Ep. 13: The Importance of Email Marketing (Elizabeth Case from Yellow Dog Consulting)

This episode is about transforming your passion into a profitable, efficient business model that works like a well-oiled conveyor belt covered in freshly baked donuts! Join the delicious journey of a donut shop, bringing in more dough to their business through six pricing strategies that you can implement into your business! 

What You'll Learn:

• The difference between being self-employed and owning a business.
• How to transform your business into a self-sustaining machine.
• Practical strategies to improve cash flow and increase sales.
• Innovative ideas for product pricing, seasonal offers, and add-on sales.
• The importance of diversifying your offerings and creating loyalty programs.

Call to Action:
Choose one of the strategies discussed in the episode and plan to implement it in your business this week.

Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.com
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

In this episode, we dive into ways to build a business without breaking the bank. With insights from Sarah St. John of the Frugalpreneur Podcast, we discuss the value of free resources, the importance of networking, and how to leverage low-cost tools effectively. The conversation offers actionable advice for entrepreneurs at any stage.

The spotlight in this discussion is on harnessing free and low-cost resources to build, promote, and sustain a business. The conversation includes tips on generating leads, making sales, managing banking, and collecting payments without hefty price tags. Drawing from their own experiences, Heather and Sarah unveil a variety of business hacks that will assist budding entrepreneurs and seasoned business owners. If you've ever wondered how to maximize your resources and get the most bang for your buck, this episode is your roadmap.

Tune in to discover actionable methods to bootstrap your business to success.

Tools mentioned in the show: Sendfox.com, Systeme.io, Beacon.by, MailChimp.com, AppSumo.

Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.com
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

In this episode, Heather Zeitzwolfe sits down with Elaine Williams (speech & video coach) from Captivate The Crowd to discuss the allure and pitfalls of business gurus and cults. 

They delve deep into:

• The attraction and potential dangers of following business gurus and cults.
• The initial inspiration from a guru and the subsequent journey.
• Evaluating the real benefits and drawbacks of guru-led advice.
• The hidden costs involved in terms of time, money, and energy.
• Exposing the cult-like tactics prevalent in MLMs and pyramid schemes.
• The fine line between self-improvement and mind control 
• Using critical thinking to know what truly resonates and when to step back.
• Practical tips for creating an authentic business that aligns with your individual values.

The duo emphasizes the importance of escaping the "guru maze" and embarking on a business journey that truly aligns ethically with one's values. The episode encourages listeners to build genuine, authentic businesses that are true to themselves and to approach everything with an open mind, steering clear of blindly following the herd.

Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.com
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

Get ready to ignite the profit in your business with the power of events! In this episode, Heather is joined by Shay Wheat, a certified event producer and CEO of Grace and Ease Productions Incorporated.  They discuss a step-by-step guide you can use to craft unforgettable events to captivate your audience and boost your brand visibility. 

Don't settle for boring business as usual! It's time to turn heads, make waves, and create events that leave a lasting impact. Tune in now to uncover the keys to event mastery!

SHOW NOTES:
Shay Wheat: Linkedin | Instagram
Grace & Ease Productions, Inc.: Website | Linkedin | Instagram | Facebook | Free Gift 

Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.com
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

In this episode, we explore the fascinating world of AI tools and how content creators are using these tools. Heather asked 14 professional content creators to give us the scoop on how they're using AI tools in their own businesses. You'll learn how they're using AI tools such as Chat GPT, Podium, Descript, MidJourney, Notion, and many others, to save time, spark creativity, and revamp their workflow. 

A big shout-out to those who contributed to this episode with their audio submissions (featured in the show): Julie Hood, Andrew Weiss, Bri Campano, Tiffany Grant, Chris Martin,  Steve Stewart, Julie Fry,  Jeni Wren Stottrup, Ben Ebig, Elaine Williams, Ana Xavier, Bernie Borges, Michelle Walters,  and Nan McKay.

Links to some of the tools mentioned in the podcast:
VIDYO.AI, Castmagic.io, Podcast Enhance by Adobe, MidJourney on Discord,  ChatGPT,  Podium, Coschedule Headline Analyzer,  Descript, Capsho, Mac Whisper, Motion, Writer.ai, Google Bard, and AppSumo.

Podcast episodes mentioned:
Prior podcast guests:
Ep. 77 Julie Hood,  Ep. 5 Julie Fry, Ep. 83 Elaine Williams
Heather on podcasts hosted by featured guests: 
My Cool Friends,  Midlife Fulfilled, Mind Power Meets Mystic

Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.com
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

Heather is joined by her wonderful friend, Adam Schaeuble (podcasting coach and host), the man behind the highly acclaimed Podcast Business School. Adam has been instrumental in connecting countless podcasters, and his passion for helping others shines through in his work. 

In this episode, the focus is on turning a podcast from a hobby into a thriving business. Heather and Adam dive into the strategies and insights needed to monetize a podcast effectively. They share their experiences and offer valuable tips for both aspiring podcasters and seasoned professionals. Whether you're starting out or continuing on your podcasting journey, you'll discover a treasure trove of gems to up-level your endeavors.

Podcasting can be an enjoyable hobby, but it also demands dedication and hard work. Heather and Adam discuss the two different lanes for podcasters – those who use podcasting to promote their existing businesses and those who embark on the challenging path of building a podcast business from scratch. They shed light on the opportunities and hurdles associated with each route, providing valuable guidance for all podcasting enthusiasts.

Tune in and get ready to get radical with your business as Heather and Adam share their expertise, insights, and enthusiasm for podcasting as a business venture. 

Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.com
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

This episode is a cautionary tale about what can happen when technology fails during a speaking engagement. Heather recounts her experience speaking at the first PodConf, a podcasting conference located in Portland, Oregon (organized by Pat Cheung).

Heather shares her SNAFUs and emphasizes the importance of being prepared for tech failures and having a backup plan. She also discusses how we should listen to the universe, her propensity for leaving smears on flat surfaces, and shares a mishap involving a pane of glass.

SHOW MENTIONS:
PodConf: Website
Podinbox Software: Website
Podcast Growth Hacks: Podcast

Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.com
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

Small companies should care about being more purpose-driven because it can help them stand out from their competitors, attract customers who share their values, and create a positive impact on the world. From the power of one to a collective village, as entrepreneurs, we can break boundaries, just like the Village People did with their music. Using my YMCA framework, I break down the steps to have a significant impact, despite your budget. 

Episodes referenced: 114, 66, 48, 45, 38, 35, 34, 27, 19, and 11

Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.com
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

Have you suffered from the highs and lows of unpredictable cash in your business? I call this the Cash Flow Rollercoaster! Learn how to go from a whiplash-inducing ride to one that runs as efficiently and abundantly as a smooth-sailing luxury cruise. No matter what storms come your way, you can navigate with tranquility. We're not talking about fancy software or spending hours alone designing your next big thing. I'm here to help you do things using your creativity! I'll help you implement easy methods that work for you!

In this episode, I reveal my 6-part framework using the acronym BLISSS (yes, the added S is intentional). To get more support, check out my membership, Get Radical Profit Growth Accelerator, which is a business incubator.  Contact me to visit or become an official member of the Rad Pack! 

Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.com
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook

It's me, Heather Zeitzwolfe; I'm BACK!!!!!! Yep - the show has been rebranded and renamed. The podcast formerly known as Get the Balance Right is now called Get Radical With Your Business! Yeah, baby! The focus is still on you, the creative entrepreneur! As part of the Rad Pack listening audience, I would LOVE to invite you to attend my free workshops and other events: GetRadBiz.Com/Events.

While on my podcasting sabbatical, I started an interactive and supportive ongoing program called Get Radical Profit Growth Accelerator. To learn more, go to GetRadBiz.Com/incubator. 

Contact Heather: Instagram - LinkedIn - Email: heather@GetRadBiz.com
Get Radical With Your Business: Facebook - Website
Book a Discovery Call (via Zoom) - Schedule
Zeitzwolfe Accounting: Website - Facebook