Podcast Summary
The Daily Wire enters kids' entertainment with Bent Key app: The Daily Wire launched Bent Key, a kids' streaming app, offering value-aligned content to shape the next generation, and became the top downloaded kids' app on the Apple Store on its first day.
The Daily Wire, a conservative media company, entered the children's entertainment industry with the launch of their new streaming app, Bent Key, offering over 150 episodes of shows for kids of all age ranges. The inspiration behind this venture was to provide content that aligns with their audience's values and helps shape the next generation. Jeremy Boring, co-founder of The Daily Wire, emphasized the importance of this responsibility, stating that parents are on the front lines of teaching children values and shaping them into responsible adults. Unlike their approach to adult content, they aim to create entertaining and educational shows for kids, ensuring they are not exposed to harmful content. The excitement and enthusiasm from parents reflect the demand for such a platform, making Bent Key the number one downloaded kids' app in the Apple Store on its first day.
Creating good content families can trust: The Bent Key app, under The Daily Wire, produces and curates family-friendly content, ensuring it meets the highest standards of quality and goodness. They vet all content rigorously before adding it to their platform, focusing on original productions and Saturday morning cartoons.
The Bent Key app, under The Daily Wire, is dedicated to creating and curating wonderful, beautiful, hilarious, and highly entertaining content for families. The team strives to produce content that parents can trust implicitly, ensuring it meets the highest standards of quality and goodness. Even if parents are not present during their children's viewing, the team vets the content to ensure it remains suitable. An example of this goodness can be found in the character Mabel Macleay from one of their shows. Although only four of the series on the app are original productions, every piece of content undergoes rigorous vetting before being added. The team looks for content that is good and aligns with their long-term vision for the company. Despite facing challenges in maintaining a high volume of original content, they are committed to bringing back Saturday morning cartoons and continuously adding new episodes every week.
Creating content for children with conservative values: TP USA produces and licenses shows for kids, ensuring alignment with conservative values, catering to diverse age ranges, and releasing multiple shows simultaneously to address cultural needs.
TP USA, a conservative media company, aims to create and license content for children of various age groups, ensuring it aligns with their values. The team carefully reviews all content from inception to completion. They offer shows catering to different age ranges, from young children to older kids, to meet the diverse needs of families. The decision to release multiple shows simultaneously was driven by the belief that addressing the cultural needs of the next generation is as urgent as tackling current political issues. This approach allows them to cater to a wide range of ages and help shape the values of the next generation.
Talented artists prioritize values over company politics in children's entertainment: Conservative children's entertainment companies attract artists due to shared values, creating a wealth of talent.
Creating children's entertainment requires a diverse team of talented artists, even if the company has ideological differences. Recruiting such artists can be challenging due to the perception that conservative companies may not be welcoming to liberal artists. However, when it comes to children's entertainment, the stakes are higher. Unlike in adult entertainment, artists cannot rationalize working on content that goes against their values, as they feel a moral responsibility to protect children. This has made it easier for conservative companies to attract talented artists to their children's entertainment programs. The success of these programs is important to artists because they want to create content that is enjoyable for children without compromising their values. The desire to create quality children's entertainment and the inability to compromise on values has led to an "embarrassment of riches" in terms of talented artists wanting to join these companies.
A political response to Disney's reimagining of classic tales: Ben Shapiro's new kids' entertainment venture, Bent Key, aims to preserve timeless truths in children's stories while maintaining a non-political image.
Ben Shapiro and The Daily Wire's new venture, Bent Key, represents a political response to the changing landscape of children's entertainment, specifically Disney's reimagining of classic tales. Shapiro emphasizes the importance of preserving the wisdom and timeless truths of fairy tales for future generations, while acknowledging that the act of entering the kids' entertainment industry is inherently political. To maintain the non-political nature of the content, Bent Key will operate under a separate branding. The decision to separate stems from The Daily Wire's recognition as a political brand and Shapiro's belief in allowing children to have a childhood, free from ideological constraints. This venture is considered a crucial fight for The Daily Wire, with the hope that it will leave a lasting legacy.
Nurturing childhood and wholesome entertainment for children: Co-founder of The Daily Wire and creators of a new children's show discuss the importance of providing quality, values-aligned entertainment for children, drawing inspiration from classic shows like Mister Rogers' Neighborhood.
The importance of nurturing childhood and providing wholesome entertainment for children was a shared sentiment between Jeremy Boring, co-founder of The Daily Wire, and creators Ryan and Katie Chase, during the development of their new children's show. Boring shared how his more left-wing friends have expressed gratitude for the launch of the show, as they too want their children to have normal childhoods and not be used as pawns in political fights. He drew inspiration from childhood shows like Mister Rogers' Neighborhood, which taught him values of goodness and inspired his imagination. The upcoming show, which is a mix of Mister Rogers and Mary Poppins, aims to capture the goodness and relatability to children, while also incorporating whimsy and magic. As a parent, finding quality entertainment for children that aligns with values is a constant concern, and the availability of more options in this area is a welcome development.
