Ep 02: Doing Social Media The Right Way – Joe Federer

About This Episode

In this episode, we’re joined by Silvia Martin. Silvia is the founder and SEO consultant at Trebole Marketing. She is a trilingual marketing professional in English, French and Spanish, passionate about helping businesses improve their online presence and organic revenue. Alongside being an avid speaker and a certified mentor collaborating with WYK Digital, Women in Tech SEO, and Santander in their respective mentoring programs, Silvia is also a judge at the EU Search Awards.

Silvia specializes in strategy and technical SEO and has more than nine years of experience helping a wide range of leading brands improve their online visibility and organic performance. She has also lived in five different countries: Spain, Canada, France, China, and the UK. She did a marketing master's while living in France and working in the hospitality industry, and has also worked at Oracle and the US and UK. She worked in-house and SEO agency side, and now she's an independent consultant.

| (As a mentor) I'm helping others grow, so it's kind of like having a team or …sharing knowledge… I make time for it because it's really beneficial for me, and also I love helping others grow and giving back to the community. - Silvia Martin

A professional mentor can be an invaluable tool for professional growth when you are on the journey to developing your soft skills.

This episode is perfect for you if you’re curious about:

1. The value of having a mentor.
2. Where to find a mentor and how important finding the “right” mentor is.
3. How to become a mentor yourself.
4. What skills mentoring can help you develop.
5. How mentoring can positively impact your career.

Tune in for an insightful conversation with Silvia Martin!

Connect With Silvia Martin

• Learn about Trebole Marketing
• Connect with Silvia on LinkedIn
• Follow her on Twitter

Resources
Find on episode webpage: https://wostrategies.com/podcast/digital-marketing-victories/silvia-martin/

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

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Get In Touch

• Tweet us at @dmvictories @kwatier
• Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

In this episode, we’re joined by Joe Casabona. Joe is a podcast systems coach who helps busy solopreneurs grow their podcasts through systems that free up 12 hours every week. He's an expert at creating automations to help people take work off their plate and improving their podcast processes. 

Joe started his career almost 20 years ago as a freelance web developer before realizing his true passion: sharing his years of knowledge about website development, podcasting, and course creation to help creators, freelancers, and business owners. Joe has a gift for breaking down concepts that scare people into bite-sized, approachable pieces of information they can implement quickly.

In this episode, you’ll learn how to automate more of your life (including your podcast) so that you have more time to work on professional development goals, what soft skills to nurture as a podcaster or a digital marketer trying to up your persuasive skills.

"You are not the hero. Remember this. You are the guide. So in Joseph Campbell parlance, there's the hero who's the main character of the story. There's the guide who aids in the transformation. When you're telling your stories, you think about how you are the guide for your listener." - Joe Casabona

This episode is for you if you’re curious about the following:

1. How automation, AI, and VAs can give you more time to work on your soft skills. 
2. How to get started with VA/automation for your podcast or other marketing activities.
3. How storytelling techniques can make your podcast (or marketing strategy) more persuasive.

Tune in for an insightful conversation with Joe Casabona!

Connect With Joe

• More info on his personal site and coaching site Podcast Liftoff 
• Connect with Joe on LinkedIn
• Follow him on Twitter/X @jcasabona
• Check out his podcasts - Podcast Workflows and How I Built It
• Get his new book - HTML and CSS: Visual QuickStart Guide

Resources
Find on episode webpage.

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Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

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Get In Touch

• Tweet us at @dmvictories @kwatier
• Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

In this episode, we’re joined by Adam Gent, an independent SEO Consultant and Product Manager. Adam has spent over 12 years working in SEO, Digital and Product. He's worked in award-winning agencies as a Senior SEO Strategist and in-house as a Product Manager.

Adam is also the founder of The SEO Sprint newsletter. A weekly newsletter that helps SEO professionals become smarter at working effectively with development and product teams.

In this episode you’ll learn how to implement SEO recommendations effectively, prioritize your SEO work, and leverage SEO case studies for persuasion, as well as tips for improving your writing skills.

