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    About this Episode

    As business owners, it's important that we live in the present and focus on the future. Our business is constantly evolving and changing, and if we spend too much time living in the past, we'll miss out on opportunities to improve and grow our business. Focusing on what was working in our business prevents us from seeing what isn't working and making the necessary changes. Additionally, mistakes we made in our business are lessons that we can learn from so that we don't make the same mistake again. If we dwell on them, they'll hold us back from being successful in the future. It's essential that we let go of the past and focus on where we want our business to go. Only then can we find continued success.

    Recent Episodes from SoTellUs Time

    Mastering Patience: How to Craft Thoughtful Responses in a World of Instant Reactions

    Mastering Patience: How to Craft Thoughtful Responses in a World of Instant Reactions

    In our fast-paced digital era, where immediacy often trumps thoughtfulness, it's increasingly common to find ourselves reacting impulsively to communications from clients or employees. This knee-jerk reaction, fueled by the instantaneity of emails, texts, and voicemails, can sometimes lead us astray, prompting responses we might later regret. The key to navigating these moments lies in a simple, yet powerful practice: taking a pause. This article delves into practical strategies for tempering immediate reactions, thereby fostering more considered and effective communications.

    The Pause Before The Email

    Imagine receiving that infuriating email from a client or hearing about an employee mistake that makes you see red. Your first instinct might be to respond immediately, driven by emotion. Here's a radical yet effective approach: go ahead and draft that heated email — but don't send it. Instead, give it 24 hours, then revisit your words. Still feeling heated? Wait another 24 hours. This exercise serves multiple purposes: it allows you to vent safely, provides the necessary time to cool off, and offers the space to gather all relevant facts. This delay is crucial for assessing the real impact of the situation, reconsidering the initial impulse, and formulating a more measured and strategic response.

    Why Delay?

    Writing without sending serves as an emotional release, a way to process your feelings without the repercussions of an immediate reaction. Waiting to send the email is not about procrastination; it's about giving yourself the opportunity to approach the situation with a clear head. This period of reflection can be the difference between a rash decision that escalates the issue and a thoughtful response that addresses the problem constructively. It's also a chance to consider the best communication medium; often, a phone call can resolve matters more amicably than a terse email, as voices convey nuances that text cannot, reducing the risk of misinterpretation.

    Handling Employee Issues

    When faced with employee issues that provoke a strong reaction, a similar approach of pausing is beneficial. Instead of immediate disciplinary action, consider sending the employee home for the day. This break gives both parties time to cool down and provides you, the employer, with the opportunity to assess the situation more objectively. Before deciding on any drastic measures like termination, evaluate how this decision will impact ongoing projects and your team's dynamics. Setting up a meeting to discuss the issue after this cooling-off period ensures that the matter is addressed seriously yet fairly, with a focus on constructive feedback and clear communication about next steps.

    The Importance of Preparation

    Going into any meeting to address issues, come prepared. Bring notes, outline the facts, and have a clear agenda of points to discuss. This preparation ensures a focused conversation that addresses the heart of the issue and lays out a path forward.

    Creating 'Rules for Responses'

    To institutionalize these practices, consider establishing your "Rules for Responses." These guidelines should outline the steps to take before responding to any provocative communication. Sharing these rules with a colleague or mentor and asking them to hold you accountable can reinforce your commitment to thoughtful communication, ensuring that when tensions run high, you stay cool and take that crucial minute to reflect. This practice not only prevents regrettable decisions but also models a level of professionalism and restraint that can inspire your entire team.

    Recognizing the Value: Embracing The New

    Recognizing the Value: Embracing The New

    In the fast-paced world of business, it's easy to get caught up in the daily grind, focusing solely on the tasks at hand without pausing to consider the bigger picture. Yet, in doing so, we risk overlooking valuable opportunities that lie just beyond our routine activities. The story of a childcare center serves as a poignant reminder of the importance of recognizing the value of doing something different.

    At SoTellUs, we had the privilege of working with a childcare center struggling to attract new clients and talent. Despite offering exceptional services, they found themselves stuck in a rut, relying on traditional marketing methods with limited success. Recognizing their need for a fresh approach, we introduced them to SoTellUs Connect, a revolutionary platform designed to streamline customer feedback, automate tour scheduling, and facilitate employment applications.

