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    Election Extra: Where are voters getting their news?

    en-gbJune 25, 2024
    What is the purpose of The Guardian's Feast app?
    Who are some expert cooks featured in Feast?
    Why did the Conservative Party withdraw support from candidates?
    How might endorsements affect the UK election outcome?
    What concerns arise from betting on election dates?

    Podcast Summary

    • Cooking Apps, Political NewsThe Guardian's new cooking app, Feast, offers diverse meals for all skill levels with expert cooks, while the Conservative Party withdrew support from two candidates due to betting allegations, potentially affecting election outcomes.

      The Guardian's new weekly cooking app, Feast, offers a diverse range of delicious meals for all skill levels, featuring expert guardian cooks like Nigel Slater, Yotam Ottolenghi, and more. Meanwhile, in political news, the Conservative Party has withdrawn support from two candidates, Craig Williams and Laura Sanders. They were accused of placing bets on the election date, and the party's decision to not officially endorse them could potentially lead to the loss of a previously guaranteed seat in Wales. This news comes as the media landscape continues to evolve, with the 2023 UK election marking potentially the first post-mainstream campaign. Jim Mortison, The Guardian's political media editor, discussed the situation and its implications on the Election Extra segment of Today in Focus.

    • UK election insider tradingIndividuals have admitted to placing bets on the UK election date, raising concerns of insider trading and potential misconduct, damaging the Conservative Party's reputation

      Several individuals, including Craig Williams, have admitted to placing bets on the UK election date, raising questions about insider trading and potential misconduct within the political sphere. The relatively small sums involved in these bets have not diminished the public's interest in the story, as more people are being investigated for similar activities. The party's previous stance, that an independent review was ongoing, is becoming increasingly untenable as the scandal's simplicity and relatability fuel public outrage. The allegations of insider trading and self-interest further damage the reputation of the Conservative Party, fueling the perception that they prioritize their own interests over the public's trust.

    • Media consumption habits, PoliticsDespite the impact of recent political actions, the shift towards private media consumption on phones may reduce public engagement with political content on social media and impact outreach efforts for the ongoing election

      The recent political action may not significantly impact the outcome of the ongoing general election due to the large number of mail-in votes already cast and the short remaining campaign period. Additionally, there has been a notable shift in media consumption habits since the last election in 2019, with people now passively consuming content on their phones and engaging less publicly with political content on social media. Our research, conducted in partnership with Revealing Reality, involved recording the phone screens of six voters for three days to gain insights into their media consumption patterns. The results showed a significant decrease in politics content consumption compared to the 2019 election, with more private discussions taking place on platforms like WhatsApp. These findings underscore the changing landscape of media and politics and the challenges faced by those working in these fields to engage and reach voters effectively.

    • Media Consumption ShiftYounger generations consume news differently than older generations, with social media, influencers, and online jokes playing a larger role, requiring parties to adapt their strategies to reach and engage them effectively.

      The way people consume news and information has significantly shifted in the last five years, particularly among younger generations. Traditional news outlets still hold some influence, but younger voters are more likely to discover news through social media, influencers, and online jokes. This trend has led to a generational divide, with older voters still relying on mainstream news sources and younger voters seeking out information in new and unconventional ways. Party organizers are responding to this shift by increasing their online advertising efforts and recognizing that younger voters are just as informed, but in a different way. They are less concerned with the Westminster news agenda and more invested in issues that matter to them personally. Overall, the changing media landscape requires parties to adapt their strategies to reach and engage with voters in new and innovative ways.

    • Newspaper endorsements and deep fakesNewspaper endorsements can influence media coverage and public discourse, while deep fakes have had minimal impact in the UK election so far

      Newspaper endorsements, though having a symbolic value, can indirectly influence the election race through media coverage and public discourse. The Daily Record's endorsement of Labour in Scotland is an indicator of the Scottish National Party's decline in Scotland and the Record's perceived audience. The Sun's endorsement, which will be announced soon, could create ripples in the election, even if it doesn't change the votes of its core readers. Another interesting development in the UK election is the impact of deep fakes, which has been minimal so far, with only Minecraft game streaming videos causing a stir. This shows that deep fakes may not have the corrosive effect on democracy that was feared, at least in this election cycle. Overall, the final week of the campaign is shaping up to be an intriguing one, with these endorsements and deep fakes adding to the mix.

    • Political Satire and Focus GroupsPolitical figures can inadvertently repeat satirical lines, blurring the lines between reality and satire, and focus groups play a significant role in shaping political narratives, but mistakes can still be made under pressure.

      Satire and political discourse can sometimes blur the lines, leading to unintended consequences. During the discussion, Jim Waterson, the Guardian's political media editor, shared an amusing anecdote about how political figures have inadvertently repeated lines from a prankster, filling their speeches with TNT-related statements. While this incident was not a threat to democracy, it did highlight the power of satire and the human tendency to slip up under pressure. Moreover, the conversation touched upon the importance of focus groups and their role in shaping political narratives. Luke Trill, who has conducted focus groups for the Guardian, was mentioned as someone who unfortunately fell victim to this prank. It's easy to make mistakes in the heat of the moment, and even the most experienced professionals can get caught off guard. Lastly, the Guardian announced some exciting news for food enthusiasts. Their new app, "Feast Up," offers a diverse range of recipes from various expert cooks, catering to different dietary needs and preferences. Whether you're a seasoned cook or just starting out, "Feast Up" promises to make meal preparation enjoyable and hassle-free. In summary, the discussion covered the power of satire in politics, the importance of focus groups, and the introduction of the Guardian's new cooking app, "Feast Up."

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