Ep 141. Building Online Pilates Communities: Jenna's Insider Tips and Strategies

In this empowering episode of Pilates Unfiltered,  Jenna takes us on a branding boot camp journey specifically tailored for Pilates businesses. Step into the world of effective marketing as Jenna delves deep into strategies for showcasing your studio's unique experience on social media and making your brand stand out from the crowd. She shares personal insights on the influence of integrity in branding, reflecting on her niece's therapy journey and the poignant lessons drawn from it. Jenna also unpacks the process of developing a compelling brand voice, offering practical tips for capturing your studio's essence through clear messaging and authentic interactions. Whether you're seeking to refine your studio's identity or establish a new one, this episode is a treasure trove of ideas to help you articulate and embody the values that make your teaching style distinct. 

LINKS: 

Order Jenna's Book

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📚 Timestamped overview

00:00 Apologies for missing the episode, amazing trip.

04:20 Woman with hearing impairment supports brother in therapy.

10:17 Connecting with kids, patience, and powerful experiences.

12:43 Pilates brand not about Pilates, but experience.

16:45 Owner faced conflict between popularity and values.

19:03 Regular brand check-ins refine and adapt.

25:00 Selecting names and brand voice for studio.

26:11 Creating a brand can be challenging. Consider personality, tone.

31:44 Regularly showcase studio operations, integrate, involve clients.

36:00 Craft clear message, differentiate, define value proposition.

37:11 Unique value essential for attracting clientele. Differentiate.

43:10 Creating a strong brand for Pilates business.

44:37 Business coaching, join mailing list, inspiring stories.

In this episode of Pilates Unfiltered, we explore the art and strategy behind impactful Pilates content creation. From the virtues of video production to the concise power of blog posts, Jenna guides listeners through a myriad of ways to tell stories that resonate. With a focus that shifts between SEO savvy blog writing and heartwarming, meme-inspired narratives, this episode offers an array of tips to help Pilates professionals connect deeply with their audience. Immerse yourself in Jenna's expertise as she discusses everything from pre and postnatal Pilates practices to myth-busting in the industry.  

February Download 

LINKS: 

Order Jenna's Book

JZ Private Coaching

JZ Studio Library Cards

JZ Studio YouTube Channel

00:00 Series on avoiding session pitfalls, digital download.

04:16 Constructive interactions amid opposing professional opinions are possible.

06:56 Advocating for diverse perspectives and avoiding judgments.

12:27 Engage in meaningful online interactions for connection.

16:18 Pilates forum, inspiration, client engagement, content delivery.

18:06 Platforms, video, storytelling, and Pilates considerations.

24:15 Creating engaging and enriching movement-related content.

26:24 Inspire clients, share journey, debunk Pilates myths.

30:14 Use niche keywords in first 200 words.

33:46 Use conversational tone for better readability impact.

39:13 Get audience input, choose high potential topics.

40:03 Engage community, tailor content, embrace unexpected creativity.

43:09 "Podcast launching with inaugural episode in 2 weeks."

In this week's episode, "Building Online Community," Jenna delves into the world of online Pilates communities. She explores the pros and cons of online community building and provides valuable insight into determining if it's the right fit for you. With engaging questions, personal experiences, and practical considerations, Jenna guides listeners through the thought process of whether to embark on this endeavor. Join us as we navigate the exciting possibilities and potential challenges of building an online Pilates community. Stay tuned for valuable insights, personal anecdotes, and practical tips from Jenna's journey in the online community space.

February Download 

LINKS: 

Order Jenna's Book

JZ Private Coaching

JZ Studio Library Cards

JZ Studio YouTube Channel

00:00 Advance growth, receive feedback, commit time, collaborate.

06:16 Learning from online community engagement experiences.

09:01 Create a nourishing space for community connection.

13:45 Engage with experts, build interactive online community.

17:46 Feedback offered in question form fosters connection.

19:59 Using GPT chat to think of episode names. Appreciates community outreach during busy season.

22:23 New wellness show, interviews, advice, support. Follow! Like!

In this episode, titled "Social Media Sizzle," your host Jenna Zaffino shares her invaluable insights into the world of social media and online business. Jenna examines her experiences with targeted ads, YouTube, TikTok, and the evolving landscape of online platforms. She emphasizes understanding audience behavior, creating engaging content, and providing valuable resources for Pilates professionals. With a focus on the practical strategies of sustaining an online business, Jenna offers a grounded perspective and actionable advice for navigating the challenges of the digital world. Join us as we explore the intersection of social media, wellness, and business on Pilates Unfiltered.

February Download 

LINKS: 

Order Jenna's Book

JZ Private Coaching

JZ Studio Library Cards

JZ Studio YouTube Channel

📚 Timestamped overview

00:00 Diving deep into online business and personal anecdotes.

04:44 Online opportunities limited, especially for women entrepreneurs.

10:00 Early Instagram user becomes Pilates unicorn sensation.

11:36 Social media's early timing shapes success.

15:12 Podcast and Pilates bring in sales.

18:57 Ask them why they use social media.

23:06 30 creative post prompts for Pilates teachers.

25:10 Engaging social media over quantity of likes.

28:42 Instagram is a communication and marketing tool.

33:58 YouTube content creation is rewarding and evolving.

37:41 Early TikTok community, supportive and random discovery.

41:28 Seek inspiration, avoid copying, showcase expertise. Be authentic.

44:19 Tips for creating valuable, engaging content at home.

48:30 Engage audience with specific Pilates questions. Inform content.

51:55 Focus on key platform for content distribution.

55:44 Strategy is key for successful social media.

57:37 Jenna Zaffino presents Pilates Unfiltered and Working Well.