    Initially hesitant to embrace change, the childcare center reluctantly agreed to give SoTellUs Connect a try. However, as days turned into weeks, they became disillusioned, convinced that the new platform was ineffective. In a moment of frustration, they contacted us to cancel their account, citing a lack of leads and engagement.

    Upon reviewing their account, we were surprised to discover that SoTellUs Connect had indeed generated tangible results. Despite their initial skepticism, the childcare center had accumulated eight leads worth an estimated $12,000 annually, translating to a potential revenue of $96,000 per year. Additionally, they had received a promising employment application through the platform.

    The problem wasn't with the tool itself but with the center's failure to recognize the value it offered. Amidst their busy schedules and ingrained routines, they had overlooked the potential of SoTellUs Connect to transform their business. It was a classic case of not seeing the forest for the trees—so focused on the day-to-day operations that they failed to grasp the bigger picture.

    This story underscores a crucial lesson for business owners: don't be afraid to do something different in your marketing strategy. Innovation is the lifeblood of success in today's competitive landscape. By embracing new technologies and approaches, businesses can unlock untapped potential and gain a competitive edge.

    Moreover, when venturing into uncharted territory, it's essential to fully commit to the endeavor. Merely dipping a toe in the water won't yield meaningful results. Dedicate the time and resources necessary to implement and execute the new strategy effectively. Whether it's adopting a new marketing tool, exploring a different advertising channel, or revamping your branding, commit wholeheartedly to the endeavor.

    Equally important is the need to persevere in the face of setbacks. Rome wasn't built in a day, and neither are successful marketing campaigns. It's easy to become discouraged at the first sign of resistance or underwhelming results. However, it's often those who persist through adversity that ultimately reap the greatest rewards.

    As homework, I challenge you to take a critical look at your marketing efforts. Is there something you've started but haven't fully committed to? If so, devise a plan to dedicate the necessary time and resources to see it through. Alternatively, is there a marketing strategy you've been eager to implement but haven't yet pursued? Set aside time this week to research it and take the first steps toward making it a reality.

    In conclusion, recognizing the value of innovation and embracing new approaches is paramount for business success. By stepping outside of your comfort zone, fully committing to new endeavors, and persevering through challenges, you can unlock untapped potential and propel your business to new heights.

    Effective vs. Efficient: Understanding the Crucial Difference for Business Owners

    Effective vs. Efficient: Understanding the Crucial Difference for Business Owners

    As business owners, we often find ourselves juggling multiple tasks, striving to make the most of our resources and time. In this quest for productivity, two terms frequently come into play: effective and efficient. While they may seem interchangeable at first glance, understanding the disparity between them is crucial for optimizing business operations and achieving long-term success.

    Efficiency, in essence, refers to the ability to accomplish a task or reach a goal with minimal waste, effort, or energy expenditure. It entails streamlining processes, eliminating redundancies, and maximizing output while conserving resources. An efficient operation ensures that every action contributes directly to the desired outcome, leaving little room for inefficiencies or unnecessary expenses.

    On the other hand, effectiveness delves deeper into the realm of results. It pertains to the extent to which something, be it a strategy, approach, or action, succeeds in producing the desired outcome. While efficiency focuses on the how of accomplishing tasks, effectiveness hones in on the why and whether those tasks are worth pursuing in the first place.

    The distinction between these two concepts is perhaps best encapsulated by the words of management guru Peter Drucker: "There is nothing so useless as doing efficiently that which should not be done at all." In other words, efficiency alone does not guarantee value if the actions being optimized fail to contribute meaningfully to the overarching goals of the business.

    To illustrate this disparity, consider the following examples:

    Efficient: A business owner efficiently cleans and tunes up their equipment, ensuring that every step is executed with precision and minimal downtime. Effective: Another business owner invests time in conducting thorough market research and devising a comprehensive marketing strategy tailored to their target audience's preferences and needs. While both scenarios demonstrate a commitment to productivity, the latter holds greater potential for driving business growth and profitability. Despite the efficiency of the equipment maintenance process, its impact on the bottom line pales in comparison to the strategic marketing efforts aimed at attracting and retaining customers.

    So, which should business owners prioritize: efficiency or effectiveness?

    The answer lies in striking a balance between the two. While efficiency is undeniably valuable for optimizing resource utilization and streamlining operations, it must always serve the broader goal of effectiveness. In other words, it's not just about doing things right; it's about doing the right things.

