements matter, and how they play into aesthetics.

Follow DERMASCOPE:
Instagram: @dermascope
Facebook: facebook.com/dermascope
Twitter: @dermascope
TikTok: @dermascope 

Follow Face Reality Skincare:
Instagram: @facerealityskincare
Facebook: facebook.com/facerealityskincare

Follow Alex & Chloe:
Alex's Instagram: @hello.hernandez
Chloes's Instagram: @euoniawellness_

Additional Links:
Learn more about Face Reality Skincare here.
Visit our website.
Join AIA.
Learn more about this podcast.
Subscribe to the magazine.