E26. Tyler Terry of TouchMD on Leveraging Tech to Streamline the Patient Experience

On this episode of Next Level Practices, we are joined by TouchMD’s President of Sales & Marketing, Tyler Terry. TouchMD is a comprehensive software solution for aesthetic practices that features patient consult solutions, in-practice marketing, best-in-class photography solutions, and much more.

Sharing insights gained from a decade of work in the aesthetics industry, Tyler describes how his path from the mail room to working directly with providers as a Sales Manager set him up for success in his current role.

More than anything, he learned that patient experience plays a critical part in running a successful practice. Thus the emphasis of the TouchMD platform: “to exceed expectations throughout the patient journey.”

For example, TouchMD’s consult module helps a provider create interactive presentations — including annotating and drawing on patient images, or generating custom before & after simulations. Their custom point-of-care marketing system can educate patients both about the procedure they are receiving as well as other services they may be interested in. Finally, TouchMD’s photography solutions help create beautiful, consistent images of patients for consultations, before & afters, and even social media and marketing purposes.

Find out more about TouchMD’s revolutionary platform, and what is coming next, in this episode of Next Level Practices!

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Before and after photos present a common problem for aesthetic practices — how to achieve consistent, high-quality, easily repeatable results. After years of experience behind the camera working with Allergan, Kybella, Evolus, and Revance, Jason Johnson of Simple Studios solved the problem with integrated systems specially designed specifically for taking perfect before and after photos.

Jason explains how he solved the unique challenges presented by practices with limited space or sub-optimal lighting, by creating solutions such as a ceiling-mounted photo studio, mobile carts for clinical photography, and a wall-mounted creative setup he is currently developing. There's even a lightweight social media station with selfie lights and a shotgun microphone to take away the headaches of high-quality video content creation.

And thanks to a partnership with TouchMD, Simple Studios reaps the benefits of a seamlessly integrated platform that allows for immediate cloud storage and easy access from any device within the practice.

If any of this sounds like a sales pitch, it's not — Influx has no affiliation with Simple Studios, or TouchMD for that matter. No, we're just genuinely excited about how these solutions can help take aesthetic before and after photos … to the Next Level.

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Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Kouros Azar in this episode of Next Level Practices, recorded live at ASAPS 2023.

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Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Stephan Baker in this episode of Next Level Practices, recorded live at ASAPS 2023.

Get a Free Website Analysis: https://www.influxmarketing.com/

Instagram: https://www.instagram.com/influxmarketing/

Twitter: https://twitter.com/influxmarketing

LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Ran Stark in this episode of Next Level Practices, recorded live at ASAPS 2023.

Get a Free Website Analysis: https://www.influxmarketing.com/

Instagram: https://www.instagram.com/influxmarketing/

Twitter: https://twitter.com/influxmarketing

LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Brad Bengtson in this episode of Next Level Practices, recorded live at ASAPS 2023.

Get a Free Website Analysis: https://www.influxmarketing.com/

Instagram: https://www.instagram.com/influxmarketing/

Twitter: https://twitter.com/influxmarketing

LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. David Turer in this episode of Next Level Practices, recorded live at ASAPS 2023.

Get a Free Website Analysis: https://www.influxmarketing.com/

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LinkedIn: https://www.linkedin.com/company/influx-marketing-co

The world of digital patient acquisition is constantly evolving. At Influx Marketing, we are continually tracking changes in consumer habits and technology platforms so that we can skate to where the puck is going and keep our clients ahead of the curve. 

In this workshop, presented live at Vegas Cosmetic Surgery 2023, Alpha Aesthetics Partners CEO John Wheeler joins Influx executives Adam Daniells, Max Baybak and Erica Crawford to break down the trends that are already shifting how patient acquisition is done and offer their predictions for the medical patient acquisition and marketing landscape in the coming year and beyond.

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For our latest episode, recorded live in Miami Beach at ASAPS 2023, we spoke to one of the cartographers who helped map the aesthetic patient journey — RealSelf Founder and Executive Chairman Tom Seery.

Tune in to hear how Tom built a platform that became the go-to advisor for consumer-based medical aesthetic decision making and learn how RealSelf has evolved alongside the behavior and needs of today's aesthetic consumer. Stick around for a glimpse into how artificial intelligence and ChatGPT stand to disrupt aesthetic patient acquisition — all this and more on the latest episode of Next Level Practices.

Show Notes:

00:00 Intro
01:00 Background
05:07 The evolution of RealSelf vs. the evolution of consumers
06:50 The RealSelf marketing funnel is more of a maze (or scrambled eggs)
09:03 The aesthetic patient's journey
10:53 Connecting marketing with the front desk 
13:06 Systems and processes for conversion
16:39 AI, ChatGPT and what it means for aesthetics
22:28 Either you get disrupted, or you disrupt yourself
26:14 Closing words

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Welcome to Miami Beach, where Influx recently attended the annual meeting of the American Society for Aesthetic Plastic Surgery, as we do every year.

This year we brought our podcast team along to record to bring you some candid conversations on the topic of patient acquisition and the latest trends in aesthetic practices growth. 

In our first episode recorded live at ASAPS 2023, Influx Marketing's Chief Growth Officer Max Baybak sits down with Skytale Group Partner James Turcott to discuss the red-hot aesthetic M&A market. 

Skytale Group is a full-service strategic, financial, and M&A advisory firm. Through management strategy and financial analysis, Skytale helps scale and sell medical aesthetics practices to strategic buyers. 

Tune in to learn about the latest trends in medspa and plastic surgery practice consolidation, get an expert breakdown on how it all works, and find out just what buyers are looking for in an aesthetic practice acquisition — only on Next Level Practices.

Show Notes:

00:00 Intro
01:00 Skytale Overview
05:59 James' background
07:53 Entry into aesthetics
09:01 Who Skytale represents
10:05 Management consulting and scaling responsibly
13:14 Focus on fee for service
14:46 What PE and platforms are looking for
18:48 Family office acquisitions
19:27 EBITDA: Knowing what your practice is worth
23:01 What doctors are paying themselves
25:17 Don't expect everything to change at the close
28:21 Multiples and valuations
32:08 Consolidation of the consolidators
32:59 Multiple locations vs. one large practice
37:31 Partnerships, equity, and golden handcuffs
43:30 What the market looks like
45:57 Finding the right fit
47:57 Comments on the current economic environment
50:01 Final words

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