    When faced with competing demands on your time and resources, it's essential to prioritize tasks and initiatives based on their potential to yield significant outcomes. Instead of focusing solely on completing tasks quickly or with minimal effort, ask yourself: "What is actually moving the dial?" Identify the activities that have the greatest impact on your business's success and allocate your resources accordingly.

    As homework, I encourage you to conduct a thorough assessment of your business's operations and identify the most effective and productive initiatives. These are the activities that contribute most directly to your overarching goals and objectives. By prioritizing these key drivers of success, you can steer your business toward sustained growth and profitability.

    In conclusion, while efficiency and effectiveness are both essential elements of business success, they serve distinct purposes and must be balanced accordingly. By understanding the crucial difference between the two and prioritizing effectiveness over mere efficiency, business owners can make informed decisions that propel their ventures forward in the competitive landscape.

    Harnessing Automation: A Smart Investment for Business Growth

    Harnessing Automation: A Smart Investment for Business Growth

    In today's fast-paced business landscape, staying ahead of the competition requires more than just innovative products or services—it demands efficient and streamlined operations. One avenue of innovation that businesses can invest in to achieve this is automation. Let's delve into why automation is crucial and how it can significantly benefit your business.

    Efficiency lies at the heart of automation. By implementing automated systems for communication processes, businesses can streamline their operations, saving both time and resources. Whether it's reaching out to leads, following up with customers, or managing internal communication, automation ensures these tasks are performed swiftly and effectively. This, in turn, frees up valuable staff time, allowing them to focus on other mission-critical tasks that require human intervention and creativity.

    Consistency is another key advantage of automation. Automated communication systems ensure that messages, emails, and calls are delivered consistently and promptly. This consistency helps build trust and credibility with customers, as they receive timely responses and updates, enhancing their overall experience with the business.

    Scalability is essential for businesses aiming to grow sustainably. Automation enables businesses to handle increased volumes of communication and workload without the need for proportional increases in manpower. As the business expands, automated systems can seamlessly accommodate the growing demand, ensuring operations remain efficient and effective.

    Personalization adds a layer of sophistication to automated communication. Businesses can set up custom messages, emails, and pre-recorded voicemails tailored to individual customers or target segments. This personal touch enhances engagement and fosters stronger relationships with customers, leading to increased loyalty and satisfaction.

    Timeliness is critical in today's competitive market. Automated communication ensures that messages are delivered promptly, minimizing the risk of important communications slipping through the cracks. Whether it's responding to inquiries, sending out reminders, or following up with leads, automation guarantees timely and proactive communication, enhancing customer satisfaction and retention.

    Effective lead management is facilitated by automation. By promptly connecting leads to the right personnel through automated calls or messages, businesses can ensure that potential opportunities are capitalized on without delay. This proactive approach to lead management increases the likelihood of conversion and revenue generation.

    Data-driven insights are a valuable byproduct of automation. Automated systems often come with analytics capabilities that provide valuable insights into customer behavior, engagement patterns, and the effectiveness of communication strategies. By analyzing these metrics, businesses can make informed decisions and refine their automation processes for optimal results.

    In conclusion, investing in automation is a strategic move that can significantly improve and expand your business operations in a cost-effective manner. By leveraging automation, businesses can enhance efficiency, consistency, scalability, personalization, timeliness, lead management, and gain valuable data-driven insights. As you consider ways to innovate and grow your business, automation should undoubtedly be at the top of your list.

    Homework: Take a closer look at your business operations and identify areas where automation can be implemented to improve efficiency and effectiveness. If you're unsure about how or where to start, don't hesitate to reach out to us for expert guidance and support.

     
     
     

    Expectations in Marketing: The Road to Realistic Returns

    Expectations in Marketing: The Road to Realistic Returns

    In the realm of marketing, setting the right expectations isn't just beneficial; it's essential. Understanding and realistically anticipating your returns is akin to navigating a ship with a reliable compass—you're much less likely to find yourself adrift, waiting for a windfall that will never arrive. This article delves into the critical importance of aligning expectations with actual marketing performance, illustrated through a compelling narrative.

    The Journey Begins: A Tale of Investment and Aspiration

    Imagine a scenario where a business is spending $3,500 a month on marketing, which leads to generating an impressive monthly new business range of $45,000 to $65,000. Encouraged by this success, the business sets a bold objective: to double the return on investment (ROI) without increasing the marketing budget. A challenging goal, no doubt, but not unattainable with the right strategy and understanding of the marketing dynamics at play.