In this breakaway bonus episode of Pilates Unfiltered, host Jenna Zaffino dives deep into the theme of power dynamics and client empowerment in the Pilates industry. From discussing the impact of power on personal relationships to reflecting on her father's unexpected journey as a movie star, Jenna provides a thought-provoking exploration of power, empathy, and human connection. Join us as we unpack the influential movie that shifted Jenna's understanding of her role as a human being and her transition into coaching. Whether you're a Pilates enthusiast, wellness coach, or simply curious about human dynamics, this episode offers valuable insights and engaging storytelling that you won't want to miss.

DOWNLOAD Partnering For Progress Handout 

DOWNLOAD JANUARY'S PDF GOAL SETTING WORKBOOK

Use the workbook to focus on goal setting for your Pilates business objectives and plans. 

LINKS: 

Order Jenna's Book

JZ Private Coaching

JZ Studio Library Cards

JZ Studio YouTube Channel

Join Jenna Zaffino as she delves into the essential topic of financial management in the Pilates industry. Jenna emphasizes the importance of understanding the unique financial needs of Pilates professionals, offering valuable insights into budgeting, financial forecasting, and revenue stream management. With a focus on planning, stability, and growth, this episode provides practical strategies for business owners and independent instructors to thrive in the Pilates landscape. Don't miss this insightful and empowering conversation on Pilates Unfiltered!

DOWNLOAD JANUARY'S PDF GOAL SETTING WORKBOOK

Use the workbook to focus on goal setting for your Pilates business objectives and plans. 

LINKS: 

Order Jenna's Book

JZ Private Coaching

JZ Studio Library Cards

JZ Studio YouTube Channel

On this episode of Pilates Unfiltered, host Jenna Zaffino explores the concept of the "maintenance phase" in Pilates and life beyond business goals. She shares her personal experiences and insights on setting focused goals to support current ambitions rather than constantly pushing for more. Jenna's open and honest reflection on her fertility journey adds a personal touch to the discussion on goal setting and the slow, imperfect nature of behavioral change. Tune in to gain valuable strategies for time management, goal setting, and harnessing the support of a social circle in your journey toward success.

DOWNLOAD JANUARY'S PDF GOAL SETTING WORKBOOK

Use the workbook to focus on goal setting for your Pilates business objectives and plans. 

LINKS: 

Order Jenna's Book

JZ Private Coaching

JZ Studio Library Cards

JZ Studio YouTube Channel

In this episode, we dive deeper into the world of goal setting, particularly in the context of Pilates instruction and studio ownership. From the challenges of time management to the importance of setting specific, measurable, action-oriented, relevant, and time-bound (SMART) goals, Jenna offers valuable insights and practical tips. She shares her expertise on navigating common goal-setting pitfalls and emphasizes the impact of individual choices on achieving personal and professional milestones. Whether you're a Pilates professional or just someone striving to reach your goals, this episode will provide valuable strategies for success.

DOWNLOAD JANUARY'S PDF GOAL SETTING WORKBOOK

Use the workbook to focus on goal setting for your Pilates business objectives and plans. 

LINKS: 

Order Jenna's Book

JZ Private Coaching

JZ Studio Library Cards

JZ Studio YouTube Channel

📚 Timestamped overview   

Happy New Year! In this episode, we explore the importance of aligning core values with business decisions. Jenna reflects on her own journey, highlighting the impact of core values on studio operations and client relationships. From strategic decision-making to developing a mission statement, Jenna shares insights and offers practical advice for Pilates professionals and business owners. Tune in as she delves into the power of authenticity, intentional decision-making, and the evolving nature of mission statements.  And don't forget to download your workbook! 

JANUARY'S PDF GOAL SETTING WORKBOOK

Use the workbook to focus on goal setting for your Pilates business objectives and plans. 

LINKS: 

Order Jenna's Book

JZ Private Coaching

JZ Studio Library Cards

JZ Studio YouTube Channel

📚 Timestamped overview

00:00 Free download for goal setting and vision boarding.

05:42 Importance of moving beyond one-word answers.

07:49 Authentic values fuel engagement and performance growth.

12:37 Defining core values crucial for strategic decisions.

14:26 Feeling neglected, questioning core values, self-doubt.

19:59 Business owners fund successful trolley tour event.

23:54 Make grounded decisions, reflect on core values.

26:17 Personal evolution leads to changing bio details.

31:18 Identify uniqueness through client research and feedback.

33:41 Evaluate resonance and inspiration in creating community.

35:48 Mission statement: keep it short and actionable.

40:45 Join Working Well community for professional support.

42:53 Check out Jenna Zaffino's new podcast.

In this episode of Jenna reflects on the past year and shares insights into her business, coaching endeavors, and personal experiences. From transitioning her business post-COVID to embracing health coaching, Jenna provides a candid look into her journey, including financial challenges and the impact of health issues. She also discusses teaching philosophies, impactful tools like MoveMate and Seg B, and the importance of embracing chaos in Pilates. Jenna's advice on coaching, self-compassion, and self-encouragement makes for a thought-provoking and inspiring episode. Tune in for valuable lessons and engaging anecdotes from Jenna's eventful year.

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📚 Timestamped overview

00:00 Exciting podcast interviews, focusing on skill building.

07:50 Career transition from COO to digital startup.

12:54 Job search was a learning experience.

19:10 Coaching focuses on process, support, and partnership.

23:21 Positive collaboration in health and business realms.

27:37 Lack of sleep affects appetite and hormones.

35:52 Change is now inherent and persistently present.

38:16 Explore, find, adopt, practice, rest, support.

45:43 AI models speed up processes, Zoom AI captures conversation.

49:47 Reflecting on purpose and encouragement in Pilates.

56:49 25 years to mentoring, coaching, supporting teachers. Spread wings in 2024 for teaching.

01:01:17 Check out show notes; support and engage.