Have you ever been completely frustrated and burned out from your marketing efforts inside of your business? Then, today’s episode is for you.

Next up in the Fempreneur Coach Connection Podcast is Zoha Abbas, and she’s talking about hustle culture and ways to market your services without being overwhelmed or burned out.

Through her business and proprietary method, The Ownership Method, Zoha helps coaches and other service providers create meaningful anti-hustle communication plans and offers that are aligned with their values, that feel good, and gets them the results they want.



In this episode:

• [01:31] The hustle is a lie: discover the perils of the hustle culture
• [03:30] 3 ways to take the hustle out of your marketing

Resources from this episode


Want to create your own anti-hustle communication plan? Zoha made a FREE Workbook, just for the Fempreneur Fam. Grab yours here.


Zoha mentions The Fascination Advantage Assessment by Sally Hogshead, a tool she likes to use with her clients. Learn more about it at The Fascinate Test.


Want to be a guest on the Fempreneur Coach Connection? Apply at fempreneuronline.com/guest


Want to host your own virtual event? Learn how at fempreneuronline.com


Want to turn one piece of content into 130+ assets you can use to promote your business? Learn how at fempreneuronline.com 

Noteworthy Quotes from this episode


“The hustle has us conditioned to think that we need to work harder in order to succeed, right? That we need to [...] earn our results in the accompanying sense of self worth. And what that comes down to is that we end up completely not trusting ourselves, not trusting our own energy.”


“If you are sending messages in ways that your audience cannot understand or does not like to consume information, the message is going to get lost.”


“I feel like we have so many options of how to spend our energy when it comes to marketing. [...] But just because you can do all the things doesn't mean you should do all the things.”

Connect with Zoha

Instagram: @theownershipmethod

LinkedIn: Zoha Abbas

Website: theownershipmethod.com

Connect with Nicole

Instagram: @fempreneuronline

Facebook: @fempreneuronline

Website: fempreneuronline.com

Next up in the Fempreneur Coach Connection Podcast is Jackie Sunga, and she’s talking about how to craft pre-launch messaging for a successful launch.

She's a conversion copywriter that helps clients by writing the sales emails and sales pages so that they can have their best launches yet. Jackie is passionate about helping purpose-driven clients grow online businesses through sales copy that wins the heart of their perfect-fit customers, all while infusing safety and self-trust.

In this episode:

• [06:03] The new big trend in copywriting for your mailing list
• [08:53] The four objections to including in your pre-launch messaging strategy
• [16:11] Effectively communicate your framework and values to potential buyers
• [21:36] Pre-launch content examples that address common objections
• [25:56] The importance of meeting your clients where they are
• [27:42] Perfectionist clients and how to emotionally connect with them

Resources from this episode

Want to be a guest on the Fempreneur Coach Connection? Apply at fempreneuronline.com/guest

Want to host your own virtual event? Learn how at fempreneuronline.com

Want to turn one piece of content into 130+ assets you can use to promote your business? Learn how at fempreneuronline.com 

Noteworthy quotes from this episode

“a lot of buyers are very, very smart and they're not responding anymore to tactics like FOMO and urgency and scarcity and things like that. “ - Jackie Sunga

“if you don't have that sort of pre-launch content there[...] you're going to have students who come in and they're like, super overwhelmed, right? Because you didn't… you didn't address the first couple of steps that they needed to have taken. And so it's meeting them where they're at…” - Jackie Sunga

“Oftentimes, we think about a buyer persona, and we like have a stock photo and whatever, we're not really letting ourselves experience what is going on in that person's life.” - Jackie Sunga

“We can give our clients permission to let that perfectionism go, and they can be imperfect with us, even though there are [our] perfect clients.” - Nicole Batey

Connect with Jackie

Facebook: @jackiesungaco

Instagram: @jackiesungaco

Pinterest: @jackiesungaco

Website: jackiesunga.co

Connect with Nicole

Instagram: @fempreneuronline

Facebook: @fempreneuronline

Website: fempreneuronline.com

Next up in the Fempreneur Coach Connection Podcast is Chellaine Shockness Haye, and she’s talking about creating Irresistible Paid Products.