    Step 1: Know Your Numbers

    The foundation of any successful marketing strategy lies in understanding your numbers, which requires at least a year of consistent marketing effort to accurately gauge. Throughout this period, a business will experience fluctuations—some months will yield high returns, while others may dip. The critical questions to ask are: Are you profitable during your peak months? What about the leaner periods? Calculating the average return over the entire year offers a clearer picture of the overall profitability and sets the stage for informed decision-making.

    Step 2: Optimize Your Spend

    The age-old adage by Dan Kennedy, "the person that can spend the most money for a customer wins," rings especially true in the competitive landscape of marketing. However, there's a fine line between increasing spend and optimizing it. Our journey from investing $2,000 a month to an eye-watering $40,000, before finding our optimal expenditure at $25,000, serves as a testament to the importance of finding your marketing "sweet spot." It's not always about spending more, but rather spending wisely.

    Step 3: Maximize Your Profits

    Once you've dialed in on your optimal spend, the next step is to look for avenues to maximize profits. This could involve strategies to close more sales, streamline your sales pipeline, automate processes for efficiency, and ensure rigorous follow-up practices. Every incremental improvement in these areas can significantly impact your bottom line, turning a good marketing strategy into a great one.

    Homework: Setting the Stage for Success

    This week, take a moment to evaluate all your marketing strategies. Are they meeting your expectations? If not, it's time to apply the three steps discussed. Understanding your numbers provides the foundation, optimizing your spend ensures you're investing in growth efficiently, and maximizing your profits turns potential into performance.

    In conclusion, setting realistic expectations in marketing is not about tempering ambition but about grounding your strategies in data-driven realities. By knowing your numbers, optimizing your spend, and maximizing your profits, you can set your ship on a course not just for hopeful horizons but for tangible success.

     
     
     
     

    Strategically Scaling Your Business: The Importance of Maximizing Before Expanding

    Strategically Scaling Your Business: The Importance of Maximizing Before Expanding

    In the relentless pursuit of growth, businesses often leap into expansion without fully maximizing their existing operations. Today, we'll explore why it's crucial to optimize what you currently have before branching out. This approach not only solidifies your foundation but also ensures sustainable growth.

    Story 1: Expanding Territories Prematurely

    Imagine a scenario where a business, eager to capture more market share, expands its service area before it's logistically and financially ready. A classic example is a business that opens a new location while their first location is still underutilized, operating just three days a week. They haven't fully exploited their marketing budget for the first location, nor do they have the staff or budget to effectively manage the new area. The result is often stretched resources, diluted service quality, and financial strain.

    The Correct Plan:

    The smarter strategy is to maximize the first location. This means fully utilizing the marketing budget to ensure the initial location operates at full capacity, ideally five days a week. Such optimization generates sufficient revenue and insights, laying a stronger foundation for any future expansion. It's about making sure the expansion is funded by the success of the existing operations, rather than stretching resources too thin.

    Story 2: Overextending with New Services

    Another common pitfall is hastily expanding services in response to customer inquiries. For instance, a business may venture into a new service area without proper research, attracted by the immediate opportunity for more work. This can lead to significant investment in equipment, materials, and labor. However, they may soon discover that the profit margins for the new service are lower than expected, or that it comes with greater liabilities. Such expansion can divert focus from their core services, potentially undermining the overall business health.

    The Correct Plan:

    Before adding a new service, it's vital to conduct thorough research. This includes talking to others already offering the service, understanding the real costs and margins, assessing market demand, and evaluating competition. It's also important to consider the marketing costs and to establish a realistic budget for growing the new service. Sometimes, referring business to others in exchange for a fee can be more profitable than stretching your business too thin.

    Homework: Assess Before You Expand

    If you're considering expanding your territory or services, take a moment this week to scrutinize the numbers and potential impact on your business. It's not just about the possibility of more revenue; it's also about managing risk and ensuring sustainable growth. Develop a detailed plan and budget before you decide to expand. Consider the following:

    • Analyze Current Capacity: Is your current business operating at its maximum potential?
    • Market Research: Have you thoroughly researched the new territory or service area?
    • Financial Planning: Do you have a solid financial plan to support the expansion without jeopardizing your current operations?
    • Risk Assessment: Have you evaluated the risks and potential impact on your current business model?

    Remember, expansion should be a calculated step, not a hurried leap. It should come from a position of strength, not desperation or mere opportunity. By maximizing your current business operations first, you create a stable platform from which to explore new horizons with confidence and clarity.

    Pulling the Plug: Knowing When to Let Go in Business

    Pulling the Plug: Knowing When to Let Go in Business

    In the bustling business world, we often find ourselves entrenched in routines and relationships that have long lost their purpose or value. It's easy to fall into the trap of doing things just because they've always been done that way, even when they no longer make sense. Today, we delve into the critical decision-making process of when to pull the plug on aspects of business like marketing, habits, or relationships.

    Examples of Pulling the Plug

    Sales: Consider a scenario where you've sold a service or product to a client, but deep down, you know it wasn't the right fit. Why do we continue to sell even when our intuition screams otherwise? The drive to win and the reluctance to see our invested time go to waste are powerful motivators. However, they can lead us down a path of unfulfilling and even detrimental business engagements.

    Business Relationships: Then there's the client who makes you dread work – the one you've thought of parting ways with numerous times. Despite the negative impact on your peace of mind and productivity, a misplaced sense of loyalty or fear of losing revenue keeps you tethered. It's crucial to evaluate what maintaining such a relationship costs you, not just in terms of happiness but also the bandwidth and potential opportunities with other, more rewarding clients.

    Marketing: Marketing is another domain where inertia often holds sway. Have you ever persisted with a marketing strategy without really knowing its effectiveness? Many businesses continue down a familiar path out of hope, fear of change, or adherence to the sunk cost fallacy – the belief that because you've invested so much into a strategy, abandoning it would be wasteful. Yet, clinging to ineffective marketing can prevent you from exploring more profitable avenues.

    Homework: Assessing Your Business Practices

    This week, take a step back and objectively assess various aspects of your business. Examine your relationships with clients, your habitual ways of working, and your marketing strategies. Ask yourself tough questions:

    • Are these relationships mutually beneficial, or are they draining your resources?
    • Do your habitual practices enhance your productivity and job satisfaction, or are they relics of a bygone era?
    • Is your marketing strategy delivering measurable results, or are you following it blindly?

    If you find that certain elements in your business are no longer serving their purpose, it might be time to pull the plug. Letting go can be challenging, but it's often necessary for growth, efficiency, and personal well-being. Remember, the goal is not just to maintain the status quo but to create a business environment that is productive, rewarding, and aligned with your goals. Making these tough decisions can pave the way for new opportunities, better relationships, and more effective strategies, ultimately leading to a more successful and satisfying business journey.

    Ethical Business: Putting Clients First for Long-Term Success

    Ethical Business: Putting Clients First for Long-Term Success

    In the realm of business, prioritizing client needs and establishing trust are not just ethical practices but strategic imperatives for sustainable growth. Today's discussion revolves around the significance of putting clients and potential clients first, and how this approach can lead to increased revenue in the long run.

    Let's delve into the story of Rottem, a case study in ethical business decision-making. Rottem came to us through a referral, seeking our expertise in developing a custom lead management system. This system needed to seamlessly integrate with his existing platforms. After thorough research, we identified a platform that perfectly met his requirements.

    Herein lay our ethical dilemma: Should we introduce Rottem to this third-party platform, which we neither owned nor profited from, or should we charge him a substantial sum to create a custom solution?

    Our decision leaned towards integrity. We recommended the external platform. This choice may seem counterintuitive in a profit-driven world, but here's why it was the right decision:

    1. Ethical Principle: Firstly, it was simply the right thing to do. Guiding the client towards the best solution available, even if it meant no immediate profit for us, was an ethical choice.

    2. Trust Building: This decision fostered a strong bond of trust between us and Rottem. He recognized that we prioritized his business needs over our financial gain.

    The outcome? Rottem returned to us, this time seeking our services in marketing and developing solutions for the gaps remaining in his business. He made this choice because he trusted us, knowing that we would always prioritize his business's success over our own financial interests.

    What You Can Do:

    • Offer a free analysis or report to potential clients.
    • Recommend the best solutions for them, even if it doesn't directly benefit your services.
    • Save your clients time and money by handling research on their behalf.

    Homework:

    This week, identify one actionable step you can take to show your clients and potential clients that their success is your priority. Implement this step to build a foundation of trust and ethical practice in your business.

