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    About this Episode

    Build it and forget is not a good strategy for your LinkedIn page, especially if you are job hunting. Job seekers need a strong, robust presence to demonstrate their capabilities, and communicate what makes them stand out above other candidates. If your profile is not updated, it may appear you are out of touch with the new world of work.

    Tips for Writing Your LinkedIn Content

    • Provide the information your intended reader will be looking for.
    • Make it as easy as possible for employers to know what you need them to know about you.
    • Blend your soft skills with your hard skills to tell a good story about yourself.
    • Use your personality to differentiate yourself and communicate what you have to offer.

    This week’s guest expert, Meg Guiseppi says making use of the Awards section and other rarely utilized sections can elevate your profile by way of Search Engine Optimization (SEO). Completing these sections gives you more content, more searchable keywords, and it passively promotes you.

    Meg advises users to post on LinkedIn’s Pulse Publishing Platform. Writing posts and sharing them, can benefit a job seeker by demonstrating their areas of expertise and thought leadership. If you are a person of interest, hiring managers may search for your name, and interesting posts will make you a more viable job candidate.

    This Week's Guest: Meg Guiseppi

    Meg Guiseppi is the CEO of Executive Career Brand. She helps C-suite and senior-level managers with executive job searches. Meg is the Personal Branding Expert at Job-Hunt.org and is the author of several books, including 23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land.

    Resource of the Week:

    Ben’s resource this week is from Portland’s own Tripwire. The article, "A Guide on 5 Common LinkedIn Scams", helps prepare you for the dark underbelly of America’s most popular professional networking site. It’s worth your time to review this article because no one wants to be the person falling for a Nigerian Prince who just wants to get them a job.

    Listener Question of the Week

    Jessica, Ben, and Mac offer advice to Kellie Goodman who recently graduated with a Master’s Degree and wants to know what tips the team has to help her land her first gig.

    If you would like the team to answer a job-related question or if you’ve found a job resource you think everyone should know about email it to ben@macslist.org or call at 716-JOB-TALK. If we use your question on the air, you will receive either a copy of our new book, Land Your Dream Job Anywhere or a Mac’s List Coffee Mug, your choice
     
    If you like this show, please help us by rating and reviewing our podcast on iTunes. We appreciate your support!

    Opening and closing music for Find Your Dream Job provided by Freddy Trujillo, www.freddytrujillo.com.

     

    Recent Episodes from Find Your Dream Job: Insider Tips for Finding Work, Advancing your Career, and Loving Your Job

    How to Network with Your Target Employers, with Claudia Bruce-Quartey

    How to Network with Your Target Employers, with Claudia Bruce-Quartey

    In a crowded job market, if you don’t stand out, you’ll miss out. The best way to network with target employers is by getting clear on your values, says Find Your Dream Job guest Claudia Bruce-Quartey. Know the type of company culture that brings out your best. Claudia also suggests you practice questions to ask in these conversations and also how you will share the value you can bring to the company. And if you feel nervous about meeting with a hiring manager for a conversation, Claudia says execution is everything. So jump!

    About Our Guest:

    Claudia Bruce-Quartey (http://linkedin.com/in/claudia-bruce-quartey)is a career coach for female professionals who want to speak confidently about accomplishments and ask for raises.

    Resources in This Episode:

    • Get your copy of Claudia’s children’s book, “My Hair, My Choice,” which helps black and brown children feel empowered and confident to show up as themselves in the world. (https://www.amazon.com/My-Hair-Choice-Claudia-Bruce-Quartey/dp/1913770281/ref=sr_1_1?crid=2OQIQDZ0DCD0P&keywords=Claudia+Bruce-Quartey&qid=1693933856&sprefix=claudia+bruce-quartey%2Caps%2C224&sr=8-1)
    • From our Sponsor: Find Your Dream Job is brought to you by TopResume.(http://macslist.org/topresume) Top Resume has helped more than 400,000 professionals land more interviews and get hired faster. Get a free review of your resume today from one of Top Resume’s expert writers. (http://macslist.org/topresume)

     


     

    How to Embrace Authenticity: Shae Noble’s Job Search Success Story

    How to Embrace Authenticity: Shae Noble’s Job Search Success Story

    Do you find yourself hesitant to be authentic in job interviews? Why does it matter? On this bonus episode of Find Your Dream Job, Shae Noble (http://linkedin.com/in/shaenoble) shares her journey to authenticity and how it led her to take on a specific role. Shae says that knowing what you truly want from a job matters more than where you end up. She suggests making a list of what matters most to you and piecing those things together to create your dream job, then pursuing the companies and positions that can offer those things. Learn more about Shae’s career history below in this installment of our Success Stories series. (https://www.macslist.org/articles/success-stories) 

     

    Why Your Network Matters In Your Job Search, with Katy Byrtus

    Why Your Network Matters In Your Job Search, with Katy Byrtus

    We all know we need to network, yet the thought of being in a room full of strangers making small talk turns many of us off. What if networking could be as natural as speaking with a friend? It can, according to Find Your Dream Job guest Katy Byrtus. Katy says the best network is made up of those people you already know. Katy suggests reaching out to former coworkers, managers, and mentors, considering that people enjoy helping others. A job search can be challenging. Don’t go it alone. Use your network to make it easier and more sustainable than staring at a computer screen for hours on end. 

    About Our Guest:

    Katy Byrtus (http://linkedin.com/in/kbyrtus) is a creative recruiter at M+P (https://mathys-potestio.com/) who connects candidates with jobs. 

    Resources in This Episode:

    • Get your FREE download of Katy’s Top 5 Tips for Networking (In and Out of) Your Job Search by visiting https://thecreativeparty.com/wp-content/uploads/2023/12/Katy-Byrtus-MP-and-Macs-List.pdf
    • From our Sponsor: Find Your Dream Job is brought to you by TopResume.(http://macslist.org/topresume) Top Resume has helped more than 400,000 professionals land more interviews and get hired faster. Get a free review of your resume today from one of Top Resume’s expert writers. (http://macslist.org/topresume)

    How to Build Relationships that Work in Your Career, with Francina Harrison

    How to Build Relationships that Work in Your Career, with Francina Harrison

    Trying to find a job by sending out mass resumes will only lead to frustration in your job search. You need people who are on your side and who can help you. Find Your Dream Job guest Francina Harrison calls these R-E-A-L relationships; human-to-human interactions that lead to the information you need. As you seek out these REAL relationships, follow the advice Francina offers, “Don’t get anxious; get prepared!” by knowing three things: who you are, what you have, and what you want. 

    About Our Guest:

    Francina Harrison (http://linkedin.com/in/careerengineer) is the CEO of The Career Engineer®. (https://tcenow.com/) Her company helps career changers, job seekers, and entrepreneurs. Francina is also the author of A Mind to Work: The Life and Career Planning Guide for People Who STILL Need To Work. (https://www.amazon.com/Mind-Work-Career-Planning-People/dp/069267294X)

    Resources in This Episode:

    • If you’re feeling anxious about finding your next job, learn more about TCE’s motto - “Don’t get anxious, get prepared!” by visiting the website at tcenow.com/.(https://tcenow.com/)
    • From our Sponsor: Find Your Dream Job is brought to you by TopResume.(http://macslist.org/topresume) Top Resume has helped more than 400,000 professionals land more interviews and get hired faster. Get a free review of your resume today from one of Top Resume’s expert writers. (http://macslist.org/topresume)

     

    How to Make a Cold Networking Request, with Emma Britton

    How to Make a Cold Networking Request, with Emma Britton

    It’s easy to reach out to friends and family when we need information during a job search. But have you ever considered networking with a stranger? Making a cold networking request might not be the easiest step you could take, but it can open up opportunities you wouldn’t have known about otherwise, says Find Your Dream Job guest Emma Britton. Even if you don’t know someone, Emma says they’re likely to agree to connect simply to give back. They also realize you, as another professional, have things to offer. So, be confident, reach out, and ask for exactly what you need. 

    About Our Guest:

    Emma Britton (http://linkedin.com/in/emma-r-britton) is the director of career services at the National University of Natural Medicine (https://nunm.edu/).

    Resources in This Episode:

    • If you’re interested in more of what Emma does at NUNM, connect with her on LinkedIn. (http://linkedin.com/in/emma-r-britton)
    • From our Sponsor: Find Your Dream Job is brought to you by TopResume.(http://macslist.org/topresume) Top Resume has helped more than 400,000 professionals land more interviews and get hired faster. Get a free review of your resume today from one of Top Resume’s expert writers. (http://macslist.org/topresume)
       

    The 7 Steps To Career Change Success, with Amechi Udo

    The 7 Steps To Career Change Success, with Amechi Udo

    You feel like you want a change in your career, but you’re scared. Should you change, or should you stay put and appreciate the job you have? A change can be a positive thing, giving you new opportunities in your day-to-day responsibilities, says Find Your Dream Job guest Amechi Udo. Before making any career change, Amechi suggests asking yourself what your desired outcome is. Get clarity around what you want in a new position, and then use the resources you already have to pursue the opportunity. Start with your skills, talents, and experience and grow from there. 

    About Our Guest:

    Amechi Udo (http://linkedin.com/in/careercoachforexecutives) is the founder of Your Career Matters (https://www.yourcareermatters.co.uk/). Amechi’s company helps you take charge of your career.

    Resources in This Episode:

    • Download your FREE guide, The Seven Steps to Career Change Success, at www.yourcareermatters.co.uk/findyourdreamjob (http://www.yourcareermatters.co.uk/findyourdreamjob).
    • From our Sponsor: Find Your Dream Job is brought to you by TopResume.(http://macslist.org/topresume) Top Resume has helped more than 400,000 professionals land more interviews and get hired faster. Get a free review of your resume today from one of Top Resume’s expert writers. (http://macslist.org/topresume) 

     

    Exploring New Horizons: Rowena Paz Norman’s Job Search Success Story

    Exploring New Horizons: Rowena Paz Norman’s Job Search Success Story

    Careers typically evolve on a fairly linear path. You graduate college, get your first job or internship, and proceed to grow in your field. But what if you turned this path on its head? What if, instead of getting a new job after fifteen years in the workforce, you go back to school and then begin an internship? On this bonus episode of Find Your Dream Job, Rowena Paz Norman (https://www.linkedin.com/in/rowenapaznorman/) shares how her journey to her dream job didn’t look like she expected it to. Rowena talks about why going back to school was the right step for her and what it was like being an intern in her mid-thirties. Learn more about Rowena’s career history below in this installment of our Success Stories series (https://www.macslist.org/articles/success-stories). 

     

    Why People Want Your Networking Requests (And Will Say Yes), with Tad Mayer

    Why People Want Your Networking Requests (And Will Say Yes), with Tad Mayer

    Are you afraid of annoying others by asking them for time to “pick their brain?” There is a better way to ask for someone’s time, says Find Your Dream Job guest Tad Mayer. You begin by figuring out exactly what information you want from this person. But the most important piece, according to Tad, is understanding what you can offer to them. If you have something they value, they are more likely to give you 30 minutes of their time. Tad also recommends asking questions that allow the other person to share their career stories. Networking is a great way to draw out details that can help you in your own career journey. 

    About Our Guest:

    Tad Mayer (http://linkedin.com/in/tadmayer) is a career coach at Essex Partners (https://www.essexpartners.com/). His company helps senior executives in transition. 

     

    Resources in This Episode:

    • If you’d like your job search to be empowering and full of wonderful experiences, get your copy of the book Tad co-authored, Finding a Job That Loves You Back (https://www.amazon.com/Finding-That-Loves-Back-Conversations/dp/1737946904/ref=sr_1_1).
    • From our Sponsor: Find Your Dream Job is brought to you by TopResume.(http://macslist.org/topresume) Top Resume has helped more than 400,000 professionals land more interviews and get hired faster. Get a free review of your resume today from one of Top Resume’s expert writers. (http://macslist.org/topresume)

     

    How to Prepare and Use STAR Stories in a Job Interview, with Donna McCullough

    How to Prepare and Use STAR Stories in a Job Interview, with Donna McCullough

    Congratulations on getting an interview! Now, what is your plan for standing out from the other candidates who are interviewing for your dream job? Using the STAR method to share your professional experience is a great way to connect with a hiring manager, says Find Your Dream Job guest Donna McCullough. Employers want to know who you are, not just what you can do. Donna suggests preparing “Eight Greats,” eight stories that showcase your previous wins in your career. These stories will engage the interviewer and make you unforgettable. 

    About Our Guest:

    Donna McCullough (http://linkedin.com/in/donnacmccullough) is the founder of Claravia Consulting (https://claraviaconsulting.wixsite.com/claraviaconsulting).

    Resources in This Episode:

    • If you’re ready to take the next step in your career but you aren’t sure what it should be, let Donna be your guide. Learn more about her career coaching services at claraviaconsulting.wixsite.com/claraviaconsulting.

    • From our Sponsor: Find Your Dream Job is brought to you by TopResume.(http://macslist.org/topresume) Top Resume has helped more than 400,000 professionals land more interviews and get hired faster. Get a free review of your resume today from one of Top Resume’s expert writers. (http://macslist.org/topresume)

       

    How Mentors Can Help in Your Job Search, with Ellen Recko

    How Mentors Can Help in Your Job Search, with Ellen Recko

    Have you been trying to find a job with little success? Perhaps it’s time to ask someone to help you. In this episode, Find Your Dream Job guest Ellen Recko shares why it’s a poor strategy to job search alone. Job search mentors can offer more than just available openings; they can help you find clarity in what you want in your next position, as well as boost your confidence in what you have to offer. Ellen says one of the best ways to speed up your job search is to reach out to people who can help. That can be a formal mentor, a friend, or a paid career coach. 

    About Our Guest:

    Ellen Recko (http://linkedin.com/in/ellenrecko) is a career coach with Lake Grove Job Seekers (https://lakegrovejobseekers.org/).

    Resources in This Episode:

    • If you’re going through a job transition and you need help clearing the mind clutter, learn how Ellen and her team can help you through their website at lakegrovejobseekers.org/. (https://lakegrovejobseekers.org/)
    • From our Sponsor: Find Your Dream Job is brought to you by TopResume.(http://macslist.org/topresume) Top Resume has helped more than 400,000 professionals land more interviews and get hired faster. Get a free review of your resume today from one of Top Resume’s expert writers. (http://macslist.org/topresume)