Chellaine is a nationally recognized speaker, author, and coach who helps people transform their ideas into fun, creative, and profitable businesses. She believes that when given the knowledge, the necessary skills, and the access to opportunity, all people can be inspired to achieve their dreams, change the world and make a living doing what they love. 

In this episode:

• [01:57] How Chellaine went from an athletic therapist to author and coach
• [07:35] Irresistible Paid Products: what it is and why you need (at least) one
• [19:40] The Preparation-Execution-Delivery Path to creating Irresistible Paid Products

Resources from this episode

Want to make the most of the knowledge and experience you already have, but just don’t know where to start? Learn more about Chellaine’s book, The Other Side: A simple guide to turn what you know (& love) into what you sell, and discover where to grab your copy here.

Want to be a guest on the Fempreneur Coach Connection? Apply at fempreneuronline.com/guest

Want to host your own virtual event? Learn how at fempreneuronline.com 

Want to turn one piece of content into 130+ assets you can use to promote your business? Learn how at fempreneuronline.com 

Noteworthy quotes from this episode

“I think at the heart of it, you know, people are people… it really doesn't matter what you do or who you are. At the heart of it, we all want the same things.” - Chellaine

“There is a tendency for us to want to create something that's so big. When you go back to really what an IPP is, it's simple, it's easy to consume. It's something that someone can walk through and get the answer to this one problem.” - Chellaine

“Figure out what's right for you, you know, I like to say there is no one way to do anything. And if someone's telling you that there is, there isn’t. [...] the information that's there, it's there to guide you. And then you choose what works for you, you choose what feels good to you, what fits, because that is really at the heart of loving what you do.”  - Chellaine

“Everyone, just get out there. Start creating, and just have the courage to deliver your work. It doesn't have to be perfect. No one expects it to be perfect. It just needs to be out there. There's someone waiting for you to help them.” - Chellaine

Connect with Chellaine

LinkedIn: Chellaine Shockness Haye

E-mail: chellaine@chellaine.com 

Website: chellaine.com

Connect with Nicole

Instagram: @fempreneuronline

Facebook: @fempreneuronline

Website: fempreneuronline.com

Next up in the Fempreneur Coach Connection Podcast is Jocelyn Montemarano, and she’s talking about how to create potent content for converting prospects into customers.

Jocelyn empowers expert-based business owners to leverage video or podcast content to create the authority, connection, and visibility they need to convert their audience with ease, and to support their next level of business growth through her Content Strategy VIP Day.

In this episode:

• [01:32] Where many entrepreneurs go wrong with Content Marketing
• [02:54] 5 types of content that will give your audience what they need to feel confident purchasing from you
• [10:32] Jocelyn’s challenge for you to create potent content that converts

Resources from this episode

Want to get exclusive access to Jocelyn’s best secret strategies and perspectives on leveraging video and podcast content to create the connection and visibility you need to generate sales, build profitable relationships, and book more opportunities to grow your business and impact? Sign up for her Thought Leadership Thursdays Weekly Mail Series.

Want to be a guest on the Fempreneur Coach Connection? Apply at fempreneuronline.com/guest

Want to host your own virtual event? Learn how at fempreneuronline.com

Want to turn one piece of content into 130+ assets you can use to promote your business? Learn how at fempreneuronline.com 

Noteworthy quotes from this episode

“[...] create your Content Marketing from the perspective of ‘What does my audience need to know, understand or believe in order to feel confident and empowered to purchase from me and my business?’”

“A prompt you can ask yourself is ‘What's one thing you do differently than everyone in your niche that makes you a better fit for your dream customers?’”

“Having content that showcases your customer experience is really important for helping them [your prospects] kind of visualize themselves being part of that.”