    Remember, in the long-term, ethical business practices foster trust, loyalty, and a reputation that attracts more clients. Putting clients first is not just a moral decision, but a smart business strategy.

    Stop Comparing! Embrace Today for a Brighter Tomorrow

    Stop Comparing! Embrace Today for a Brighter Tomorrow

    In today's discussion, we delve into the critical topic of why it's imperative to cease comparing the present to the past. The year 2023 echoed with the voices of numerous business owners lamenting over how they compared the year with its predecessors. Common refrains included:

    • "I'm only doing half the business I did in 2022."
    • "I didn't spend a dime on marketing in the previous years."
    • "My marketing expenses this year are skyrocketing compared to last year."

    While being aware of your financials is crucial, it's equally important to recognize that today is distinct from yesterday. The business landscape in 2022 differed vastly from 2023, influenced by:

    • Varied economic factors.
    • A looming fear of recession.
    • A general tendency to hold onto money more tightly.

    As we step into 2024, it becomes clear that this year will be different from its predecessor. We anticipate:

    • Continued recession fears.
    • The dynamics of an election year.
    • Hopes pinned on falling interest rates.
    • The realization that the dreaded 2023 recession never materialized.
    • Increased competition, prompting businesses to invest in marketing, perhaps for the first time, or to substantially increase their marketing budgets.

    Focus on Today and Tomorrow:

    An insightful quote from a renowned book aptly sums up our approach:

    “Accept your past without regrets. Handle your present with confidence. Face your future without fear.”

    This adage encourages us to:

    • Acknowledge 2023's numbers, but not dwell on them.
    • Plan meticulously for 2024.
    • Take immediate actions to secure a prosperous future in 2024.
    • Move forward fearlessly, armed with a robust plan.

    Homework:

    Let's take a proactive step. Dedicate this week to putting 2023 behind you and focus on strategizing your marketing for 2024. It's not about forgetting the past but learning from it to make informed, confident decisions for the future.

    In conclusion, the key to thriving in business lies in embracing the present and planning for the future rather than being tethered to the past. This mindset shift is vital for success in the ever-evolving landscape of 2024 and beyond.

    Website Superhero!! Part 1: From Web-Zero to Cyber-Hero

    Website Superhero!! Part 1: From Web-Zero to Cyber-Hero

    Introduction: Suit Up for the Web-venture!

    Welcome to "Website Superhero!" – the podcast series where we don our capes and turn your website from a digital damsel in distress to a caped crusader of clicks! Ready to leap tall competitors in a single bound? Let's fly into the action!

    Brochure or Lead Gen? The Eternal Web Dilemma!

    Is your website a sleepy digital brochure, snoozing in a corner, or a lead-gen superhero, flexing its muscles and saving the day one click at a time? It's time to ditch the sidekick status and become the hero of your own online story.

    The Psychology of Homepage Heroics

    The 3-Second Showdown

    In the wild web west, you've got three seconds to draw – draw attention, that is. Does your homepage hit the target or miss the mark? Remember, you're not just a web-slinger; you're a web-catcher!

    Hero Image: Your Web-Cape!

    A hero image is like your website's cape – bold, brave, and out there. And your header content? That's your superhero catchphrase. Make it memorable, or you'll be the one getting caught in the web of obscurity.

    Calls to Action: Your Superpowers

    Unleash your superpowers with CTAs that leap off the screen! "Call me, maybe?" – more like "Call me, definitely!" And don't just invite visitors to fill out a form; lure them in like the pied piper of pixels.

    Special Offers: Your Web Gadgets

    Who needs a utility belt when you've got special offers and webchat? They're the gadgets that keep the citizens of the internet coming back for more.

    Social Proof: The League of Extraordinary Reviews

    Assemble your league of extraordinary reviews! Social proof is like having a team of sidekicks backing you up, proving you're the real deal.

    Contact Us: The Bat-Signal!

    Think of 'Contact Us' as your Bat-Signal. It's there, glowing in the night sky (or the bottom of your homepage), calling for the customer's attention when all else fails.

    Homework: Don Your Detective Hat!

    It's time to turn detective. Scrutinize your homepage. Is it a hero or a zero? If your site's in distress, send up the signal – it's time for a homepage hero makeover!


    Join us next time for more web-slinging, cape-fluttering, lead-generating adventures in "Website Superhero!" Remember, with great power comes great click-ability!