"Just a quick tip with prioritization: it isn't just a one-off thing. I think a lot of people, And this is something I learned as a PM. Prioritization is a skill. It's not a one-off thing. It's not like high, medium, or low six months ago, right? And now we're, you know, we're doing it again six months later, high, medium, low. It's like, I call it ruthless prioritization. You are constantly working on it."  - Adam Gent

This episode is for you if you’re curious about the following:

1. How an outcomes mindset and product briefs as an in-house SEO can help you get more of your recommendations implemented.
2. How to build trust for your work internally.
3. How to prioritize your technical SEO work.
4. How to leverage SEO case studies to persuade others.
5. How a product manager approach to SEO might make your efforts more successful.
6. Tips for improving your writing.

Tune in for an insightful conversation with Adam Gent!

Resources
Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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Get In Touch

• Tweet us at @dmvictories @kwatier
• Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

Join us as scaling consultant, Zac Stucki, unveils his secrets to using Jobs to Be Done Theory in your marketing program.  Zac is passionate about the jobs-to-be-done theory and how it can improve marketing effectiveness. He is an operations consultant with over 7-years of experience. He has a master's degree in business administration from a top-tier university and has worked with businesses throughout the United States. His work has helped to scale companies from 7 to 8 figures by understanding their customer’s jobs to be done, finding and fixing their operational limitations, and reducing project timelines.

This episode is perfect for you if you’re curious about the following:

1. How to utilize the jobs to be done theory to improve the messaging to your current and potential customers.
2. How to standardize processes to make marketing more efficient and effective, cut waste, reduce project timelines, and reduce customer churn.
3. How to conduct compelling customer interviews and build effective customer journeys that will positively impact your marketing efforts.

Tune in for an insightful conversation with Zac Stucki!

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Leave Feedback
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Get In Touch

• Tweet us at @dmvictories @kwatier
• Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

1. How thinking like a product manager could help your developer relationships.
2. Tips for pivoting your career toward product management.
3. How to tell your story effectively to sell through your SEO tests.
4. How to present your story effectively to win awards.

• Connect with Gus on LinkedIn
• Follow Gus on Twitter
• Learn more about Gus on his website
• Find Gus on Growth Mentor
• His BrightonSEO slides

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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Get In Touch

• Tweet us at @dmvictories @kwatier
• Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

We talk to Helene Jelenc, an SEO specialist at Flow SEO with a strong background in anthropology and research. She is an expert in active listening and note-taking, and has an anthropological approach to her work which she applies to her content creation, outreach, and persona creation.

This episode is for you if you’re curious about how an anthropological approach to outreach, content, and persona creation could enhance your SEO work. 

"Put yourself in someone else's shoes. It may seem really bizarre at first when you hear something that is completely different from what you do, but if you just take a moment and realize that maybe that culture or that person just came from a completely different set of circumstances, have a different set of values and that you should be understanding that culture or those behaviors on the basis of that historical, political, cultural aspects." - Helene Jelenc

You Will Learn

1. How anthropology can contribute to a holistic perspective.
2. The benefits of practicing active listening and note taking during interviews.
3. The impact of different platforms and audiences on content creation.

Connect With Helene

• Connect with Helene on LinkedIn
• Follow Helene on Twitter
• Consulting Helene (Company)
• Wandering Helene (Blog)

Resources
Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

• Tweet us at @dmvictories @kwatier
• Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

We talk to Jo Juliana Turnbull, a freelancing marketing consultant, who shares her insights on how to build strong relationships remotely based on emotional intelligence and tidbits from her recent BrightonSEO talk on the subject.

"The higher your emotional intelligence, the better your relationships, the more successful you will be with digital marketing strategies and SEO." - Jo Juliana Turnbull

Jo is a freelancing marketing consultant in Barcelona, Spain, and the founder of Turn Digi. She was a runner up for Digital Women's Innovator of the Year in 2021. She is also an organizer of Search London, a 12-year-old organization. She has been working remotely since 2010 and has lived in 9 countries.

You Will Learn

1. How can understanding and improving emotional intelligence help build better relationships and further your career?
2. What behaviors can help build good relationships and how do they differ online and offline?
3. What actionable steps can be taken to improve empathy skills and build strong relationships?

Connect With Jo

• Learn more about Turn Digi
• Follow Turn Digi on Twitter @TurnDigi
• Learn more about Search London Meetup group
• Follow Search LDN on Twitter @SearchLDN
• Follow Jo on Twitter @SEOJoBlogs
• Connect with Jo on LinkedIn

Resources

Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

• Tweet us at @dmvictories @kwatier
• Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

With the goal of empowering executives to unleash their potential, Dana Theus, CEO of InPower Coaching, offered her expertise in communication and relationship skills. We talked about how to use those skills to help persuade leadership, colleagues and overall become a better digital marketer, especially if you’re a woman.

"I do a lot of work with women, especially women on the leadership track because the system was built for men, not women. Women need an extra way to think about success that feels authentic to who they are. When we are our best selves, we will be more successful in the world."

- Dana Theus

In this episode, you will learn:

1. How can digital marketers become more effective when communicating negative news?
2. How can you become a better listener to build empathy and understanding?
3. Tips for persuading the C-suite vs cross teams. 
4. Tips for building relationships and be more influential in virtual meetings.

Dana Theus helps executives activate their most authentic leadership qualities and elevate their natural abilities to grow and lead others. She is a seasoned marketing executive with experience in Fortune 500 companies, tech startups, and nonprofits.

This episode of Digital Marketing Victories is about communication & relationship skills. Dana Theus shares with us to manage your work relationships, plan your career development, and develop better leadership habits that improve your ability to be more impactful. 

Lastly, she gives tips on building relationships and understanding your clients and coworkers better to be more persuasive.

If you’re interested in learning how to build relationships more effectively, learn tips for how to deliver bad news successfully, this episode is for you. 

Connect With Dana

• Learn about InPower Coaching
• Connect with Dana on LinkedIn
• Follow Dana on Twitter @DanaTheus

Resources

• InPower Dimension Coaching Facebook Community 
• Free career coaching resources
• Women’s Mastermind Membership

Other episodes you'll enjoy:

• Episode 18:

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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Get In Touch

• Tweet us at @dmvictories @kwatier
• Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

In this episode of the Digital Marketing Victories podcast, Tony Kopetchny shares his insights on how to be persuasive in managing a digital transformation project - from reading the room to successfully handling moments of conflict with clients. 

"The reason everyone's getting upset with you isn't about the technology, it's because you're changing the culture."

Tony Kopetchny is the co-founder and CEO of ParsonsTKO, an engagement architecture consulting firm that serves mission driven organizations. He holds a BA in Film from Temple University and an MA in International Communications from American University. He currently resides in Fort Worth, Texas with his wife, daughter and three doggies, Rocky, Apollo and Philly.

In This Episode, You Will Learn

• How technology affects people's behavior 
• How to manage change within an organization 
• The importance of audience segmentation

Connect With Tony

• Learn about ParsonsTKO
• Connect with Tony on LinkedIn
• Follow Tony on Twitter @tonykopetchny

Resources
Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

• Tweet us at @dmvictories @kwatier
• Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

In this episode we talk to Morgan, the Director of SEO at Statwax and dive into how she managed to grow an SEO team from just her (and she was completely new to SEO) to a five member team in under two years. 

If you need to convince your agency or boss that you’re underwater and need a team, or you’re a young woman looking to advance your career in the SEO industry, this episode is for you.

In This Episode, You Will Learn

• How to advance from an SEO specialist to an SEO director in under two years.
• How to persuade your company or management to invest in SEO resources and hires.
• Morgan’s strategy for growing and managing her team from one to five in less than two years.
• If you’re new to SEO, how you can expand your network and understanding of SEO.

Connect With Morgan

• Visit the Statwax website
• Connect with Morgan on LinkedIn
• Follow Morgan on Twitter

Resources Mentioned

Find on episode webpage.

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

• Tweet us at @dmvictories @kwatier
• Email us at admin@wostrategies.com

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!