Connect with Jocelyn

Instagram: @connectthroughcontent

Website: connectthroughcontent.com

 

Connect with Nicole

Instagram: @fempreneuronline

Facebook: @fempreneuronline

Website: fempreneuronline.com

Next up in the Fempreneur Coach Connection Podcast is Cathlyn Melvin, and she’s talking all about the power of TEDx Talks and how to do your own.

Cathlyn is a messaging expert with a degree in Theater Performance, a Minor in Writing and over a decade as an educator, professional actor, copywriter and entrepreneur. She draws on her diverse experiences to help mission-driven coaches and experts design and deliver life-changing messages through TEDx.


In this episode:

• [06:30] What is a TEDx Talk and why should you care
• [13:15] The steps for getting your own TEDx Talk and changing the world with your ideas
• [21:10] Where you should start if you want to be a TEDx Speaker
• [24:25] Understand the ins and outs of a TEDx Talk with Cathlyn’s insider knowledge

Resources from this episode

Check out Cathlyn’s TEDx Talk “The Brave Leap Sideways” at TEDxOcala.

Want to give your own TEDx Talk soon? Grab Cathlyn’s Free TEDx Planner, and much more here.

Want to be a guest on the Fempreneur Coach Connection? Apply at fempreneuronline.com/guest

Want to host your own virtual event? Learn how at fempreneuronline.com

Want to turn one piece of content into 130+ assets you can use to promote your business? Learn how at fempreneuronline.com 

Noteworthy quotes from this episode

“they would bring in subject matter experts who had an idea worth spreading. And so that is that message that you just feel tugging at your heart that no one else is talking about, but that you need to get out into the world.” - Cathlyn Melvin

“Being able to say ‘I spoke at a TEDx event’ is automatic credibility in a lot of communities. And it gives you the potential for really infinite visibility.” - Cathlyn Melvin

“Coaches are teachers. They're imparting their own perspectives, they're imparting their own energy, they're imparting their own ideas and helping shape someone's journey. And that's really what you're doing with TEDx, too.”  - Cathlyn Melvin

Connect with Cathlyn

LinkedIn: Cathlyn Melvin

Twitter: @cathlynmelvin

Website: rightcatcreative.com

Connect with Nicole

Instagram: @fempreneuronline

Facebook: @fempreneuronline

Website: fempreneuronline.com

Next up in the Fempreneur Coach Connection Podcast is Natalie Koussa, and she's talking podcast guesting for coaches. 

Natalie helps clients to grow their visibility through relationship-based approaches like podcast guesting. She's a trauma-sensitive Visibility Coach and Strategist who supports leaders, healers, and guides to grow their visibility without losing themselves in the process. 

In this episode:

• [4:45] The first thing to do when making connections and building relationships
• [7:20] Why podcast guesting is so important for visibility
• [9:40] The Human-First Approach: how internal safety plays into your visibility strategy and growth
• [14:40] The 3 elements to craft an unforgettable podcast pitch
• [19:45] How to follow up after sending your pitch

Resources from this episode

Want to grow your business and visibility through podcast guesting? Check Natalie’s Amplify VIP Day and The Pod Squad on her website.

Want to be a guest on the Fempreneur Coach Connection? Apply at fempreneuronline.com/guest

Want to host your own virtual event? Learn how at fempreneuronline.com 

Want to turn one piece of content into 130+ assets you can use to promote your business? Learn how at fempreneuronline.com 

Noteworthy quotes from this episode

“Before I even reach out to try and make a connection, the very first thing that I do is get curious about who that person is. So, one of the amazing things about so much of our work being online, is people have their whole lives online for you to have a look at.”

“...it's [Natalie’s approach] really focused on what the other person needs, and values, and wants, and loves are, and how you can contribute to that. Rather than starting with ‘this is what I want.’”

“You can provide a mindset shift for listeners, and invite them to think about something in a new way or to take action in a slightly different way. So, in some ways, it's almost like you're already coaching just by being a podcast guest.”

“I support clients to understand what their particular core needs are, how we can meet their core needs in business, how they show up, and how they grow their visibility. [...] And when we understand those things, then the strategy effortlessly fits into that human-first approach.”

“If you're trying to be on somebody else's event, or trying to get somebody else's on your event, it's all about leaving the door open for a future anything, not just this one moment.”

Connect with Natalie

Instagram: @nataliekoussa_

Website: uncommon-people.com

Connect with Nicole

Instagram: @fempreneuronline

Facebook: @fempreneuronline

Website: fempreneuronline.com

Next up in the Fempreneur Coach Connection Podcast is Kayren Cathcart, and she’s talking about self-care for the mommy extraordinaire: the 3 P's to getting yourself as a priority. 

Kayren is a life transition coach, blogger, podcaster, and host of the Convo Lab on YouTube. She's a relentless advocate for self-care and total wellness while being the mother of two teens and wife of twenty-one years. 

You'll love it as she brings self-care into perspective for parents.

In this episode:

• [2:25] The first step of our self-care journey
• [7:45] How Kayren became a Life Transition Coach
• [9:35] The 3 Ps of self-care: Purpose of Pressure, Power of Priority, and Patience for Progress
• [25:40] The Convo Lab
• [26:50] Karen’s FREE gift for you

Resources from this episode

Grab Kayren’s FREEBIE - 7 Easy Self-Care Tips where she shares some of her favorite ideas to get you started with making self-care a priority at tinyurl.com/7EasySelfCareTips

Want to be a guest on the Fempreneur Coach Connection? Apply at fempreneuronline.com/guest

Want to host your own virtual event? Learn how at fempreneuronline.com 

Want to turn one piece of content into 130+ assets you can use to promote your business? Learn how at fempreneuronline.com

Noteworthy quotes from this episode

“If we learn to be patient with ourselves and give ourselves grace, that's half of the battle right there.”

“If I'm trying to achieve this ideal that is a fantasy, then I'm automatically set up for failure.”

“Pressure. It makes us, and it helps us to identify what truly requires attention and adjustment.”

“You have got to learn how to order and sequence your focus and your energy for maximum impact.”

“Sometimes we can have the fear of failure, but we can also have the fear of success.”

 “At some point, you have to give up that analysis paralysis and just do something.”

“Who wants to do the routine, mundane, boring? But you know what? It's those repeated actions that bring us forward to progress.” 

Connect with Kayren

YouTube: The Convo Lab

Website: kayrencathcart.com

Email: connect@kayrencathcart.com

Linkedin: @kayrencathcart

Connect with Nicole

Instagram: @fempreneuronline

Facebook: @fempreneuronline

Website: fempreneuronline.com

Next up in the Fempreneur Coach Connection Podcast is Kristy Ting. Kristy helps working mothers looking to work from home successfully as funnel designers. And today, she’s talking about the 3 main reasons why you're thinking of leaving your 9 to 5 and the 3 ways you can overcome imposter syndrome as a freelancer.

In this episode:

• [1:30] The 3 main reasons why you want to quit your 9-5 job
• [5:30] The 3 mindset tips to handle imposter syndrome and freelance with confidence

Resources from this episode

Want to be a guest on the Fempreneur Coach Connection? Apply at fempreneuronline.com/guest

Want to host your own virtual event? Learn how at fempreneuronline.com 

Want to turn one piece of content into 130+ assets you can use to promote your business? Learn how at fempreneuronline.com 

Noteworthy quotes from this episode

“Nothing sucks more than having to work your butt off and then getting passed over for a promotion.”

“There is a reason why you chose to leave your full-time job at that particular moment and why you chose to freelance at this particular moment.”

“There is no failure, only feedback, and there is no rejection, only experience.”

“If you’re really open to learning, you can pick up anything.”

