Email and Other Great Marketing Advice - Another Coaching Session with Nicole from Modrec - session 3 part 1

Join us this week on Winning With Shopify as we delve into the world of e-commerce with EcomHannah, an entrepreneur who has built her brand across multiple platforms including Shopify and Etsy.

Discover Hannah's journey, from starting a YouTube channel to mastering the economics of e-commerce and crafting a SMART USP (Unique Selling Proposition).

We'll explore the essential steps for completing sales online, the evolving landscape of PPC marketing, and strategies for gaining a competitive advantage.

Whether you're just starting out or looking to elevate your e-commerce game, this episode offers valuable tips and tricks for success in the digital marketplace!

Key takeaways:
0:00 Introduction
1:37 About today’s episode
2:07 Hannah’s Journey: Building a Brand on Shopify, Etsy and More
7:03 What Led Hannah to Start a YouTube Channel
10:33 Economics and the Future Of Ecommerce
14:59 What's Your SMART USP?
18:27 The 3 Step Process for Completing Sales on e-commerce
23:57 PPC Marketing: The Process of Change
25:54 Have You Got A Competitive Advantage?
28:46 How To Integrate Your Social Media Channels
32:15 How To Build a Monthly Business on Shopify
34:54 Ask The Influencers: Working With Consumers
35:32 How Do You Convert Influencers' Activity Into Revenue?
41:52 How to get your influencer to endorse your stuff
44:37 Thank you for watching

EcomHannah: https://www.youtube.com/@EcomHannah

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

Join us in this episode as we explore the fascinating journey of Battlbox with CEO, John Roman.

From selling the company in 2021 to buying it back in 2023, John shares the highs and lows. Including having their very own Netflix show, to a nail-biting moment when Facebook Ads were turned off before their biggest ever sales weekend, and saved by a user on Reddit!

Discover John's insights on customer interaction, influencer partnerships, marketing strategies, and the importance of understanding customer timelines.

Key takeaways:
0:00 Introduction
2:00 Introducing BattlBox’s CEO, John Roman
4:12 Why BattlBox was successful
8:17 How To Grow a Business With Influencers
15:33 Don't Be Greedy or Selfish
17:29 How To Win With Your First Influencer
20:01 How To Build a Search Business With Facebook Ads and Google Ads
26:48 How Do You Manage Internal Customer Relations
32:48 How Do You Come Up With Content For Your Company?
38:37 How To Acquire Customers Today

BattlBox: https://www.battlbox.com/

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify 

This week we are joined by Eugene Ravitsky, Founder of Factory Pure. 

Eugene has been in the world of e-commerce for a number of years now and shares his insights, experiences and advice on identifying your businesses USP, the ways to communicate with your customers, writing the right content for your business and much more!

Key takeaways:
0:00 Introduction
1:43 Welcoming Eugene from Factory Pure
5:58 The business journey
7:08 Drop Shipping: What's the USP?
10:06 How to get out of your web-based business slump?
15:05 How Do We Write Content For Our Business?
18:55 How to Write the Best Product Descriptions?
24:59 How Do You Manage Your Email List?
31:49 Phone Calls: Speaking to your customers
37:53 How to Find Your Marketing System Through Omnisend

Factory Pure: https://factorypure.com/

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

In this episode Nick is joined by Sean Reyes, the Founder of Shock Surplus - an eight figure business who are killing it on Shopify!

Sean shares his journey and insights of how he started selling automotive parts with his step-dad at 7 years-old, to now having built an 8-figure automotive business years later!

Key takeaways:
0:00 Introduction
1:52 Interview with Sean from Shock Surplus
6:58 Establishing the customer problem
9:59 The Business of Bundling
14:18 The Evolution of Customer Knowledge
19:17 8 myths of SEO
21:57 How Do You Identify Your Customers?
25:18 Travel Marketing: The Outdoor Life
27:59 How to Scale your Business on Shopify
35:00 The Right Place, Right Time
40:33 How to Start a Sales Journey with Email
46:28 How to Win Back Customers From January
50:58 On Contribution & The Future of Email
57:04 The Evolution of Instagram & TikTok

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

Do you ever wonder how often you should be reaching out to your customers, sending them emails, SMS & promotions? Do you want to keep them up to date, but don’t want them to unsubscribe?

Well in this episode we discuss how to measure and optimise your customers INTENT and how you can automate the perfect times to engage with customers to maximise revenue!

Nick is joined by the Co-Founder & CEO of Omnisend, Rytis Lauris. Rytis is an expert in automating  communication to help you best optimise your engagement with your customers.

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Key takeaways:
0:00 Introduction
3:04 About Rytis & Omnisend
6:43 Two Things We Don't Do Anymore
11:03 SMS Marketing
18:50 Opt-in marketing
22:43 How to Automate Marketing Campaigns with Triggers
26:34 How to Automate Intent on Websites
32:10 How to Automate an Email
36:41 How to Upsell with a Guest checkout
40:05 Shopify & Omnisend: How it works


Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify 

This week on the show Nick shares the eight top Shopify Loyalty Programs that are working for Brands on Shopify right now!

Nick shares an array of loyalty programs for you to try in your business, from examples working in fashion brands, beauty, and even alcohol brands!

If you’re looking for inspiration on how to create loyalty programs that are working, this episode is not to be missed!


Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/win

Key takeaways:
0:00 Introduction
3:31 Loyalty Programs That Are Working On Shopify
4:29 Loyalty Programs in the Fashion Industry
6:58 Loyalty Programs for Pet Brands
11:06 Loyalty Programs for Beauty Brands
15:04 Evolving A Loyalty Program Through Testing
18:19 Building Loyalty within Shopify
21:25 How to Get More Out of Your Loyalty Points
23:41 The Inky List: Best In-Store Rewards
26:14 Alcohol Brand Loyalty Program

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

This week on the show, we are joined by loyalty expert, Jason Leader.

Jason and Nick discuss the best loyalty strategies for 2024, two things to know before launching a new loyalty program, how to ask customers the right questions, how much to discount, how loyalty programs link with influencer marketing, and much, much more!

If you’re looking to build your brands customer loyalty, but unsure where to start, this episode is for you!


Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/win

Key takeaways:
0:00 Introduction
1:54 About this episode
4:17 Two Things to Know Before Launching a New Loyalty Program
7:02 The things to avoid when launching a loyalty program
10:50 How To Ask Customers the Right Questions
15:13 Loyalty Programs that are working well
22:21 How to Manage the Sales Cycle
26:17 Acquisition Cost of a New Customer
27:11 How much can you discount?
31:06 The Key to Loyalty Email Segmentation
36:46 How Loyalty Programs Link With Influencer Marketing
38:00 The best loyalty strategies for 2024


Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

It’s a brand new year and a brand new series all around building customer loyalty!

In this episode we are joined by industry expert and #1 Shopify Loyalty Program voted by G2, Fiona Stevens from LoyaltyLion.

Fiona is a loyalty marketing expert and in this episode, she shares some crucial insights, tips and knowledge on WHY you need to build customer loyalty in 2024, and HOW you can do it.

If you’re looking to grow you business in 2024, this episode is for you!


Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/win

Key takeaways:
0:00 Introduction
3:38 How to Engage with Shopify's Webinars
5:06 What is Loyalty in Business?
7:57 Loyalty Programs
13:53 Beyond Discounting: The Christian Brand
15:37 Brand Value Destruction
17:29 Black Friday Marketing: Over- discounting
21:24 Build Loyalty Through Social Media
25:23 The challenge of marketing on a web page
27:05 How to Plan for Black Friday and Cyber Week in 2024
27:46 How to get that second order?
30:09 How to Win Back Customers in January
39:10 One of the biggest contributors to e-commerce growth is supermarkets
45:48 Content Creation to build loyalty
48:17 How to reach LoyaltyLion

Website: https://winningwithshopify.com
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify
TikTok: https://www.tiktok.com/@winningwithshopify

For the final episode of the year, we are doing something a little different! This week, Nick is doing a 2023 round up episode, sharing all of his insights from the past 12 months, the biggest things that have worked for brands this year, the biggest lessons learned on Shopify, best practises for the year ahead & what to expect going into 2024!

Thank you to everyone that has tuned in this year and for being a part of this incredible community.


Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners.

To claim your free offer, go to https://www.alialearn.com/winningwithshopify and book a consultation.

Key takeaways:
0:00 Introduction
1:33 A Crazy Year for e-Commerce
2:51 The Year Ahead: Best Practices
7:53 The Biggest Lessons Learned on Shopify
11:12 Discounts: Don't discount too much
16:02 Challenges Facing e-Commerce Next Year
17:04 The Year Ahead: What to Focus On
19:40 Building Your Brand
20:29 Build Your Brand for Next Year
21:39 Shopify Podcast: We're Coming for You Next Year
24:01 A message about the future
25:53 A message for you

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

This week we are doing something slightly different - Nick is joined by his colleague, Rob Stanbury, from Spec Digital, as they both host a webinar all about Conversion Rate Optimisation!

In this episode Nick and Rob cover how to double your revenue, how to manage a low conversion rate website, the four sections of your e-commerce site, how to get more people to add to your shopping cart, and much, much more. If you are looking to convert more website visitors, this webinar is not to be missed!

If you would like to see the slides discussed in today’s episode, search ‘Winning With Shopify’ on Youtube to see the full video.

If you would like to join our next live webinar - go to winningwithshopify.com and sign up to our newsletter to be notified of future events!

Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners.

To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.

Key takeaways:
0:00 Introduction
1:34 A Quick Run Through
3:47 Conversion Rates: How to Double your Revenue
4:31 Conversion Rate Optimization
10:01 How to Manage a Low Conversion Rate Website
10:54 The 2.5% to 3% Conversion Rate
11:41 GA4
16:01 How to Increase Your Conversion Rate?
16:40 What is a CRO?
17:33 Q & A
18:04 Don't Overload Your UX With Do's and Dont’s
19:46 4 Sections of Your e-Commerce Site
20:47 How To Get a Customer To Add To Their Shopping Basket
26:15 How To Get A Good Review On An e-commerce Site
28:59 An AI-based recommendation system for clothes
31:36 Shopify: The outfit buying experience
36:06 Free Delivery and How to Get It
38:25 Cross-Sales and Upsell: How Much Information Can You Give
40:52 How To Get More People To Add To Your Shopping Cart
46:02 Baby Push Chair
47:09 Basket Upsells
53:00 Supermarkets: Missed Offers and Missed Sales
54:51 Shopify: How To Increase Sales With A Discount Code?
58:02 Two Ways To Get A Discount On Your First Order With Shopify
1:00:39 Final Comments
1:04:32 Should e-commerce Stores Force You To Download Their App?
1:07:10 Do I need to test my Website?
1:10:29 Testing A B&O CVR
1:12:40 How to get more people to engage with your e-commerce site?
1:15:49 Offering Open Discount Without Annoying Customer
1:16:32 Is There a Good Time of the Year to Test CRO Changes?

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify