Some entrepreneurs avoid pain point marketing, thinking that it takes advantage of clients. It can certainly be toxic, but that’s not always true. When used conscientiously and with genuine consideration for your customers, it can be a wonderful tool to empower your clients. But how do you make sure you do that?
In this episode of The Pollen Podcast, Diana shares her insightful take on pain point marketing. She talks about the three important questions entrepreneurs like you should answer. Once you do, it will help you take your clients on a plane ride from their pain points to their paradise.
Join us in this episode and take part in Diana’s short activity on empowerment. Empower yourself, and learn to empower others!
Create your own creative entrepreneurship story of clarity, professional confidence, and profit. Join Diana’s 90-day group course Camp Clarity and learn everything you wish you already knew, like how to land dream clients, harness the power of social media, and make the money you deserve. Learn more here.
Here are three reasons why you should listen to this episode:
- Discover how Diana leads her clients with effective and empowering marketing strategies so they can make more sales.
- Why it’s important to hold space for your most aligned clients in your containers and not say 'yes' to just anyone.
- Learn about pain point marketing as an important tool for understanding your clients.
📘 Resources
🎧 Episode Highlights
[05:23] Using Pain Point Marketing without Toxicity
- Pain point marketing can be toxic when it paints your clients as broken people.
- It manipulates them to purchase your product by presenting it as something that can fix them.
- Instead, look at your clients as whole people and use pain point marketing to understand their motivations and struggles.
Diana: “Every client that I have is so whole and ready to roll, but they do have things that they need help with. I’m not going to ignore that and pretend that they’re just like this perfect business owner who doesn’t need any sort of help or transformation.”
- The starving healer mentality is a common pain point among business owners. They feel guilty putting a price tag on their products and end up not charging enough.
- Another common pain point is the scarcity mindset. Entrepreneurs say yes to every client and deal, thinking that nothing else will come in otherwise.
[07:52] Dream Clients and the Empowered Yes
- Dream clients are those who light you up and respect your boundaries.
Diana: “Start working with dream clients. That entails not only calling in your dream clients, being clear on who that is, but also being able to say no to the ones that aren’t a good fit.”
- The job of a coach is not just about teaching their clients to say yes to every opportunity. They need to be confident when they say yes to something new.
- You can only thrive in a container if you work with dream clients and only give empowered yeses.
[10:33] Workshop Activity: Three Questions
- Think of one product or service you are currently offering to clients. Then, create three columns for three questions.
- Where are they now? This question determines your client’s pain points.
- What are the details? This is the plane ride. What product, program, or service are you offering them?
- Where are you taking them? This question identifies the goal — the paradise — you will reach after the plane ride.
[13:53] Where Are Your Clients?
- Identify the pain points of your clients. Determine what they’re good at and where they need help.
- Knowing where they’re currently at helps you pinpoint which product or service can help them.
[16:48] Where Are You Taking Your Clients?
- Diana emphasizes the importance of visualizing your clients’ paradise. What is their goal? What does it look like?
- Empowerment is a common denominator in your clients’ versions of paradise. At the end of the plane ride, they need to be more confident in what they have to offer.
- Empowerment creates a ripple effect that eventually impacts the world.
[19:36] How to Attract Clients
Diana: “When we hit on those things that our clients are actually challenged by and we address them, that’s something that brings them in.”
- Show your clients where you can take them by making your product clear.
- Talk about your products and services like you are the one using them. What value do they bring?
- Utilize your community. People talk about you and observe what you do, even when you do not know it.
- Sometimes, clients come up out of nowhere. All you have to do is to be open to the opportunity.
Enjoyed this Podcast on Empowering Clients?
Through pain point marketing, you can boost your clients’ confidence and also be more confident in yourself. Remember and utilize the three important questions we talked about today, and you’ll always have an easy guide through the process!
Pollen is a podcast for Creative Entrepreneurs — just like you! If you enjoyed this episode of Pollen Podcast, subscribe and help us spread the word by sharing it!
Leave a review and share it! ⭐⭐⭐⭐⭐If you enjoyed tuning in to this podcast, we'd appreciate it if you wrote us a review. You can also share it to help other creative entrepreneurs and freelancers.
Have any questions or want to leave a suggestion? Come say hi on the 'gram, @dianadaviscreative! You can also subscribe to my newsletter for travel updates, learn about special projects, and get tips and tricks for the creative entrepreneur life!
Connect with me on Linkedin: Diana Davis Creative.
Thanks for listening! Stay tuned to my website for more episode updates and other exciting programs and resources!