Connect with Kristy

Website: kristyting.com

Connect with Nicole

Instagram: @fempreneuronline

Facebook: @fempreneuronline

Website: fempreneuronline.com

Next up in the Fempreneur Coach Connection Podcast is Lakisha Mosley, and she’s talking about self-care for coaches.

LaKisha is a digital event strategist whose brand is rooted in meaningful impact. Her event-planning management firm, The L.M. Experience, offers strategies to entrepreneurs, companies, and organizations around brand exposure and growth through virtual experiences that drive real returns and revenue. She’s also the chief blogger at Lakisha Mosley, where she writes about business, family, faith, and more. You'll love her funny humor and all-around bestie vibes. 

In this episode:

• [03:01] How LaKisha got into event planning
• [05:03] Pivoting from in-person events to virtual events
• [15:41] Why does self-care matters in the coaching space?
• [23:10] Ways you can start practicing self-care today
• [25:34] Self-care doesn’t have to be fancy or exotic

Resources from this episode

Want to be a guest on the Fempreneur Coach Connection? Apply at fempreneuronline.com/guest

Want to host your own virtual event? Learn how at fempreneuronline.com 

Want to turn one piece of content into 130+ assets you can use to promote your business? Learn how at fempreneuronline.com 

Noteworthy quotes from this episode

“It [self-care] matters because I can't be my best self and show up for you if I'm not taking care of myself, taking time off, taking days off [...] So it's so important not just for your physical, but for your mental as well. It's what I live by now.”

“The mind is a battlefield [...] and a lot of the times we think we're fighting against people, places, and things when what we're really fighting against is ourselves.”

“Self-care to me is not just physical, it's a state of mind.”

“A lot of times we do things for self-care, but we don't take care of the mind.”

“Sometimes just using the mind to go somewhere helps you get into the groove of whatever it is you need to do.”

Connect with LaKisha

Instagram: @lakishammosley

Facebook: @lakishammosley

Twitter: @lakishammosley

Website: lakishamosley.com

Business: thelmexperience.com

Connect with Nicole

Instagram: @fempreneuronline

Facebook: @fempreneuronline

Website: fempreneuronline.com

Next up in the Fempreneur Coach Connection Podcast is Alli Privitt, and she’s talking about becoming the strongest version of yourself.

She's a speaker, coach, and trainer that helps individuals and businesses elevate into the strongest versions of themselves where each day is fueled with sustainable strategies that they can implement any time, anywhere, and at any level through personal coaching and training, along with lessons on mindset, habits, and nutrition. 

She teaches you how to get stronger in all areas of your life.


In this episode:

• [05:30] How to change your mindset when you don’t like exercising
• [13:20] The 3 pillars to becoming the strongest version of ourselves
• [15:40] Using food as a reward
• [17:20] Is it really helpful to track calories?
• [20:55] Simplifying building strength so you can do it with ease

Resources from this episode

Want to be a guest on the Fempreneur Coach Connection? Apply at fempreneuronline.com/guest

Want to host your own virtual event? Learn how at fempreneuronline.com 

Want to turn one piece of content into 130+ assets you can use to promote your business? Learn how at fempreneuronline.com 

Noteworthy quotes from this episode

“When I think of being strong, it is a physical process – like lifting weights and doing things in your body that you never thought possible – but that has transformational effects in every other area of your life.”

“It's about starting somewhere, and it's about finding a really deep why.”

“Your body and how you take care of it, it doesn't need to be perfect. It just needs to make progress [...] One minute is better than no minutes.”

“I think the number on a scale is one data point for how you feel. [...] And culturally, there's a lot of stigma around our weight number. Yet for me, I don't really care personally about the number on the scale.[...] I think there are better things than calorie counting and fixating on a certain numerical value when there are so many other dimensions of health.”

“That's the piece, it's finding something that you enjoy and then you just want to do it more because you enjoy it.”

Connect with Alli

Instagram: @myfriendalli

Website: myfriendalli.com

Connect with Nicole

Instagram: @fempreneuronline

Facebook: @fempreneuronline

Website: fempreneuronline.com